SEO Werkz

Please describe your company and your position there.

I am a Co-founder and Managing partner for FindMojo, a digital assessment and e-learning platform.

For what projects/services did your company hire SEO Werkz, and what were your goals?

I hired SEO Werkz to handle all the organic SEO and PPC campaigns for our business. Our goal was to improve our organic rankings, as well as drive more leads from paid search.

How did you select this vendor and what were the deciding factors?

I had worked with a couple of the principles in the past on previous projects and knew they would deliver for me again.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They managed all of the Google account setup, keyword research, ad creation, ad copy, testing, tracking, analytics, and recommendations.

How many people from the vendor's team worked with you, and what were their positions?

2 directly. 3 indirectly behind the scenes. Account Executive and Account Manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We blew our monthly lead goals away. Our PPC campaigns delivered almost double the leads compared to our initial goals.

Describe their project management style, including communication tools and timeliness.

Communication was done mostly via email or virtual calls. I received a monthly reporting dashboard with all my key metrics and data.

What did you find most impressive or unique about this company?

The level of knowledge and expertise. They have some of the best PPC and SEO brains around. I even joked that I had access to the "PPC Whisperer" because they were so good.

Are there any areas for improvement or something they could have done differently?

Some of the blog posts (while written for great SEO) didn't totally align with some of the services we offered. Nothing major, easily fixed.

Please describe your company and your position there.

I am the CEO of a Waterprrofing and Concrete Restoration company

For what projects/services did your company hire SEO Werkz?

Our original website was developed in 2012, the previous company that developed the site never completed the site. It was incomplete, dilapidated, and did not rank well on Google. It was also Non Mobile user friendly. Quite honestly I was embarrassed to have people look at it.

How did you select this vendor and what were the deciding factors?

I had been looking for a develop company for awhile, I was approached by a sales member from SEO Werkz, that told what they were capable of for our web site and SEO. I am completely satisfied!

Describe the project in detail and walk through the stages of the project.

SEO Werkz set up multiple meetings to get exactly the message I wanted to convey with my online presence. The first meeting was basically information gathering, by the second meeting we were already going over example pages of the site and content. By the second appointment they had fixed all of our listings on the web, address issues, web address issues, phone number issues, etc.. On all platforms. We had a 3rd meeting before we launched to go over content, the great thing about SEO Werkz is that they took the time to gather the content for me, they spent the time and energy to make sure it was relevant and accurate. In 2 months it was doting the i's crossing the t's and we launched.. The have completely changed our online presence.

How many resources from the vendor's team worked with you, and what were their positions?

It seems like we worked with 3 or 4 people including the Rep. But the Sales Rep "Mark" spearheaded the project and saw in complete from start to finish!

Can you share any outcomes from the project that demonstrate progress or success?

I watch our leads thoroughly and within weeks we have been getting new leads from our site and goolge.

How effective was the workflow between your team and theirs?

Before I get into my own sites, I used to work for a large marking firm that claimed to build sites. Ive never seen a company operate this smooth, from communication, design and build to completion. From last min changes to launch, I could'nt be happier. I have owned several companies and have built 5 sites.. This build was by far the most thorough, pain free and complete site I have ever been involved in.

What did you find most impressive or unique about this company?

I was impressed by the accuracy of the content they built for me. Also the time from when I submitted changes to actually delivering the change. Their response to my questions were immediate.

Are there any areas for improvement or something they could have done differently?

Things can always be improved as markets change, but SEO Workz is on top of there game.

Please describe your company and your position there.

We are a solar installation company specializing in the Pacific Northwest. We offer affordable solutions toward energy independence and sustainable living.

For what projects/services did your company hire SEO Werkz, and what were your goals?

Our goal with SEO was to launch our online presence with the idea of being a local brand name in Solar.

How did you select SEO Werkz and what were the deciding factors?

They came highly recommended. We've vetted several outfits and found SEO Werkz to have the qualifications and mindset that matched our outlook

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We hired SEO to optimize our website by making it more eye catching, robust, dynamic, and to ensure first page results on searches.

How many resources from the SEO Werkz team worked with you, and what were their positions?

4+

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The main goal was to boost traffic and dealer inquiry. We found significant growth in both metrics

How effective was the workflow between your team and theirs?

Super effective and easy. They told us exactly what they needed and we never waited on them

What did you find most impressive or unique about this company?

The quality, interactions, relationship mindset, and service first approach are impressive in the workflow.

Are there any areas for improvement or something they could have done differently?

No

Introduce your business and what you do there.

I’m the director of IT at Industrial Container and Supply. We distribute packaging for various industries, including commercial, industrial, and pharmaceutical.

What challenge were you trying to address with SEO Werkz?

We had a website, and we contracted SEO Werkz to help us with our SEO efforts. Specifically, we wanted to get a higher Google ranking and an increased web presence. 

What was the scope of their involvement?

During the start of our partnership, we met with SEO Werkz to discuss our goals and put the project together. They then researched about our competitors and our market. 

After that, they’ve helped us choose the words and phrases that we would use for our website. They are also creating our site’s content to ensure it remains current and updated. Their team regularly sends requests for a new blog or a content update. 

Our account representative gives us a monthly report about our SEO performance. They also ask us if we need any additional help from their team.

We hired a third-party vendor to design and develop our website. SEO Werkz ensures that our links remain working and are not broken despite the ongoing development.

What is the team composition?

We work primarily with our sales rep, and they have a development team of about 4–5 resources.  

How did you come to work with SEO Werkz?

SEO Werkz bought the original company we were working with. We’ve stayed with them through the years because they’re very attentive to our needs and goals. 

How much have you invested with them?

We’ve spent $30,000–$50,000. 

What is the status of this engagement?

We started working together in May 2016, and it’s ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Our website traffic and online sales have increased by about 10%–15% every year for the past five years. Since working with SEO Werkz, we’ve ranked first in Google for our local market. They’ve been helpful in promoting our website and web presence. 

How did SEO Werkz perform from a project management standpoint?

SEO Werkz’ reports are very detailed, and I get them on a timely basis. Their project management has been good. They’re responsive when we need them, but I don’t feel like they’re bugging me. I’m very comfortable with our level of communication. 

Whenever I have concerns, I’ll call our account rep, and they’ll direct me to their team. As a company, SEO Werkz is very proactive. They don’t just sit back and collect their check — they keep working for what we pay them every month. 

What did you find most impressive about them?

I appreciate the value SEO Werkz provides and their ability to be there when I need them. They have integrity — they do what they say they’re going to do. We haven’t fallen short on any of our projects, and they are communicative about issues.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be open-minded, as SEO Werkz has great suggestions and recommendations. They’re really great to work with. You might come with your own ideas, but be ready to accept that their ideas might be better. 

Please describe your company and your position there.

Leading Edge Senior Care is a non-medical in-home senior care agency based in Mesa Arizona. I am the owner.

For what projects/services did your company hire SEO Werkz, and what were your goals?

We have been searching a provider/partner we could with to develop a long term content and SEO strategy.

How did you select this vendor and what were the deciding factors?

We saw an ad for SEO Werkz and set up a discovery call with Dave Kimball. We also, researched this firm online.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Their concept was to provide onsite, offsite, SEO and a long term strategy concept. Identifying the keywords that we could compete in at a local level. In addition making site enhancement to ensure from a site perspective our website was SEO and search ready.

How many people from the vendor's team worked with you, and what were their positions?

1 other individual, that handles the marketing with our firm.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unfortunately, I cannot. They set forth a deliverable strategy. Month 1, Month 2 etc. From the start, the company failed to delivery on most of the milestones they set forth. In fact, most of the time, we received emails from Dave Kimball as to why they failed or apologized. The implementation did not communicate, when they did, it was the wrong keywords, wrong or poorly written content. So our experience of their deliverables at best, is poor.

Describe their project management style, including communication tools and timeliness.

Communication was an issue from the beginning. In fact, Dave Kimball the sales person had to assume the project manager responsibilities since their normal PM would not communicate. The account manager, did communicate but had nothing to offer, because month 1 and month 2 responsibilities were not his. We simply couldn't move forward because of the lack of accountability, communication, and deliverables.

What did you find most impressive or unique about this company?

The sales process. The reason we chose them, as they said we would experience something different. That they could and would handle from beginning to end the process. The sales process set an expectation that the internal team is either unwilling or unable to perform.

Are there any areas for improvement or something they could have done differently?

First, if you have a project manager that is customer facing, they have to have people skills. They have to follow-up. They have to engage. We set out early to say we are doing this not for "leads" but as a long term brand strategy. We had the proper mindset. After the first month we were given the opt out, to get a refund.

However, Dave Kimball the salesperson resold the process and that he would take control. Sadly, second verse was the same as the first. We spent more time in emails, conference, and phone being told or explained why errors happened. Errors will happen, we understand that. That is the nature of every business. This was an error at every point and port.

Please describe your company and your position there.

I am the Corporate Digital Marking Specialist for Academy Mortgage Corporation based in Salt Lake City, UT. We have over 300 branches across the US. I am over all digital marketing strategy and initiatives.

For what projects/services did your company hire SEO Werkz?

Mainly SEO and retargeting ads. We had our corporate website rebuilt and needed a larger web presence. Our old site wasn't getting enough traffic and engagement and we wanted to remedy that. The first step was increasing our rankings on Google. Previously we were using a DIY platform for SEO. We found that it was convoluted and expensive. The results weren't getting us where we wanted to be. I had known of SEO Werkz for many years and knew they would be a better fit for our digital needs.

What were your goals for this project?

Our goals were to increase traffic to our corporate website, hoping that this would ultimately translate into leads for our branches nationwide.

How did you select this vendor?

I had worked with SEO Werkz in the past and knew the top-tier service they offered. I had seen their program work and wanted to bring them on to help us in obtaining our goals. We had considered other 'big box' solutions such as Moz and a couple larger agencies we found. None of those other solutions offered the tailored service and had the type of program that SEO Werkz does.

The choice was clear once we brought them in and went over our ideas together. The Director of Marketing and myself were involved in the decision making and decided to sign up just days after our initial meeting with SEO Werkz.

Describe the project in detail.

The general scope of the project was to take our newly designed corporate website and get it out to the masses. Recommendations were made by SEO Werkz and I implemented some on-site edits and technical SEO changes (that pertained to Google Search Console error fixes).

At the guidance of SEO Werkz we got all of our issues resolved and are currently developing content for deployment and beginning our link building stage. The results are already showing. Our retargeting ads are already generating leads for us that have led to funded loans for people.

What was the team composition?

The size of the team has stayed the same. I work directly with the president/CEO of SEO Werkz as well as the Director of SEO and Director of Paid Search.

Can you share any outcomes from the project that demonstrate progress or success?

With our retargeting campaign, we are seeing conversions already. in the month of July 2019, we saw great results with 374,213 impressions, 735 clicks and 19 conversions. With our SEO campaign we are starting at a local level first ranking our highest producing regions first. In those regions that include UT, AZ, CO and the Pacific Northwest, we are already ranking for over 100 new keywords we weren't even on the map for prior to the start of this campaign. Our web traffic is up and we've only just begun.

How effective was the workflow between your team and theirs?

Very effective. Their response time is great and the level of service is top-notch. Whether it's over email, phone, in person or text, I'm always able to get in touch to collaborate or get questions answered. When requests are made to their team, those requests are handled and we're given frequent updates on the status of project goals.

What did you find most impressive about this company?

The service. It can be hard to find a company who you feel really listens to you and works with you. That's what we've found in SEO Werkz. Getting that "white glove" treatment is one of the biggest reasons we intend to stay with them for the foreseeable future. Other vendors we've worked with paled in comparison, in this regard specifically.

Are there any areas for improvement?

None that I can think of at this time.

Please describe your company and your position there.

I’m the owner of Phoenix Deposition Services, which is a court reporting firm.

For what projects/services did your company hire SEO Werkz?

We were looking to rewrite and restructure our entire website, as well as to have extensive SEO work done to the content.

What were your goals for this project?

To have a complete overhaul of our website and rank first on all of our keywords and search terms. That would enable us to bring in new business locally and out-of-town.

How did you select this vendor?

We’d worked with SEOWerkz in the past and had gotten the desired results.

Describe the project in detail.

We submitted the new content for the website and then had several phone conversations to coordinate and discuss any changes that needed to be made. They also wrote several guest blogs per month and kept us one step ahead of our competition.

What was the team composition?

We mainly work with Brian (Director of SEO Strategy, SEO Werkz) and his team.

Can you share any outcomes from the project that demonstrate progress or success?

We’re very pleased with the outcome of the website and the results of our SEO campaign. We went from ranking 3–5 on some keywords to a consistent number one for all of our desired keywords.

How effective was the workflow between your team and theirs?

They showed outstanding commitment to reaching our goals and very effective communication. As soon as we sent an email, we could expect a response within a few hours. They were also very punctual regarding phone meetings.

What did you find most impressive about this company?

We’re most impressed by the results: we got exactly what we asked for and more and they not only met but exceeded our expectations. We developed a working relationship with our account manager who took the time to get to know our industry and meet our campaign’s needs and goals.

Are there any areas for improvement?

We wouldn’t change a thing.

Please describe your company and your position there.

I’m the digital marketing specialist at Revere Health, an independent and physician-owned multi-specialty clinic in Utah with 200+ physicians.

For what projects/services did your company hire SEO Werkz?

We don't have the bandwidth to do SEO in-house so we outsourced SEO Werkz to help with SEO, PPC, and digital campaigns as well as occasional web design and development projects.

What were your goals for this project?

Our goal for the majority of our campaigns is to increment our patient volume.

How did you select this vendor?

I wasn’t part of the selection process as I came in after they have been hired.

Describe the scope of their work in detail.

They work with the budget they’re given and guide us through the best way to disperse that budget for the best outcome. We provide the copy since healthcare is a difficult field to write copy for. Once that’s done, SEO Werkz executes the PPC, SEO, retargeting, or social campaigns that were approved. They've also fixed a lot of issues that we had on our website with our previous agency.

What was the team composition?

I work closely with about five of their team members. Overall, I've worked with eight people from SEO Werkz. It usually varies depending on the campaign that we are working on at the moment.

Can you share any outcomes from the project that demonstrate progress or success?

With SEO Werkz's help, the majority of our SEO campaigns have targeted keywords that have brought our listings up to the first page, if not the first listing on Google, Yahoo, and Bing. The PPC campaigns have at least doubled our click-through rate and physicians have basically made back all of the money that they've spent to do the campaigns and more. It's great that SEO Werkz has made it so easy to track these numbers through the dashboards and reports that they update in real-time. We’re able to see how the campaign is doing at our convenience.

How effective was the workflow between your team and theirs?

We stay connected throughout the day using Slack, and that's been amazing. It gives us the ability to be in constant contact even though we aren't all in the same office. We have our bi-weekly calls which also allow us to communicate the things that are difficult to explain through text, and gives them the time to give us a quick update on all of our campaigns.

What did you find most impressive about this company?

I find it very impressive that SEO Werkz’s CEO is able to balance out his time to give each client the attention that they need, and constantly works to build a better process to improve his company.

Are there any areas for improvement?

There have been few issues with content creation that could be improved, as well as how they are managed. We addressed those issues and SEO Werkz took the feedback and quickly worked on a solution.

Please describe your company and your position there.

Deseret Digital Media operates a range of digital media properties. I'm the senior marketing manager some of them, and I oversee our overall marketing strategy and plan.

For what projects/services did your company hire SEO Werkz?

We hired them to help us run campaigns around PPC, Display, YouTube, UAC, etc. in Google Ads efficiently. We needed someone who would not only launch campaigns but optimize them and come to us with new ideas.

What were your goals for this project?

To run efficient PPC and SEO campaigns in a timely manner and see results within very strict KPIs. We wanted their expertise to help shape our overall strategy.

How did you select this vendor?

They were selected before I joined the company, but we've kept them for more than two years because they're incredibly smart, agile, dependable, and the price is competitive.

Describe the scope of their work in detail.

They were tasked with running PPC and SEO campaigns for more than eight different verticals. We put them in charge of execution as well as day-to-day management. There were very specific and somewhat difficult KPIs that we required they meet.

What was the team composition?

I work very closely with them on a daily basis, communicating about results and opportunities constantly. We connect over email, Slack, and frequent in-person visits.

Can you share any outcomes from the project that demonstrate progress or success?

Since we launched with SEO Werkz, they've increased our website traffic and app installs significantly. They've been able to get our overall cost-per-click rates down and increase conversion rates.

How effective was the workflow between your team and theirs?

It's incredibly strong and the lines of communication are excellent. They let us know when they needed something or if there's a problem or concern with current and upcoming campaigns. They also make frequent on-site visits to review performance and strengthen the relationship.

What did you find most impressive about this company?

The speed and quality of their work deserve A+. I've worked with many agencies and SEO Werkz is the first to which I've willingly handed over the reins and trusted them completely.

I've never once felt the need to micromanage them, and I'm totally confident in their knowledge and expertise. I can count on them to do a great job and be proactive with new ideas.

Are there any areas for improvement?

I have no negative things to report.

Please describe your company and your position there.

Deseret Digital Media owns some of Utah's most prolific brands: KSL.com, KSL Cars, KSL Homes, Utah.com, KSL Jobs, and many more. I direct the marketing efforts for KSL Cars and KSL Homes.

For what projects/services did your company hire SEO Werkz?

KSL Homes was a product never before marketed, so we needed to start from scratch on our SEM campaigns. I worked with SEO Werkz to define the Ad Groups, different strategies, keywords, copy, etc. to get this off the ground.

What were your goals for this project?

We wanted to get the campaigns live as quickly as possible and it's a lot of work to get something like that done from zero and we did it in less than a week.

How did you select this vendor?

SEO Werkz manages our SEM campaigns on a larger scale for all product verticals and they have a lot of skill and acuity when it comes to staying on top of Google and current trends/needs.

Describe the project in detail.

KSL Homes was entering the market for the first time. It needed a strong PPC presence to compete with large incumbents and we needed to capitalize on the buying/summer season and the search volume available.

What was the team composition?

Myself and Jordan.

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns are active and improving each day--working toward a steady level for us to understand realistic KPIs, etc.

How effective was the workflow between your team and theirs?

Very easy to work with. Jordan is quick to respond, answer and ask questions and using Slack is smooth.

What did you find most impressive about this company?

They definitely have relevant expertise.

Are there any areas for improvement?

I think creative copy is always needed with our PPC ads and some time devoted to that is always a benefit.