Building Successful Brands
Our passion is to translate big ideas and turn them into winning brands by treating each field of a brand’s marketing communications. As the demand from our clients' increases, we’ve developed each of our departments and its all for you – our customers!
We offer a home for professionals in their field throughout the entire process – from strategic planning, execution, and creative implementation, to escorting and managing the brand over time.
Focus
Recommended Providers
Portfolio
Canada Israel, Cloud 9, Bank Leumi, Cellcom, Shikun & Binui, Itzik Tshuva Group, Fujitsu, Hertzog, Automax, ONE, ISS, Netafim
Strategy | Branding | Graphic Design | Photograph | Video Production
New E-Board Brand
Branding | Graphic Design | Video Production | Digital
Branding for a young startup company. Branding the company and its subsidiaries, and creating unique content and visual.
Branding | Graphic Design | Website | Marcom
Rebranding for Polyram, a publicly traded Israeli company, a successful veteran in the field of raw materials for the plastic industry. After a thorough strategic process that involved gaining an understanding of the brand, we developed a brand language and hierarchy for their three divisions, (products) for the automotive industry, food industry and general solutions, that all come together to form the group.
Branding | Website | Design
Characterization, design and construction of an accessible and responsive promotional website for the Canada Israel Group, that works in identifying, initiating and enhancing real estate properties.
Branding | Design
Branding for a lucrative store that markets leading brands of eyewear from around the world. We recognized that the existing name “Optic Center” was problematic as it created a dissonance between the name and desired positioning of the store. The new name that was chosen, WERUBEL, is derived from the names of the owners – Ezra and Rubel. The logo, the brand language, the use of English and marketing materials transmit an international vibe of high quality, fashion and innovation.
Strategy | Branding | Graphic Design | Photograph
Corporate branding for the food brand from the chef Aharoni that provides consumers with unique high-quality products. Each of the products was personally chosen by Aharoni and was matched with his strict demands in order to create a finished product of the highest standard. The branding process began with comprehensive market analysis and development of a marketing and branding strategy that would support the products. The packages were designed so that they would emphasize the chef Aharoni, would broadcast quality without compromise and stand out on the shelf.=
Reviews
the project
Web Dev & Design for Production Company
"SIVAN-GROUP has done very beautiful work and has proactively executed all of our needs."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO and founder of a production company in Israel.
What challenge were you trying to address with SIVAN-GROUP?
We needed help building a new website that matched our new branding, so we turned to SIVAN-GROUP.
What was the scope of their involvement?
We wanted our new website to have an approachable feel, to be responsive through a one-click connection, and to be a simple way for our clients to get in touch with us. SIVAN-GROUP designed and developed the site according to those requirements using WordPress.
We’re now in the last stages of development, and the website is currently being hosted on their server.
What is the team composition?
I speak directly with the VP of the company who supervises the project. There’s also a client manager, a developer, a designer, and an animator involved.
How did you come to work with SIVAN-GROUP?
We made a tender for a branding company that could also develop a website for us. We chose SIVAN-GROUP out of the other providers.
How much have you invested with them?
We’ve spent almost $10,000.
What is the status of this engagement?
We started working together in February 2021 and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Thus far, we’ve received the exact unique look that we wanted for our new website. We believe it will be very impressive once it’s all finished. SIVAN-GROUP has done very beautiful work and has proactively executed all of our needs.
How did SIVAN-GROUP perform from a project management standpoint?
We have a regular creative meeting where we discuss the visual appearance of the website. SIVAN-GROUP is very professional and always offers a variety of options for the design. We communicate via phone, email, and WhatsApp.
What did you find most impressive about them?
Their ability to listen and understand the needs of the client is impressive.
Are there any areas they could improve?
No, there’s nothing I’d have them do differently.
Do you have any advice for potential customers?
Be open-minded to SIVAN-GROUP’s creative ideas. Listen and understand the potential of their options. It was very hard for me to accept during the beginning since I’m not a very technical person, but the team did a great job of explaining the end result to convince me.
the project
Digital Marketing for Ice Hockey & Figure Skating Academy
"We're impressed by their ability to understand where we stand about our business, market, and business strategy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the head of marketing. We operates Israel's largest Ice Arena and two sports academies.
For what projects/services did your company hire SIVAN-GROUP, and what were your goals?
We launched our public Ice skating activities and needed a digital agency to manage our digital marketing advertising ongoing campaigns across our digital assets (3 FB accounts, 3 Instagram accounts, google etc.)
Our goals were to raise awareness to the new place, our brand and create interest in potential customers to come and visit the arena. Since Ice Sports have limited awareness our task was to create the will to experience Ice Skating and to chose us as the place to go.
How did you select this vendor and what were the deciding factors?
We chose Sivan based on on the following factors: 1. Relatively small, boutique agency that can provide us the necessary management attention. 2. Creativity & Passion 3. Price
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
1. Building a digital marketing strategy for the whole group, incl. the Arena, Ice Hockey Academy & Figure Skating academy.
2. Identify audiences and define the messaging.
3. Create and manage campaigns on the various digital platforms.
4. Identify opportunities for spot campaigns around special dates and events .
How many resources from the vendor's team worked with you, and what were their positions?
We worked with one of the partners, a digital marketer which served as a single point fo contact from strategy to execution.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We measure our success in two ways
1. Marketing metrics (Website users, Social media interactions etc.) - We managed to double the traffic and awareness to our brand in our target audience
2. Sales - We managed to meet our internal goals in ticket sales. It should be noted that during this period we experience the Covid pandemic which presented enormous challenges, including starting and stopping campaigns and actually re-initiating campaigns after mandated lockdowns.
How effective was the workflow between your team and theirs?
We have person-to-person meeting every two weeks, in addition to to ongoing communication via WhatsApp etc.
What did you find most impressive or unique about this company?
Creativity and Flexibility. We've managed to pass the Covid challenges and find ways to keep on marketing activities when we can (in between lockdowns) and still meet the company goals in those periods. We're impressed by their ability to understand where we stand about our business, market, and business strategy. And they accompany us through these challenging times.
Are there any areas for improvement or something they could have done differently?
As far as we can see for now, we are very satisfied with our business together and i can't think of anything significant. Since we had our brand and graphics already done before our engagement it took some time to align the visual vision and language,
the project
Web Design & Marketing for Automotive Company
"They go the extra mile for their customers and make us feel like our success is important to them."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My name is Inna Volodarski and I'm the Head of Marketing in A.L. GROUP. A.L. Group designs, manufactures and supplies advanced filtration solutions to the automotive industry and After Market.
Founded in 1965, we’ve spent the last five decades working closely with our customers and combining the latest designs, technology and manufacturing processes to bring innovative products to the market.
With the capability to find solutions for complicated filters, we offer our customers a perfect alternative to OEM.
For what projects/services did your company hire SIVAN-GROUP?
SIVAN-GROUP was hired to design our new website and manage the marketing activities of a new product launch.
They created a product video, landing page and are managing all AD and PR activities.
What were your goals for this project?
The goals are: to successfully introduce to the market an innovative product that goes slightly outside of our normal activity scope and develop a customer base in a different segment than the one we currently operate on.
How did you select SIVAN-GROUP?
SIVAN GROUP was selected following a thorough investigation into a few potential suppliers. We were impressed with Sivan's portfolio, customer base and the professional yet personal touch of their team members.
Describe the scope of their work in detail.
The team took the time to learn about our business and the market we operate in. They devised and presented a detailed action plan including project milestones and KPI's.
Our Account Manager at Sivan Group is operating as one of our in-house marketing team, participated in all meetings regarding the project, provide result analysis and is adjusting the campaign as we go to maximize results.
What was the team composition?
Our team at Sivan Group: Account manager - Project leader Web developer Graphic designer Product and packaging designer Social media expert
Can you share any outcomes from the project that demonstrate progress or success?
The project is still ongoing but we already have credible leads in our target markets and segments.
How effective was the workflow between your team and theirs?
The project was very structured with clear milestones and task assignments, the communication with the team in Sivan Group is very easy and fluent. their response time is very good and tasks are being completed promptly and professionally.
What did you find most impressive about this company?
They are very creative, nice and approachable. They go the extra mile for their customers and make us feel like our success is important to them.
Are there any areas for improvement?
Nothing I can think of...
the project
Marketing Plan for Apple Solutions Provider
"They are a one-stop-shop. They give us the feeling that they're part of our company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
WeDiggIT is Apple & Jamf b2b, enterprise & education integrator and reseller. I’m the VP Marketing and BD
For what projects/services did your company hire SIVAN-GROUP, and what were your goals?
The challenge was to build marketing plan and package our solutions. This is a real challenge in the IT world side, how you simplifies it. Our goals to target new customers
How did you select this vendor and what were the deciding factors?
We searched online for digital marketing agents. and after short interview we chose them.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First, we went our pain and customs pain points. and then they start building the strategies & and marketing plans. They showed us 3 options and we choose one.
How many resources from the vendor's team worked with you, and what were their positions?
We work directly with account manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The campaign were very successful. We achieved our goals.
How effective was the workflow between your team and theirs?
We had ones a week meeting over the campaign.
What did you find most impressive or unique about this company?
They are a one-stop-shop. They give us the feeling that they're part of our company. they really care about your success.
Are there any areas for improvement or something they could have done differently?
They think differently
the project
Brand Strategies for Video Production Company
"They were real team players and coaches."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Video production company
For what projects/services did your company hire SIVAN-GROUP?
Re brand celling fans brand
What were your goals for this project?
to change the brand perseption
How did you select SIVAN-GROUP?
I think they are the best agency Israel can offer
Describe the video(s) and the process in detail.
we did a deep dive process with the brand CEO the gave us strategy and branding guides they consult us trough the whole process
What was your vendors' project management or feedback process?
Extraordinary
Can you share any outcomes from the project that demonstrate progress or success?
the brand awareness got exponential growth
How effective was the workflow between your team and theirs?
They were real team players and coaches.
What did you find most impressive about this company?
The set of skills, and the knowledge in the cross platforms advertising and branding world
Are there any areas for improvement?
no they are on the right path i think