SEEBA

Introduction

MyMolimenti is a rising star in the European accessories market, led by one of Sweden’s most ambitious and successful hair professionals and influencers, Elin Molimenti.

Elin has created a range of women hair accessories that consist of diadems, hair ties, scrunchies and hair clips. She calls them problem-solvers in luxury packaging. Leveraging the existing channels and infrastructure from her influencer business, she wanted to sustainably take MyMolimenti to the next level. Automation, technology and innovation are some of the critical aspects that have fueled the growth so far. 

Challenge

Preparing a newly started concept for rapid growth with a limited budget is demanding. It requires both knowledge and extensive experience, especially when the business faces an array of critical decisions regarding different technical solutions and business approaches.

This can be overwhelming and cause professional and personal stress that eventually impacts the short and long term success of the project.

MyMolimenti needed a trusted advisor and partner with hands-on experience and the ability to take charge, ensuring that the whole business moves forward step by step.

Solution

The first step we have made with the client was creating a growth plan and execution strategy, followed by the development of visual identity and other fundamental business and technology aspects. The main focus was put on building the e-commerce platform, as it would function as the backbone of the business itself.
Our solution has been optimised for both B2B and B2C sales as well as fully automated for the entire process of customer acquisition, ordering, fulfillment and tracking.

Results

Some of the tangible outcomes were the infrastructure and e-commerce solutions that we designed and implemented. Combined with continuous business support, this resulted in an explosion of sales and rapid growth. Each step of the journey created new challenges that we together faced and overcame.

What Edisen offers is its proprietary tech that combines creativity and tech. The content they create can be managed from inception to delivery through their worldwide collaboration platform; it can be optimised, adjusted, and improved in-market through cutting-edge AI. And that’s what makes it unskippable. 

The challenge was to build a dynamic and highly functional website that would represent the power of the new combined Edisen and offer an outstanding experience for the visitors. 

Due to the nature of the content, it had to manage a lot of heavy video content and provide the best possible performance from a tech perspective. Each component of the platform had to reflect the values of Edisen and visually present the message being spoken.

Optimising the solution for quick video and image loading on different platforms and devices was the starting point of the development. We’ve built Edisen, a platform that utilises an advanced caching strategy for faster data fetching and loading combined with advanced AI-driven search functionality that allows fast and easy content searching and indexing. 

A headless approach that combines the versatility of an open-source CMS with the performance and agility of modern progressive web applications. 

The result was a creative, powerful and highly functional solution, which doesn’t just present a company website, but a unique representation of what Edisen is capable of and why their content is unskippable. By using the latest technologies, we’ve significantly improved performance, usability and user experience. Easing the navigation and optimising the content loading enabled us to future-proof the result, which further allows us to constantly iterate, finetune and evolve the tools we use and the experience we provide.

Introduction

Munkens Hälsa is a Swedish family-owned producer of honey and ointments with a vibrant history that goes back for generations. The products are based on traditional monastery recipes originally created by the founder and the monk Reinhold Palminge.

Today, the heritage is proudly passed on to Kent-Åke Lönnberg, who transformed Munkens into what it is today, a brand with a 100% focus on sustainability and respect for nature. Munkens has both its own beekeeping and production in and near Ramnäs. Munkens products have been around for over 50 years, always made of Swedish honey and beeswax.

Challenge

Re-structuring a business with a long market presence without affecting its operations is a quite difficult process. There was a great risk involved both for the business owner and us as the transition driver.

Munkens needed a partner they could trust and that would lead them through the change. SEEBA was in charge of re-doing their entire Business and Monetisation models. The main challenge was in implementing new infrastructure and processes without our client, and his business, feeling it.

Solution

To ensure long-term and sustainable results, priority was given to the value chain and the projection of the desired state in terms of growth and sales for the following years. The emphasis was put on key areas related to scalability, channels and supply, in order to achieve a balance between short and long-term results. The transformation has been fully supported by the utilisation of digital tools and systems.

Results

Combining business and technology to drive sustainable growth is what we at SEEBA are great at. The tangible outcome of this project was a combination of improvements to the value chain and a custom platform for B2B & B2C sales. Emphasis was put on preparing the organization for a sustainable growth curve.

Introduction

Vetabolaget is a member-owned education company that has been around for over 40 years. Founded by the industry, it democratises knowledge and ensures that the whole sector keeps the general quality as high as possible.

Vetabolaget has trained and certified more than 20.000 animal health care professionals in Nordic countries throughout the years. They currently offer more than 50 different courses, specialising in various fields.

Challenge

The world has changed a lot during Vetabolaget’s over 40-years of existence. It was time to restructure and modernise their business model to ensure at least 40 more years of existence. Major global events, change in consumer behavior and innovation are some of the leading factors that triggered the change process for Vetabolaget.

The transformation from the traditional way of doing business into the next generation "Edtech" company (Educational Technology) requires extensive knowledge, experience and the ability to understand the bigger picture. Such a transformation isn't something you do overnight.

The path is scary, full of risks and may seem far-fetched. The main question was: How do we take the first step? And towards what?

Solution

The first step we have made with the client was creating a growth plan and execution strategy, followed by the development of visual identity and other fundamental business and technology aspects. The main focus was put on building the e-commerce platform, as it would function as the backbone of the business itself.

Our solution has been optimised for both B2B and B2C sales as well as fully automated for the entire process of customer acquisition, ordering, fulfillment and tracking.

Results

Having SEEBA at their side, Vetabolaget has in under 12 months, been able to digitalise their whole product offering. Going from exclusively offering physical courses, to launching the E-learning platform that enables them to do business both physically and digitally.

Introduction

Chimney is a global, full-service award-winning creative studio specialising in communications, production, entertainment and MarTech. They identify themselves as an advertising and social media agency, production and tech company — all rolled into one.

For over 20 years, Chimney has crafted award-winning stories and campaigns for the world’s most recognised brands such as Netflix, Volvo and H&M, as well as received recognition from the Academy (Oscars), BAFTA, Cannes Lion, Palme d’Or, Sundance, Berlinale, PromaxBDA, amongst many others.

Challenge

As a rapidly growing company, Chimney wanted to go from having just a digital presence to using all channels as sales and talent acquisition tools. As the services portfolio became broader and more complex, there was a need to clarify and simplify who they are and what they offer, whilst functioning as a hub for their lead generation activities too.

By already being one of the best at what they do, Chimney needed to bring all aspects of their business to the same level, including their digital presence and webpage. For this, they needed a partner that could understand the bigger picture and see three steps ahead.

Solution

To emphasize Chimney-Vigor's customer-centric approach, we focused on positioning the company as a solution provider, rather than a product hub.

We did this by creating a style that reflects new trends in the industry and by grouping their products into categories of solutions adapted for their specific audiences while also presenting the multitude of their internationally recognized and highly acclaimed work in a way that better showcases the Chimneys spectrum of possibilities.

Creating experiences to engage audiences - true to the Chimney-Vigor motto.

Results

Starting from the business side, exploring important metrics, understanding use cases and mapping future business opportunities, SEEBA managed to transform ideas into tangible tools and features on the new platform that Chimney now uses.

Introduction

BHUF is a Swedish Youth Association that aims to gather and engage young people and children by encouraging and promoting activities to build and nurture relationships among Bosnian diaspora hence creating a community for those interested in Bosnian culture in Sweden, and abroad.

BHUF is an organisation for young people run by young people, and together they actively work on promoting culture, knowledge exchange and entrepreneurship.

Challenge

Like many organisations, BHUF had spent hours on compliance and reporting, having their time spent reaching the number of 2000. Being tied up with administrative and organisational activities, they lacked resources to focus more on important projects and management. Pressure, long days and exhausting work kept the organisation from moving forward and reaching the BHUF’s full potential.

The other obstacle was the fact that the organisation was closed in a loop for 20 years due to short-term vision and limited human resources. Because of this, BHUF had almost no investments and infrastructure, which was the main barrier to long-term growth.

Solution

The starting point was in creating the infrastructure that would provide support in managing administrative tasks and allow for better resource allocation. Together, we set realistic goals and SEEBA offered full support in the implementation and realisation of the activities. The solution was created based on the Biz Engine with the goal of changing the way the organisation had worked, hence creating the foundation for the more efficient and agile BHUF in the long run.

Results 

The tangible outcome created to reduce the time spent on administration and compliance, as well as to support the implementation of the Biz Engine was a new membership management platform. The platform has completely changed the way BHUF works with its associations and members.

Studio Heijne is a story created by Wendy Heijne, a Swedish designer who believes that size shouldn’t have standards and that fashion is meant to be personalized by each individual. Their ambition is to develop their concept so that customers are able to fit their garments online by mirroring a body size and shape on a 3D model.

Innovating the traditional product is always tricky, inducing risks both for the business owner and solution provider. Our first challenge was to develop a strong business model focused on custom-fit fashion that is made to look good regardless of size and body shape. On the Tech side, we needed to create an e-commerce platform that is custom-fit to the business model while making sure that the user experience is simple and clear, yet introducing the customer to the complex world of custom-fit garments at the same time. The main challenge was to solve the problem outside the box which no standardised e-commerce solutions could have addressed.

To adapt the business model to the vision of Studio Heijne, we incorporated all possible and cost-effective solutions considering the focus on custom-fit garments and sustainable production. Once we have clearly defined the model, a custom-designed e-commerce solution was introduced, putting business and experience in front of technology. This way Heijne was enabled to sell complex products in an easy and simple way, while we combined complex integrations with third-party channels and solutions, such as Facebook Business, Instagram and Google Shopping, Zalando...

SEEBA has helped Wendy to bring her vision to life by creating the complete custom website for her studio. We haven’t only made an online purchase solution but introduced the entire shopping experience to her customers. Studio Heijne now offers a unique encounter that reflects its value proposition hence making optimal results for the business in general.

Skatteverket, or The Swedish Tax Agency, is an institution responsible for tax collection, population and estate records register, and also acts as a creditor for the state. The Agency collaborates with many actors in society to better meet the needs of citizens, companies and others affected by their operations, through around a hundred locations in the country.

Skatteverket is involved in supporting tax institutions around the world by sharing their experience and knowledge, among which is the Bosnian tax authorities in the last couple of years with support from the Swedish Development Agency. The project was directed towards the transformation of Brcko Distrikt Tax Authority in Bosnia and Herzegovina, including vision, Digital Roadmap and IT Strategy.

With the general drive for change in the institution, there was a need to build capacity in the shape of skills, knowledge, project execution and procurement. The biggest challenge was to build new infrastructure and strengthen the overall IT environment.

As Tax Authority is a traditional institution, there was a great challenge in initiating the change in mindset when it comes to digital operations. As the majority of people are seniors, our task was to help them understand the benefits of digitalising their systems and applications which was crucial for taking the Brcko Distrikt Tax Authority to the next level.

We proposed an agile approach towards the development of the organisation and capacity building. By conducting a change assessment based on a Triple-A Analysis, we managed to identify the likelihood of generating positive results. As a part of our solution, we’ve assessed the IT environment, analysing the infrastructure, application, workplace and security within the institution and proposed the relevant solution. An additional outcome was a Digital Roadmap for a digital transformation, mandatory for ensuring the continuity and stability of the Tax Authority.