Innovation lab (AR, MR, XR, 3D, VFX, IoT,Robotics)
a Kirkland based design and innovation lab focused on solving your hardest business problems.

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Kung-Fu Panda ________ (the movie) DreamWorks
https://youtu.be/NRc-ze7Wrxw
Kung Fu Panda received Academy Award Nomination for Best Animated Feature of the year, Oscars 2008 Wins 36th Annual Annie Awards in 10 categories, including Best Animated Feature.
The films series grossed over $1.8 billion making the Kung Fu Panda franchise the seventh highest-grossing animated franchise.
I was recipient of DreamWorks Achievement Award 2006 from Steven Spielberg and Jeffrey Katzenberg.
Also, sole inventor of 5% of DreamWorks' IP portfolio of granted patents. (DreamWorks Animation was acquired by NBC Universal / Comcast in 2016 for the amount of $3.8 Billion)

AR Apps for LORD Corp.
https://youtu.be/9e8FBL2kEGs
LORD Corporation, is a diversified manufacturing company that develops adhesives, coatings, motion management devices, and sensing technologies for industries such as aerospace, automotive, and oil & gas.
LORD requested a series of augmented reality (AR) apps to showcase their products (available in almost every car in the world) within AR. Attendees in a trade show or conference can view and interact with the company's products via tablet or AR smartglasses. By aiming onto a physical scaled model of a vehicle, customers and visitors can see a 3D X-ray vision impression that appears to float over and within the scaled-model. They can then tap on different highlighted parts (such as brakes, motor, battery pack) to find out more about them.
Role: AR Producer, Creative Direction, Project Management, Tech and Innovation Lead.
I led the teams that created these AR apps from planning and design stage, to software development and hardware development to completion. The technologies involved included also design, CAD modeling and 3D printing of the scale models, 3D AR tracking that align the physical and virtual models, and developing all hardware and IoS app software of the wirelessly controlled display spinning turntable.
The final AR Car app was premiered at the electric & hybrid car show in Stuttgart Germany, May 7-9, 2019 ( http://www.evtechexpo.eu/. ) and became an immediate success at the show. Drawing tremendous attention, it became a major attraction and a winning presentation of LORD's innovative marketing campaign that led to the immediate acqusition of LORD by Parker Hannifin for $3.67 Billion.

HoloLens Weather App
https://youtu.be/jq3y8xsACKU
Various apps designed and built at Microsoft on the HoloLens for design exploration. Here showcasing a weather app in holography on the HoloLens. Each weather scene is a holographic diorama which can be place anywhere in the room.
Role: Leading HoloLens Creative & Prototyping Holography, Windows Mixed-Reality, VFX, UI/UX

Microsoft Fluent Design System
https://youtu.be/vcBGj4R7Fo0
https://bit.ly/3lXlpd9
https://www.microsoft.com/design/fluent/#/
At its Build 2017 developer conference, Microsoft announced that the new name for its visual language will be the 'Fluent Design System'.The NeonX fluent design team was tasked in redesigning a new user experience aim to move away from 'static', with more animation, rich textures and dynamic layers.
Fluent brings the fundamentals of principled design, innovation in technology, and customer needs together as one. It’s a collective approach to creating simplicity and coherence through a shared, open design system across platforms.
Open ecosystem, open design system.
We started by exploring and designing what might be conceivable the future indoor space and how we might interact in such space, and delivered a successful exprience to key Microsoft C-Level Stakeholders.
Role: Leading creative and design efforts including next-gen space & IoT Interaction, HoloLens, Holography, Windows Mixed-Reality, VFX, UI/UX

MUDWATT Fuel Cell and AR App
https://youtu.be/6W0zF38Ctfs
MudWatt products are fun and educational science kits that use the natural micro-organisms found in soil to generate electricity. Microbiology, chemistry, and electrical engineering all in one versatile STEM-based kit! Although we cannot see them with the naked eye, micro-organisms are all around us. One particular species of microbes possesses the unique ability to release electrons outside their bodies as part of their natural respiration. Each of our MudWatt kits utilizes this remarkable ability by providing mud-based microbes with two conductive graphite discs - the anode and cathode. The anode is placed within the mud where the electrogenic microbes can grow, and the cathode is placed on top, exposing it to oxygen in the air. All MudWatt kits come with everything you need, except soil. So dig in and get revved up! You'll know your bacteria is generating power when you see the LED light blinking. Free lessons and interactive MudWatt Explorer app available online.
Role: I co-produced the app.

3D Map Visualization & Navigation - Mixed Reality
At Microsoft we experiemented with 3D maps visualization and spatial computing. In one use case, we created a 3D map of the city of Shanghai in holography. The map provided superimposed guidance using visual way-point markers on destinations from the start of a trip and even during planning to the final destination. (Such as hotel)
Role: Leading creative and development of the app for the HoloLens.

Toppal - 3D Mobile App
Toppal is 3D game app which combines 7 arcade type games into one. Initially launched in 2012 in the app store it ranked No. 1 app of all apps in 26 countries, No. 1 app of all games apps in 30 countries, No. 1 app of all puzzle apps in 37 countries, and No. 1 app of all family game apps in 41 countries.
Role: as founder and CEO I was overseeing production, providing creative direction and responsible for digital content development while leading hands-on product development as needed. In the same time helping in key business functions of the company such as fundraising, strategic planning, business development, marketing, analytics, innovation and building the team. In that, I was playing key role in the company’s successful mobile apps launch reaching high ranks worldwide.

the Hiriko 'City Car'
https://youtu.be/MONIa4zdLdY
https://www.youtube.com/watch?v=bOGBvIP621k
https://en.wikipedia.org/wiki/Hiriko
a folding two-seat urban electric car by Hiriko Driving Mobility consortium of Spain, created out of City Car project developed by the M.I.T Media Lab.
Role: particpating in the MIT Media Lab, Smart City Research Group project, primarily business innovation, product design consulting and mentoring (@ MIT Sloan).

Sandow Material Desk
SANDOW corporation delivers fully integrated solutions platform that includes leading content, tools, and services for the design industry.
Sandow developed Material Desk®, the newest tool from Material Bank. Material Desk is an interactive touchscreen application that enables architects and designers in creating palettes and digital moodboards in seconds with renderings of samples from Material Bank’s massive library.
Material Bank's Material Desk platform is built as an answer for the architecture and design community’s need to streamline and speed up the material searching and sampling process. Materials can then be easily ordered and delivered next-day.
Role: I helped in leading the design and development Material Desk®,
https://sandow.com/brands/material-bank-2/
https://livden.com/blogs/blog/how-to-make-a-digital-mood-board-on-material-bank
https://www.materialbank.com/
https://www.workdesign.com/2019/10/material-bank-is-a-game-changer-for-ad-specifiers/
https://businessofhome.com/articles/material-bank-raises-100-million-with-plans-to-target-residential-design

Batman and Robin (the movie) Warner Bros.
https://www.youtube.com/watch?v=3slInVLWC9I
Batman & Robin is an American superhero film based on the DC Comics character Batman. It is the fourth and final installment of Warner Bros.' initial Batman film series. The film was directed by Joel Schumacher and written by Akiva Goldsman. It stars George Clooney, Chris O'Donnell, Arnold Schwarzenegger, Uma Thurman, and Alicia Silverstone.
Role: As a lead CGI artist at Warner Digital at the time I was helping create complex visual effects (VFX) on the show.

"Fish Island" on Sinbad (the movie)
I was leading all character development on the movie including Sinbad voiced by Brad Pit, Marina (voiced by Caterine Zeta-Jones) and Eris (voiced by Michelle Pfeiffer)
To successfully do that I was heading multiple departments in the same time (s.a rigging, vfx and software development). I was also hands-on on many of the scenes including rigging, vfx and animating Fish Island shown here.
Btw, even this movie is "2D", or, as Jeffrey Katzenberg called it: "Tradigital", characters on Sinbad were 3D animated and then passed through a "toon-shader" tool that turned them from 3D to 2D.
With some exceptions: we decided to keep complex characters such as Fish-Island (here) in 3D. Primarily because they required extensive visual-effects interaction (like 3D water).

Coca Cola League Commercial "5 in the Air"
Coca Cola League Commercial "5 in the Air"

Project Origami: "The Magic of Flight"
http://www.fly.fan
Project Origami: "The Magic of Flight" which I recently produced at Facebook Reality Labs. It was launched on Oculus Browser last month, and on Facebook recommended content list, and an An Academy of International Extended Reality (AIXR) VR Awards 2021 finalist. It is available worldwide so If you have a Quest 2 on hand, go to http://www.fly.fan and click the blue button to launch the full experience in VR. Project Origami is an innovative educational VR/XR experience developed entirely using immersive web technologies (WebXR).
Role: XR Producer, Creative Director, Project Manager at FRL