What evidence can you share that demonstrates the impact of the engagement?
SEOP has done a fantastic job in not only getting our ratings much, much higher, but the number of hits is also higher and of a different caliber. They have taught us a lot and kept us informed along the way about the things we needed to do, and which we weren’t getting from the other company.
I don’t have analytics in front of me, but I do know that we’ve moved up in ranking significantly, anywhere from number three or four. Before, we weren’t even in the top 10. The results have been substantial enough to not only keep SEOP on board, but to increase what we’re doing with them.
How did SEOP perform from a project management standpoint?
We normally used email and phone. When we need to get together for something more substantial, we use our own platform, since that’s what it was designed for.
SEOP does nothing without our approval, and, if we have a question, we can have a quick phone call. Each quarter or month, based on whom I’m working with, I will have calls to keep everyone in the loop.
What did you find most impressive about them?
Their attention to detail is good, and their focus on ensuring that the customer gets what they need is excellent. SEOP’s desire to help us understand what they’re doing and why is also excellent, as is their outreach.
I get a ton of emails around SEO from groups who would like to tag onto our site. Anytime I need anything or have a question, being able to flip to someone who can tell me if something makes sense, whom I can trust to have our best interest in mind, is phenomenal for me. I know very little about SEO, and I’ll never be an expert on it. With SEOP, I don’t have to be. I have a team behind me, which I can really trust.
Are there any areas they could improve?
At this point, not really. Anytime I need anything, SEOP will be incredibly responsive.
Do you have any advice for future clients of theirs?
If the client is looking to use SEOP, the first thing to do is to lay out what they know and don’t know, and get the team’s advice on the best way of making things happen. Work with them to track what they’re doing, so we understand all of the steps. We have quarterly and monthly meetings, based on what we’re doing, to make sure that everything is kept fresh. SEOP has done a great job of keeping us on-task.