Signature Video Group

Introduce your business and what you do there.

I'm the director of product marketing at a SaaS platform in the higher education industry.

What challenge were you trying to address with Signature Video Group?

We were looking to increase our brand awareness and understanding of our solutions through brand and explainer videos. 

What was the scope of their involvement?

We worked on two projects with Signature Video Group. For each project, we laid out our requirements for the storyboards and collaborated with them to develop our vision for the videos. Signature Video Group facilitated all other aspects of the video production process. 

The first project was a live-action video, for which Signature Video Group did storyboarding, writing, and talent sourcing. We wanted a video of an orchestra of administrators. They found actors with various skills, including musical talent, to communicate our vision. Once the filming was done, Signature Video Group did the editing and sound mixing. Their team provided several drafts for feedback before the final video was released. 

The second project we did with Signature Video Group was an animated video. They also helped us with storyboarding and scripting for that video. Their team did custom drawings for the 65–70 second video.

What is the team composition?

We had one primary point of contact throughout the partnership. However, we'd occasionally have additional teammates in our meetings. 

How did you come to work with Signature Video Group?

My colleague found Signature Video Group because they're in the same region. It was a priority to have a firm that could film on-site. We also considered Signature Video Group's pricing, portfolio, and video production capabilities. We needed a firm that could do live-action and animated videos. 

How much have you invested with them?

We invested $70,000–$80,000 with Signature Video Group. 

What is the status of this engagement?

Our engagement with Signature Video Group was from January–March 2022.

What evidence can you share that demonstrates the impact of the engagement? 

We were very pleased with Signature Video Group's quality of work and overall service. On YouTube, the first video has around 300 views, and the second has about 100. We got qualitative, positive responses from our desired customer base — the videos were representative of our customers' needs. At this point, though, we can't contribute specific revenue gains or new customer metrics to the videos yet. 

How did Signature Video Group perform from a project management standpoint?

Signature Video Group had excellent project management — they met deadlines and executed projects well. Typically, we communicated through email but did have the occasional video meeting. 

What did you find most impressive about them?

Signature Video Group facilitated a great client relationship by efficiently managing the project and expectations. They had consistent and timely communication — we were never left wondering where they were in a project. Signature Video Group went above and beyond, providing edits on short deadlines to ensure they meet our needs. Signature Video Group really immersed themselves in our project to create stronger, more cohesive video scripts. 

Are there any areas they could improve?

I don't have anything for Signature Video Group to improve. 

Do you have any advice for potential customers?

I'd advise customers to have a strong vision for their project and understand the entire video production process. 

Introduce your business and what you do there.

I’m the director of marketing and operations at a financial management company. 

What challenge were you trying to address with Signature Video Group?

My company grew over the last few years, and we wanted an efficient way to convey that growth to our target audience. 

What was the scope of their involvement?

Signature Video Group produced a short video to reintroduce our company to our audience. We weren’t quite sure how we wanted to go about the project, so we relied heavily on Signature Video Group to help us develop every aspect of the project. Their team pulled together our ideas to form a cohesive plan. They took that information and transformed it into a script and project plan. Signature Video Group’s team provided us with samples of the imagery they created, which aligned perfectly with our vision. 

Signature Video Group’s team came on-site to film after completing a site inspection. They were very respectful of our teammates and the other companies that shared our workspace. Their team also handled all of the editing and audio mixing and added closed captions. 

What is the team composition?

We worked with Chris (Creative Director) and Rachel (Producer), but five teammates were on-site for filming. 

How did you come to work with Signature Video Group?

The owner of my company had worked with Chris before and knew the caliber of Signature Video Group’s work. They provided us with testimonials and reference work from their previous clients to prove their experience. 

How much have you invested with them?

We invested $30,000–$35,000 CAD (approximately $24,000 – $29,000 USD) with Signature Video Group. 

What is the status of this engagement?

This project with Signature Video Group was from April–November 2021. 

What evidence can you share that demonstrates the impact of the engagement? 

Signature Video Group delivered our final video in November 2021; we published the video on our website, e-newsletter, and social media accounts. The feedback from viewers has been very positive, and we plan to relaunch the video for more campaigns. We’ve extracted shorter clips from the video to use in our social media campaigns and commercials. We had an excellent experience with Signature Video Group. 

How did Signature Video Group perform from a project management standpoint?

The scope of work Signature Video Group proposed was exactly what they provided regarding the project timeline and cost. They used an online proposal tool that walked us through the entire project. Signature Video Group’s team was very professional, accommodating, easy to work with, and provided great project suggestions. Typically, we communicated with them through Google Meet and Zoom. 

What did you find most impressive about them?

Signature Video Group’s teammates were creative visionaries and very professional. 

Are there any areas they could improve?

I had a great experience with Signature Video Group — there is nothing for them to improve. 

Do you have any advice for potential customers?

I’d advise customers to be open-minded and receptive to Signature Video Group’s suggestions. 

Introduce your business and what you do there.

I’m a project coordinator at Southwest Ontario Tourism Corporation, a tourism organization.

What challenge were you trying to address with Signature Video Group?

Our employee retention was low, especially in hospitality and tourism, so we wanted to create a video series that could demonstrate our career opportunities, going from entry-level to management and supervising positions.

What was the scope of their involvement?

Signature Video Group produced a video series that showed all the unique career opportunities in our industry. The process was a fast-tracked project because of its urgency; we only had a call and provided a document with what we needed, our objectives, and our goals. On their end, they only had to figure out what to do logistically, so we collaboratively created a list of questions and a storyboard to ensure that we would connect with more people.

It was an interview-style video that they produced for us, including a lot of B-roll, which was amazing.

What is the team composition?

We worked with Chris (Founder), Rachel (Producer), Samantha (Senior Account Manager), and their three filming crew members.

How did you come to work with Signature Video Group?

We’ve done a lot of previous projects with them. We put out an RFP for this task, and we liked them the best, and since we had good collaborations in the past, we were happy to work with them again.

What is the status of this engagement?

We worked together from December 2021–March 2022.

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their work, we had a lot of positive responses from the audience. They demonstrated the values that we were looking for. Also, many tourism governing bodies in the country gave great feedback on how good, inspirational, and relevant Signature Video Group’s work was.

Overall, we were delighted with their product, including the interviews, editing, and the ability to create the content we needed. In addition, several people were using it as part of their onboarding and hiring process throughout social media — this project was a success.

How did Signature Video Group perform from a project management standpoint?

Their team was great; they were personable and helped our interviewees to make the process more enjoyable. In terms of communication, we used Zoom to touch base and ensure they understood our expectations. We also used email and phone calls to solve quick questions or make clarifications — they were amazing responding fast, which we appreciated because we needed this promptly.

What did you find most impressive about them?

Their genuine interest in our business was nice because they understood our requirements and provided extra helpful information. Additionally, the interviewed people gave positive feedback and said they enjoyed working with their team because they were friendly throughout the process. 

Are there any areas they could improve?

I don’t think there’s anything they can improve on — they were communicative throughout the process and were on the ball with everything they did.

Do you have any advice for potential customers?

Have a plan in place and establish your goals for the project upfront. We followed that, and they were able to see the picture of what we wanted our videos to look like, and they helped determine the feel of it.

Introduce your business and what you do there.

I’m the account director at a marketing agency. 

What challenge were you trying to address with Signature Video Group?

Our client asked us to develop video content that spoke to three specific audience segments. We took that brief, and Signature helped us determine the best approach to make the video resonate with the target audience within the client’s budget. 

What was the scope of their involvement?

Initially, we held a briefing session where we provided the project brief along with additional information. We told them the sources we had and the things they should stay away from in terms of the client’s requirements, guiding the project’s direction. Signature then came back with three concepts. Our teams discussed each concept, and they provided each concept with a storyline and visual references. They also showed us video content that they had taken inspiration from to come up with the concepts. 

From there, we had meetings with their resources to refine the pitch to the client. We then settled on the concept with a docu-series style. Our team decided that this style would give us the content we needed while being budget-friendly. This concept also didn’t require us to fly to a different location; we could finish it locally, which helped us stay within our budget. After the client approved a concept, our team and  Signature went to work. They developed a path of milestones that we needed to achieve. We made sure that there was enough time between deliverables and that all critical things were attended to by our teams.

Once that was done, we focused on casting. For the sake of time, Signature worked with a casting agent and crafted personas for the subjects we were going to feature. Afterward, they made a casting call and brought in talent for each subject. The casting was done through Zoom, and each round was recorded on video so that I could pick through them quickly. Then, we shortlisted a couple of people per video and conducted an in-depth interview with them. That way, we could get to the heart of how comfortable they would be while speaking about our product and technology. 

After that, we collected our shortlists per video and provided a rationale for our recommendation. We had a first and second choice for each video, and each of the final Zoom interviews was sent to the client, who made the final choice. During the production process, Signature provided all the equipment we needed to achieve the aesthetic that we agreed to use. 

What is the team composition?

I worked directly with their director and the producer, who were my key contacts. I was also on-site for each shoot, so I also worked with seven more people, including the director of photography, their assistant,  sound engineer, and other people responsible for the key shots of the video. 

How did you come to work with Signature Video Group?

I found them via a mutual contact, and then I worked on another project with them several years ago. During that project, I had a great experience and felt that they were always going to rise to any challenge. As the years went by, they’d grown and expanded the level of work they did, so I decided to make them our go-to video production company. 

How much have you invested with them?

For this project, our initial budget was $100,000 CAD (approximately $78,000 USD). As we started to get into it, the client wanted to add more things to it, so we ended up with a budget of $150,000 (approximately $116,000 USD).

What is the status of this engagement?

I first worked with them in March 2016, and this project was finished in October 2021. 

What evidence can you share that demonstrates the impact of the engagement? 

We only recently wrapped up the project and published the content on YouTube, so we haven’t had any solid quantitative metrics yet. As general feedback, everything was awesome. Our client and everyone else was happy with Signature’s work.

How did Signature Video Group perform from a project management standpoint?

Signature was great. I was a tough project manager and demanded a lot, so I was truly impressed when I knew they were as invested as I was in the project. They cared — that was truly important for me. Even when we had hiccups, they were there for me to figure things out. If the client had a crazy last-minute ask, they were always willing to find a solution. They never said no to anything. 

We typically communicated through Zoom, and then we used Google Documents and Spreadsheets to track our progress. We had lots of shared documents between us. 

What did you find most impressive about them?

The Signature team was dedicated to the project, and that was crucial for us. On top of that, they were talented and came up with interesting concepts that resonated well with our target market. 

The team was also highly dependable, and that made my life easier and gave me confidence in the project. If I faced challenges, they’d support me and try to solve them. As a plus, they always smiled so working with them was always a pleasant experience. I couldn’t say the same for other teams. 

Are there any areas they could improve?

We could have determined the final deliverables more clearly. They could also have determined tiny details such as what software to use and how we could deliver files. These things ended up being tiny roadblocks toward the end as they came up. For context, our client had a tight cybersecurity system, so they were only allowed to use certain software.  

On the other hand, these issues were quite minor, and I also take responsibility for them. On top of that, the client had some needs that weren’t in the scope of work, and neither of our teams flagged those. 

Do you have any advice for potential customers?

Trust Signature. They know what they’re doing, and you’re going to get an excellent product. 

Introduce your business and what you do there.

I'm the head of marketing for a luxury real estate franchise. We have our global headquarters in Germany, but in the Americas, we oversee all operations in Canada, the US, Caribbean, and Mexico.

What challenge were you trying to address with Signature Video Group?

We were looking to tell the story of our brand and to capture the lifestyle and properties that are associated with it. We also wanted to articulate what we believe luxury is in today's day and age. Our company decided that there was no better way to do this than through video, so we hired Signature Video Group (SVG).

What was the scope of their involvement?

Our company believes that luxury is about special, personal moments and that one will often find those moments when purchasing a new home. We wanted to bring that idea to life through a series of five videos, which SVG is helping us do. 

Prior to the shoot, the team helped us select the talent and showed us the different scenes that we would capture. They’ve outsourced a photographer who could work with them during each shoot to take high-resolution videos and photos that could be used in the video. SVG will also take care of the editing and postproduction.

Because of the timing, we’ve actually had to shoot our last video first. The following video has been filmed while working around COVID-19 restrictions. We need to do everything remotely so SVG has digitally accommodated us to allow us tag along on the filming without actually being on the site. We’ve shot two out of five videos thus far since some of the others require us to shoot on a certain season. 

In the meantime, we’ve brought them in again to do production for our first digital event. 

What is the team composition?

We worked with Chris (Founder & Creative Director) and Rachel (Producer), who had a full crew behind them.

How did you come to work with Signature Video Group?

We found SVG On a website that ranks production companies. Through that platform, we were able to refine Our search based on who could work within our budget and who had real estate experience. 

We went through an RFP process with them and a couple of different vendors and partners. There were 10 of them in total, and SVG ended up being in the final three to actually do a presentation for us. That’s when Chris and his team at SCV blew us away. They really sold us on their propositions for how to convey our message through different scenes and vignettes. They put a lot of thought and research into the pre-work phase, which is why it was the right decision to go with them.

How much have you invested with them?

We've invested around $200,000–$250,000 so far.

What is the status of this engagement?

The partnership began in the fall of 2020 and the partnership is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’ve not publicly launched the video yet because we haven't gotten to shooting the rest of the series. We’re looking to have a soft launch In the next few weeks and by the first week of August, we hope to be able to release these assets to our network of real estate professionals. 

However, upon seeing the first output, we were all stunned. Even our global headquarters liked it so much that they’ve begun to use it in their global marketing efforts, which puts us in the lead in this campaign. 

This entire project has turned into something larger because we've gotten so much amazing content from SVG. It has opened up a lot of opportunities for us to continue working with them in different capacities as well. 

How did Signature Video Group perform from a project management standpoint?

They’re fantastic. So far, everything has been done so quickly. SVG has also been able to pick up on certain things or issues that we've overlooked. They've not disappointed at all and only continue to exceed our expectations. They’ve promised to deliver to a certain output, but they've over-delivered on that simply because they're passionate and enthusiastic. 

Chris has skin in the game and is behind the entire operation. I feel confident because we’re working with the founder of the company. There have also been instances where they were clearly excited by the work as we are. Once, during filming, they got carried away because they were able to secure a beautiful shot. 

Along with face-to-face meetings, we communicate through Zoom. We also use Google Sheets to keep track of the talent and sites that we select, which is pretty convenient because it allows us to update things quickly.

What did you find most impressive about them?

We couldn't have asked for a better partner than Chris. We had to delay filming due to COVD-19 restrictions, but we were able to put in a lot of work despite it thanks to his creativity and flexibility. It’s evident that this is his true passion because of the imagery and details that he captures. 

In addition, we all genuinely like each other. We've established an amazing relationship with SVG even though it's only virtual. They’re truly a part of our team now.

Are there any areas they could improve?

A tiny hiccup we encountered was when we changed producers. The transition was great, but if pressed, I would say there could have been a little bit more fluidity. Other than that, though, I have no complaints. They're fantastic. 

Do you have any advice for potential customers?

If you want to surround yourself with people who are better than you at something that is not your immediate skillset, go with SVG. Listen, be open-minded, and challenge them when needed. Give them as much information about your brand as you can, because they're sure to meet your goals with passion. I couldn’t recommend them enough.

Introduce your business and what you do there.

I’m the COO of an alternative asset management firm. Our company is focused on mid-size essential infrastructure businesses. I oversee all our non-investment operations, including brand, marketing, thought leadership strategies, environmental and social governance initiatives, and talent management.

What challenge were you trying to address with Signature Video Group?

As we’re beginning to emerge from the pandemic, we were evaluating how we were connecting with our critical stakeholders. Based on this evaluation, we wanted to transition our thought leadership content to a video format to make it more impactful and effective.

What was the scope of their involvement?

They’ve produced 21 videos that feature different aspects of our business such as our success, values, corporate philosophy, and purpose. We work with them to map out the strategy, scripting, and approach for each video. From there, they manage all the logistics of the production process, providing creative and strategic insight as needed. They’ve handled in-person filming sessions in our offices as well, contracting with partners of theirs in the US to mitigate pandemic-related travel issues.

What is the team composition?

We’ve worked directly with Chris (Founder & Creative Director) for each video. He manages a production team made up of photo and video experts.

How much have you invested with them?

We’ve spent between $250,000–$300,000 CAD (approximately $201,000–$241,000 USD) with them so far.

What is the status of this engagement?

We’ve worked together since November 2020.

What evidence can you share that demonstrates the impact of the engagement?

We haven’t published the videos yet on our website, but their content was critical to the success of our most recent annual investor meeting. The high-quality deliverables they put together perfectly captured the story we wanted to tell through great visuals and high-impact, succinct messaging. Investor feedback was glowing.

How did Signature Video Group perform from a project management standpoint?

They’ve been terrific. Both Chris and I are extremely demanding in this regard. Their team is great with communication, organization, and planning. They’ve exceeded my expectations. We communicate via Zoom, email, and in-person.

What did you find most impressive about them?

I’ve worked with a lot of creative firms in my career, and none have displayed the strategic prowess that they do. I didn’t have to provide a lot of direction in this area. Rather, they worked to build a deep understanding of our business and overall goals for the project on their own.

Are there any areas they could improve?

No, I can’t think of anything. I’d highly recommend them to any organization.

Do you have any advice for potential customers?

Having a lot of planning discussions at the beginning worked really well for us. Trusting their expertise was helpful as well.

Introduce your business and what you do there.

I’m the chief brand officer of Humanstate. We’re based in the UK, but we’re an international organization. Humanstate is our parent company, and we have two products, one of which is a rental payment platform. This is the product we engaged SVG for.

What challenge were you trying to address with Signature Video Group?

Our product is a B2B software service, and we need to get new leads and build brand awareness. We were looking for a video production company to help us with a few testimonial videos. Our objectives were to tell the rest of the market about what we do and what we’ve done so far.

What was the scope of their involvement?

After making initial contact and discussing budgets, the production was arranged. We spent a few sessions where SVG asked a bunch of questions about our audience and what we do as a company. This helped them formulate a proper brief. I flew to them and was present at the video shoots. We did three testimonials. They handled all of the filming, direction, and final editing. The deliverables were the three videos.

What is the team composition?

We’ve worked with Chris (Creative Director), various producers, the camera crew, and editors.

How did you come to work with Signature Video Group?

One of my junior designers did a bit of research for a video company in the Toronto, Canada area. We did a Google search and came upon SVG’s website. We reviewed a lot of companies and what stood out to me was their existing work and portfolio. Of course, the people themselves are important as well. They’re a great team full of good people.

How much have you invested with them?

We’ve invested between $25,000–$50,000.

What is the status of this engagement?

Our ongoing engagement started in March 2019.

What evidence can you share that demonstrates the impact of the engagement?

We use the videos in almost all of our marketing and have tracked the number of views. The videos have been featured on our social campaigns. In terms of brand awareness, the deliverables have helped us get more clients.

How did Signature Video Group perform from a project management standpoint?

Project management was gone well. I can’t fault them. We use video-sharing tools that allow me to see the videos and make comments on the timestamps. Our teams mainly communicate through email and Zoom. They follow up on everything and are very quick with turnaround time. From a communication and delivery point of view, there are no issues at all. We’re happy with what they’ve done.

What did you find most impressive about them?

The quality of their work and responsiveness to our specific needs. SVG takes the time to understand our business and then creates something with the intention of driving more sales; which is the benchmark in the metrics I gave them. Their team has delivered on our ROI.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Contact them. They’ve proven themselves. The fact that we’ve been working with them for the last two and a half years speaks for itself. We haven’t needed to go to another video company and that is directly a testament to their work. I’d definitely recommend them. They do a wide variety of video production.

Introduce your business and what you do there.

I’m the business development manager for Maple Leaf Foods — one of the major Canadian packing companies.

What challenge were you trying to address with Signature Video Group?

We wanted to create a video that showed our plants’ safety measures to support a re-enlistment package.

What was the scope of their involvement?

We have strict protocols related to employee safety, hygiene, and traceability in our plants. Signature Group helped us show our protocols visually. Their team helped us identify the project’s goal, create scripts, and then produce the video. We created a script similar to our internal protocols, recorded a video of the plant, and recorded a statement from our executives about the importance of protecting our people. Their team flew to shoot the video at the plan and then edited the video. They also translated the video’s narration according to our requirements.

What is the team composition?

We directly worked with four people, including Chris (Creative Director). We also indirectly worked with a video editor and a third-party translator.

How did you come to work with Signature Video Group?

We searched for companies via Google. They had a portfolio of high-quality, engaging videos. I also enjoyed their attitude and approach during our initial Zoom calls. They were friendly and open to brainstorming.

How much have you invested in them?

We invested $70,000 in their services.

What is the status of this engagement?

We worked on this project between July–November 2020. We’re still working with them on other projects, so the relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Signature Video created an extremely high-quality video, so we were extremely satisfied. The drone views and views within the plant were beautiful. Their editing was also incredible. Although they weren’t experts, their team was able to clearly show our processes to help our customers understand them. The video was 100% what we required.

Signature Video also built relationships with our people through their approach to the project. They definitely gained our respect.

The speed of their filming was also important. When filming in a manufacturing environment, it’s necessary to take resources away from the actual production, which adds time to the process. Their team quickly filmed the shots and gathered the information necessary to finish the video. They helped us reduce the interruptions on the plant’s floor.

How did Signature Video Group perform from a project management standpoint?

Their team’s available to work with us essentially all the time. They also quickly react to feedback. They’re a hardworking team that gives us detailed answers to our questions very quickly.

During this project, they exceeded our expectations. We set almost impossible timelines. Nevertheless, their team delivered a couple of days before the deadline and implemented all of our last-minute change requests.

What did you find most impressive about them?

Signature Video balanced creativity and efficiency. I wasn’t sure if a video production company could balance their creativity with the efficiency required by the high-speed manufacturing world. I wasn’t certain that their team would know how long to invest in the production process. However, they got to it right away and efficiently filmed the video. Their team knew what we needed from the beginning.

Are there any areas they could improve?

No, Signature Video delivered above our expectations.

Do you have any advice for potential customers?

They are not only honest but also appreciate honesty. We talked about quotes and prices from the moment we reached out to them. Don’t hold your feedback back because they can take it and work with it.

Please describe your company and your position there.

I am the Senior Director of Marketing at KUBRA, a customer experience management company providing billing, payment, and communication services to the utility, government, and insurance sectors. I oversee planning and execution of marketing activities for the company across North America.

For what projects/services did your company hire Signature Video Group?

Signature Video Group was hired to capture video at our 2019 iConnect conference in Nashville, TN.

What were your goals for this project?

We wanted to capture the spirit of the conference in a video that we could use to market the event in upcoming years and capture keynote presentations to share digitally after the conference. In addition, while our clients were together in one location, we wanted to capture client testimonial videos that could be used as individual case studies and in a "Why KUBRA" montage using footage from these client testimonial interviews.

How did you select this vendor?

We have had a relationship with Signature Video Group for several years. They were first hired by our HR team to shoot a video aimed at prospective employees. We were blown away by the creativity, execution, editing, and value. Since that time, we have worked with them on a number of videos including capturing video at live events and at our offices to support marketing campaigns and HR initiatives.

Describe the video(s) and the process in detail.

Once we signed the contract, Signature Video Group met with us to understand our goals for the project. For the live event footage, they worked with us to define the parts of the event we wanted to capture for the marketing video, as well as our goals for capturing the keynote presentations.

For the testimonial interviews with clients, they helped us build Q&A scripts to be used during the interviews. Other than providing a schedule of events and scheduling times for client interviews, Signature Video Group needed very little assistance, even managing the interviews and capturing video consent for each interview on our behalf.

While not necessarily needed, we were on hand during the interviews to answer any questions and help steer the interviews in he right direction to get the results we were after.

What was your vendors' project management or feedback process?

They sent a three person team to our event to help manage all aspects of the filming and production. This included a director/producer, cinematographer/ photographer, and production Coordinator. Following the event, they reviewed and edited all of the content and provided drafts of the videos for our review. We then had an opportunity to provide feedback and request any edits.

Can you share any outcomes from the project that demonstrate progress or success?

The iConnect marketing video was used to raise awareness and excitement about the 2020 event, which was unfortunately cancelled due to COVID-19. During our initial campaign cycles for the event, the video was views more than 200 times (which is great considering our client base of approximately 190 companies). The testimonial videos and Why KUBRA video have become the workhorse of our website and have received over 1500 views since they were launched.

How effective was the workflow between your team and theirs?

Working with Signature Video Group is always easy. They are good communicators and, since we have built a long standing relationship, they really take care of most of the project without much input. During the review process, they used the Wistia platform to share drafts and new versions of the videos for our use.

What did you find most impressive about this company?

We have been blown away by the quality and creativity of the work they have done for us. They can take a concept idea and figure out how to produce something magical. They are also extremely flexible to work with. They have even taken on some still photography for us at our events.

Are there any areas for improvement?

I think the project went as smooth as it possibly could have. The testimonial videos ended up costing a bit more than expected because editing costs for those sessions were not included in the original contract, but overall were still very reasonable for the product we received.

Introduce your business and what you do there.

I own a company called Terracotta Foods Ltd. We do private ice cream and cookies. I’m the CEO.

What challenge were you trying to address with Signature Video Group?

We’ve done internal training videos with them. A lot of our internal process lines are somewhat complicated, and for our new employees, we give them a short video to watch before they enter our plant to do actual live training. 

What was the scope of their involvement?

The owner, Chris (Founder & Creative Director), asked us to train him on the jobs we’re trying to illustrate so he would have a better idea of how he would film it. From there, it had to be the right position in the plant, the light has to be right, and camera angles. Then we did trials with some of our long-tenured employees. They acted in the training videos so it was a bit more natural. Signature Video Group was in charge of planning and execution. Of course our operations manager on site was with them the whole time to answer questions.

What is the team composition?

I’ve worked with about 10 different people. I always deal with Chris for any inquiries and he has always been on-site during shooting.

How did you come to work with Signature Video Group?

Before working here, I owned a restaurant group, and that’s where I met Signature Video Group for the first time. I was introduced to Chris to create social media videos.

How much have you invested with them?

I’ve spent over $50,000 with them.

What is the status of this engagement?

We started working together in February 2015, our most recent video was in November 2019. We do plan to make a few more, though.

What evidence can you share that demonstrates the impact of the engagement? 

They’re great tools for reference. Our employees can come into the office and watch the videos anytime they want, if they switch jobs, or are covering a different position. As we add new positions, we’ve added more videos to our to-do list.

We’ve seen people get up to speed on their technical job or difficult plant position much quicker than they would have otherwise. This prevents a lot of distractions and trainers being pulled away. We definitely improved our onsite training and reduced the time it took to onboard new employees significantly.

How did Signature Video Group perform from a project management standpoint?

We’ve never had an issue with communication. Chris is readily available and is very responsive. He has always wrapped up efficiently and on time.

What did you find most impressive about them?

They add a personal touch that makes us feel really at ease with the project. I always feel like I’m getting a good value for our money, and our deals have been fair. They’re readily available and professional.

Are there any areas they could improve?

That’s difficult to say. We see different people at each video, and there are different introductions. Sometimes there’s a different camera operator, lighting person, or sound person. And then we have to get to know someone new and get them up to speed on our business. However, it never really slowed down out process.