SEO 101

Please describe your company and your position there.

I am the Founder of a digital marketing agency that enables clients to get and retain clients through managed campaigns. My day-to-day role is overall strategy, to attain annual goals and expand the agency to a medium-sized player in our niche. 

For what projects/services did your company hire SEO 101, and what were your goals?

Recently, we've been focusing on getting traffic to our website so people can spend more time taking a look at our campaigns and read our case studies, so we can build a following.

Our goal in engaging the business was to drive traffic to the business so we can capture email addresses for our newsletter and so we can rank higher in search results. 

How did you select this vendor and what were the deciding factors?

A good friend of mine has a good understanding of SEO and his suggestion was to not just go based upon what we read on websites, but to speak with a number of firms to see which ones we got along with. We selected 5 different companies based upon a search, including SEO 101. Although price is a factor, it was not the main criteria. We wanted a firm that is professional, understands what they're doing and will provide significant RoI.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

During the initial stages, they explained in detail what SEO is and how they will help us to rank better in searches. They did an analysis of our website and recommended small modifications. These didn't seem like much at first, but they informed me that they would have a noticeable impact on user experience and performance.

They asked for the keywords that were important to use, but also stated that they would conduct a search of the relevant keywords for our industry. They also worked on content that was directed at the types of clients we were seeking. 

How many people from the vendor's team worked with you, and what were their positions?

I initially worked directly with one of the Directors of the company, but for the day-to-day my team worked with a Senior SEO Analyst.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Getting organic traffic was not something that was important to us initially, but having recently updated the website, we knew that it was important. We now rank on the 1st page for several keywords.

We now rank much higher in Google searches and many of our new clients say that found us through Google, which was never the case. Our email list has grown by 200% as well, which will certainly lead to an increase in future work.  

Describe their project management style, including communication tools and timeliness.

SEO is not something I understand in detail so they were great at explaining it to me in simple layman's terms from the beginning.  They formulated a step-by-step plan of how things would go which was very helpful for me.

They stuck to this plan without deviation which was very impressive.  I believe that my staff communicated with them regularly via email, but also maintained contact with calls on weekly and monthly basis through Zoom. 

What did you find most impressive or unique about this company?

They have a simple, proven methodology. Other companies we spoke to seemed to complicate things and I got lost in what they were trying to offer us. They gave me the right amount of information to move things forward.

They are also very passionate about their business which is what stood out to me from the discovery phase. This passion is important to me. They also tend to work with startups, so it was like working with colleagues: one set of entrepreneurs to another.

Are there any areas for improvement or something they could have done differently?

No qualms on my end. As an entrepreneur, passion is very important to me, and these guys have bags of it!

Please describe your company and your position there.

I'm the founder of a few online and retail businesses currently generating over six figures per year. We're on track for major growth over the next 24 months.

For what projects/services did your company hire SEO 101?

We hired them for SEO services. While I've seen some success with my ventures, getting traffic to my sites has always been a challenge. I had grown my business via word of mouth, but by this stage, I was burned out. 

What were your goals for this project?

We wanted to improve our presence online as I felt we had been left behind. I wanted to rank on page one for a few related keywords, especially keywords for our location. It all comes down to generating leads!

How did you select this vendor?

I stumbled across a free ebook that SEO 101 had created. It was well written and easy to understand. I loved the content, so I thought it might be worth getting in touch. From my first meeting with Sebastian (Director, SEO 1O1), I could tell he was a sage regarding SEO/PPC. 

Describe the project in detail.

Sebastian strongly suggested that we treat this as a new business launch for the best possible start to the project. That way, we would launch with a bang. He also suggested a great strategy to build our search engine rankings while grasping the power of Google Ads so our lead generation could explode right away. I would recommend this SEO/PPC strategy to any other business that’s on the fence.

At a high level, we updated all our pages to make them more visible to search engines. We've also built more Internet links that direct to our website. While we waited for Google to index and crawl our content, the team set up our PPC campaigns for a good price. The project is still ongoing. 

What was the team composition?

I interact with Sebastian and his team twice a week.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Currently, we’re ranked number one for a few terms, and we’re on page one for the main keywords we’re going after. We instantly saw leads coming in after the team started the PPC campaigns. PPC gets you the results today, and SEO gets you free traffic tomorrow. For anyone wondering, SEO requires patience! 

How did the SEO 101 perform from a project management standpoint?

They were always on time, and they maintained great communication. They were always willing to take me through anything I didn't understand. They don’t use technical jargon.

What impresses you about the SEO 101?

Aside from the results we've seen so far, their professionalism and attention to detail have been quite impressive.

Are there any areas for improvement?

At the moment, I haven't noticed anything that needs improvement. I just wish Google would rank us quicker! 

Please describe your company and your position there.

I’m an Acupuncturist that specializes in treating emotional issues such as stress, anxiety & depression as well as acute and chronic pain. Using acupuncture, nutritional advice and lifestyle changes, I’m able to offer patients a well balanced approach that is both holistic and effective.

For what projects/services did your company hire SEO 101, and what were your goals?

There’s a lot of competition in the market and I wanted to find a way to grow my practice and get my name out there. I just had my website built, so decided to find a way to get people to the site and one thing that was suggested to me was SEO.

How did you select this vendor and what were the deciding factors?

Obviously, I wanted a company that knew what they were doing and would be able to help me achieve my goals in a reasonable period of time. They were recommended by a friend who said he had good results with them. I’m busy so didn't really have time to do much research into all of this kind of stuff.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I was told the first step was an assessment of my website and picking the right keywords to rank for. First thing I did was to make a list of relevant words for acupuncture and the areas I wanted to focus.

I also provide herbal medicine and cupping to patients so this was part of the criteria. They also made some suggestions for improvements to my website which they did. Then we talked about content as well.

How many people from the vendor's team worked with you, and what were their positions?

Worked with 2 people. One of them was Sebastian and an analyst in his team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I started getting new patients walk in off the street which has never really happened before. Used to be once in a while, like, 1 in 2 weeks, but now I get 2-3 new patients each week. That’s made a big difference to the business.

Describe their project management style, including communication tools and timeliness.

Speaking with the team on Skype, them logging into the backend of my website, emails back and forth, sending me different content to upload. Have really learnt a lot about the way website work.

What did you find most impressive or unique about this company?

I don’t know much about SEO and didn’t look into other companies, but they more than delivered on the results I was looking for.

Are there any areas for improvement or something they could have done differently?

Can’t think of any.

Please describe your company and your position there.

I consult for an e-Commerce retail company, manufacturing a variety of products

For what projects/services did your company hire SEO 101?

We had a new line of clothing that we wanted to push out to the market.

What were your goals for this project?

We wanted to increase the organic traffic that goes to the website where the transaction completely happens.

How did you select this vendor?

We did research on reputable SEO companies and selected based on previous case studies submitted.

Describe the project and the services they provided in detail.

The project is SEO work to increase website traffic and boost visitor time in the ecommerce website. They provided support by increasing our visibility, increased traffic to the site and providing other recommendations that we can use to further improve the site performance.

What was the team composition?

They assigned a project manager to oversee the work, and we had a point person that managed our own expectations for the company.

Can you share any information that demonstrates the impact that this project has had on your business?

We definitely saw increased traffic by around 30% vs the daily and weekly site visits. Which is what we were going for. The increase traffic resulted to more site time and of course more transactions for us.

How was project management arranged and how effective was it?

We used Slack to coordinate between the teams. Google meeting when needed.

What did you find most impressive about this company?

They had very fast reaction times to any concerns that we had, any clarifications were managed within several hours. That response time is quite impressive as compared to other IT vendors/service providers I have worked with.

Are there any areas for improvement?

None that I can think of.