seoplus+

Please describe your company and your position there.

My name is Amanda Woodman and I am the Director of Creative and Marketing for Life Insurance Canada Inc., an online life insurance brokerage.

For what projects/services did your company hire seoplus+, and what were your goals?

We hired SEO+ to run our PPC campaigns and overhaul our website for optimal SEO.

How did you select this vendor and what were the deciding factors?

We hired a company to review our options for us and they presented the top 3 companies. SEO+ came out on top by a land slide. We also like to shop local (Canada) whenever possible and the other options were in the US and UK.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Google Ads, Facebook Ads, Backlinking, PR, Content Recommendations, etc.

How many people from the vendor's team worked with you, and what were their positions?

Not sure of their positions but we had at least 5 people working with us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our goal was to get 20 leads per day, which was ambitious in a competitive financial space but we did it.

Describe their project management style, including communication tools and timeliness.

Great communication skills, love that we had access to a dashboard to view our metrics at any given time.

What did you find most impressive or unique about this company?

They had so many different areas of expertise, which helped us get everything done.

Are there any areas for improvement or something they could have done differently?

We would like them to be a little more innovative, we found that we were driving a lot of the ideas. That being said, they are in a phase of massive growth and I think once they settle in and have enough staff they are going to crush it.

Please describe your company and your position there.

I am the President of a mediation and consulting firm. I have been in operation for over 30 years. My business is very successful in large part due to the services of SEOPLUS+ Richard Merrill Haney, Ph.D. (613) 234-5678

For what projects/services did your company hire seoplus+?

SIMPLY...THE BEST!! My high profile counselling, mediation and consulting firm has been successfully utilizing SEOPLUS+ for over 15 years. Much of our success is due to the incredibly high quality of their website design, hosting, advertising and connectivity skills. They have negotiated on our behalf with Google and a number of other platforms on several occasions. They have always solved challenges that we have encountered on the Internet. I highly recommend anyone to Brock Murray and his efficient and thorough staff!! We have never had a single problem with their services.

They always complete tasks and projects with accuracy and speed. They go that extra mile to ensure that we are satisfied. I highly recommend Seoplus+ to anyone who enjoys quality service!! Richard Merrill Haney, Ph.D., President, Ottawa Counselling and Mediation Services, Inc. (613) 234-5678

How did you select this vendor and what were the deciding factors?

Brock Murray was/is a very, very intelligent and skilled professional.

Describe the project in detail and walk through the stages of the project.

Basically SEOPLUS+ has been involved with almost all of my IT, marketing, advertising and customer relations for over 15 years.

How many resources from the vendor's team worked with you, and what were their positions?

Over one dozen. Financial Manager. Digital Advertising Manager. Website Designers. Internet Specialists.

Can you share any outcomes from the project that demonstrate progress or success?

They were able to interact with the Google Team to fix many problems.

How effective was the workflow between your team and theirs?

Extremely effective.

What did you find most impressive or unique about this company?

They solved all my problems very quickly.

Are there any areas for improvement or something they could have done differently?

No.

Introduce your business and what you do there.

I'm the director of sales and marketing at AMBICO, a manufacturer and distributor of specialty, commercial, and industrial-grade doors, frames, and windows. 

Our products typically meet performance rating standards, so they are acoustic-resistant, blast-resistant, bullet-resistant, radio frequency-shielded, and more. We also manufacture our products with decorative materials, such as stainless steel, brass, and bronze.  

What challenge were you trying to address with seoplus+?

We needed help trying to improve our organic online reach and driving our SEO. Our team also needed some assistance in digital marketing.  

What was the scope of their involvement?

seoplus+ is improving our website’s keyword structure — they ensure we have good content on our website and social media pages. Their team reviews and offers edits to our video and photo content, while our team handles the technical aspect.

Additionally, seoplus+ is managing our paid ad campaigns on Facebook and LinkedIn. They’re also enhancing our WordPress website — we provide the content and develop its layout and landing pages. 

What is the team composition?

Their team consists of a team lead, SEO specialists, content creators, and web developers. At any given time, 3–4 resources are working on our account.  

How did you come to work with seoplus+?

Our former marketing coordinator took a course where seoplus+ was the speaker, and they connected at the event. The coordinator recommended them to me.

How much have you invested with them?

We’re spending around $1,500–$2,000 CAD (approximately $1,200–$1,600
USD) a month.

What is the status of this engagement? 

We started working together in September 2017, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen our search rankings, leads generation, and sales conversion trending up. Metrics ebb and flow for various reasons, including Google’s constant play with their algorithms. It’s not a direct line, but we’ve seen significant improvement. 

We don’t have a way to measure our return on ad spend. We had paused our paid ads campaigns for a while after realizing that its cost per conversion was high. However, that pause harmed our organic traffic. We think people get to us through our paid ads, but they don’t immediately convert. They come back sometime later, but they eventually convert. 

How did seoplus+ perform from a project management standpoint?

We meet monthly through a video conference to review our SEO performance and any ongoing trends. 

We didn’t have any problems with their scheduling. However, there has been a cost escalation on our web development project because of some scope creep. 

What did you find most impressive about them?

seoplus+ is good at communication — we don’t have to reach out to them to make sure they’re on task. We have regularly scheduled meetings, which allow us to grasp what they’re doing and its impact on our programs. 

Are there any areas they could improve?

They could make sure that their client understood the project’s scope to avoid cost escalation.

Do you have any advice for potential customers?

Be as clear and thorough as possible about the engagement to allow both sides to understand the project scope clearly. That said, seoplus+ has been good with communication, and it’s one of the reasons why we do well together.

Please describe your company and your position there.

I am the VP & General Manager of a company that sells Home Healthcare products

For what projects/services did your company hire seoplus+, and what were your goals?

Our website was outdated and required an overhaul and a new domain . Is a bit of a sensitive market so proper SEO was required.

How did you select this vendor and what were the deciding factors?

SEO and in particular Derek Cosgrove was referred to me by a friend who has a business and has utilized them in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

we had a kick off meeting to discuss our goals and objectives. From there we had various members of the team contribute ideas and was a pretty seamless process.

How many people from the vendor's team worked with you, and what were their positions?

A project manager was our main contact and he always took the lead. Probably at least 4 or 5 other s involved at various stages.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The website looks great and our sales are increasing every month

Describe their project management style, including communication tools and timeliness.

we had meetings every couple of weeks to discuss the development. Various staff members joining in at appropriate times.

What did you find most impressive or unique about this company?

They are very easy to work with. They could also explain processes and functions in a way I could understand.

Are there any areas for improvement or something they could have done differently?

Maybe could have used a tutorial at the beginning to help with the language etc...or I could of done more research myself.

Please describe your company and your position there.

I'm the VP of a Health & Wellness firm that specializes in 1 on 1 coaching for women, to help them permanently lose the stubborn excess weight that often accompanies menopause. This personalized program, created based on a blood test and personal assessment, provides a 34-page customized eating plan, an online video information portal, private Facebook group, as well as personal coaching to help women lose weight and adjust their eating habits and patterns in a gradual, achievable and permanent way. All by eating only real whole foods they buy at their grocery store. No shakes, bottles, pills or shots.

For what projects/services did your company hire seoplus+?

We were looking for an online marketing and advertising firm to help us develop a strategy and implement a Google ad program to drive traffic to drive sales through our online webinar/masterclass and website

How did you select this vendor?

We were referred to this company by another respected business contact who uses their services

Describe the scope of their work in detail.

After several discovery meetings, we were introduced to a team of about 6 people who would assist in the market research, keyword/phrase and SEO data creation, creative development of graphics and copy of our website landing pages as well as the overall strategy for bringing our program and ads to Google in a coordinated way. Further, the process continues to be monitored since launch in order to allow for adjustments to improve response.

What was the team composition?

Our experience began with an Account Manager who assessed our needs and introduced us to an Ads Manager who was supervised our work. She brought in a team of specialists including a Paid Ads Manager who helped develop the key wording and copy, as well as monitor and adjust our keywords as time progresses, a creative web design person, who put together the creative and functionality for our landing pages and links to our online resources, as well as two other specialists at the beginning who helped develop our copy and functionality of the marketing process. Our Account Manager has continued to monitor progress and hold periodic progress meetings

Can you share any outcomes from the project that demonstrate progress or success?

Within the first 4 weeks we'd seen a steady increase in both clicks and conversions, which lead to our first sale closing from the campaign. The team has continued to monitor campaign progress and send us data updates as well as make adjustments to suit the trends and results of the campaign. These efforts have kept our click percentage rate quite high for our industry, as well as keeping our cost per click down. Results have continued to improve, driving additional closings.

How effective was the workflow between your team and theirs?

During the initial stages of campaign development, online meetings were regular, with as many as 6 people on the coordinating team in attendance. Follow up work and reporting after the meetings was always quick and thorough. Response to questions was typically within 12-24 hrs, with either Zoom calls or emails being exchanged depending on importance of issue. All members of the seoplus+ team are skilled, courteous, and pleasant to deal with.

What did you find most impressive about this company?

How quickly the team was brought together and not only demonstrated their vast understanding of how online marketing works, and should be approached, but also how quickly they developed a good understanding of what we do and how quickly they came up with different strategies to approach different parts of the demographics within our prospects. The assembly of key phrases and wording was remarkable in a very short time

Is there any area for improvement or anything that could have been done differently?

It is very difficult to be critical of the process and how we've been handled so far. If anything, with the number of specialists who went to work on our project at the outset, it was challenging at first to keep track of who was doing what. It took about a week to settle into who everyone was. But I'd say that's a little like the first day on a cruise, as you try to figure out where things are on the ship taking you on this fabulous journey. Perhaps having a more regular weekly check-in report as the campaign evolves would be more convenient.

Introduce your business and what you do there.

I’m the VP of operations with Power Vac of Ottawa, a duct-cleaning company located in Richmond, Ontario.

What challenge were you trying to address with seoplus+?

We were ultimately looking to increase our website traffic and ranking in organic traffic. We weren't getting a lot of business through our website or Google Ads. We needed to optimize our search engine and website management.

What was the scope of their involvement?

seoplus+ has done a combination of several things. They revamped our website and optimized our Google Ads management, which included working on Google My Business. The team did keyword optimization and backlinking, and they revamped all of our paid and organic ads.

They’re starting to work on PR strategy and digital marketing. There was so much they had to do when they came on board, so they’ve been working in different areas. 

What is the team composition?

Their team structure is phenomenal. I coordinate and regularly speak with 10–12 team members, as well as the account manager. There’s been a specific person assigned to each area of our account, so there isn’t just one person doing everything.

How did you come to work with seoplus+?

It was a referral through somebody else who had done work with them. We had an in-depth meeting with them, and they provided us with information. They definitely did research in advance; the proposal was amazing, and their price structure was very good as well. They were very professional.

How much have you invested with them?

If I incorporate the monthly fees for SEO services, Google Ads management, as well as our Google Ads spend, it would be about $18,500 per month. Without the Google Ads spend, we pay them about $10,000 each month.

What is the status of this engagement?

Our signed contract began April 1, 2020, but we’d been in talks with them for two months prior to that. They wanted to make sure that they had all of their research done so that they could give us a really detailed plan of action prior to starting. We’re still working together.

What evidence can you share that demonstrates the impact of the engagement?

Since we’ve started with them, our website traffic is up by 75%, our organic traffic is up by 36%, and our ranking increase is up by 55 spots. We have 25% new users. Google My Business is generating 82% more clicks and 25% more calls, while our Google Ads is generating more conversions at a lower cost per action. We’ve seen substantial improvements.

How did seoplus+ perform from a project management standpoint?

They’re excellent. If I had to rate them out of 10, I’d probably rate them an 11. They do all of the analytics tracking and provide me with detailed weekly updates. On average, I get at least five weekly reports from five different team members, as well as a weekly update from the project manager. They also provide a comprehensive monthly report.

All of the team members coordinate with me, letting me know what’s happening and asking for approvals.  The account manager keeps on top of everything as well. I have direct contact with several different people there on a regular basis, so it’s been great and refreshing. They’re unlike any other marketing or SEO company we’ve dealt with because we’re getting phenomenal customer service. Rather than one person trying to do everything, they have key people that are knowledgeable in certain areas. We can utilize specific people for specific target areas.

What did you find most impressive about them?

Their professionalism sets them apart. They have newer, more innovative ideas in comparison to a lot of people. They research the market and appear to be a bit of a younger group, so they’re more up with what’s happening today, what people are looking for, and how to address the target market. We’ve tried several people over the last four years, and seoplus+ seems to be on top of what’s current in 2020.

Are there any areas they could improve?

I’d have to say no. I’ve never had any issues, and there isn’t anything they’d need to change. They’re 100% right on point.

Any advice for potential customers?

Be really forthcoming with all of your information, and be direct about what you’re looking for. Regardless of what you’re looking for, just be 100% transparent, and they’ll make sure to find the results that will match what you’re looking for.

Please describe your company and your position there.

I'm the owner of a custom closet company. We design, manufacture, and install custom closets and other cabinetry.

For what projects/services did your company hire seoplus+, and what were your goals?

I hired seoplus+ to design and implement an seo strategy with the goal of improving our web search rankings.

How did you select seoplus+ and what were the deciding factors?

I found seoplus+ from Clutch who highly recommended them. I wanted a firm with experience and sufficient resources to get the job done right.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• SEO Audit
• Discovery
• Keyword research On-Page Audit
• Content -Architecture
• HTML Off-Page Audit
• Trust
• Links Report/Optimizations Conversion Rate Optimization Audit

How many people from the vendor's team worked with you, and what were their positions?

About 6 people have worked on the project including account manager, project manager, SEO coordinator, web development coordinator

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It has been just over 2 months since the project started. After establishing our key search words and phrases, new pages have been added to the site, title tags improved, and other actions implemented.

Our organic rankings have improved already with some keywords ranking on the first page. The CRO Audit recommendations have been implemented and the user experience is better. We expect continued improvement in metrics in the next few months.

Describe their project management style, including communication tools and timelines.

The account manager has been the point person with knowledge of all activity. Updates are given monthly with metrics showing changes from prior month.

Team members reply promptly and have gone beyond expectations in some instances. Communication has been very good.

What did you find most impressive or unique about this company?

I think seoplus+ can draw on a wide range of resources to take on different challenges.

You're not just relying on a jack-of-all-trades person who might not know have all the required knowledge.

The account manager always tries to ensure that any issues that come up are dealt with to my satisfaction.

Are there any areas for improvement or something they could have done differently?

There was a little bit of a slow start to the project in terms of understanding and learning our business and industry by all team members. I brought up the issue and it was dealt with properly.

Introduce your business and what you do there.

I’m the general manager of a wooden box manufacturer.

What challenge were you trying to address with seoplus+?

We wanted to increase inquiries by pulling people into our website. Basically, our SEO company dropped the ball and we needed to switch vendors.

What was the scope of their involvement?

Initially, we had a consultation with Lisa (Account Manager). Their team then created and presented a plan. After we accepted the plan, Lisa coordinated with her team including digital and content specialists. They made minor structural changes to our website. Their team also directs backlinking efforts.

What is the team composition?

We’re in touch with 4–5 people from seoplus+.

How did you come to work with seoplus+?

We vetted a few different companies and assessed how they could assist our company. We eventually found seoplus+ through a local Google search. As a result of their price, services, and presentation, we felt that their team was the best fit for us.

How much have you invested with them?

We’ve spent roughly $20,000–$25,000 on their services.

What is the status of this engagement?

We started working with them around May 2019, and we have an ongoing contract with them.

What evidence can you share that demonstrates the impact of the engagement? 

Since we made the switch, we’ve seen a solid uptick in inquires. This past August we had 39% more inquiries than last August. The ROI on that’s significant. They accomplished their mission.

How did seoplus+ perform from a project management standpoint?

I receive a monthly report on the website’s performance and our keywords. Our account manager also sends an entirely different email that provides the information in more detail, which gives us a more personal feel.

Their SEO specialist’s fantastic and offers suggestions to help us target different markets. Their content specialist effectively revises and edits content to hit those targets. Their team quickly answers our questions.

What did you find most impressive about them?

Their team is invested in our business and provides fantastic customer service. When I have a question, they get right back to me. The ROI is also wonderful. They’re really helping to grow our company.

Are there any areas they could improve?

No, they’ve done everything that I’ve asked of them in a timely manner.

Do you have any advice for potential customers?

Have ideas for where you want to go and what terms you want to target.

Please describe your company and your position there.

I am the Senior Communications and Marketing Manager of Frayme. Frayme is a national knowledge mobilization network and platform for youth mental health care.

For what projects/services did your company hire seoplus+, and what were your goals?

We wanted to expand our reach and exposure through our website and social media channels. SEO+ was hired to drive more traffic and help Frayme gain new followers.

How did you select seoplus+ and what were the deciding factors?

Through a referral. SEO+ were able to pull together a plan and proposal very quickly that addressed our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO+ helped enhance the metadata on the Frayme website to rank better through Google and implemented paid ad campaigns on our social media channels

How many people from the vendor's team worked with you, and what were their positions?

We were worked with their account manager, paid ads specialists, content coordinator and key word specialist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic has grown since working with SEO+ and we've seen some great gains on social media including 100+ new followers and a higher level of engagement.

Describe their project management style, including communication tools and timelines.

We use e-mail to communicate. Our account manager, Connor, has been great at keeping us in the loop and abreast of metrics through monthly reporting. The team at SEO+ has always made time to jump on a call if need be as well.

What did you find most impressive or unique about this company?

I liked the collaborative nature of the organization and how they work closely with their clients to figure out what the needs are. I also appreciate the regular communication and organization on their end in hitting milestones on time.

Are there any areas for improvement or something they could have done differently?

Attention to detail on some of the ad copy - some minor errors but that's about it.

Please describe your company and your position there.

We are the exclusive US based distributors of Swift - A microwave therapy device used to stimulate immunity in patients with recalcitrant skin lesions.

For what projects/services did your company hire seoplus+, and what were your goals?

We needed to reach patients who did not previously know that our therapy was available to them.

How did you select seoplus+ and what were the deciding factors?

We conducted a very thorough review of all Digital Marketing Agencies both locally and overseas, however, reputation and local support were critically important to us. Across the multitude of individuals we spoke to, SEO+ came up routinely as a group that was technically proficient and client-focused, which ultimately is what confirmed our selection.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

1. Stage 1 - Project Design - Deep dive into strategy and goals
2. Stage 2 - Website build-out
3. Stage 3 - Construction of Target Market criteria
4. Stage 4 - Initial PPC program paremeters
5. Stage 5 - Ongoing support with SEO, Content Writing and PPC Management

How many people from the vendor's team worked with you, and what were their positions?

A total of 8 people worked with our team

1. PPC Specialist x 2
2. Content Writers x 2
3. Account Manager x 2
4. SEO specialist x 2

Can you share any measurable outcomes of the project or general feedback about the deliverables?

• SEO - Improved Rankings by more than 160 positions on google from program launch
• PPC - Drove lower cost per click and higher conversion % each month
• PPC - Outpaced industry average click-through rates 2:1

Describe their project management style, including communication tools and timelines.

They were very collaborative and highly supportive. Very quick response times with the goal always focused on agreed, mutual metrics.

What did you find most impressive or unique about this company?

Their ability to adapt to our needs impressed us. Projects were able to flex with our strategy and that was huge for a rapidly growing business.

Are there any areas for improvement or something they could have done differently?

None that come to mind.