Signa Marketing

BACKGROUND

Please describe your company and your position there.

I am the President and Co-Founder of an Alcohol Beverage Distribution company named Tres Lobos Distributing LLC.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signa Marketing?

Our original website needed overhauling and an infusion of new ideas. In other words, it needed a face lift. Signa Marketing was hired to update all of our content, pictures and story.

SOLUTION

How did you select this vendor and what were the deciding factors?

Signa Marketing Came highly recommended by colleagues in the industry. We reviewed their previous work and spoke to some of their clients. We went with this organization based on their professionalism, attention to detail and that special personal touch. Their prices were very competitive compared to others in the industry.

Describe the project in detail and walk through the stages of the project.

After a series of discovery meetings to discuss our goals. We were presented with different ideas on how to upgrade our content, visibility and presence on the web. We were able to convey what we wanted our site to look like. Signa Marketing was able to capture our ideas and put them into actual content. Signa Marketing was able to add certain pages like "store locator" & other pages of information that our original website was missing.

How many resources from the vendor's team worked with you, and what were their positions?

In Total we worked with 3 people. This included the Project manager and 2 designers and a AQ resourced during the final phase of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their documentation was very thorough. Their developers were able to implement their designs based on what we wanted our site to look like. We were able to clean up a lot of unnecessary content on the site. It became more user friendly. The Store Locator was a big plus. Visitors to our site found it easier to maneuver through the pages with ease.

How effective was the workflow between your team and theirs?

We had very good communication with our team and SIgna's. We were able to convey our concerns on content, price & user friendly navigation on the site. Signa Marketing provided needed support whenever we need questions answered & updates on how the project was going.

What did you find most impressive or unique about this company?

Their Knowledge about web design. Their experience & user experience, was a big factor in creating a successful partnership with Signa Marketing. They were very patient, informative, and willing to answer whatever question or concern we had. We worked very well with their firm.

Are there any areas for improvement or something they could have done differently?

In any business collaboration, there is always room for improvement. I think working through these differences will only create a stronger working relationship between Tres Lobos Distributing and Signa Marketing.

BACKGROUND

Please describe your company and your position there.

I'm the owner of GoFelipe.com and I provide graphic design and logo services for small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signa Marketing, and what were your goals?

My website was outdated and hard to manage myself. I typically had to hire someone make changes and add content as well as fix any bugs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I asked around my community for a local marketing agency that I could meet with and discuss my options and many mentioned Signa Marketing so I gave them a call and the rest is history.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We meet to discuss options that were available for my budget, including examples of their work. We meet several more times before making the decision to go with them. At the end I had a great website but the highlight was them taking time to teach me how to manage and edit my own site.

How many people from the vendor's team worked with you, and what were their positions?

I worked with several people including the owner, programer and digital marketing team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I went from getting a few visitors a month to hundreds a month.

Describe their project management style, including communication tools and timeliness.

Signa Marketing is all about systems. They take their time serious and they track everything and make sure I have access to all team members through easy to use communication applications.

What did you find most impressive or unique about this company?

I was impressed with the tools and programs they used to make communication and finding resources easy.

Are there any areas for improvement or something they could have done differently?

I have nothing to add, they're a smart company.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a religious nonprofit that helps people through the loss of loved ones.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signa Marketing?

We needed someone to build our website and social pages since we didn’t have any when we were starting out.

SOLUTION

What was the scope of their involvement?

I provided them everything that I wanted on every single page, in terms of verbiage, and they built a custom WordPress site from there. They also provided some creative aspects, determining the layout and prioritizing certain pieces of information based on what they thought our users wanted to encounter first on our website. The site includes a donation tool which is integrated with PayPal. They were able to create social media channels, like a Facebook page, and train us how to maintain the site ourselves.

What is the team composition?

Their CEO was the project lead but he had a couple software engineers programming behind him.

How did you come to work with Signa Marketing?

I heard about them when they were working for my brother’s corporation. Before that, I had been considering trying to build the site myself.

What is the status of this engagement?

We worked together from November 2014 until January 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Traffic on our site has been slow, but that’s due to a lack of marketing, and not the site itself. We really need to dig in and learn about different marketing strategies in order to hit our key indicators. We just don’t have the money to do that right now.

How did Signa Marketing perform from a project management standpoint?

They did an excellent job coordinating with us and identifying what our needs were, and then providing solutions and plans to implement those ideas. They were able to overcome development challenges as well.

What did you find most impressive about them?

One of their main strengths is communication. They reach out to the customer and communicate to them in a way that’s technical but also able clearly explains what needs to be changed and the impact of that action. They're very good at dumbing it down but also giving you all the details at the same time.

They are very customer oriented as well. Engineering-wise, they're very good at accomplishing all kinds of tasks. I did have a couple projects where we had challenges involving how WordPress updates affected the design of the site, because of how it was originally done. Signa was able to overcome those so that was great. They go out of their way to make sure that if you've got a problem, that it’s taken care of instantly. As we’ve grown, we’ve started to use the site for different things – like registering for conferences – that it wasn’t designed too, and they’ve made sure all of that works well.

Are there any areas they could improve?

Unfortunately, as a nonprofit, we can’t pay someone the kind of money it takes to keep our marketing on the forefront, so as Signa has grown, we haven’t been able to have them do marketing too. I would like to continue to use them, because they have a solid foundation to grow off of, but it just isn’t possible right now.

Any advice for potential customers?

We put every single page on paper to make sure we expressed everything clearly. We also had an artist in-house who was able to modify and edit the designs they came up with. If someone doesn’t have that in-house, they probably want to bring someone in to give them that art perspective.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager and the climbing guide at Stoneman Climbing. We’re an outdoor climbing guide service. We provide custom outdoor climbing trips. We don’t have a storefront. We also teach courses and do mountain biking activities.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Signa Marketing?

Mostly, people find us online, so our website is key. We needed help establishing our website. Another company set up our website. Then, we sought out help to change it up and get more of what we wanted.

SOLUTION

What was the scope of their involvement?

They changed almost everything, building on the previously established site. We wanted to make our website more user-friendly, more attractive, clearer about what we do, and easier for our clients to book things online. They set up the booking system. They helped design it so it was easier to navigate for someone that’s interested in climbing but doesn’t know anything about climbing. They made it really easy to navigate through.

Every change goes directly through Signa Marketing. We ask them to do updates frequently. We’re in the process of changing the way you navigate through the site. They add new pages for us. When we have discounts, they update those pages.

What is the team composition?

I work with 3–4 people.

How did you come to work with Signa Marketing?

The owner and my partner found their CEO/Founder on Craigslist. He was business-minded and could move us toward our business goals.

How much have you invested with them?

We’ve spent under $10,000.

What is the status of this engagement?

We started working together in October 2014 and the work is ongoing. The initial build was done by early 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done an exceedingly professional job. Our clients speak highly of our website. They love the ease of use and how professional it looks. They’re able to find information easily. Signa contributed to the professionalism of our website and made great suggestions for better visibility and readability. They’ve done a fantastic job.

How did Signa Marketing perform from a project management standpoint?

They’re quick to respond and easy to work with. When I ask them to do an update, they respond within an hour or two or, at most, by the end of the day. They usually have our updates done in less than a week. It’s sometimes even quicker than that depending on what we’re asking and how responsive we are to them. Oftentimes, they have multiple people working on our projects so they get done really quickly.

What did you find most impressive about them?

They’re very personable. I appreciate how I can call or email them and ask for their consultation. They know so much about the website and their industry, and they explain things in a way that I can understand. If there’s something that I don’t know or understand, they’re easy to talk to and do business with. I know nobody is perfect, but they’re pretty close.

Do you have any advice for potential customers?

Even if you don’t understand what you want, present your ideas to them. Be open about what you want, and they can run with it. They can give you ideas and suggestions. They’ve done a lot for us that I didn’t even know was possible. Dream big. They’re really good at helping you achieve what you want.

BACKGROUND

Please describe your company and position.

I am an executive at a hospitality & leisure company

Describe what your company does in a single sentence.

Housekeeping and cleaning services to resorts, hotels and events, among other facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Signa Marketing to accomplish?

• Increase online visibility and attract candidates for recruiting

SOLUTION

How did you find Signa Marketing?

Online Search

Why did you select Signa Marketing over others?

• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Signa Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media marketing campaign to attract qualified candidates through increasing employer branding are increased visibility, engagement, and positive perception of the company, resulting in a larger pool of qualified applicants.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Substantial increase in online applications and consistent flow of candidates in the pipeline for a critical stage of growth in the company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered items on time and responded promptly to all requests as needed.

What was your primary form of communication with Signa Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their friendly customer service as well as the ability to tailor the marketing campaign to target and attract the specific audience we were looking for.

Are there any areas for improvement or something Signa Marketing could have done differently?

I am satisfied with their services.

BACKGROUND

Please describe your company and your position there.

I am the owner of Dr Monte Hessler - PHX Team Chiropractor

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signa Marketing?

Website development and ongoing SEO

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Signa based on their understanding of our market and they were always there when we had input. I found them very responsive and easy to work with.

Describe the project in detail and walk through the stages of the project.

The project consisted of the creation of our website including SEO and integration of blogs, online scheduling, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Bobby, the owner, and several development/creative people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I found the new website very helpful and it improved patient communication. The website becoming more user-friendly led to increased requests from new patients.

How effective was the workflow between your team and theirs?

The Signa team is very responsive and easy to work with.

What did you find most impressive or unique about this company?

I was most impressed with how quickly the team reacted to our requests and provided input.

Are there any areas for improvement or something they could have done differently?

The Signa team was there for us all the way through the process and ongoing. When I receive marketing emails from other social media, and website development companies, I still reach out to Bobby for explanations.

BACKGROUND

Please describe your company and your position there.

Realtor

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Signa Marketing, and what were your goals?

Needed a website

SOLUTION

How did you select this vendor and what were the deciding factors?

That had a wonderful reputation. I was referred by a friend

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website development and management

How many people from the vendor's team worked with you, and what were their positions?

2

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I have been extremely happy. They created a wonderful website and helped my brand my business

Describe their project management style, including communication tools and timeliness.

Their communication was great.

What did you find most impressive or unique about this company?

Open honest communication and dedication to the project

Are there any areas for improvement or something they could have done differently?

No, I was very pleased with their work.