Your Pie was seeking a way to leverage digital marketing and search channels to help grow in-store sales and franchise sales. They wanted to put the brand in front of more people using “near me” searches for store visits, as well as getting in front of people searching for restaurant franchises.
SEOteric developed a new franchise development website to better tell the Your Pie story. The focus was on better…
user experience (especially on mobile devices), and for a holistic SEO approach to attract searchers.
We then developed an SEO strategy focusing on local store locations that further developed location specific landing pages, optimizing Google Business Listings, and leveraging data and other listing providers for more search coverage.
SEOteric began helping Your Pie leverage “non-branded search” to drive more first-time visitors and brand discovery. Growth from searches like “pizza near me” and “restaurants near me” soon began to catch up with their branded search traffic.
We also helped Your Pie create conversion points throughout the search process using click to call, ordering online, downloading menus, and other actions that promote engagement and lead to in-store sales.