SEO.London by Lukasz Zelezny

Please describe your company and your position there.

I am the CEO of a leading Indian Gold Jewellery store based in London.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

SEO. London by Lukasz Zelezny provided permanent SEO services for our WooCommerce online store.  SEO. London by Lukasz Zelezny was responsible for the growth of organic traffic and revenue from SEO.

What were your goals for this project?

The overall goal was to increase organic traffic and to improve our ranking for the existing keywords which will ultimately boost our online sales and bring more footfalls to our retail showroom.

How did you select this vendor?

We met Lukasz in the year 2017 at Search London meet-up. Our previous website was not performing. We had little traffic and decided to hire Lukasz to improve that metric.

Describe the project in detail.

Lukasz was involved in ad-hoc hands-on maintenance of the website, managing content writers, performing KPI checks and attending a weekly meeting where he was reporting progress. He helped us to build a new website, improved page speed and took care of constant performance tracking.

What was the team composition?

One man, Lukasz Zelezny.

Can you share any outcomes from the project that demonstrate progress or success?

Lukasz increased our organic traffic from a few hundred a months to 5 digits. Also increased online sales. Was proactively managing and motivating the in-house team.

How effective was the workflow between your team and theirs?

Lukasz has a very good interaction with our entire team. We conduct weekly meetings with him in which he shares his expertise and knowledge with our team. He is very prompt in replying to us and is reachable to all the members of our team.

What did you find most impressive about this company?

The best part of working with Lukasz is that he believes in continuous improvement, learning, and knowledge sharing. He proves himself every time with his work by achieving the monthly SEO targets.

Are there any areas for improvement?

As the number of clients for Lukasz is continuously increasing because of the high-quality services provided by him, its time for him to take more members in his team to maintain the same standards.

Please describe your company and your position there.

Killing Kittens is an adult brand. We're a community of 180,000 people looking to explore their sexuality. We have offline parties and sex education workshops as well as an adult social networking platform.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We hired Lukasz for the technical SEO side but also to assist in educating the team on how to implement SEO with the blog and educational content we put out. Being an adult brand we face a lot of challenges that mean traditional marketing routes are not an option. So SEO for us was extremely important to get right.

What were your goals for this project?

Being an adult brand we face a lot of challenges that mean traditional marketing routes are not an option. So SEO for us was extremely important to get right. We wanted to increase organic traffic, educate the team and ensure that our website was as optimized as it could be.

How did you select this vendor?

Lukasz came recommended by a few people. We still followed up with a few others but Lukasz always came out as the best.

Describe the project in detail.

We started with technical SEO and Lukasz worked closely with our developers to ensure the website was as good as could be during our rebrand. We then moved our attention onto content which is where I started to work closely with Lukasz. I come from a background with very little SEO knowledge so I worked with Lukasz on a weekly basis to learn about SEO, create content and optimize a lot of what we already had on the site.

What was the team composition?

I deal directly with Lukasz and get other members of our team involved when they need to. It's super easy just dealing with one person and Lukasz is very quick at getting back to us.

Can you share any outcomes from the project that demonstrate progress or success?

Since Lukasz has worked with us we've seen an increase in traffic every month and have seen amazing growth year on year.

How effective was the workflow between your team and theirs?

Lukasz isn't only super knowledgable he's fun and patient. He's amazing at what he does and I look forward to our weekly calls.

What did you find most impressive about this company?

We appreciated how easy they were to work with. Replies are super fast, he's happy to teach the team and we've seen results which is always the main factor.

Are there any areas for improvement?

No.

Introduce your business and what you do there.

I’m the head of content and branding at a company called Recruitee, which is an applicant tracking system.

What challenge were you trying to address with SEO.London by Lukasz Zelezny?

Our team had a basic knowledge of SEO initiatives. As our company grew so did our online ambitions.

What was the scope of their involvement?

We engage two different services from SEO.London by Lukasz Zelezny. One service Lukasz (Director and Co-Owner, SEO.London Lukasz Zelezny) provides is ongoing SEO consulting, which we measure in growth in online traffic.

He made small tweaks to the backend of our website. When he came on board, we redesigned our blog, which led to many issues including metadata problems and missing keywords. He identified all the issues that needed to be fixed and executed some of the solutions. Our team fixed the other issues but  Lukasz managed those projects.

Additionally, Lukasz Zelezny held a training session on site. He trained eight people and that was good.

SEO.London by Lukasz Zelezny has access to our analytics platform to produce reports form our own data. He produces files on a weekly basis, which allows us to catch up on growth across our blog and website. He also looks into Google Search Console, so the number of issues that come up.

What is the team composition?

We’re in contact with Lukasz.

How did you come to work with SEO.London by Lukasz Zelezny?

We invested around €8,000 (approximately $8,900 USD). That includes the training session.

How much have you invested with them?

We found SEO.London by Lukasz Zelezny through a referral. Our CEO looked on LinkedIn and found an SEO conference where Lukasz Zelezny was scheduled to speak. He found that Lukasz spoke at a number of other events. You don’t speak at them unless you’re an expert, so our CEO contacted him.

What is the status of this engagement?

We started the project in November 2019 and Lukasz continues to consult us. 

What evidence can you share that demonstrates the impact of the engagement? 

We’re happy with them. Lukasz is committed to creating 40% organic traffic growth but delivers more than that amount. He knows SEO principles well, so we were happy with the training. As well, all of the changes to our blog were great. Our rankings went up substantially on high-value keywords. It was great to have an expert come in and evaluate our techniques. He’s able to offer guidance for strategy but also executes the small services himself. That’s refreshing to experience.

How did SEO.London by Lukasz Zelezny perform from a project management standpoint?

He uses his own Trello board. When we first started working together, he set up a weekly call. The communication's fantastic. He’s on time and accessible. He creates presentations with numbers and follows up with an email. That’s what you should expect from a consultant but that’s often not what you find.

What did you find most impressive about them?

He spent time in the initial meeting to learn where we stood as a team and where we wanted to grow. He took those points back with him and looked at our numbers. He reiterated those findings but also showed us where to adjust our expectations. SEO.London by Lukasz Zelezny not only gives advice but tailors SEO strategies to us.

Are there any areas they could improve?

I wish I had a point for improvement, but I don’t.

Do you have any advice for potential customers?

If you want to get the most of the engagement, don’t just go with general expectations. It will be interesting if you have and idea of where you think you are SEO-wise.

Introduce your business and what you do there.

I’m the director of Totality Services. We’re an IT support provider based in London.

What challenge were you trying to address with SEO.London?

We’ve always depended heavily on our Google search rankings to generate leads but had a bit of an issue halfway through last year. Our previous SEO provider wasn’t doing a great job, and we dropped from being third for most of our search terms, to the bottom of page one. That had a big impact on the number of leads coming into the business, which had an effect on sales. We needed to rectify that situation.

What was the scope of their involvement?

We needed certain keywords to rank highly to draw in business. SEO.London worked to increase our search rankings once again, to avoid another fall and to improve our business.

What is the team composition?

I work directly with Lukasz (Director and Co-Owner, SEO.London).

How did you come to work with SEO.London?

I shopped around and spoke to 4–5 other providers. I came across SEO.London via LinkedIn, made an inquiry, and had a consultation session.

The online reviews of SEO.London and Lukasz’s LinkedIn profile, with its many recommendations, gave me peace of mind that they’d do a good job.

How much have you invested with them?

To date, we’ve spent £10,000 (approximately $13,000 USD).

What is the status of this engagement?

We started working with SEO.London around September 2019, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’ve been working with them for four months, and they’ve actually exceeded my expectations. We’re ranking first and second for all of our search terms. It’s been a dramatic success.

The number of leads we’re getting into the business is higher than we’ve ever had before. We’ve never had so many website visitors. It’s worked extremely well.

How did SEO.London perform from a project management standpoint?

It’s a very personal service. I have a call with Lukasz once a week. He’s very stats-oriented, always showing me the previous months’ results and how we’re building upon them. He uses a spreadsheet to track progress against the KPIs we agreed to in the beginning. He’s gone above and beyond everything he said he would achieve.

He’s also very transparent on the work happening in the background, and there’s great visibility throughout the whole process. In the past, we’ve had issues with knowing what our SEO provider was doing. Lukasz and his team do all the work successfully and with full transparency. It’s been a joy to work with them.

What did you find most impressive about them?

I didn’t expect us to climb so high. We’re above some much bigger companies for quite a few search terms. That itself is a huge achievement, and I’m not sure what else he could do. He’s very good at what he does, and he’s a great communicator.

Are there any areas they could improve?

No, not really. He’s achieved everything I wanted.

Do you have any advice for future clients of theirs?

Clients should have an audit and consultation phase with Lukasz. Don’t dive straight in. Lukasz is amazing and knows SEO inside and out. What he doesn’t know is each prospective client’s business inside and out, unless they go through that process.

Many of the search terms he initially wanted me to rank highly on don’t apply to my company. Because he spent the time to talk with me, he learned about me and my goals. That has meant that the end results are far better and more tailored.

Introduce your business and what you do there.

I’m the founder and director of Acquire Digital Talent, a recruiting company specializing in digital marketing.

What challenge were you trying to address with SEO.London by Lukasz Zelezny?

I needed help with SEO services.

What was the scope of their involvement?

They provide SEO services. After a weekly meeting, they do the necessary keyword research and put me in touch with content marketing providers that are helping us to improve the rankings.

They also work on technical SEO aspects, including making changes directly. Their team looks into things like Google Analytics and Google Search Console to make sure things are improving. They have recommended a very good third-party content provider that we’ve been using.

What is the team composition?

I work with one person.

How did you come to work with SEO.London by Lukasz Zelezny?

I’ve known the guy who runs it for a number of years.

What is the status of this engagement?

We started working together in October 2019 and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re ranking much better on certain keywords. There are other keywords that we’ve identified that we are now developing a plan to improve.

How did SEO.London by Lukasz Zelezny perform from a project management standpoint?

We communicate via phone, WhatsApp, and email. It’s open and transparent. They’re always on time. We have weekly catchup meetings to talk about what I’m hoping to do with the site and what’s achievable.

What did you find most impressive about them?

They’re very niche in what they do but they have very deep knowledge that gives security to a novice like me.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Be comfortable enough to trust them and be guided by them throughout the process. They will get you to a much better place than when you first started working with them from an SEO perspective.

Please describe your company and your position there.

Menswear brand based in Malta. We ship internationally worldwide. I am the eCommerce and content team manager here at Gagliardi. Gagliardi specializes in men's tailoring clothing, however, the companies started out in manufacturing tailoring garments for many brands and it still does today.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

Lukasz handles all things SEO for us at Gagliardi

What were your goals for this project?

To increase our organic traffic and ranking year on year

How did you select this vendor?

We met Lukasz a few years ago and never looked back. He was speaking at a conference and there was something about the way he spoke which just showed this person has more than a skillset, he is really passionate about what he does - which proved to be a very important part of why he consistently delivers results.

Describe the project in detail.

Lukasz handles all things SEO for us. We strategize content creation for the year with the goal of improving the ranking for particular search terms and keywords. He handles all crawls, maintenance, redirects etc... anything SEO, Lukasz handles it.

What was the team composition?

It was always Lukasz working for us, sometimes he would get assistance from his partner, Parul who has also delivered some great google CPC campaigns for us to complement our SEO. We had tripled our traffic and doubled our sales during this period. SO much so that we extended the contract to a continuous basis. Lukasz also involved content writers who specialised in SEO whenever we needed to generated new content for our pages or blogs.

Can you share any outcomes from the project that demonstrate progress or success?

We see constant year on year growth and we feel it is very successful

How effective was the workflow between your team and theirs?

Very smooth. We have access to Lukasz whenever we need

What did you find most impressive about this company?

The personal and proactive approach Lukasz and his team takes to the work is phenomenal. He not only does what we agree but goes out of his way to find any other ways in improving and over hitting our targets.

Are there any areas for improvement?

Not that I can think of. Great job guys and thank you for the partnership we've developed over the last 5 years!

Please describe your company and your position there.

I am the Managing Director at Smarter Media Ltd. A UK based digital marketing agency providing SEO, social media and lead generation services. Our clients are SME's throughout the UK who are seeking growth and support.

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

After following a list of global influencer's in the digital marketing space, and in particular, SEO. I reached out to Lukasz to discuss our business, what we do for our clients and where we need the assistance of a global expert. The projects we run are all about increasing visibility for our clients on line, and ultimately increase their volume of sales. The discussion with Lukasz was around how we can enhance the delivery of results.

What were your goals for this project?

The goals were quite simple, improve visibility and results. This was not just for our business but also a growing number of clients.

How did you select this vendor?

After discussing at length our business, our clients and the aims and objectives with Lukasz on the phone, we agreed to meet in person and have never looked back since. Each meeting generates more ideas and a better way of doing things to improve results.

Describe the project in detail.

We started off with gaining a full understand of where we were and where we wanted to be. We then strategised a plan to break down the steps to reach the goals. Lukasz now works very closely with our entire team to develop their knowledge and understanding, as well as put in to practice the enhanced theory that is being explained. Each week we add further projects in to the mix and the results are very consistent, and positive.

What was the team composition?

I deal with Lukasz directly from a commercial perspective, our Operations Directors works with Lukasz on a client and campaign level, the other members of the team benefit from a training angle.

Can you share any outcomes from the project that demonstrate progress or success?

We have a large number of projects running and being worked on. All are showing consistent and sustained improvement in results, such as visibility, inquiry levels, customer satisfaction, and trust. All-round positive benefits. We are also seeing many positive benefits from our own site with increased volumes of quality inquiries.

How effective was the workflow between your team and theirs?

We love working with Lukasz, the knowledge, commitment, punctuality and odd bit of flare and crazyness is exactly how we like to operate. Lukasz is great to work with any team member too from apprentice through to directors.

What did you find most impressive about this company?

The knowledge and forward-thinking approach set them apart. Lukasz isn't just planning for and implementing what will work for your business today, he is thinking considerable further in to the future and setting in place the stepping stones to keep us many steps ahead.

Are there any areas for improvement?

I honestly couldn't fault Lukasz. He has delivered everything we have requested and more.

Please describe your company and your position there.

I am the founder and CEO of the company Gereedschappelijk. We are in the top 5 of selling professional tools online, we have a small team and are very hands on. I am responsible for buying stocklots and special position. SEO and optimization has my interest and I am always looking for improvements

For what projects/services did your company hire SEO.London by Lukasz Zelezny?

We were looking for professional help to improve our page ranking. With the ever-changing Google algorithms we needed a specialist and not another very expensive office.

What were your goals for this project?

Our aim was to get the most important keywords rank again in the top 10, and so improve turnover and findability of our brand.

How did you select this vendor?

We did meet eachsother at the Ungagged in London in 2018.

Describe the project in detail.

We have not invested in SEO for a very long time, our focus was more on social and paid advertising. When we started in 2007 we had very good SEO scores in Google, but competition is never a sleep. To regain our rankings we wanted to do this the right way and NO black hat stuff. The difficulty next to that is that we wanted to split ranking in The Netherlands and Belgium. Both sites www.gereedschappelijk.nl and www.gereedschappelijk.be are in the dutch language so we did not want to get penalized by Google for duplicate content. So texts and linking had to be done in a clever way so it was country specific.

What was the team composition?

Our team in the company is three, Lukasz for advice, Jennie as our editor in chief and 6 students rewriting texts.

Can you share any outcomes from the project that demonstrate progress or success?

In 1 year we regained most of the positions back in the top 10 and very important positions like mayor brands as Makita and DeWalt and HiKoki we managed to get from in the 10 and twenties top top 5 in google.nl en google.be

How effective was the workflow between your team and theirs?

We had bi-weekly telephone conference calls in english (via Google Meet) as our team is operating all over The Netherlands, UK and Dubai. Next to that we had mutual logins to Semrush, Google sheets. 

What did you find most impressive about this company?

Lukasz Zelezny is eager to push your site and company to the tip, always looking for new possibilities and looking at ideas from different angles. I wish we would have met him 10 years earlier, then for sure we would be number 1. Doing SEO with Zelezny is proven to let your organic search turnover skyrocket. He helps, train, inform, and guide you by the hand with proven statistics. 

Are there any areas for improvement?

There is still tons of work to do, with changing algorithms and the enormous amount of products we carry, over 100,000. After this we will start fine-tuning. First we will move our shop from Magento 1 to Magento 2, which will be scary enough not to loose our positions.

Introduce your business and what you do there.

I’m the founder of Holiday Academy, a day-camp for children in Camden, London.

What challenge were you trying to address with SEO.London?

When we initially brought Lukasz (Founder & CEO, SEO.London) in, we were having problems with our website, which was running very slowly.

What was the scope of their involvement?

Lukasz monitored the website to detect any system errors and directed all feedback to the web developers. He also improved the UX of our site and fixed the broken links. He recommended a company to entirely re-do our website, which worked out amazingly well. He’s also linked us to an SEO freelancer to write high-quality blogs for us, including our required keywords.

What is the team composition?

We’ve only worked with him. We’ve watched him grow his business and even freelance, which has been great to see.

How did you come to work with SEO.London?

He was recommended to me by my social media specialist.

How much have you invested with them?

We spend around $500 a month, so it’s been about $120,000–$220,000 since we started around five years ago.

What is the status of this engagement?

We started in July 2014, and it's an ongoing relationship.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Lukasz and his work, for the first time we’ve sold out of spots in our day camp for the summer. He has substantially optimized our site performance, and our Google rank has been fantastic. Lukasz is very involved in the success of our business. He’s been super polite and unshakably positive throughout our engagement.

How did SEO.London perform from a project management standpoint?

We would have monthly meetings, where he would come all the way up to North London to see us. We’d spend a couple of hours to discuss our developments and brainstorm improvements. For the first three years, we would meet in person. Since Lukasz moved out of town, we’ve constantly been in touch through email and on the phone. If we emailed him about an issue, he would be extremely quick to respond with sensible suggestions. He’s a true professional.

What did you find most impressive about them?

Lukasz makes sure to know exactly what your business is so that he can help you to the best of his ability. We had trouble with a previous web developer, who was working remotely and rather uninvolved in our SEO efforts. Compared to that experience, Lukasz is extremely engaged with our work and has been enormously helpful.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Not really—basically, just let him do a great job.

Please describe your company and your position there.

I am the digital marketing manager at software development company - Apptension.

For what projects/services did your company hire SEO.London by Lukasz Zelezny, and what were your goals?

Our goal is to increase our position in google, hence increasing brand awareness.

How did you select this vendor and what were the deciding factors?

We followed a referral.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Lukasz is helping us with keywords and market researches. He is doing our webpage analysis, internal linking and setting up audits&reports.

How many people from the vendor's team worked with you, and what were their positions?

We are working only with Lukasz.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SEO efforts we are ranking even on the first page for some keywords. Our site traffic is steadily growing too.

Describe their project management style, including communication tools and timeliness.

Lukasz is great at managing our expectations and meeting the deadlines. We are communicating via email on daily basis, and have weekly meetings.

What did you find most impressive or unique about this company?

I am very impressed of the level of knowledge and experience. What is more he is always keen to help and he is very easy-going. I like cooperating with him because every time I ask for something, I get outstanding quality of work within the day.

Are there any areas for improvement or something they could have done differently?

Nothing comes to my mind here.