Grow revenue with data-driven marketing.
Skief Labs is a growth agency focused on revenue generation. Our firm provides business advisory services to companies of all sizes and stages of development (from start-ups to well-established businesses) with the goal of achieving sustainable growth by aligning sales and marketing strategies.
Our mission is to help companies fuel their sales pipeline in a sustainable and predictable manner by using high-quality leads and leveraging available data. Our scope of services ranges from customer data management to go-to-marketing and growth strategies.
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Using Instagram data to generate leads
Overview of client & challenges
Andrea and Gian Luca, the co-founders of COW-ORK, an innovative start-up offering flexible workspaces across Miami, were looking for scalable ways to acquire new members while keeping the budget on track. The company transforms restaurants, hotels and other hospitality venues into an all-access network of working and meeting spaces, allowing freelancers, home-workers, flexible employees, and students to work in shared spaces at an affordable price.
Founders looked for growth marketing agencies that could help them engage at scale with the right target audience, meanwhile keeping the cost of a new member acquisition under $100.
Scope of work
Acquire new customers with email marketing by sourcing prospects from Instagram. We agreed on a list of Instagram accounts whose followers should fall within the criteria of COW-ORK’s target audience. We extracted all their followers, analyzed their bios and other available data points to score each lead (location, job title, account category, availability of public emails etc.). We have analyzed over 100k profiles and ultimately kept up to 2000 users that satisfied all the criteria. We then sent cold-emails sequences to raise awareness and interest.
Highlighted below are the key outcomes of the campaign:
- Total audience size: 1955 emails sent
- Key KPIs: 66% open rate,17.14% click rate, 5.22 reply rate
- Campaign goals: 20 new members per month
- Customer acquisition rate after two months of campaigns: 25 monthly (25% over the target)
- Overall user acquisition cost: $2000 ($39/mo x 50 members)
Generating Leads with Outbound Email Marketing
Overivew
WeClickEat by Simplo Corp designs and produces eco-friendly substitutions for single-use plastic in the food-market industry. Our team was brought in to help with their growth marketing efforts to find rapidly new clients and distributors in the US.
The project started by creating a list of possible clients that we can target with our email campaigns. We also worked closely with the client in creating the strategy for the very first campaign.
Workflow Summary:
- Defining the growth strategy and channels: scaling direct sales and distribution partners with email marketing.
- Data acquisition: extract company and contact data from TripAdvisor, YellowPages, LinkedIn, and professional directories.
- Tech stack management: implementing and setting up the cold emailing tools to ensure email deliverability and high open & click rates.
- Campaigns management: activate leads with emails sent with sales automation software.
Outcomes:
The company secured over 100 qualified leads during the first 3-4 months of collaboration.
Reviews
the project
Digital Marketing for Biodegradable Solutions Company
"The constant support and understanding from Sardar helped as we were growing as a company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We design and produce eco-friendly substitution for single-use plastic in the food-market industry. Our main products are patented, and we are constantly developing new solutions.
For what projects/services did your company hire Skief Labs, and what were your goals?
The BIG challenge is to enter the US food-related B2B market with a brand that is not well known. We hired Skief labs to make a Growth Hacking campaign, with the clear goal to create at least 40 possible deals with medium-sized distributors and small restaurants.
How did you select this vendor and what were the deciding factors?
We used our limited networking in Miami to get references from companies that could help us with our launch in the US. Skief labs came with great recommendations, and we decided to work with them after having a meeting with their CEO Sardar, whom clearly knows what's he is talking about.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Skief labs worked in creating listings of possible clients that we could approach with a cold-email growth hacking campaign. We worked together in creating the strategy and the emails and launched the first campaign in August. The marketing tools were the systems that Skief labs constantly use with their clients.
How many resources from the vendor's team worked with you, and what were their positions?
I worked directly with Sardar, the owner of Skief Labs, and had great daily basis communication. I don't know if he worked with somebody else within his company.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Our goal was to generate 40 deals, and right now we are over 60. We made countless adjustments with Sardar that normally benefitted the campaign. We are happy with the services.
How effective was the workflow between your team and theirs?
Its flawless due that we used a direct communication tool that made us have daily communication.
What did you find most impressive or unique about this company?
The constant support and understanding from Sardar help as we're growing as a company.
Are there any areas for improvement or something they could have done differently?
Not that I can think of.
the project
Advertising & Marketing for Food Delivery Platform
"Their proactivity, availability, and quality of service are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder & CEO @ Eat’s A Deal
For what projects/services did your company hire Skief Labs?
Growth marketing campaign
How did you select this vendor?
Recommendation
Describe the scope of their work in detail.
After a series of meetings we defined together the target, review the content and the way to do. During the whole process Sardar helped (even more than expected)
What was the team composition?
We worked closely with Sardar
Can you share any outcomes from the project that demonstrate progress or success?
We have been having direct results on campaigns with a high rate of openings and great first test and learn experience Last campaign with adjustments is going to be amazing
How effective was the workflow between your team and theirs?
We have been meeting each steps of the projects. 100% satisfied
What did you find most impressive about this company?
Their proactivity, availability, and quality of service are impressive.
Is there any area for improvement or anything that could have been done differently?
A online tool with direct visibility on campaigns Keep rocking it!
the project
Content Marketing for Management Consulting Firm
"Their understanding of our requirements and professionalism towards work is impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of BH Compliance
For what projects/services did your company hire Skief Labs?
We wanted to create content for our arrival to the U.S
How did you select this vendor and what were the deciding factors?
We did the soft-landing program at CIC, and Sardar was a great teacher there
Describe the project in detail and walk through the stages of the project.
He helps us to determine the strategy and the contents for the go-to market, and to generate leads for meetings
How many resources from the vendor's team worked with you, and what were their positions?
On person. Sardar
Can you share any outcomes from the project that demonstrate progress or success?
Our LinkedIn increase the organic traffic, and we were able to get meetings with potential clients.
How effective was the workflow between your team and theirs?
Great, we meet every week
What did you find most impressive or unique about this company?
Their understanding of our requirements and professionalism towards work is impressive.
Are there any areas for improvement or something they could have done differently?
Any, they are great
the project
Email Campaign for Interior Design Firm
"They are always quick to reply and make changes as needed to the campaign."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of an Interior Design firm.
For what projects/services did your company hire Skief Labs?
Skeif helped us with an email campaign to introduce our company and do cold outreach to potential clients.
How did you select this vendor and what were the deciding factors?
Personal referral
Describe the project in detail and walk through the stages of the project.
1. Define target audience roles and companies
2. Edit list
3. Write 6 emails of copy
4. Begin automated -campaign
5. Review weekly stats
6. Adjust content strategy
7. Complete campaign
How many resources from the vendor's team worked with you, and what were their positions?
We worked directly with the Principal of Skeif
Can you share any outcomes from the project that demonstrate progress or success?
The project was not as successful as we had hoped, although that was due to the content resonating, not the performance of Skeif Labs. Future campaigns will retain a copywriter and change positioning to slightly different types of actions.
How effective was the workflow between your team and theirs?
It was very smooth. We didn't have a complicated campaign, after the initial content flow was set up, everything was on auto-pilot except for check-ins on the open rate. Those were delivered every two weeks and we made changes accordingly.
What did you find most impressive or unique about this company?
Sardar offered thoughtful suggestions to modify the content. They are always quick to reply and make changes as needed to the campaign.
Are there any areas for improvement or something they could have done differently?
The services were performed as scheduled and completed as agreed.
the project
Email Marketing for Marketing Company
"An efficient process with a weekly call and seamless communication by emails."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of an influencer marketing platform.
For what projects/services did your company hire Skief Labs, and what were your goals?
Lead acquisition using email marketing sequences.
How did you select Skief Labs and what were the deciding factors?
We chose this company based on its experiences and case study for our needs.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Discovery phase, Companies listing, Employees directory, Creation of the emails sequences, Emails delivery, and Reporting
How many resources from the Skief Labs team worked with you, and what were their positions?
We worked directly with the owner.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The email campaigns were very successful. We had a great open rate, we’ve been able to attract many leads and close some of them as clients. The overall ROI was over 10X
How effective was the workflow between your team and theirs?
An efficient process with a weekly call and seamless communication by emails.
What did you find most impressive or unique about this company?
No BS, only results, transparent about the process.
Are there any areas for improvement or something they could have done differently?
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Skief Labs has impressively surpassed the client’s goal of 40 deals and achieved over 60. They flawlessly and flexibly streamline the workflow and collaboration, communicating daily. Overall, their constant support and understanding are the keys to a successful ongoing partnership.