What evidence can you share that demonstrates the impact of the engagement?
We have a “buy tickets” button on every page of the website that was blue in the original design. We were looking at changing the color since people are easily swayed by more noticeable graphics. We changed the button to orange and, within 6 months, saw a 30% increase in clicks.
We have birthday parties in the museum, and people can customize the experience. We didn’t have a good way of sharing information during the upfront part of the process to streamline booking. Sideways8 built a simple online form to allow us to convey information like party dates and client details. That alone increased our party sales by 28% in the first month, which was phenomenal.
How did Sideways8 Interactive perform from a project management standpoint?
They are 100% digital, which I’ve had to adjust to during our relationship. There is no office space where I can find the team, but Adam lives locally, and I have interacted with him in-person, as well as via email and phone. Most of the developers have conference calls, screen shares, and so on. They’re extremely responsive.
Once, a developer who was working on our project left. I didn’t know this, and Sideways8 didn’t mention it to me. We didn’t miss any crazy deadlines, and the general work isn’t too intense, so it wasn’t a big deal, but that’s an example of why having multiple players involved can get tricky.
What did you find most impressive about them?
They have an impressive ability to solve the problem at hand, and the development team they’ve put together has such a wealth of knowledge. I can throw anything at them and feel confident that they’ll handle it. I’ve been told multiple times that, if something is beyond their ability to accomplish, Sideways8 would let us know and suggest a better solution, even if that expertise fell outside their company. I respect that degree of honesty.
Are there any areas they could improve?
I am affected easily by personal, physical meetings and always want the ability to meet with everyone involved in our projects. I don’t know if this would actually help Sideways8. While it would be great for me, personally, it might not be good for their company overall.
Do you have any advice for future clients of theirs?
Ask about the interaction with the developers and account managers. There is a lot of movement, so you need to remember people’s names and positions. Because Sideways8 isn’t like most agencies, as a new or potential client, I would inquire about the team rundown upfront to gain an understanding of who is the expert in each field. Having an agency background, I was able to catch on quickly, but other clients may get tripped up by this.