A B2B Creative Agency.

We are Sköna. We transform tech companies into tech brands.

Sköna is a B2B creative agency specializing in marketing, branding, and design for innovative tech companies. Founded 15 years ago in Silicon Valley and with an office in Stockholm, we offer the perfect blend of Silicon Valley high-tech expertise and Scandinavian sensibility.

We solve tough business problems with strategy, design, and smarts. The result? A kick-start for major growth around a brand people will love.

$100 - $149 / hr
10 - 49
Show all +
San Francisco, CA
  • 499 Carolina Street
    San Francisco, CA 94107
    United States
other locations


Key clients: 

Affirm, Apigee, Birst, Child Development Centers, Entelo, Figure Eight, FloQast, HYCU, Hydro66, Lava Mae, Marklogic, Mercuri International, Meyer Sound, NEA (VC), ON24, Paxata, Palo Alto Networks, PROS, Salesforce, SF Ferry Building, SF/Marin Food Bank, Shure, SmartRecruiters, Snowflake Computing, Tacton, Taste of Potrero, The Trust for Public Land

Rebrand, Redesign, Campaigns & Website Development

We live in one of the richest cities in the world. Yet one out of four of our residents suffer from food insecurity. Say what?! Yes, that means they actually do not know where their next meal will be coming from.

Three years ago when we first heard this statistic, we were thrust into action, eager to help in any way we could. That has resulted in a revamped brand, it has led to the design and promotion of events

such as One Big Table and Hack Hunger. It has led to print ads, bus wraps, outdoor signage, an annual report, logos and of course a brand new website. 

Full case study: https://www.skona.com/case-studies/sf-marin-food-bank-food-for-all/

Website, Digital & Collateral System (FinTech B2B)

We partnered with Affirm to craft compelling collateral and digital assets to help their merchant partners' understand Affirm's unique selling proposition- driving sales with millennials. New digital landing pages, digital ads, and collateral brought to life Affirm's brand and espoused its benefits to retailers. 

Full case study: https://www.skona.com/case-studies/affirm/

Rebranding & Web identity (AI Tech B2B)

Figure Eight, formerly Crowd Flower, a fledging AI brand, was looking to rebrand their corporate identity, and partnered with Skona to bring their new brand to life online. The result: a slick new website and mobile web experience.  

Full case study: https://www.skona.com/case-studies/figure-eight-case-study/

Out-of-Home Billboard - TechB2B Brand

Winner of Forbes Highway 101 Billboard Award! Our goal was to build momentum leading up to Snowflake's Data Sharing announcement by pulling off a memorable Out of Home launch. Our unique creative copy plays on the current politics, while selling Snowflake’s superior offering. Since launch, Snowflake has maintained a billboard presence on the 101 in San Francisco and outside the Lincoln Tunnel in New York. 


case study: https://www.skona.com/case-studies/snowflake-billboards/

Trade coverage: https://www.b2bnn.com/2018/06/snowflake-computing-data-warehouse/


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Brand Strategy & Design for Local Food Bank

“We feel like we're the most important client to them.”

Willing to refer: 
The Project
May 2014 - Ongoing
Project summary: 

Helping a non-profit develop a brand identity, Sköna has redesigned a website and developed advertising campaigns. They also produce collateral for an annual gala and create microsites for various events.

The Reviewer
51-200 Employees
San Francisco, California
Maria Miller
Marketing Lead, SF Marin Food Bank
The Review
Feedback summary: 

The user engagement is on the rise and the website traffic increases 60% every year. Sköna provides their best resources and goes above and beyond to meet all needs, while their commitment and willingness to work with a limited budget made them a reliable partner.


Introduce your business and what you do there.

I'm the director of marketing and communications at San Francisco Marin Food Bank.


What challenge were you trying to address with Sköna?

We're a non-profit with limited resources, so we needed a vendor that would help us with our brand strategy and work with our budget.


What was the scope of their involvement?

They provide strategic brand counsel, helping us develop our brand identity. They’ve developed our website and continue to maintain it. They also produce our annual reports and collateral for our annual gala. When we have various events or campaigns, Sköna creates campaign microsites for us. In addition, they provide design services, such as redesigning our newsletter and creating infographics. We've had advertising campaigns in the community and Sköna has helped us with both the concept and the production.

How did you come to work with Sköna?

I joined the company after the relationship had already started.

What is the status of this engagement?

We started working with them in May 2014 and the relationship is ongoing.


What evidence can you share that demonstrates the impact of the engagement?

We've seen a huge jump in our web traffic after Sköna redesigned our website in 2016 and helped us create an ad campaign that extended across all of our channels. December is the most important month of giving for us and we’ve noticed that our traffic has been increasing about 60% year after year.

How did Sköna perform from a project management standpoint?

They're incredibly responsive. We have weekly check-ins with our account executive and our web strategist. They're great communicators and meet their deadlines.

What did you find most impressive about them?

We feel like we're the most important client to them. They bring their best talent to the project and pay a lot of attention to us. Also, they're willing to work with a non-profit, so it's like a gift in many ways.

Are there any areas they could improve?

Not at all.

Do you have any advice for potential customers?

They're a great strategic partner, so they'll take care of everything for you.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'd definitely recommend them.