What evidence can you share that demonstrates the impact of the engagement?
Our business relationship with Skynet not only helped us get sales up to over $2 million, including international and U.S. sales, but it also helped their company. The revenue we generated for Skynet was probably a starting point for them.
For several years, the kb-dental.com domain was on the first page of Google, in the first position. I suspect that we stayed there for many keywords related to the field, like “dental equipment”, “dental X-ray”, “dental compressor”, “vacuum pump” and so on. Our business really boomed.
Getting online orders through the dental supplies e-commerce store also helped us get our name out in the industry. It was beneficial to us and Skynet as well, and they’ve established a professional-looking business since then, with the kind of offices seen in the U.S.
At the time of our projects, Skynet was working with some local newspapers on prints, and they continue to. They’ve not only been successful in working with us (which was the starting point for the company), but they’ve grown substantially since then.
A lot of dentists have called us saying that the website is easy to work with. The professionals coming to our site are often looking to buy full equipment for new offices—dental chairs, tools, delivery systems, X-ray machines, digital panoramic systems, autoclave sterilizers, scalers, and so on. Our website was designed such that they could go through the major categories, subcategories, and micro-categories, to find out details like the colors available for a particular item.
After creating a website, it will take 2 years for it to be ranked properly on Google. The leads on my consultation website are coming in at a rate of 5–7 per week. Rajesh estimated that, in 1 ½–2 years, we will have as many as 200 leads per month. I take him seriously, so I’ve had a meeting with my partner in order to prepare for this influx. Because of my website, my partner has a level of support which he’s never had before, from a sales and marketing standpoint.
We are selling and renting equipment to the government in South Dakota and California. We also have a couple of ongoing quotations for a customer in Dubai, who wants to buy a mobile dental clinic, but wants it to include a CT system as well, at a cost of $100,000.
If someone rents a machine, I will have a monthly revenue; if they buy it, I will get a percentage of the sale. I’ve moved from a business I ran for 26 years and have leveraged Rajesh’s knowledge to build a business model which will probably generate several million dollars within the next 2 or 3 years.
How did Skynet Technologies perform from a project management standpoint?
The culture in India is different to that of the U.S., where people take 1-hour lunches and punch out at five o’clock—there, they work longer hours and report everything they do. They can charge by the hour, but I wanted to have a fixed cost so there wouldn’t be any surprises.
They will visit me shortly in the U.S. and meet my partner, so that they’ll get a better understanding of what we do, and be able to translate it into the website. I still visit them in India. They have expertise in different disciplines, from SEM to website design, and their principal monitors the full team over the PC, and assigns tasks. We’ve used Skype for communication.
What did you find most impressive about them?
Honesty is a characteristic I put high grades on. I’ve come to trust Rajesh and his organization implicitly. I have resources whom I can visit in India, and I can tell what I need and want to get done. They are all good listeners and part of a professional organization. The trust factor is there, so I know that when he charges me, I will get something in return.
Are there any areas they could improve?
No. Rajesh is a fast learner, and he has a history of teaching at a local university. This has turned into a good relationship with me. I had no hesitation in referring them to my daughter when she wanted to build a website.