Skalski Growth

Please describe your company and your position there.

We are Pacjenci Pacjentom, a free mobile app for patients that helps to find a person with similar chronic conditions and chat 1:1 to give support and share their experiences.

For what projects/services did your company hire Skalski Growth, and what were your goals?

Skalski Growth offered us a series of workshops to help us develop marketing strategy for our app.

How did you select this vendor and what were the deciding factors?

Skalski Growth was recommended to us by Tech To The Rescue. The company had all necessary experience to advice what are the best ways to improve our digital strategy..

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We met with Skalski Growth on a series of workshops designed to help us craft our marketing strategy. First they did an in-depth interview to get to know our product, resources, and marketing history. Then we moved on to some theory - they presented us with 19 different traction channels with examples how they could be used in our case. After that we scheduled a brainstorming session, where both parties came up with ideas for use of these channels, which we then rated based on difficulty and possible impact. We finalised the workshops with a backlog of marketing tactics - quick wins and long-term processes we have already started to implement

How many resources from the vendor's team worked with you, and what were their positions?

Workshops were hosted by Wojciech (CEO of Skalski Growth) with help of Anna (Growth Partner).

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Skalski Growth helped us to evaluate and prioritise marketing activities we could use to promote our app. They pointed us towards Google Grant, which we managed to acquire. This allowed us to quickly launch PPC campaigns for our app and start to gain new users.

How effective was the workflow between your team and theirs?

We met online for the workshops and used email to communicate in the meantime. This setup proved to be very effective for us.

What did you find most impressive or unique about this company?

The commitment was really high. We were given advice which was tailored for us. Also their willing to share their knowledge was great.

Are there any areas for improvement or something they could have done differently?

In this case, no.

Please describe your company and your position there.

I’m a Marketing Director at WEBCON. We develop an advanced, low-code business process automation platform, WEBCON BPS that allows companies to build tailored applications without coding.

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to audit our inbound marketing and prepare a strategy focused on lead generation.

How did you select this vendor and what were the deciding factors?

Skalski Growth was recommended to us by one of our sales employees, who had an opportunity to work with them in his previous company. We really appreciated their professionalism, know-how, and proactive attitude, which made us decide on starting the cooperation.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started our cooperation with an audit. Skalski Growth reviewed performance of our marketing channels and suggested improvements for each one of them. They also performed a thorough competition and market research to identify best practices in the industry.

Based on their findings and know-how, they created a strategy that helped us identify channels most likely to deliver results and ways to optimize our marketing efforts for conversion. After the strategy, we started working together long-term in the area of PPC campaigns and marketing analytics.

How many resources from the vendor's team worked with you, and what were their positions?

The Audit and Strategy part of the project was led by Wojciech, CEO of Skalski Growth, and Anna (Growth Partner). Anna is also helping us with PPC and Analytics.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With Skalski Growth’s help in implementing the strategy they have prepared for us, we were able to increase the number of conversions from our website by 78% in general, and by 92% from paid search.

How effective was the workflow between your team and theirs?

We meet every two weeks to summarize marketing results and use email to communicate in the meantime. They are very responsive and always ready to help, even with non-standard requests.

What did you find most impressive or unique about this company?

They have a true understanding of how to boost our marketing performance, and they work hard to understand the client, their product, the sales cycle, and use this knowledge to prepare a tailored strategy to the needs of the client. This creates a great, long-term cooperation.

Are there any areas for improvement or something they could have done differently?

We're very happy with the work so far - no complaints :)

Please describe your company and your position there.

WeMaintain is a tech-enabled elevator and building maintenance company that provides an end-to-end solution for building operations.

For what projects/services did your company hire Skalski Growth, and what were your goals?

Skalski Growth provided a SEO Lead Generation strategy for our website.

How did you select this vendor and what were the deciding factors?

They reached out to us via our investor with an idea for this project. They briefly described how we can improve our lead generation from organic search and offered a specific action plan to make it happen.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

First, they learnt about our offering, website and plans. Next, they performed keyword research. After grouping and prioritizing the keywords, they recommended a new website structure which will allow us to drive more traffic and conversions from Google. They also educated our team regarding the SEO-oriented content creation and answered all our questions.

How many people from the vendor's team worked with you, and what were their positions?

The project was led by Wojtek Skalski (CEO). He was our main point of contact. Various elements of the project were delivered by his team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received a very clear, actionable website development plan, traffic and conversion projections, as well as content specification. There was a big educational value for the entire team, as Wojtek explained all the ins and outs of SEO and lead generation in our context. All the documents they created were well structured and collected in a Google Drive’s folder.

Describe their project management style, including communication tools and timeliness.

It was very effective. We had three status calls during which they presented the progress, collected feedback and answered our questions. We also communicated via Slack.

What did you find most impressive or unique about this company?

The clear and actionable advice and proactivity were impressive.

Are there any areas for improvement or something they could have done differently?

N

Please describe your company and your position there.

I’m a Digital Marketing Expert at Nethone. We specialise in ML-driven business intelligence and fraud prevention.

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to audit our current marketing performance and prepare a strategy for inbound marketing that delivers results.

How did you select this vendor and what were the deciding factors?

Skalski Growth was recommended to us by one of our consultants, who had an opportunity to work with them in the past. After the initial call, hearing the plan of possible cooperation based on a data-driven approach to inbound marketing & strong focus on analysis - planning, we decided to go with the Skalski family.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our cooperation started with an audit. At the first meeting, Skalski Growth presented us with project steps and did a thorough interview to better understand our company & our current marketing strategy. During the audit, we met in weekly intervals, 4 times in total. In each meeting, they delivered an in-depth review of each of our marketing channels with actionable insights. This allowed us to identify which channels have potential and what changes we could implement to make better use of them.

Next, we moved onto market research. Skalski Growth performed comprehensive competition research to identify best practices for our industry and see how we position against other companies in this space in terms of digital marketing. They also investigated for us different geographies in terms of traffic potential, target audience size, and market saturation.

Using insights from these researches combined with the audit, they were able to develop a marketing strategy focused on channels and actions most likely to deliver results. Right now we are working together on implementing the strategy.

How many resources from the vendor's team worked with you, and what were their positions?

The project was led by Wojciech Skalski, CEO of Skalski Growth. Anna Sztabkowska (Growth Partner) and Michał Wilgosz (Senior Growth Manager) were responsible for performing the audit and delivering parts of the strategy.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After 6 weeks of cooperation, we received a full audit of our marketing channels and inbound marketing strategy for this year. Each part of the project was thoroughly documented. We got access to all documents presented at meetings, including source data used to prepare them.

How effective was the workflow between your team and theirs?

The workflow was very effective. We had a meeting each week to summarise progress and discuss next steps. Between the meetings, we were using Slack to communicate.

What did you find most impressive or unique about this company?

Not only did they do extensive and in-depth research, but they also drew concrete conclusions and recommendations to implement in day2day activities. All based on data, market insights and the impressive expertise of the team.

Are there any areas for improvement or something they could have done differently?

So far everything goes smoothly with no interruption.

Please describe your company and your position there.

I’m the Founder of HiMommy - a pregnancy tracker app.

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to help us promote our app through paid ads. Our main goal was to lower Cost Per Installation and achieve positive ROI from paid ads.

How did you select Skalski Growth and what were the deciding factors?

We already knew Skalski Growth as we used to work together with Wojtek Skalski (CEO) on previous projects.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The goal of this project was to build a PPC acquisition campaign for the US market that would deliver positive ROI. The team prepared an action plan, recommendations regarding channels and their setup, as well as multiple versions of creatives including video, images and text.

The very first results after launching the campaigns weren't satisfactory - the Cost Per Installation was higher than the target. We tried with different campaign types, but this didn't work either. Together with the SkalskI Growth team we decided to take a step back and look into the app user data from different countries and their conversion rate.

It turned out that the USA is not the only market worth exploring. We identified new markets with conversion potential and low CPC for related keywords and we started testing them. This approach worked, and soon we started acquiring new users at good CPI. In the meantime I have improved conversion in the product. Thanks to that, the also CPI in the US became acceptable and started bringing positive ROI.

How many resources from the Skalski Growth team worked with you, and what were their positions?

We worked directly with Anna Sztabkowska as our Marketing Manager. Anna was leading the project and Wojtek Skalski provided advisory expert support. They also have a team of marketing support that helped with copywriting and setup.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After improving in-app conversion rate we were able to achieve positive ROI for the US market. We also found new markets with promising installation costs (it’s worth noting that exploring other geographies was out of the initial project scope, but the team took this extra effort to deliver results).

How effective was the workflow between your team and theirs?

They updated us on a weekly basis on what's going on in the project. In case of questions they provided answers quickly. All the materials have been collected in a shared drive so that they can be used in the future.

What did you find most impressive or unique about this company?

focus on results, smooth communication via Slack and calls, full transparency regarding costs and results thanks to real-time dashboards.  The team's willingness to go the extra mile to deliver results has been impressive throughout the workflow.

Are there any areas for improvement or something they could have done differently?

Everything was fine.

Please describe your company and your position there.

I’m the Founder and CEO of Dataedo - a modern data catalog/data documentation software with a global client base. Our goal is helping organizations understand their ever-growing data assets in this unprecedented data revolution that is unfolding before our eyes.

For what projects/services did your company hire Skalski Growth, and what were your goals?

We hired Skalski Growth to help us with marketing and growth, including building team and processes in sales and customer success. We needed to define funnel, build automations, sales followups, content marketing, improve customer journey, and improve customer retention.

How did you select Skalski Growth and what were the deciding factors?

CEO of Skalski Growth responded to our post on Linkedin, when we were looking for a Head of Growth.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project started quickly. We have been noticing a drop in trial conversion rate for the past few months, so the first thing they did was to rebuild our trial onboarding campaign and we noticed 3-4 fold growth in trial conversion rate.

After the crisis was averted, we moved to more strategic tasks - they analyzed our website traffic, did market research and proposed areas for improvement. hey also collected and organized all marketing initiatives and ideas we would like to tackle. We also had a series of workshops that really helped us improve our messaging and create value propositions for different use cases.

In terms of notable projects during our cooperation so far, they helped us modernize our brand (new logo and website), map out and optimize user journey in multiple touch-points (website, trial, onboarding, renewals), create content for the website, carry out email campaigns, and gather more reviews online.

Right now Skalski Growth is responsible, among others, for our email marketing, messaging, SEO, further website development, and establishing partnerships.

How many resources from the Skalski Growth team worked with you, and what were their positions?

We work directly with Wojtek as our Head of Marketing and Anna Sztabkowska as our Marketing Manager. Anna is leading the project and all initiatives and Wojtek provides advisory expert support. They also have a network of trusted freelancers that help to complete more complex projects.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we started our cooperation a lot has changed. We have rebranded with a brand new logo and website, made a switch towards the Enterprise market, which increased our revenue significantly, as well as improved user journey in key touch points. We increased average transaction x2 and grew 80% YoY for the past 2 years.

How effective was the workflow between your team and theirs?

The workflow is very effective. I really like their agile approach with weekly plans and update meetings. They keep track of new ideas and projects in progress and make sure that everything happens in a timely manner. A lot of our marketing efforts (and not only) can be fully outsourced to Skalski team.

What did you find most impressive or unique about this company?

That we were very quickly able to treat them as part of Dataedo. That they are agile and result oriented. That they provide a holistic view on growth. That they too, feel like part of Dataedo and genuinely help us grow as it was their business.

Are there any areas for improvement or something they could have done differently?

Nothing comes to mind.

Introduce your business and what you do there.

I’m a co-founder of the Foundation for Technology and Entrepreneurship, and we’re tech accelerators. We work with MIT and run a program called MIT Enterprise Forum for Central and Eastern Europe.

What challenge were you trying to address with Skalski Growth?

Our goal is to help our corporate partners with their innovative challenges, by identifying the best startups to support them.

What was the scope of their involvement?

What we do with Skalski Growth is digital marketing to recruit startups for our corporate partners. We really need to be aware of how to communicate and evaluate our campaigns, so we wanted their expertise. What they basically do is design a strategy to reach startups in targeted countries, identify the right channels for these campaigns such as email and social media, and figure out how much we should spend on them — Our goal is to get more startups to our program that can easily match the corporate challenges. 

Apart from that, they’ve also reworked our website, and they’ve been matching the challenges of the startups who are applying. In addition, they’ve also been helping us with strategies to identify our corporate partners using LinkedIn. They know how to build these marketing funnels to reach people, so our next project with them is to build the right product to attract corporations.

For the channels of our campaigns, they changed the flow and the traffic of our CRM, and they’ve been using this tool called Metadata to help track data and information accurately. The content that we write for our corporate partners is done in-house, and Skalski Growth is in charge of the graphic design aspect.

What is the team composition?

We work with one person, Wojtek (CEO & Chief Growth Marketer), and I’m not sure who else is helping him behind the scenes.

How did you come to work with Skalski Growth?

I was frustrated with the previous agency I’ve worked with, so I went to a friend of mine whose opinion I value highly. They recommended Skalski Growth, so I immediately went to them and got started.

What is the status of this engagement?

We started working with them in February 2020, and our partnership is still ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Our partners are happy that they’re growing and getting the right startups to help them.

How did Skalski Growth perform from a project management standpoint?

They perform very well — whatever they say, they get done. They’re very young and well-versed in all the technology tools, as well as building structures, preparing strategies, and creating reports.

We typically use Basecamp to manage our projects, and we communicate through email, WhatsApp, and Zoom.

What did you find most impressive about them?

I’m impressed with how they’re very effective and strategic. They’ve worked hard on a lot of projects, and we also like that they’re a very motivated team.

Are there any areas they could improve?

We have open communication about how we can get better startups, and they’re very productive. There’s always room for improvement, but I’m generally happy and if there is a problem, we’ll always solve it.

Do you have any advice for potential customers?

The client should always know what problems they need to address. While they might be very good digital marketers who understand SEO and SEM, they’re not going to be the people who’d be doing the creative work. You really have to understand your problem, and understand what Skalski Growth is good at.

Please describe your company and your position there.

We work on behalf of our client - one of leading real estate development companies - on branding and marketing of their new real estate property.

For what projects/services did your company hire Skalski Growth?

We hired Skalski Growth to implement marketing automation system with CRM module and launch online presence of a new real estate in paid and organic marketing channels.

What were your goals for this project?

Our goal was to create virtual sales office for the pandemic supported through marketing automation and lead generation.

How did you select Skalski Growth?

We used to work on some previous projects together and were confident in Skalski Growth’s digital marketing competences.

Describe the scope of their work in detail.

We started working with them before launching our new real estate. They helped us choose and implement marketing automation system with CRM module, as well as train the sales team on how to make the best use out of it. They also helped us set up analytics for our website and launch it's presence in social media and promote it through Facebook and Google Ads, as well as SEO.

Additionally they provided us with a dashboard to track current performance of the website, paid campaigns and the sales process. They also keep us up to date with what types of apartments are the most popular and what our competition is doing in terms of online marketing.

What was the team composition?

We work directly with Senior Growth Manager supported by junior growth marketers and experienced freelancers (SEO, developers).

Can you share any outcomes from the project that demonstrate progress or success?

They helped us:

• Successfully implement marketing automation system with CRM module
• Automate some tedious tasks for the sales & marketing team
• Launched succesful PPC campaigns with cost per lead lower than in traditional real estate portals
• Create clear analytics dashboards that we can easily check performance of marketing and sales on

How effective was the workflow between your team and theirs?

It was very effective thanks to weekly updates, real-time dashboards with business metrics and live communication on Slack.

What did you find most impressive about this company?

The team is result-oriented and technical, but at the same time, business-forward and communicative.

Are there any areas for improvement?

Not right now.

Please describe your company and your position there.

1koszyk (1cart) is the easiest way to sell on the Internet. We offer a platform to sell products and services on any channel - website, blog, social media, email, sms, offline - via a link without a need to build and maintain an e-commerce store. As there is a courier and payment gateway in the package, our users get pretty much everything needed to start an online business in less than 15 minutes. My name is Konrad Lapin, and I am a founder at 1koszyk.

For what projects/services did your company hire Skalski Growth?

We hired Skalski Growth to help us comprehensively with our business model, growth strategy, digital marketing (website, paid campaigns, SEO, social media) and web/marketing analytics.

What were your goals for this project?

We had developed 1koszyk a few years back as a side project. For about a year after the launch we had only managed to get a handful of users and built no sustainable acquisition channels, even though the feedback from these actual users was very positive. That’s when we realized that we may need help from a marketing/growth expert to make it all work. Our main goal was to verify whether we can transform 1koszyk into a real business with a growing number of users and revenue.

How did you select Skalski Growth?

Myself and my partner met Wojtek (CEO at Skalski Growth) at an event about online business, where he was one of the panelists. We liked the approach to digital marketing that he had presented (results-oriented and agile) and decided to reach out and explore whether we can work together.

Describe the scope of their work in detail.

We’ve been working together since January 2020. Skalski Growth started with auditing our situation and preparing a new growth strategy. This was the first thing that impressed us. They gathered very interesting insights about our past performance, competitors and potential customers, which significantly reshaped our communication, pricing and marketing strategy. In the past our communication was more technology-focused and targeting rather bigger players.

According to the new approach proposed by the agency, we concentrated primarily on smaller businesses and individuals who want to start selling their products and services online (the target group was split into multiple segments with various business potential - for further exploring through customer development and A/B testing). On top of that, the agency suggested specific channels and tactics we can try to acquire and retain users, alongside a clear timeline to make it happen.

After the strategy phase, Skalski Growth helped us with rebuilding our website - to make it more user-centric; setting up analytics and reporting - to see what’s happening and what’s working; kick-starting content creation, SEO, paid campaigns, social media, email marketing and many more (the scope of their help is so wide that it’s difficult to list it all). Soon we started to see a steady increase in number of visitors, new accounts and revenue.

As the Covid pandemic started in Q1 2020 we thought about suspending the project. We asked Skalski Growth for their opinion. Their recommendation was that we can possibly use the “new reality” to our benefit, as many small business owners may be looking for solutions to start selling online fast and simple. That was inspiring and we agreed to proceed. Soon, after updating our messaging and campaigns to reflect the new business environment and what entrepreneurs cared about most at the time, we started to see a further growth in our key metrics.

What was the team composition?

There was a Growth Marketer who acted as a project manager and our main point of contact. There were multiple specialists in the team - including a SEO expert, copywriters and marketing specialists helping with various aspects of the project. The CEO at Skalski Growth was also involved at every stage as an advisor and a supervisor of the team’s work. From our side, there were two founders, a graphic designer, as well as a support team and IT team involved - depending on the need.

Can you share any outcomes from the project that demonstrate progress or success?

I cannot share specific numbers, but within a few months we managed to reach stable and steadily growing numbers of new accounts and revenue (we are currently very close to the breakeven point).

When it comes to new website visitors, it increased about 8x within a year up to about 10,000 users a month (most of them from organic channels). Costs per user acquisition in Google Ads and Facebook Ads are decreasing from the very beginning, which is a sign of optimization success.

In terms of SEO, we managed to get high organic positions in Google on some highly competitive, transactional phrases but also on many quality, long-term keywords.

On a qualitative side, we get a lot of feedback from our new customers that we are very visible across the web. Our product got featured in multiple blogs posts and e-learning courses about doing business online. We were also approached by some big brands and investors to discuss partnership opportunities.

How effective was the workflow between your team and theirs?

The workflow is very effective. We have weekly calls, where we chat about business metrics, progress and plans. Skalski Growth provides us with monthly reports on SEO and weekly reports on pretty much everything else.

Whenever we ask for some additional insights, they respond with detailed analyses - e.g. on customer cohorts or performance of specific campaigns. They plan their work weekly and report all tasks in a project management software - which is very transparent. We are also on the same Slack channel and if needed (e.g. edits to the website or ads) - they get it done immediately.

What did you find most impressive about this company?

They’ve truly become our marketing partner. It feels like they are a part of our company. What’s the most impressive though is that they excel at both levels: strategy and execution.

According to my experience this is a very rare quality. On one hand, they’ve helped us reframe high-level topics like our entire business model, messaging, pricing etc. They’ve built many things from the ground up - analytics, acquisition channels, and email marketing.

Are there any areas for improvement?

There always are some, both on our side and theirs. Our long partnership is a process and I find Skalski Growth open for our questions and recommendations. They listen and search for the solutions.

Please describe your company and your position there.

Meteotrack is a new generation weather forecasting platform precisely addressing various weather-related problems in B2B and B2C. I am the owner and founder of Meteotrack.

For what projects/services did your company hire Skalski Growth?

Wojtek Skalski, CEO at Skalski Growth, joined our four-day Product Discovery workshop as an independent growth strategy expert. It was a consulting engagement.

What were your goals for this project?

The goal of the project was to generate ideas and an action plan for further Meteotrack’s product and business development. We gathered a group of the very best experts to share their experiences and shed light on various aspects of startup growth.

How did you select Skalski Growth?

We worked with Skalski Growth on other digital marketing projects and were satisfied with their deliverables. We also heard a lot of positive feedback from other tech companies they partnered with.

Describe the scope of their work in detail.

Skalski Growth CEO’s joined our 4-day Product Discovery workshop. He delivered a presentation about startup traction channels and took active part in brainstorming and discussions.

What was the team composition?

We worked directly with the agency’s CEO.

Can you share any outcomes from the project that demonstrate progress or success?

As a result of this workshop we gained a great clarity when it comes to the product and business development direction. We know what to do next - and what’s maybe even more important - how to avoid the common startup pitfalls. Together we came up with a list of the most promising customer segments, explored how to reach them and what messaging to use.

Thanks to understanding the competitive landscape better we managed to define a differentiating positioning for our brand. We learnt about available growth marketing strategies and brainstormed how to apply them in our specific case.

How effective was the workflow between your team and theirs?

The workflow was smooth and effective. We communicated over video conferencing software and email.

What did you find most impressive about this company?

They had wide, practical experience in growth strategies and were pragmatic in their marketing approach.

Are there any areas for improvement?

none