Your Partner for Better Commerce
Silk Software is a full-service digital agency specializing in eCommerce solutions designed for all audience strategies. Our greatest satisfaction comes from helping our clients’ businesses grow and succeed within a competitive marketplace. We provide comprehensive and cost-effective B2B and B2C eCommerce solutions tailored to your specific business needs. As an end-to-end solutions partner, we partner with you at each step of the eCommerce cycle and help you discover new opportunities to increase revenue and improve relationships with your customers.
From design and development, to integration, customization, and migration services, Silk Software helps its clients work with the most reliable eCommerce platforms to propel their businesses to the forefront of digital commerce. With over 10 years of experience and expertise in the field of eCommerce, Silk Software offers a broad range of services including Application Development, Application Hosting, Brand Strategy, Campaign Management, Creative Design, eCommerce Solutions, and Mobile Strategy.
Not only is Silk Software dedicated to providing clients with great service and technological excellence domestically but has proven cross-border strategies that can successfully launch businesses overseas. Whether you are looking to build a new website or migrate to a different eCommerce platform, let us take you from start to success with an award-winning process and equip you with all the tools you’ll need to launch a prosperous eCommerce site.
Allbirds, Harvard Business Review, IKEA, Pantone, TireHub, RPB Safety, Gildan, American Apparel, Knit-Rite
To successfully expand its business into the China market, Allbirds needed to tailor the online shopping experience of its store to attract its target customers and engage with local consumers in the region. From member login and cart checkout to shipping and payment methods, Silk implemented a comprehensive set of features from its Magento China package offering to meet the demands of Allbirds’ Chinese customers.
Working with two seperate platforms, HBR needed to connect Adobe Experience Manager (AEM) with BigCommerce. With a single sign-on integration and a custom API to sync their content side (AEM) with their store side (BigCommerce), Silk expertly established a seamless connection between both websites. Using the frontend API to tell that someone is logged in, the navigation experience between HBR’s store side and their content side left no discernible difference. Paired with a clean UI design with less distractions, this solution allowed users to more readily focus on their shopping experience and easily move through the site.
Silk developed a customized inventory module to address the issue of needing to efficiently integrate and manage IKEA’s large Chinese inventory. With this module in place, IKEA could easily access and manage all their inventory and local distribution. Silk created a personalized eCommerce framework to support the complex furniture structure and unique market of IKEA’s business.
The primary challenge associated with the Pantone project was deploying the site in multiple languages including: Japanese, German, Chinese, French, Italian, Spanish and more! Branching out to numerous countries across the globe was just one of many marketing strategies Pantone had in store for their new website but the global deployment strategy was perhaps the most critical.
In addition to global deployment, Pantone wanted to revamp the design of their website to reinforce the company’s strong corporate identity and to utilize the site to deliver more targeted branded messages.
The new site has allowed Pantone to expand into numerous international markets, driving awareness of the Pantone name on a global scale and further solidifying Pantone as the leading color swatch authority.
Built on the Magento Commerce platform, the primary focus of the implementation was to deliver a solution capable of handling TireHub’s complex back office procedures, intricate pricing logic, dispatch services, distribution networks, and large order volume. This initiative required strategic alignment between Silk, Epicor, and Magento to design and establish a scalable, integrated infrastructure across several systems. A tight integration with TireHub’s Epicor system allowed orders to seamlessly flow to their distribution centers and incorporate into their standard business process.
With a focus on providing superior services and faster turnaround times to ensure dealers and retailers can get access to the products they need quickly, TireHub continues to deliver a best-in-class customer experience through their industry leading eCommerce solution. Silk Software will continue to support TireHub’s eCommerce endeavors as they continue to grow and service customers across the nation.
To achieve RPB Safety’s goal for a quick and efficient B2B portal, the Silk team got to work implementing the features and functionality the company would need to meet their B2B requirements. The two main tools created to deliver RPB Safety’s objectives were the quick order pad feature and “Build Your Armor” product configurator.
Utilizing this product builder tool, RPB Safety’s B2B users can now quickly put together a product of their liking with little effort. This concise tool allows users to move through the workflow faster than ever before. Having a quick order pad where buyers can easily enter in SKUs and quantities for multiple products before going through the checkout process is also key to driving B2B sales and improving the customer experience.
By leveraging tight data integration, flexible user experiences, and best practice eCommerce strategies, RPB Safety has a high-quality B2B site that will support its growing digital commerce strategy. Silk looks forward to supporting RPB Safety’s ongoing and long-term growth as the company continues to innovate and provide advanced safety solutions for industry professionals.
"We had different designers for different websites, which was great."
SILK Software redesigned and moved six websites from Magento Community to Magento Enterprise, integrating them with the ERP system. They recently completed another redesign and mobile site.
"We had different designers for different websites, which was great."
Sep 24, 2013
SILK Software was accessible and responsive throughout the project and their expertise in Magento has improved website performance. Despite an oversigh on SEO, SILK Software offered top-notch issues software and internet tools for communication and bug tracking.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Can you provide a brief description of what your company does?
1928 Jewelry manufactures and distributes costume jewelry, vintage custom jewelry is what they’re known for.
What was your main objective for working with SILK Software?
We wanted to replace our website with a new website. We actually had Magento Community and we wanted to move to Magento Enterprise. And our Magento Community experience wasn’t with a Magento partner. It did not go well. So we wanted to use a Magneto partner that was experienced. And our biggest thing was we wanted somebody who had experience integrating with the ERP system. We do everything in our ERP system. We’re using Vision, Microsoft Dynamic NAV, I guess they call it now.
How did you originally hear about SILK Software?
We contacted Magento and we also went on their site and we looked for their certified partners. We interviewed about four of their partners. What we were looking for was somebody who had local presence that could actually come to office and we could meet with them and tell them what we needed and then if we had problems, they could come. And we wanted them to be certified and have experience. And we wanted them to have experience with an ERP system, interfacing with an ERP system. And those were sort of our main – and we wanted them to have some people in this country that we can deal with. We’ve dealt with guys in Russia. We’ve dealt with guys in India. And it was just… and they do have some people there that they use. But you always can talk to their technical people, their designers here and get things responded quickly. So that was important to us.
Can you tell me a more the scope of the project, and what parts they were involved in?
We had six websites that we were having them redesign. They did the total redesign with us. They had previously done ERP system interfaces. So they kind of have a way of doing it where they have staging database. They would have a MySQL database. They would bring all the information out of Magento and put it there. Then the ERP systems can go and pick it up there. And then when we need to send the information back, we send it back to that database and then it goes into Magento. They had a lot of that there. That way we are actually able to come up with it very quickly. I was really surprised that in no time, it went. It saved us a lot of time.
How long ago was the project completed?
We finished in August, last year.
Can you provide a general cost estimate for the project?
We had different phases. It was under $100,000 for the initial, and then maybe we spent over that now. We did a whole redesign just recently, about a month ago. We redesigned and we did a mobile site. We’ve been working with them kind of regularly actually for the whole last year has been great.
How satisfied are you with the work they’ve done?
I’m very satisfied. I really like them. Their technical person that we deal with the most is James. You can call him on his cellphone and he responds quickly. They get their answers done. They work with the guys in China to get the work done. And I also like their designers. We dealt with four of their designers because we had six websites coming up at the same time. So we had different designers for different websites. It was great.
How do you feel about Magento as a platform?
I like Magento. I like Magento Enterprise much better. We were on a really early version of Community and I would have said that I hate Magento at that point. But I do, I like it. It seems like it’s growing and it’s going to have a lot of plugins that keep more and more coming out. I think it was a good choice.
What do you say are the main two things that have improved from Community to Enterprise?
Well, I’d say performance for sure. The system would just crash. It would just crash constantly. Maybe if we had a smaller website, it would work. But it really, honestly, did not work for us. The second, let me think, I’m trying to remember now the differences between Community and Enterprise .
Is there anything that you find to be unique or special about SILK compared to other developers that you may have worked with?
They have a really great issues software that you can use. That’s a nice way to communicate. They had nice internet tools, like for bug tracking and also for the project itself, when we doing the design phase and being able to communicate back and forth with the whole team. I thought that was good.
Is there anything that you would do differently a second time around or think that Silk could improve upon?
I know we had a little bit of trouble with our with our SEO. Then they advised us, if we wanted to really simplify the website. We didn’t want all this verbiage and all this stuff. The designers were fine on that. But then when we implemented it, the SEO went down. So then they had some SEO guys come in and say, well, you should add this, this and this. So it might have been better. I think in retrospect, it would have been better if they had had. And I talked to Don about that. It would be better to have somebody review that also, and not just the designers.