What evidence can you share that demonstrates the impact of the engagement?
They put together and send over a report for us every month. I know it is accurate because we used to verify them; at this point, I just know they are correct.
Our sales have gone up dramatically. They have covered the investment we made with them and continue to deliver results on a monthly and annual basis. It was a big, expensive project for us to undertake as a small business, but it has certainly worked out for the better. We are very happy that we decided to partner with them to develop our online presence. The ROI is well over 700%, which is fantastic.
How did SearchLab perform from a project management standpoint?
During these projects, they are in the driver’s seat. If you give them an idea or task that you would like to be accomplished, they work on it, mock up a few examples, and get back to you. Depending on the scope and effort, that can take anywhere from a week to four weeks. Some of our ongoing projects are still being constantly tweaked.
They are very proactive in response to your needs. We end up using a lot of ideas they give us. They have familiarized themselves with our market space after working with us for such an extended period of time, which has helped a lot. During the initial conversation, we gave them some ideas. Now they use their expertise and knowledge of our marketplace to give us interesting ideas during our monthly calls. They reach out to us on a consistent basis.
What did you find most impressive about them?
The professionalism that their team displays, and the way that they treat our team, is second to none. Their follow-through and execution speed sets them apart from the rest. They do what they say they are going to do, not just quickly but also completely. They bring opportunities and ideas to the table, and they have a far greater knowledge of our market space than we ever anticipated. Now we have realized what they can do, and we’re thriving off the synergy that has created.
Are there any areas they could improve?
When we first received their monthly reports, they included a lot of technical jargon that completely went over our head. In a way, the report was too detailed; we couldn’t figure out what most of it meant. They make a lot more sense now that we know what they mean, but it took quite a few calls and meetings just to figure out what was going on. A lot of people might have a hard time with it. If we could generalize those a bit, it would go a long way.
Do you have any advice for potential customers?
Make sure that you have weekly or monthly sync-up calls, especially in the beginning. They are extremely valuable. At first, I didn’t have my entire marketing team jumping on these things. Because we gave a 110% effort on the backend at the beginning, it almost runs itself now.
They will get to know you, and you will get to know them. Although it seems elementary, spend the time to teach them and introduce them to your market space. No one wants to do that, but they can only do their job well if they know where you stand in the market and what you are trying to do. Spend the extra time and dive in with them. It will be worth it in the end.