Social media and digital marketing
The Setters Agency is a full-service global social media and digital marketing agency. We cater to small and medium sized business owners and bloggers. Our approach is personalized to you, and your business goals. No cookie cutter nonsense here. We take the time to listen and create strategies that get you results. We also offer educational programs and courses.
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LightInTheBox, HEALBE, Rakamakafit, Golden Aesthetics, Veronika Jeanvie, OM Juice Bar, Dr. Grigoryants, Arbat Esthethics, MiniInTheBox, MakeUp Lab, Madnani Plastic Surgery, Studio Esthetique, MiniInTheBox, AutoPlush, EUROKAPPA, Dr. Flora Levin, Novique Medical Aesthetics, Dr. Dana Khuthaila, CINEMOOD, etc.
Dr. Flora Levin (PPC, Targeting)
CLIENT
Dr. Flora Levin — Board Certified Oculofacial Plastic Surgeon Specializing in Eyelid Surgery & Rejuvenation.
Client had never attempted Facebook ads.
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Website conversion for organic traffic was relatively low.
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Client previously tried running Google ads for surgical treatments, however results were sub-par as the price per lead was more than the market average.
OBJECTIVE
Collect leads to promote surgical and non-surgical facial treatments.
OUR SOLUTION
Customized landing page with an appealing offer, doctor's intro, short description of the treatment followed by Before & After photos to boost conversion rates.
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Implemented call forwarding and call recording to efficiently track lead source and monitor sales calls.
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Implemented audience segmentation by interests, income, location. Added a lookalike audience of current website visitors and engaged followers on Instagram.
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Developed creatives with a video-invitation by the doctor to all in compliance with Instagram's Advertising policy.
THE RESULTS
Our Facebook advertising campaign generated 136 leads (completed "Contact Us" forms with a request to book an appointment) over the course of 3 months with an average price of $11.38 per lead.
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Achieved an average CTR (Click Through Rate) of 8% for Google advertising campaign which is 2X better than the market average.
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Our Google advertising campaign generated 51 leads (filled "Contact Us" form with request to book an appointment) and 35 direct calls resulting in 12 surgical consultations over the course of 3 months.
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Generated Revenue of $21,170 (3 months) and achieved ROAS of 4 inclusive of agency fees and ad spend.
See the full case here:
https://thesetters.agency/cases/case3/dr-levin
RAKAMAKAFIT (Targeting)
CLIENT
#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of Russians top fitness bloggers Nastya Rakamakafit (600K + Instagram followers on personal page and 400K+ on brand page). The company is located in Moscow and ships orders across CIS countries.
#RAKAMAKAFIT came to The Setters Agency wanting to optimize their Facebook & Instagram ads and scale it up to become one of their major sales drivers. Marketing budget $6000-7000/ monthly.
OBJECTIVE
Generate a robust sales funnel via Instagram and Facebook ads.
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Create a high yield ad campaign that significantly reduces Cost Per Purchase (CPP).
OUR SOLUTION
We analyzed customer data to build a set of detailed buyer personas.
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We created a campaign targeting each customer persona with a dedicated offer: fitness enthusiasts, young mothers, party girls, plus size ladies, frequent travelers.
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Extended placement within Facebook`s advertising platform.
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Built a multi-level retargeting funnel to build brand awareness among potential buyers and increase conversion rate.
THE RESULTS
Since the beginning of the campaign we were able to increase sales by 128%.
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We were able to reduce Cost Per Purchase (CPP) by 40%.
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Website traffic has increased by 189%.
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The number of website leads has increased 25X
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We have achieved an average ROAS of 13 on cold audience and 16 on warm audience.
See the full case here: https://thesetters.agency/cases/case21/rakamakafit
Custom Car Wrap Shop (Paid Search, Paid Social)
CLIENT
Custom Car Wrap Shop Located in Los Angeles, CA
OBJECTIVE
Generate new leads with a limited advertising budget.
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Increase sales.
OUR SOLUTION
Customized interactive landing page, showcasing completed car wrap projects.
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Buyer pattern analysis to build customer persona for sharp targeting.
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Automated multi-channel follow-up funnel to nurture leads with an objective to increase conversion rate.
THE RESULTS
Campaign brought 157 leads each costing $2.86 and $46500 in revenue.
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ROAS = 102.5
See the full case here: https://thesetters.agency/cases/case4/car-wrap-shop
Dr. Grigoryants (Targeting, Influencers, Content)
CLIENT
Dr. Grigoryants is a well-known Russian plastic surgeon, looking to create a social media presence that shows his personality and unique approach to plastic surgery. We featured content that builds trust and confidence among potential clientele.
OBJECTIVE
Increase in the number of followers and in the number of consultations resulting in surgeries.
OUR SOLUTION
Total rebrand of the Instagram page look and features
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Influencer marketing strategy
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Paid social
THE RESULTS
Daily Post Reach increased from 5K to over 60K.
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Increase in consultation requests: ×5.
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Collabs with bloggers and giveaways with celebrities: 30+.
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Business results:
10-15 DM price request per day
3 surgical days per week
3-4 surgeries per day
+30% surgery price increase
Follower number increased from 30K to over 250K followers.
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Average Post Impressions increased from 20K to over 150K.
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Posts organically get high Reach, Impressions and as a result bring followers.
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Followers actively interact with posts: like, comment, tag friends.
See the full case here: https://thesetters.agency/cases/case1/dr-grigoryants
Dr. Dana Khuthaila (Сontent Strategy)
CLIENT
Dr. Dana Khuthaila is a New York City plastic surgeon certified by the American Board of Plastic Surgery and the Royal College of Physicians and Surgeons of Canada.
The client had a substantial following on Instagram, but the organic engagement rate was low and the account was generating few inquiries from potential clients.
OBJECTIVE
Increase the number of followers and inquiries in order to scale the number of booked consultations and surgical procedures.
OUR SOLUTION
Total rebrand of the Instagram page look and features.
Highlights, designed to represent Dr. Dana’s brand identity.
Replacement of website link with a link to LinkTree in order to increase conversion rates, allowing the audience to book a consultation right from the Instagram page.
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Diversified content strategy in order to build trust and confidence in the doctor's expertise.
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Daily interactions with the followers in Stories in order to draw attention to the account and boost organic reach.
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Several iterations of cleaning the account from inactive followers. Accounts that are not active on Instagram, haven’t interacted with doctor’s content for over 6 month were diluting organic reach.
THE RESULTS
Purging the account of inactive followers helped us increase the organic account reach by +1145% (from 56K to 708K).
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Our new content strategy allowed us to increase the engagement rate by 6% (from 2.20% to 8.20%) in just 1 month.
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The number of profile visits a month has increased by 61% while monthly traffic to the website, organically generated by the client’s Instagram account, has increased by 48%.
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We were able to generate 40 leads a month on average since the beginning of the campaign, which allowed us to book additional 28 consultations monthly.
See the full case here: https://thesetters.agency/cases/case29/dr-khuthaila
CINEMOOD (Targeting, Website Dev, Email Marketing)
CLIENT
E-commerce, Electronics & Technology
OBJECTIVE
The client asked us to analyze his Facebook and Instagram advertising strategy and propose a new strategy to reduce the CPS (Cost Per Sale) below $80, as all previous attempts of selling through Facebook ads have been unsuccessful.
DIFFICULTIES
Low CTR (Click Through Rate) of 0.4% compared to 1.5% industry average.
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Low on-page conversion rate of 0.3% compared to 2.25% industry average.
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Low EDM conversion rate of 1.33% compared to 4.47% on similar projects we manage.
See the SOLUTION we offered here: https://thesetters.agency/cases/case28/cinemood
Studio Esthetique (Targeting, Content Strategy)
CLIENT
Studio Esthetique is a cosmetic dermatology center with multiple locations and over three decades in the business. This is a highly competitive industry. The client has attempted Facebook ads on their own before, but was disappointed because the price per lead was more than the market average and exceeded google ad campaign costs.
OBJECTIVE
Promote cosmetic treatments with the objective to generate qualified leads.
OUR SOLUTION
We began working with the client’s team of web designers to prepare customized landing pages with appealing offers, before/after images, practice and team introduction, and social proof to boost conversion rates.
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Updated CTA to weed out unqualified leads and price shoppers.
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Implemented audience segmentation by interests, income, location and browser language. Tested retargeting options as well as Lookalike audiences.
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Developed creatives with a video-invitation by the doctor, all in compliance with Instagram's Advertising policy.
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Utilized content from client’s Social Media pages to generate and regularly update creatives.
THE RESULTS
Our Facebook advertising campaign generated 313 leads (completed contact forms with requests to book appointments, average price per lead is $12.32) and 127 calls over the course of 4 month with an average price of $8.88 per lead
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The leads resulted in a total of 74 booked appointments giving an average conversion rate Lead – to – Appointment of 14% compared to a 7% market average.
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Achieved an average CTR (Click Through Rate) of 2.5% which exceeds the market average (1.16%) by double.
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Generated Revenue of $34,607.50 (over 4 months) and achieved ROAS of 5.05 inclusive of agency fees and ad spend.
NEXT STEPS
Expand the list of services promoted
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Launch Spanish, Portuguese and Russian campaigns for sharper targeting based on audience language preferences
See the full case here: https://thesetters.agency/cases/case10/studio-esthetique
Dr. Madnani (PPC, Targeting, Web Development)
CLIENT
Dr. Dilip Madnani – A double board certified plastic surgeon specializing in facial plastics – and his practice – Madnani Facial Plastics, 3 locations in New York.
The client had attempted Facebook ads before and had been continuously running Google ads, however results were sub-par as the price per lead was more than the market average and conversion rate lead-to-appointment was relatively low.
OBJECTIVE
Collect leads to promote surgical and non-surgical facial treatments.
OUR SOLUTION
Created a customized landing page for each treatment with an appealing offer, doctor's intro, a short description of the treatment followed by Before & After gallery and patient reviews to boost conversion rates.
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Implemented call forwarding and call recording to efficiently track lead source and monitor sales calls.
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Generated and installed unique Facebook pixel codes to build treatment-specific lookalike audiences.
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Implemented cold audience segmentation by interests, income, location.
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Developed a set of creatives, including a video-invitation by the doctor and images explaining the procedures in compliance with Instagram Advertising policy.
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Designed a customized 5-week sequence of nurture emails for each treatment in order to increase conversion rates.
THE RESULTS
Over the course of 6 months, our Facebook advertising campaign generated 691 leads (completed contact forms or calls to the office with a request to book an appointment) with an average price of $8.16 per lead.
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Achieved an average CTR (Click Through Rate) of 4.34% for Google advertising campaign which is 2X better than the average CTR for previous campaigns.
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Successfully targeted cold audience using Google Search ads generating 520 leads with an average price of $94.
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Generated leads resulted in 77 billable surgical and non-surgical consultations.
See the full case here: https://thesetters.agency/cases/case11/madnani-facial-plastics
OM Juice Bar (Targeting)
CLIENT
OM Juice Bar is New York's newest completely organic cold-pressed juicery and plant based café. Established by Anastasia Kulinich in December 2019, OM secured a prime location right by Madison Square Park in Manhattan. Anastasia contacted The Setters Agency wanting to use Instagram, Facebook and Yelp to get her client base started. We used targeted ads on all three platforms to raise neighborhood awareness, successfully launch the juice bar and drive foot traffic at peak times.
OBJECTIVE
Brand awareness
Target: to reach maximum brand awareness with a small marketing budget.
OUR SOLUTION
Guided the setup of a landing page with a 10% discount offer for new customers and a menu.
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Set up Facebook Pixel and Event codes on the website to track pageviews and leads for the purpose of retargeting.
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Created campaigns targeting people who are frequently located within a 2 mile radius and are interested in healthy food and vegan and vegetarian options. These users will see an offer to visit OM's website and receive a 10% discount on their first order. Later, those users who visited the website were retargeted with an invitation to visit the bar and try out the daily specials
THE RESULTS
From November 2nd 2019 to February 18th 2020 we spent $ 1532.66 on Facebook / Instagram ads and $ 1373.33 on Yelp ads, with a total marketing budget of $ 3896 (including our agency fees).
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The Facebook / Instagram campaign was run on a schedule featuring breakfast and lunch offers as well as regular all-day reached out to 155,423 locals who share a passion for a vegan and plant-based lifestyle. In total, the campaign generated 1488 website visits. Campaign optimization allowed us to reduce PPC from $ 1.26 to $ 0.84.
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Yelp ads allowed us to reach 65,812 people and generated 612 page views for the price of $ 2.24 per click.
See the full case here: https://thesetters.agency/cases/case20/om-juice-bar
Veronika Jeanvie Haute Couture House (Paid Social)
CLIENT
Veronika Jeanvie Haute Couture House was established in 2007 by Veronika Jeanvie a top European designer for bridal wear. The house is famous for its seductive chic and audacious mix of sophisticated retro, boheme and French charm. It was developed under the influence of the House mentor world-famous designer Paco Rabbane. Jeanvie came to The Setters Agency wanting to use Instagram and Facebook ads to sell their dresses. Average purchase price is €1500. The company has locations in Paris and Milan. Marketing budget is €500-650/monthly.
OUR SOLUTION
We created a landing page with a very attractive offer: an appointment with the designer for personalized fittings. Landing pages were launched in 4 languages (French and Italian – to attract local customers, English and Chinese – to attract high income tourists). We adapted all landing pages for mobile and desktop versions.
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We set up Facebook Pixel and Event codes on all pages to catch leads and send them to the client’s email box.
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We created campaigns targeting customers who are getting married soon and are searching for wedding dresses. Customers should have above average incomes.
THE RESULTS
From July 1st to November 12th we’ve spent €2134,56 on ads with a total marketing budget of €3934,56 (including agency fee).
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The campaign brought 112 leads and €13,800 in revenue (not including appointments that were booked for December 2019-January 2020).
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ROI = 250,7%.
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Our next target for this client is to increase the number of appointments per month (x3).
See the full case here: https://thesetters.agency/cases/case18/veronika-jeanvie
RAKAMAKAFIT (Email Marketing)
CLIENT
#RAKAMAKAFIT — Leading Russian portable sports equipment, nutrition supplements & accessories brand.
The client had a large audience, however upon audit we have discovered that the newsletter system was somewhat fragmented with emails being sent from Client`s CRM, EDM and Ecommerce platform. Newsletter automations contained outdated information, some had duplicates which lead to high unsubscription rates and low open and click rates.
OBJECTIVE
Sales growth. Incorporating newsletters into the conversion pathway to increase customer`s lifetime value.
OUR SOLUTION
We have restructured the system of lead magnet sequences meant to attract a potential client and move them forward along the conversion path to motivate a purchase.
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Updated the content of automated newsletters in order to avoid irritating the recipients with outdated prices and offers.
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Redesigned the newsletter template to make it more readable and engaging to increase the click rate.
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Updated order confirmation emails with valid information about current offers.
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Streamlined the import of contacts from abandoned carts segment to Client`s EDM account and set up an automated mail sequence in order to reactivate abandoned carts and motivate prospective clients to complete a purchase.
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Designed a system of trigger emails in order to upsell and cross sell to customers and increase the customer`s lifetime value.
THE RESULTS
By consolidating audiences, we were able to scale the audience by 70%.
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Within a month we achieved a 5X increase in click rate.
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Restructuring and updating automated email sequences allowed us to increase purchases from this newsletter segment by 67%.
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We achieved a 136% growth in revenue from sales newsletters by emphasising the features of products and not discounts.
See the case here: https://thesetters.agency/cases/case23/rakamakafit
LightInTheBox (Ads, Influencers, Content Strategy)
CLIENT
LightInTheBox is a global online retail company that delivers a wide range of products worldwide. The goal was to sell products directly from their social media channels. We needed to build a social media presence in Facebook/Instagram/Pinterest from scratch and post content with the goal of directly selling at a fast pace. Basically, we fit a giant online store into the framework of social media platforms where a follower can shop directly from the post. The main tools we used are: content strategy, influencer marketing, paid social (ads).
OBJECTIVE
Facebook, Instagram and Pinterest followers growth, Sales growth.
FACEBOOK GROWTH
OUR SOLUTION
To implement a Global page structure which allows for a centralized conglomerate of 6 multilingual pages for individual national markets
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Create a strategy for content that fosters engagement and sells products directly through a post
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Use Facebook ads and influencer marketing to grow the followers base
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Create a fully outfitted Facebook Shop for direct sales
INSTAGRAM GROWTH
OUR SOLUTION
Build an Instagram page from scratch
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Create a visually attractive page and a high quality content feed
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Use Instagram ads, contests & giveaways, and influencer marketing to grow the follower base
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Create shoppable posts for direct sales
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Get Instagram influencers onboard for extra exposure and to gain quality content for the company’s website
INFLUENCER MARKETING
OUR SOLUTION
Pitch to small and medium-sized influencers on Instagram, Facebook, and YouTube
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Limited paid collaborations, barter preferred
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Re-use IGC (influencer generated content) across all social media channels, on the company website and in the newsletters
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Build shoppable social wall on the website that allows aggregation of IGC among all SM channels
See the RESULTS of the case here: https://thesetters.agency/cases/case2/lightinthebox
Arbat Esthetic (Content Strategy, Influencers, Ads
CLIENT
Arbat Esthetic is a luxury cosmetology center located in Moscow. They offer a wide range of beauty services for face and body.
OBJECTIVE
Increased followers and increased number of leads (calls, messages) and appointments scheduled.
OUR SOLUTION
Total rebrand of the Instagram page.
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Develop a structured content scheme to plan engaging posts in each content category.
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Strategy for targeted growth in key areas: influencer marketing, Instagram ads, giveaways & contests.
THE RESULTS
Follower number increased from 7K to over 75K followers.
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With a total ad spend of $1,844.00, we generated total sales of $25,630.02.
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From the beginning of the campaign we decreased CPC by 63% while improving the interaction rate by 28%.
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We reduced CPP (Cost Per Purchase) by 53% and achieved an average growth of purchase value by 90%.
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We achieved an average ROAS of 16.
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We collected 142 leads from the campaign`s start date.
See the full case here: https://thesetters.agency/cases/case5/arbat-esthetic-med-spa
RAKAMAKAFIT (Targeting)
CLIENT
#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of the top Russian fitness bloggers Nastya RAKAMAKAFIT. The company is based in Moscow and ships orders across CIS countries. #RAKAMAKAFIT came to us wanting to set up a sales channel on Google Ads and scale traffic to her website. Marketing budget: $2000/ monthly.
OBJECTIVE
Generate sales through Google ads
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Reduce Cost Per Purchase (CPP)
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Scale traffic to website
OUR SOLUTION
We set up Google Ads tags on the website to enable direct tracking of campaign results and scale campaigns based on campaign ROAS.
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We divided the market into 3 geographical segments based on the number of orders received and average CPC and set up a dedicated search and display campaign for each segment.
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We revived the client`s Google Merchant account and set up a Shopping campaign.
THE RESULTS
With a total ad spend of $1,844.00, we generated total sales of $25,630.02.
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From the beginning of the campaign we decreased CPC by 63% while improving the interaction rate by 28%.
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We reduced CPP (Cost Per Purchase) by 53% and achieved an average growth of purchase value by 90%.
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We achieved an average ROAS of 16.
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We collected 142 leads from the campaign`s start date.
See the full case here: https://thesetters.agency/cases/case22/rakamakafit
MiniInTheBox (Content Strategy)
CLIENT
MiniInTheBox is an global online retail company that delivers a wide range of products worldwide: car accessories, phone accessories, kitchen gadgets, jewelry, watches, pet clothes, office stationery, etc.
OBJECTIVE
Followers growth, Sales growth.
The goal was to be able to sell products directly from Facebook and Pinterest. To do this we needed to build a social media presence on both channels and post content with the goal of directly selling at a fast pace.
OUR SOLUTION
Facebook: To implement a Global page structure which allows for a centralized conglomerate of 5 multilingual pages for individual national markets.
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Pinterest: To build a social media presence from scratch.
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Create a strategy for content that sells products directly through a post/pin.
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Grow the number of followers and increase organic post reach and engagement.
THE RESULTS
Facebook: Follower number increased from 1M to over 4.5M within 3 years.
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Total Daily Post Reach (Organic) over 1.5M people across 4 Facebook pages (daily!).
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Pinterest: over 0.5M monthly visitors.
See the full case here: https://thesetters.agency/cases/case7/miniinthebox
EUROKAPPA (Targeting, Email Marketing)
CLIENT
EUROKAPPA - Leading Russian orthodontic aligners manufacturer.
Our client had an impressive PPC budget. However, the leads attracted through Facebook Ads,Search ads on Google and Yandex (major Russian search engine) were not nurtured by follow-ups via email marketing, causing low conversion rates.
OBJECTIVE
Attract B2B leads from dental practices interested in adding aligners to their service offerings.
OUR SOLUTION
We completely redesigned the corporate newsletter to increase the click through rate.
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We introduced systematic monthly updates to the subscribers list which clear the database of inactive and unsubscribed contacts and uploads all new contacts received from various sources over the month.
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We aligned the email marketing plan with a calendar of major educational seminars and webinars with leading industry experts organized by the client in order to nurture cold leads.
THE RESULTS
By regularly consolidating contacts, we were able to scale the database of active newsletter subscribers by 50% in just 6 months.
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Segmentation of the database by geographical and demographic parameters allowed us to achieve open and click rates of 26% and 3% respectively.
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Free and paid events marketed via email were completely sold out.
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Revived “dead” leads and streamlined partnership inquiries.
See the full case here: https://thesetters.agency/cases/case26/eurokappa
AutoPlush Toy Shop (Production, PPC, Targeting)
CLIENT
PLUSH TOYS SHOP.
Client was a EU-based startup manufacturing plush models of legendary cars.
OBJECTIVE
Generate sales through Facebook & Instagram as well as Google ads.
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Reduce Cost Per Purchase (CPP) by 50%.
OUR SOLUTION
We’ve analysed and dissected the client purchase database to build detailed buyer personas.
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Created a campaign targeting each segment of potential buyers with a customized offer: parents, gamers, car enthusiasts, fans of particular car models, Formula 1 fans, diecast cars collectors, first-time car owners, and freelancers.
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Conducted a photoshoot and prepared a set of photos and videos for each of buyer personas to transmit the mood of the brand and motivate the audience towards an immediate impulse purchase.
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Set up a retargeting campaign using Google Display Ads to build multi-platform exposure and improve conversion rates.
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Optimized the Google Shopping feed to reflect the prevailing interests of the ocal market – boosting ROAS.
THE RESULTS
Within 1 month we reduced Cost Per Purchase (CPP) on Google Ads by 16%.
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Achieved 50% sales growth from Google Ads, maintaining 800% ROAS.
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Within the first month of running ads we reduced the Cost Per Purchase (CPP) on Facebook Ads by 68%.
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Achieved 200% sales growth from Facebook Ads while increasing ROAS from a historical average of 187% to 449%.
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Achieved 15% traffic growth that amounted to an overall 205% Revenue growth in the first two months of running ads.
See the full case here: https://thesetters.agency/cases/case15/autoplush-toy-shop
HEALBE (Influencer Marketing)
CLIENT
HEALBE is the startup behind the sensational GoBe - the world's only smart band that tracks calorie intake, body hydration, and stress levels automatically. No manual logging needed.
OBJECTIVE
Increase sales growth and brand awareness by collaborating with US based influencers.
DIFFICULTIES
Marketing strategy did not include a plan for working with influencers. Previously selected bloggers had low ER and poor quality audiences who were tired of influencer’s frequent substandard advertising. Price/quality disparity and failure to fulfill bloggers’ obligations lead to low ROI and what was perceived as a waste of the advertising budget.
OUR SOLUTION
Searched over 2.5k Instagram, 500+ Youtube and 500+ TikTok influencers with high engagement rate indicators and audience activity double-check (via tools and manually).
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Developed an affiliate system for influencers - created a 10% and 20% discounts for the influencers’ followers who are potential buyers. To track sales we used individual coupon codes and UTM-links used by the influencer in their promo content.
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Developed an ambassadorship program for influencers who bring in sales by promoting the product.
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Redesigned the newsletter template to make it more readable and engaging to increase the click rate.
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Arranged the giveaways, promoted by the influencers.
THE RESULTS
We’ve successfully managed collabs with over 50 bloggers.
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Collected high quality content from creators that the client can use in branded social media channels.
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Carefully selected the most high yield ambassadors from their current pool to continue to invest in only those with the most successful collaborations.
See the full case here: https://thesetters.agency/cases/case25/healbe
Targeting
CLIENT
Novique Medical Aesthetics – a comprehensive medical aesthetics spa in Pennsylvania.
The client had been running Facebook ads before but was not satisfied with the quality and quantity of leads. The audience size was quite limited geographically and due to being exposed to the same offer for a prolonged period of time there were signs of “offer fatigue”.
OBJECTIVE
Attract new med spa patients.
OUR SOLUTION
Reviewed and edited treatment portfolio our analysis allowed the med spa to focus on the most high yield treatments.
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Designed a customized landing page with an appealing special offer for new patients, short description of the treatment followed by a Before & After gallery, patient reviews and a team intro to boost conversion rates.
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Built a quiz tool to introduce new treatments in an engaging and interactive manner, resulting in higher CTR (Click Through Rates).
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Implemented cold audience segmentation by interests, income, location.
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Developed a set of creatives, including a video-invitation by the doctor and images explaining the procedures in compliance with Instagram Advertising policy.
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Developed a set of creatives, including a video-invitation by the med spa practitioners and static images explaining the advantages of the treatments in compliance with Instagram Advertising policy.
THE RESULTS
To date, our Facebook advertising campaign generated 325 leads (completed "Contact Us" forms or called the office with a request to book an appointment) with an average price of $16.20 per lead.
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Achieved an average CTR (Link Click Through Rate) of 2.7% which is 2.5X better than earlier results.
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Generated leads resulted in 50 appointments.
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Achieved an overall ROAS of 4.61 on promoted treatments.
See the full case here: https://thesetters.agency/cases/case27/novique
Email Marketing
CLIENT
Golden Aesthetics - a menswear label based in Los Angeles selling activewear & workout gear.
OBJECTIVE
To increase sales by optimizing newsletter CTR (Click Through Rate).
DIFFICULTIES
The client had a large audience, but the Open Rate and CTR were low as the newsletters were not engaging and were only used periodically to announce sales. In addition, there were high shopping cart abandonment rates.
OUR SOLUTION
We changed the newsletter sender address from being the general company email, to a more personal email featuring the owner’s name and image in order to increase engagement.
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We introduced a new content structure for the newsletter and included info-content in the lineup.
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We have launched the weekly newsletter along with a free training program.
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We have added a 10% discount for the first order as an additional lead magnet to scale up the subscription rate.
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We have advised the client to invite his social media followers to join his newsletters.
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We redesigned the newsletter template to provide added value in each email, including sales notifications.
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Set up an automated welcome email to greet newly subscribed audience and motivate them to engage with the newsletter.
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We’ve set up 2 email reminders for abandoned carts to improve website conversion rates.
THE RESULTS
We were able to scale Monthly Revenue to $5,756.66 having 2 emails weekly. Total revenue generated from the email campaign within a 3 months term amounted to $17,270.00.
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We were able to achieve steady subscription growth as compared to the intermittent growth the account experienced before.
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The combined measures allowed us to increase CTR from 6,5% for sales emails and 9.2% for workout emails to 10.1% and 13.5% respectively within one month.
See the full case here: https://thesetters.agency/cases/case9/golden-aesthetics
Chatbots, Message Marketing
CLIENT
LightInTheBox is a global online retail company that delivers a wide range of products worldwide.
OBJECTIVE
Chatbot setup. The chatbot would assist in the following key areas:
Help CS team with established autoreplies.
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Create an initial base of subscribers.
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Promote company’s sales and activities via Facebook messenger.
OUR SOLUTION
Set up a chatbot: create chatbot menu, welcome message and default replies.
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Create a list of keywords to fire a corresponding chatbot that assists the CS team.
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Create effective chatbot sequences based on customers’ interests and requests.
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Create a schedule for broadcasting and set up broadcast messages.
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Grow the number of subscribers and maintain high Open-Rate and CTR.
THE RESULTS
Successful main sequences, keywords, broadcasting schedule.
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Launched 3 chatbots (English, Spanish, Portuguese) and received over 85K active subscribers in 6 months.
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Open-Rate 85% - 100%, CTR 9% - 38%.
See the full case here: https://thesetters.agency/cases/case8/lightinthebox
Events, PR
CLIENT
Ekaterina Kazakevich is a well-known European permanent makeup artist looking to expand her practice to the American market.
OBJECTIVE
Ekaterina came to us with the goal of organizing a permanent makeup master class in New York. She wanted our full services starting from choosing avenue and to attracting students and booking models.
OUR SOLUTION
We have restructured the system of lead magnet sequences meant to attract a potential client and move them forward along the conversion path to motivate a purchase.
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Updated the content of automated newsletters in order to avoid irritating the recipients with outdated prices and offers.
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Reduced the number of weekly emails and enriched the emails with engaging content to minimize annoying factors and subsequently reduce unsubscription rate.
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Redesigned the newsletter template to make it more readable and engaging to increase the click rate.
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Updated order confirmation emails with valid information about current offers.
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Streamlined the import of contacts from abandoned carts segment to Client`s EDM account and set up an automated mail sequence in order to reactivate abandoned carts and motivate prospective clients to complete a purchase.
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Designed a system of trigger emails in order to upsell and cross sell to customers and increase the customer`s lifetime value.
THE RESULTS
3 events launched with complete sold-out!
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Average ROI per event 450%.
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100% client satisfaction.
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Long term cooperation with the client: new masterclasses are coming.
See the full case here: https://thesetters.agency/cases/case6/makeup-lab
Regen Doctors (Targeting)
CLIENT
Regen Doctors is a clinic in PA specializing in pain management, hormone therapy and weight loss. The client has attempted both Facebook and Google ads. However due to industry specifics the price per lead was rather high. Theclient was looking to explore new strategies to reduce price per lead while keeping conversion rates high.
OBJECTIVE
Promote hormone therapy and weight loss with the objective to generate qualified leads.
OUR SOLUTION
We’ve analyzed client’s PPC landing pages and decided to switch advertising campaigns to Facebook lead forms in order to simplify conversion path and boost conversion rates.
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Updated CTA to weed out unqualified leads and price shoppers.
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Implemented audience segmentation by interests, income, location and browser language.
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Developed static and video creatives emphasising the pain points of our target audience while staying compliant with Instagram's Advertising policy.
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Worked closely with the client’s team to tightly monitor the quality of leads from different audiences and scale conversion rates from leads to appointments.
THE RESULTS
Our Facebook advertising campaign generated 215 leads (completed contact forms with requests to book appointments) over the course of 3 months with an average price of $14.78 per lead.
•
The leads resulted in a total of 54 booked appointments giving an average conversion rate Lead-to-Appointment of 25.12% compared to a 7% market average.
Achieved an average CTR (Click Through Rate) of 2.1% which exceeds the market average (1.16%) by 80%.
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Achieved ROAS of 2.06 on consultations alone (not counting patients’ spendings on the treatments one time and monthly).
NEXT STEPS
Scale the high converting audiences.
See the full case here: https://thesetters.agency/cases/case30/regen-doctors
Dr. Ramsen Azizi (Content Strategy)
CLIENT
Dr. Ramsen Azizi is a double board-certified plastic surgeon in Chicago who specializes in breast enhancement and body contouring.
OBJECTIVE
Increase the number of followers and inquiries in order to scale the number of booked consultations and surgical procedures.
DIFFICULTIES
The client had a relatively large following on Instagram, but the organic reach and engagement rate were low, and the account was generating few inquiries from potential clients.
OUR SOLUTION
Total rebrand of the Instagram page look and features.
Highlights, designed to represent Dr. Azizi’s brand identity.
Complete Instagram feed redesign in order to create a balanced, cohesive experience.
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Diversified content strategy in order to build trust and confidence in the doctor's expertise. The strategy was designed to introduce the cold audience to the doctor, feature expert advice, and share impressive transformation cases.
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Daily interactions with the followers in Stories in order to draw attention to the account and boost organic reach.
THE RESULTS
Interactive daily InstaStories content allowed to scale monthly Stories reach by 292% bringing 60% more traffic to the Instagram profile.
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Our new content strategy allowed us to increase the engagement rate by 4.4% within 4 months, generating additional 155% content interactions and 74% more post saves every month.
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Scaling the account Reach by 60% allowed us to bring on average +400 highly targeted NET followers every month.
See the full case here: https://thesetters.agency/cases/case31/dr-azizi
Reviews
the project
PPC & SMM for Plastic Surgery Center
“Their efforts really work.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the PR director for the Esthetic Centre and Arbat Esthetics. I manage the PR for both companies.
What challenge were you trying to address with The Setters Agency?
The Setters Agency takes care of our social media and digital marketing efforts.
What was the scope of their involvement?
When we first started working with them, they solely managed our primary doctor’s Instagram account. After working with them for a bit, we brought them on to manage the practice’s Instagram account too.
Since then, they’ve worked on Google Ads and PPC ads on Yandex, a Russian search engine. In addition to our PPC campaigns, they also run Facebook Ads and Instagram Ads. Recently, they started supporting our email marketing efforts for one of our businesses. They’re running targeted electronic direct mail (EDM) campaigns.
In the past, they worked on SEO for us, but we’ve discontinued it. Now we’re talking to them about starting a TikTok channel.
What is the team composition?
There are at least five people working on our project, but we work directly with Masha (CEO), Karina (Project Manager), and an app manager.
On top of that, one person manages PPC and Facebook Ads and another person works on electronic direct mail (EDM) marketing.
They also have a content team that works on banners and landing pages. The team includes an illustrator and developer.
How did you come to work with The Setters Agency?
Our head doctor met the owner of The Setters Agency and asked her to manage his channel. It worked out well, so we brought them on to work on other projects.
How much have you invested in them?
We spend about $4,000 per month (approximately $195,000 in total).
What is the status of this engagement?
We have been working with them for over three years. We started in 2017 and we are still working with them.
What evidence can you share that demonstrates the impact of the engagement?
Our head doctor has almost 300,000 followers on his Instagram account, and it’s all because of The Setters Agency. When we started working with them, we had 6,000 followers on one of our Instagram accounts, but now we have over 80,000 followers.
The most important thing is that they drive leads. Now Instagram is our main source of new patients. As a result of their work, the doctor is booked 5–6 months in advance.
How did The Setters Agency perform from a project management standpoint?
We use WhatsApp to communicate with Masha and Karina, but we also use Basecamp to set tasks and send reports. We are trying to push all communication to Basecamp, but it is a little hard for us to completely switch over to it.
What did you find most impressive about them?
They drive sales. Unlike other companies we’ve worked with in the past, they’ve attracted real followers. Their efforts really work.
Are there any areas they could improve?
Sometimes we need to ask them to do a task multiple times before they begin working on it. However, we could be better about logging targets and deadlines in Basecamp. They ask us to add information there, and when we don’t, it gets lost in the chat.
the project
Google Ads & Social Media Mktg for Plastic Surgery Firm
"They've been nothing but great."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I work for a facial plastic surgeon in New York, who specializes in facelifts, neck lifts, and everything from the neck up. I’m the marketing manager.
What challenge were you trying to address with The Setters Agency?
We were looking for someone new to run our Google, Instagram, and Facebook campaigns.
What was the scope of their involvement?
The team manages our Facebook, Instagram, and Google campaigns. Before the partnership, we already had accounts on the following social media channels.
We’ve given them the flexibility to do what they thought would be best for our practice. We also provide them with some content such as special offers that we want to run, but for the most part, we work together in a collaborative effort to develop our content.
What is the team composition?
We’re working with 3–4 people.
How did you come to work with The Setters Agency?
We’ve been following Masha (CEO) for a while. She has great Instagram tips, so over the summer, we decided to take one of her courses. After that, we wanted to get into Google Ads because she was so great at helping us with Instagram.
How much have you invested with them?
We’ve spent $4,000.
What is the status of this engagement?
We started collaborating in August 2020, and we continue to work with The Setters Agency.
What evidence can you share that demonstrates the impact of the engagement?
They’ve been really great and we’ve definitely noticed a big improvement in our leads, especially in Google. We’re also getting more qualified leads — more serious potential patients who are really interested in our services. Moreover, we’ve been doing a lot more consultations since we’ve started with them, just from getting more Google and Facebook leads. In connection with that, our sales have doubled if not tripled.
How did The Setters Agency perform from a project management standpoint?
They have perfect project management skills. The team has been transparent, quick to respond, consistent, and always follow-ups everything. They're just overall great.
What did you find most impressive about them?
They’re organized — they keep track of all the leads on their end, cost per leads (CPLs), and revenues that we’re making. They have organized spreadsheets and they’re on top of all the information we’re gathering, so that’s super impressive.
Are there any areas they could improve?
I don’t have any constructive criticism to give them. They’ve been nothing but great.
Do you have any advice for potential customers?
Go for it. They’re totally worth it. I don’t think you’ll be disappointed with The Setters Agency.
the project
Marketing & Ad Consulting for Laser Institute
"They opened my eyes and gave me useful, practical tactics to apply the same day."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an aesthetic provider at Gateway Aesthetic Institute and Laser Center, the largest laser institute in the world. We provide dermatology and aesthetic procedures for anyone in need.
What challenge were you trying to address with The Setters Agency?
We had a website but we didn’t have a social media presence. We needed help with marketing and ad consulting.
What was the scope of their involvement?
We did a consultation with multiple providers in the office with three different courses. They guided us through the whole process when it comes to advertising. They looked at our website to see who we are and what we do. From there, they helped us to really identify the route we want to take and what kind of clientele we want to attract.
They helped us find our niche and figure out what we wanted out of it. We’re not using their services today but if they come up with a new course for marketing, we’ll take that course.
What is the team composition?
I worked with four people.
How did you come to work with The Setters Agency?
A plastic surgeon was talking about the owner of the company and I found them on Instagram. Their work resonated with us. They did a private consultation and we went from there.
How much have you invested with them?
We spent under $5,000.
What is the status of this engagement?
We started working together in June 2018 and our engagement is no longer ongoing in July 2020.
What evidence can you share that demonstrates the impact of the engagement?
I was very impressed with the amount of detail put into it. They showed me how much thought goes into marketing and social media presence efforts. They opened my eyes and gave me useful, practical tactics to apply the same day.
How did The Setters Agency perform from a project management standpoint?
Project management between our teams was excellent. They were never late. Everything was perfect.
What did you find most impressive about them?
My favorite part was they really dove into who we are. The amount of research they put in and how much they knew about us was very impressive. Every piece of information was useful and I could apply it to our office.
Are there any areas they could improve?
No, there’s nothing I’d have them improve.
Do you have any advice for potential customers?
You can trust them because they really know what they’re doing. They’re specialists in their field. Be honest with them and trust the process.
the project
Social Media Marketing for Plastic Surgery Firm
"They have adapted to work around the doctor’s schedule to help produce consistently professional posts."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
R.A.M Plastic Surgery is a company that provides many types of surgeries, mainly focused in on BBL and abdominoplasty. I work with the doctor of the firm to be the middle person between him and The Setters Agency.
For what projects/services did your company hire The Setters Agency?
We hired The Setters Agency to help with R.A.M Plastic Surgery’s social media marketing. The doctor has so much on his plate with his list of surgeries, so we needed a company to help keep his social media up to par with his company.
How did you select this vendor and what were the deciding factors?
We found The Setters Agency on Instagram and heard great things about the company. Their clientele coincides with our company so we thought it would be a good match.
Describe the project in detail and walk through the stages of the project.
The Setters Agency comes out with stories and posts for R.A.M Plastic Surgery’s social media account. It is both informational as well as posts from surgeries the doctor has performed.
How many resources from the vendor's team worked with you, and what were their positions?
We work with the social media manager and a few social media assistants that help day to day.
Can you share any outcomes from the project that demonstrate progress or success?
Early on it took a little bit for the agency to get on board with our outflow and how busy the doctor can be to provide the items they need in a timely manner. They have adapted to work around the doctor’s schedule to help produce consistently professional posts.
How effective was the workflow between your team and theirs?
They have adapted how the agency works with our team to work with our busy schedule and they are very patient with us. We work ahead to book our monthly progress meetings. Also, they work ahead to come out with their stories and posts to allow time for our team to go through to fact check/grammar check.
What did you find most impressive or unique about this company?
What we find most impressive about the agency is their ability to come out with fresh content with little direction. They come up with ideas we may not know about to keep our audience engaged.
Are there any areas for improvement or something they could have done differently?
One area they can improve is their ability to grammar check or edit their captions.
the project
Social Media Marketing for Plastic Surgery Clinic
"Their team always has a plan, and that plan is always achieved on time."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m an administrative assistant at a plastic surgery clinic.
What challenge were you trying to address with The Setters Agency?
We hired The Setters Agency to help us with marketing and advertising.
What was the scope of their involvement?
The Setters Agency focused on social media marketing to help us attract more patients and get our content out there. We touched a little bit on Facebook, but our efforts were primarily centered on Instagram. We supplied everything while the team put together and uploaded the content for us.
What is the team composition?
We were talking back and forth with multiple people from their team.
How did you come to work with The Setters Agency?
The Setters Agency was selected by my bosses.
What is the status of this engagement?
We first engaged with the team around April–May 2021 and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Since we started working with The Setters Agency, we’ve gotten more followers and engagement on our social media pages. We’ve also secured more patients who were looking to undergo procedures at our clinic, so overall, they’ve helped us tremendously.
How did The Setters Agency perform from a project management standpoint?
We don’t have any complaints. In terms of sticking to the timeline and budget, they’re doing a great job. We communicate via different channels, depending on what’s most convenient for everyone, but we usually use Skype, WhatsApp, and email.
What did you find most impressive about them?
The Setters Agency is very thorough and detail-oriented. Their follow-through is also tremendously good. We’re impressed by the fact that we’ve seen an overall jump in our online engagement and inquiries, whereas we were missing those before. Their team always has a plan, and that plan is always achieved on time.
Are there any areas they could improve?
I don't have anything negative to say about The Setters Agency.
the project
FB & IG Advertising for Skin & Laser Center
"They were personable, professional, very responsive and caring about the outcomes."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Studio Esthetique is a cosmetic dermatology center with multiple locations and over three decades in the business. I am the owner.
For what projects/services did your company hire The Setters Agency?
We hired The Setters Agency to create Facebook and Instagram advertisement strategy. The agency is also responsible for executions of FB & IG ad strategy, its management and reporting to our internal marketing team.
What were your goals for this project?
The goal was and continues to be to increase sales, gain more followers and to improve brand recognition.
How did you select The Setters Agency?
We interviewed multiple agencies and reviewed their results and references. The Setters Agency beat results and references were way ahead of everyone else's. Furthermore, we loved their personal style and attention to even little details.
Describe the scope of their work in detail.
Evaluated our existing digital strategy, created a new strategy for Facebook and Instagram. Created ads, evaluation metrics, landing pages, and continuing to successfully execute on this strategy on a daily basis.
What was the team composition?
We mostly work with an account manager. However, we got to work with Masha, who is principal. We did not have to interact with multiple people. We really liked that. Having direct contact with an account manager, who executed on all tasks through managing agency's internal teams felt like we are executing with ease. We wish that all advertising agencies worked like that....
Can you share any outcomes from the project that demonstrate progress or success?
We went from zero leads from failed attempts to advertise on IG and FB with another agency to consistent flow of new, quality leads converting into real patients every day.
How effective was the workflow between your team and theirs?
Very effective
What did you find most impressive about this company?
Personable, professional, very responsive and caring about the outcomes
Are there any areas for improvement?
no
the project
Facebook & Google Ads for Cosmetic Surgery Practice
"Extremely effective! The communication and scheduling are outstanding."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a boutique cosmetic plastic surgery practice in Fairfield county, CT
For what projects/services did your company hire The Setters Agency?
We hired The Setters Agency to improve our reach to potential patients/clients over FB for non-surgical services and Google Ads for the surgical services
What were your goals for this project?
The goals are to bring new patients into the practice
How did you select The Setters Agency?
We selected the Setters Agency based on their reputation, and from previous experience of working with them on smaller projects. I took one of their online webinars only to realize the complexity of FB and Google advertising.
Describe the scope of their work in detail.
Selection of target audience Putting together digital marketing material Guidance re landing pages Tracking leads and ROI Adjusting specs based on feedback and ROI
What was the team composition?
I work directly with Masha and a few of her team members. Everyone is extremely approachable and efficient. The response time is nearly instant with concrete and meaningful feedback.
Can you share any outcomes from the project that demonstrate progress or success?
the projects have been very successful in terms of ROI, both non-surgical and surgical ones from the very beginning.
How effective was the workflow between your team and theirs?
Extremely effective! The communication and scheduling are outstanding. They are very helpful in helping us organize the workflow.
What did you find most impressive about this company?
The level of knowledge and experience and communication skills. They have our best interests in mind. I have tried numerous other marketing companies in the past and they don't come anywhere close to the professionalism of The Setters Agency
Are there any areas for improvement?
NONE!
the project
Social Media & Email Marketing for Sports Equipment Company
"They're willing to take the extra mile to meet our requirements."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
#RAKAMAKAFIT is a leading Russian portable sports equipment and accessories brand. The brand was established in 2017 by one of Russians top fitness bloggers Anastasia Chirchenko (500K + Instagram followers on personal page and 500K+ on brand page).
The company is located in Moscow and ships orders across CIS countries. I’m marketing director in #RAKAMAKAFIT
For what projects/services did your company hire The Setters Agency?
We came to The Setters Agency wanting to optimize our Facebook & Instagram ads, Google ads, email marketing strategy and and scale each of them up to be major sales drivers.
What were your goals for this project?
The main goal is sales with a ROAS of at least 5.
How did you select this vendor?
The business owner took initiative in reaching out to The Setters. She saw that they brought impressive results for another company and decided to have them take over the marketing strategy.
Describe the scope of their work in detail.
- Developing the strategy for Facebook and Instagram ads, running ads
- Running Google ads (all types)
- Running email marketing
What was the team composition?
1 project manager, 2 targeting managers, 1 copywriter
Can you share any outcomes from the project that demonstrate progress or success?
- Gained 128% sales increase.
- Achieved 40% cost per purchase reduction.
- Increased website traffic by 189%.
- Arrived at a ROAS of 7 and 10 on cold and warm audiences respectively.
How effective was the workflow between your team and theirs?
We had real time communication set up in messenger as well our PM app and we were able to have all the issues solved instantly.
What did you find most impressive about this company?
Transparency. They're willing to take the extra mile to meet our requirements. And hands on monitoring and campaign management.
Are there any areas for improvement?
I recommend them highly. As their agency grows, I hope they can maintain their strong customer service.