SEO Berlino

BACKGROUND

Introduce your business and what you do there.

I’m a recruitment consultant for Madison Black. We’re in charge of finding freelances in creative, online marketing, and IT.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with seoberlino?

Our clients needed help with SEO.

SOLUTION

What was the scope of their involvement?

seoberlino handles SEO strategy for our clients. They help our clients with SEO, SEA, and social media. They’ve done SEO audits. 

What is the team composition?

My point of contact is Alex (Owner).

How much have you invested with them?

The cost has been $10,000–$49,999.

What is the status of this engagement?

We started working together in March 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always receive good feedback from the client. They’ve been able to make big improvements. They can make a complex subject very easy to understand for people who don’t deal with SEO regularly. They do excellent analysis.

How did seoberlino perform from a project management standpoint?

Project management is very good. Alex is a scrum master and agile coach. He’s very responsible. We communicate once a week or every two weeks. They’re always on time.

What did you find most impressive about them?

They know what to do. Alex can create a team from scratch and give you a 360-degree point of view. This distinguishes them from others.

Are there any areas they could improve?

He could do more marketing for himself and be more proactive. It’s nice that he’s not that proactive because he’s very humble, but he could push the client more into the direction that they need.

Do you have any advice for potential customers?

Anybody who wants to improve their SEO should work with them.

BACKGROUND

Please describe your company and your position there.

I’m the general manager of a photography platform. We run a photography contest and an online magazine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoberlino?

seoberlino provided an SEO audit of our website, combined with PPC and keyword analysis.

What were your goals for this project?

We were looking to improve our website's SEO, architecture, and keywords use, increasing our organic traffic and search result visibility.

SOLUTION

How did you select this vendor?

We contacted seoberlino through their website.

Describe the project in detail.

seoberlino advised us to apply structural and content changes on our homepage and website. Our header has been simplified, and our general architecture modified.

What was the team composition?

Alex (SEO & Analytics Consultant, seoberlino) was our point of contact. He managed the project with us.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

seoberlino’s work had a very positive impact on our organic traffic, PPC, and sales. Our average session duration has increased by about 30 seconds, and our bounce rate has decreased by 10%.

How did the seoberlino perform from a project management standpoint?

We met a few times to organize our workflow. seoberlino then provided a spot-on, in-depth analysis, full of suggestions and feedback on how to make our navigation, keyword use, and UX better.

What impresses you about the seoberlino?

Their in-depth knowledge and understanding of SEO and marketing stood out to us.

Are there any areas for improvement?

No, we were really satisfied.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager of a private university for music and film production based in Berlin.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoberlino?

We hired seoberlino to perform an SEO audit of our two main websites.

What were your goals for this project?

We wanted to find opportunities to improve and create new best practices to incorporate.

SOLUTION

How did you select this vendor?

We found a list of companies online and read reviews of each before choosing seoberlino.

Describe the project in detail.

seoberlino performed an audit for both of our websites. They pinpointed specific areas for improvement and identified any opportunities we weren’t capitalizing on. Their team also performed a competitor analysis and proposed content enhancements. They helped us form a better longterm strategy based on the insight.

What was the team composition?

seoberlino supplied an SEO specialist who worked with myself and our web developer.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

It’s too soon to see results, but their support helped us form a better longterm strategy. We have seen a steady increase in traffic since implementing some changes, which will become more impactful in the future.

How did the seoberlino perform from a project management standpoint?

They were fantastic to communicate with—we appreciated their supportive nature. Their team was timely, responsive, and efficient.

What impresses you about the seoberlino?

Their team provided a wealth of knowledge on the industry and customized their approach for us. They were professional and knew the best practices. seoberlino put the client first and was willing to dive into the core of the work. They also provided key insights that play an important role in our marketing efforts.

Are there any areas for improvement?

There’s nothing they could improve on.

BACKGROUND

Please describe your company and your position there.

I’m the marketing director of SPICED Academy. We’re a Berlin-based, small company focused on tech-education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoberlino?

We hired seoberlino to perform an SEO audit to prepare for our site redesign.

What were your goals for this project?

Our goal was to discover important information that we can use to improve our ranking for key search terms.

SOLUTION

How did you select this vendor?

Alex (SEO & Analytics Consultant, seoberlino) was a student of our academy, so we were familiar with and confident in his work.

Describe the project in detail.

We began the project by identifying our goals with seoberlino. From there, Alex executed a full audit on our site’s SEO. He sent his findings to our team and gave us excellent recommendations to use moving forward.

What was the team composition?

Alex was our main point of contact and he oversaw the entire project.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Because we only recently implemented the changes seoberlino recommended, we don’t have exact metrics yet. However, we’re confident the findings from the audit will help us substantially increase our engagement and traffic.

How did the seoberlino perform from a project management standpoint?

Having Alex as our primary contact was great. He was communicative and direct with us, and we frequently spoke through email.

What impresses you about the seoberlino?

The speed and thoroughness of their process stood out to us. We received useful recommendations and handled the audit efficiently.

Are there any areas for improvement?

As far as I’m concerned, there’s nothing they could improve on. The job was well done.

BACKGROUND

Please describe your company and position.

I am the Counsel of Iacovazzi Law Firm

Describe what your company does in a single sentence.

law firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO Berlino to accomplish?

• seo managemnt

SOLUTION

How did you find SEO Berlino?

Online Search

Why did you select SEO Berlino over others?

• High ratings
• Good value for cost

How many teammates from SEO Berlino were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

seo manteinance and optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

seo audit

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time, lots of useful info

What was your primary form of communication with SEO Berlino?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

detailed outcome

Are there any areas for improvement or something SEO Berlino could have done differently?

none

BACKGROUND

Please describe your company and your position there.

I am Director Marketing Business Intelligence for a large food retailer in Berlin, Germany. My team spreads across three sub-teams with +20 employees from different disciplines like, Analytics, Data Science, Data Engineering and Data Product.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO Berlino?

Alex was hired as an agile coach as well as an interim manager for the Marketing Growth team. Alex worked with the team for nine months.

What were your goals for this project?

Alex was hired to help increase the level of agility, i.e. improve the Confluence system, moderate the agile ceremonies, teach agile knowledge to the team member and increase level of project management.

SOLUTION

How did you select SEO Berlino?

I worked with Alex for many years and I knew very well about his skillset. So the choice was quick and easy.

Describe the project in detail.

Improve level of agility and project management for the whole team.

What was the team composition?

All team members were internal employees from the same department.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The atlassian infrastructure to introduce agile workflows was reworked. Ceremonies were moderated on a weekly cadence. Team members started to work in a planned rhythm and had better focus.

How effective was the workflow between your team and theirs?

Very effective. I catched-up with Alex on a daily basis and he was very responsive and open to comments and new ideas.

What did you find most impressive about this company?

Expertise in the required field was great. They have a very speedy approach with at the same time friendly and professional communication.

Are there any areas for improvement?

none

BACKGROUND

Please describe your company and your position there.

A real estate photography comapany.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoberlino?

An SEO consultant

What were your goals for this project?

Get my site more visible in search engines

SOLUTION

How did you select this vendor?

Searching online

Describe the project and the services they provided in detail.

He provided an SEO Audit. Providing market research, manly Keywords. Also gave me tasks and directions to improve my site with SEO

What was the team composition?

Just me and SEOberlino

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

My site is ranking on google

How was project management arranged and how effective was it?

Very effective and professional.

What did you find most impressive about this company?

They had in-depth knowledge and know-how in SEO.

Are there any areas for improvement?

No need of improvement. Was a great service.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager for a company located in Sweden. We are an international company offering products and services to protect goods from moisture damage in international transport.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seo-agile (seoberlino)?

We recently launched our website in German. It was important for us that the website was optimized for search engine and respond correctly to the needs of our customers and users in the German language.

What were your goals for this project?

We wanted to titles and descriptions to rank better in SERP and also received a list of improvement to improve the SEO of our website.

SOLUTION

How did you select this vendor?

We found him by searching on Google.

Describe the project in detail.

No more details to add.

What was the team composition?

Direct contact with Alex. Great and agile communication.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We still have lot of work to do in terms of adding content and apply changes that he recommended. But we have increase x2 - x3 the number of impressions per day. CTR also increased since he worked on the descriptions and titles.

How effective was the workflow between your team and theirs?

We had very effective and easy communication between teams.

What did you find most impressive about this company?

Alex is open to hold web-meetings to explain properly all the steps and the results of his work.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I'm the director of an e-commerce website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoberlino?

We hired seoberlino for SEO services. 

What were your goals for this project?

We wanted to improve our ranking on Google to the first position on the page.

SOLUTION

How did you select this vendor?

After conducting research, we decided seoberlino would be the best fit for our needs.

Describe the project in detail.

The team works to improve our Google rankings using SEO services.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

So far, their work has produced good results.

How did the seoberlino perform from a project management standpoint?

They had an effective project management style.

What impresses you about seoberlino?

They are a knowledgeable group.

Are there any areas for improvement?

We're happy with their services.

BACKGROUND

Please describe your company and your position there.

I’m the CEO of a company that designs, produces, and markets protective rain gear. Our products are distributed purely online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire seoberlino?

We hired them for the first SEO audit of our online shop.

What were your goals for this project?

We wanted to get a better idea of our current status and possibilities for improvement. Our goal was to reduce our dependence on large e-commerce online platforms in order to increase our margins.

SOLUTION

Describe the project in detail.

seoberlino analyzed our website and sent us an in-depth SEO audit, along with detailed recommendations for improvement. We discussed the report and identified critical issues, including enhancing the backlink structure.

What was the team composition?

I talked directly with Alex (SEO & Analytics Consultant, seoberlino).

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

As a direct result of seoberlino’s feedback, we improved our internal linking structure and improved the keyword focus on our product pages. We also added relevant tags to further increase keyword density.

How did the seoberlino perform from a project management standpoint?

We had a direct and personal line of communication, which I prefer.

What impresses you about the seoberlino?

Alex can listen and focus on our problems, unlike other SEO agencies we worked with that mostly wanted to push their workflow on us.

Are there any areas for improvement?

Some parts of the report were not as developed as I was hoping for, but we got more in-depth information later during our phone calls.