SEO.London by Lukasz Zelezny

Please describe your company and your position there.

I'm a Growth Marketing Consultant and director of Rise - The Growth Marketing Collective

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

I've worked with Lukasz over a number of years on a wide range of clients. Some have well established SEO and others just starting out or not yet launched. The goals are always the same though - maximising high quality, converting traffic via SEO, in usually highly competitive spaces. Projects worked on with Lukasz include various websites.

How did you select this vendor and what were the deciding factors?

Lukasz stood out for me as being extremely innovative in how he utilises SEO best practices and tools to create insightful data reports and recommendations, which are always focused on real business-critical objectives rather than vanity metrics.

He's not concerned about ranking keywords or traffic for traffic's sake - he cares about identifying the highest converting keywords and leveraging those opportunities. For me and the businesses I work with, this is a far more transparent and results-driven approach than I''ve found with other SEO professionals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement begings with an indepth SEO audit, containing a variety of analyses that require some innovative corrolatative techniques - pulling data from disparate sources - offering more insightful, actionable data than is normally provided in SEO audits. He then helped to manage the process with the dev teams for the technical development needed to improve the website while also enabling the product teams to define how to leverage more content opportunities.

He then helps me to manage the content creation in terms of prioritisation (using his own scoring system), finding resource and helping with the briefing process with technical SEO details (i.e. keywords and topics). He then regularly monitors and analyses data to identify further opportunities and priorities for SEO development.

How many people from the vendor's team worked with you, and what were their positions?

1, Lukasz (SEO consultant / director)

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Lukasz has consistently delivered improvements and managed expectations. On one client, Lukasz managed their SEO and took them from receiving ~100 visits per month up to ~50,000 visits, generating a third of their sales as they expanded internationally.

Describe their project management style, including communication tools and timeliness.

Lukasz is very straight to the point but personable. He communicates clearly, particularly around expectations and deliverables to ensure everyone understands. His management style is organised and efficient.

What did you find most impressive or unique about this company?

SEO London and Lukasz have combined the science and art of SEO to enable businesses to effectively prioritise and position their SEO activities in the most appropriate direction for their business. No vanity metrics, just hard data leading to creative choices.

Are there any areas for improvement or something they could have done differently?

There are areas of the SEO process where SEO London take less of a hands on approach, but this appears to be by design. In an ideal world, it would be great to have an SEO partner who can provide the whole package - to be able to directly execute all recommendations - but the reality is that this would likely dilute the quality of Lukasz' work so I understand why.

Introduce your business and what you do there.

I’m a department head at an energy infrastructure company.

What challenge were you trying to address with SEO.London by Lukasz Zelezny?

We migrated our website and experienced a loss of traffic as a result. We needed to drive more traffic to our website and increase our visibility.

What was the scope of their involvement?

SEO.London helps us with SEO. They’ve audited our site, and we’ve worked closely with them on keyword research. They do on-page optimization, technical optimization, SEO analysis, and reporting. The team also identifies gaps in content where we could drive more traffic.

What is the team composition?

I work with Lucasz (Principal).

How did you come to work with SEO.London by Lukasz Zelezny?

An ex-colleague recommended SEO.London, and I chose them because they provided the best quality at the best price. 

How much have you invested with them?

We’re spending £20,000 (approximately $25,000 USD) per annum.

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The quality of SEO.London’s recommendations and analytics is very strong. Our traffic has increased; their efforts have helped us claw back from the traffic loss we experienced due to migrating the site. We’re forecasting a 6% growth in 2022-2023 through the combined work of our digital team and SEO.London.

How did SEO.London by Lukasz Zelezny perform from a project management standpoint?

They’re really good at meeting deadlines. We have a regular status update every week, and we talk in between meetings when necessary. We’ve used Trello for project management, and Lucasz uses Airtable and standard SEO tools. 

What did you find most impressive about them?

I’m impressed with SEO.London’s enthusiasm. Their willingness to go the extra mile and their proactivity in thinking are great. Lucasz is a hustler, which SEO experts need. As a result, he gets us what we need. 

Are there any areas they could improve?

There’s nothing they need to improve. Although I’m not a big fan of the meeting request software they use, that’s a personal preference. Overall, I’m really happy with their work.

Do you have any advice for potential customers?

My advice is to be really clear in your brief and what you need. You should give SEO.London clear direction about what you require from them, and they’ll help deliver on that.

Please describe your company and your position there.

I am the digital marketing manager at software development company - Apptension.

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

Our goal is to increase our position in google, hence increasing brand awareness.

How did you select this vendor and what were the deciding factors?

We followed a referral.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Lukasz is helping us with keywords and market researches. He is doing our webpage analysis, internal linking and setting up audits&reports.

How many people from the vendor's team worked with you, and what were their positions?

We are working only with Lukasz.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SEO efforts we are ranking even on the first page for some keywords. Our site traffic is steadily growing too.

Describe their project management style, including communication tools and timeliness.

Lukasz is great at managing our expectations and meeting the deadlines. We are communicating via email on daily basis, and have weekly meetings.

What did you find most impressive or unique about this company?

I am very impressed of the level of knowledge and experience. What is more he is always keen to help and he is very easy-going. I like cooperating with him because every time I ask for something, I get outstanding quality of work within the day.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind here.

Please describe your company and your position there.

As a web marketing specialist with SEO specialization, I'm working internally on several websites for my company.

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

I needed help with all SEO topics related to the language and semantic field for our Polish website.

How did you select SEO.London by Lukasz Zelezny and what were the deciding factors?

My former Marketing manager hired Lukasz based on his online authority and evident skills but also because he's a polish native who still speaks fluently Polish even after living in London for several years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Stats and analytics
• Google Search Console analysis: traffic, queries, issues
• Existing content (US, UK, NL, FR...) translation with SEO optimization
• Content writing to enhance existing pages and reach new audiences

How many people from the vendor's team worked with you, and what were their positions?

I worked directly and only with Lukasz.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After moving all our websites from a subfolder structure to another one, PL website had lost around 1/3 of organic traffic. Thanks to Lukasz we've been able to recover fully from this decrease.

Describe their project management style, including communication tools and timelines.

Laidback, talkative, Lukasz had all the needed tools to do the work in the requested time.

What did you find most impressive or unique about this company?

It's not until checking his profile on LinkedIn, and seeing all SEO events he's intervening in, that I've been able to realize Lukasz's authority in the UK and even worldwide.

Are there any areas for improvement or something they could have done differently?

I'm satisfied

Please describe your company and your position there.

I'm Chief Growth Officer at Woodpecker -- a follow-up automation software that helps small and medium companies get new business and build long-lasting relations with their customers.

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

We needed a trusted partner in scaling our organic traffic. We were looking for a consultant who would understand our business needs and our market specifics. Our goal has been to continuously grow the number of trial signups coming from the organic traffic.

How did you select this vendor and what were the deciding factors?

We decided to test Lukasz's consultancy business as a result of a refferal. After a few weekly sessions we were convinced that SEO.London will be a trusted partner for a long-term cooperation.

The level of SEO expertise has been top-notch and the style of communication has totally outranked our previous experiences with other consultancy businesses.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Until now we've worked on our product website and blog optimization. We've also migrated the blog from a subdomain to our main product domain -- which I always considered a great challenge, and with Lukasz's assistance we felt safe and comfortable to finally do that.

Additionally, we've been working on a few additional projects which Lukasz has proposed as valuable marketing tactics and has helped us execute.

How many people from the vendor's team worked with you, and what were their positions?

We've been meeting on a weekly basis and working directly with Lukasz.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Working with Lukasz has been extremely beneficial for our positioning in Google and our marketing as a whole. Thanks to his expert tips based on hands-on SEO experience, we’d been able to significantly multiple our organic traffic.

Describe their project management style, including communication tools and timeliness.

Our marketing team is meeting on weekly 1-hour sessions with Lukasz and we are in touch via email and Slack whenever we need. This workflow has been both convenient and efficient to us.

What did you find most impressive or unique about this company?

The cooperation has been a real pleasure. Lukasz is a good listener, who wants to truly understand the specifics of his client's business -- that is rare and unique, and in my opinion absolutely crucial in this style of cooperation. I would honestly recommend his consultancy to any business.

Are there any areas for improvement or something they could have done differently?

I've been more than satisfied so far, so I've got nothing to add in this section.

Please describe your company and your position there.

I'm co-founder of Bouncer (usebouncer.com) and together with an awesome Team we've built one of the most precise bulk email address verification and validation services out there. Bouncer is super easy to adopt and use both if our users are using our Web application or are integrating with API.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

Having a tech background we've built an awesome product but struggled to expose ourselves on the customers who might need us. Being a new kid on the block in our niche we wanted more understanding how to deliver content, what topics to write for and more.

What were your goals for this project?

At the end of the day we wanted to see that our organic traffic and conversions are growing - that would show us that we are doing a good job.

How did you select this vendor?

We found Lukasz through a referral, though we talked to couple other SEO experts. We, obviously were looking into their experience, but a must have was a good value fit.

Describe the project in detail.

Lukasz was involved in twice a week calls with me and head of content. He also prepared a dashboard that he was updating weekly. Finally, he was responsible for suggesting all innovation around SEO that could help us to achieve growth.

What was the team composition?

We are dealing with Lukasz directly, and what was important felt like he's a team member of ours.

Can you share any outcomes from the project that demonstrate progress or success?

Lukasz helped us to see month to month growth on organic traffic and also improve volume of conversion from organic traffic.

How effective was the workflow between your team and theirs?

It was really good. Lukasz blended into our Team and we have had a great cooperation, utilising the best of each individuals.

What did you find most impressive about this company?

They are strategic thinkers and without any doubt can help your business to improve organic traffic.

Are there any areas for improvement?

Nothing comes to my mind at this time

Please describe your company and your position there.

I am the CEO of a leading Indian Gold Jewellery store based in London.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

SEO. London by Lukasz Zelezny provided permanent SEO services for our WooCommerce online store.  SEO. London by Lukasz Zelezny was responsible for the growth of organic traffic and revenue from SEO.

What were your goals for this project?

The overall goal was to increase organic traffic and to improve our ranking for the existing keywords which will ultimately boost our online sales and bring more footfalls to our retail showroom.

How did you select this vendor?

We met Lukasz in the year 2017 at Search London meet-up. Our previous website was not performing. We had little traffic and decided to hire Lukasz to improve that metric.

Describe the project in detail.

Lukasz was involved in ad-hoc hands-on maintenance of the website, managing content writers, performing KPI checks and attending a weekly meeting where he was reporting progress. He helped us to build a new website, improved page speed and took care of constant performance tracking.

What was the team composition?

One man, Lukasz Zelezny.

Can you share any outcomes from the project that demonstrate progress or success?

Lukasz increased our organic traffic from a few hundred a months to 5 digits. Also increased online sales. Was proactively managing and motivating the in-house team.

How effective was the workflow between your team and theirs?

Lukasz has a very good interaction with our entire team. We conduct weekly meetings with him in which he shares his expertise and knowledge with our team. He is very prompt in replying to us and is reachable to all the members of our team.

What did you find most impressive about this company?

The best part of working with Lukasz is that he believes in continuous improvement, learning, and knowledge sharing. He proves himself every time with his work by achieving the monthly SEO targets.

Are there any areas for improvement?

As the number of clients for Lukasz is continuously increasing because of the high-quality services provided by him, its time for him to take more members in his team to maintain the same standards.

Please describe your company and your position there.

Killing Kittens is an adult brand. We're a community of 180,000 people looking to explore their sexuality. We have offline parties and sex education workshops as well as an adult social networking platform.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We hired Lukasz for the technical SEO side but also to assist in educating the team on how to implement SEO with the blog and educational content we put out. Being an adult brand we face a lot of challenges that mean traditional marketing routes are not an option. So SEO for us was extremely important to get right.

What were your goals for this project?

Being an adult brand we face a lot of challenges that mean traditional marketing routes are not an option. So SEO for us was extremely important to get right. We wanted to increase organic traffic, educate the team and ensure that our website was as optimized as it could be.

How did you select this vendor?

Lukasz came recommended by a few people. We still followed up with a few others but Lukasz always came out as the best.

Describe the project in detail.

We started with technical SEO and Lukasz worked closely with our developers to ensure the website was as good as could be during our rebrand. We then moved our attention onto content which is where I started to work closely with Lukasz. I come from a background with very little SEO knowledge so I worked with Lukasz on a weekly basis to learn about SEO, create content and optimize a lot of what we already had on the site.

What was the team composition?

I deal directly with Lukasz and get other members of our team involved when they need to. It's super easy just dealing with one person and Lukasz is very quick at getting back to us.

Can you share any outcomes from the project that demonstrate progress or success?

Since Lukasz has worked with us we've seen an increase in traffic every month and have seen amazing growth year on year.

How effective was the workflow between your team and theirs?

Lukasz isn't only super knowledgable he's fun and patient. He's amazing at what he does and I look forward to our weekly calls.

What did you find most impressive about this company?

We appreciated how easy they were to work with. Replies are super fast, he's happy to teach the team and we've seen results which is always the main factor.

Are there any areas for improvement?

No.

Please describe your company and your position there.

I head up digital marketing at a tech and video game company.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We hired Lukasz to help us define and implement our SEO strategy, something we hadn't put a huge amount of effort into before or had any focus on. The SEO work included a technical and non technical seo audit, weekly calls, goals, tracking and implementation.

What were your goals for this project?

We wanted to understand the basics and importance of SEO and how it can influence and impact our customer's interactions with our business

How did you select this vendor?

We looked to see who showed up for best SEO consultant in London and selected the top search :)

Describe the project in detail.

We identified our current SEO scores, errors and opportunities, set traffic and implementation goals and Lukasz built some dashboards and tracking so we could consume and check this information regularly. We then have a weekly call where we check in on progress and actively work out an action plan of work for the week. This has been great because every week, we improve and we're seeing that in the results.

What was the team composition?

2 x digital leads and Lukasz

Can you share any outcomes from the project that demonstrate progress or success?

Our site score is on track to reach 90-100% and we're on track to improve our traffic goals yoy with quality and competitive keywords.

How effective was the workflow between your team and theirs?

Super easy workflow or weekly calls, action items and he is very quick to reply about related subjects

What did you find most impressive about this company?

His knowledge is fantastic, his attitude is great and he's really gone above and beyond when other teams and work has come up that we need advice on.

Are there any areas for improvement?

Suggested improvements would be a slicker way for us to present the results each week rather than an email, but other than that - it's been great!

Introduce your business and what you do there.

I’m the founder and director of Acquire Digital Talent, a recruiting company specializing in digital marketing.

What challenge were you trying to address with SEO.London by Lukasz Zelezny?

I needed help with SEO services.

What was the scope of their involvement?

They provide SEO services. After a weekly meeting, they do the necessary keyword research and put me in touch with content marketing providers that are helping us to improve the rankings.

They also work on technical SEO aspects, including making changes directly. Their team looks into things like Google Analytics and Google Search Console to make sure things are improving. They have recommended a very good third-party content provider that we’ve been using.

What is the team composition?

I work with one person.

How did you come to work with SEO.London by Lukasz Zelezny?

I’ve known the guy who runs it for a number of years.

What is the status of this engagement?

We started working together in October 2019 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re ranking much better on certain keywords. There are other keywords that we’ve identified that we are now developing a plan to improve.

How did SEO.London by Lukasz Zelezny perform from a project management standpoint?

We communicate via phone, WhatsApp, and email. It’s open and transparent. They’re always on time. We have weekly catchup meetings to talk about what I’m hoping to do with the site and what’s achievable.

What did you find most impressive about them?

They’re very niche in what they do but they have very deep knowledge that gives security to a novice like me.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Be comfortable enough to trust them and be guided by them throughout the process. They will get you to a much better place than when you first started working with them from an SEO perspective.