Search + Gather

BACKGROUND

Please describe your company and position.

I am the Corporate Planning and Product Manager of an insurance company

Describe what your company does in a single sentence.

As one of Canada’s leading life insurers, the company takes great pride in being the most trusted brand by Canadian consumers, offering exceptional coverage tailored to protect them and their families. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Search + Gather to accomplish?

• Digital Marketing
• Creative Design
• Channel Growth

SOLUTION

How did you find Search + Gather?

• Online Search
• Referral

Why did you select Search + Gather over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Search + Gather were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work was to provide digital marketing and advertising professional services. They ket deliverable were planning and preparation for launch, infrastucture and systems development, drafting the creative and messaging and finally continous scaling and optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic, engagement and conversion metrics
• Ad and customer performance metrics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Search +Gather team has consistently exhibited outstanding project management and responsiveness throughout our partnership. They have reliably delivered items on time, remained readily available to address our needs, and consistently exceeded our expectations. Their commitment and exceptional delivery have been integral to the success of our collaboration and the achievement of our project goals.

What was your primary form of communication with Search + Gather?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Search and Gather was its people and culture. While their strategic services were valuable, it was the exceptional individuals, welcoming environment, and high-performing culture that truly stood out. These qualities significantly contributed to a positive and productive working relationship.

Are there any areas for improvement or something Search + Gather could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of a digital health platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Search + Gather?

We needed a partner to manage some of our digital marketing channels.

SOLUTION

What was the scope of their involvement?

Search + Gather's first step was to get a comprehensive understanding of our market. We discussed our local competitors and the global landscape to call attention to successes we might be able to leverage in our geography.

Then, they conducted a deep dive into our marketing accounts to identify wins and efficiencies. Once we were satisfied with their findings, we brought them on as a marketing partner.

They ran PPC campaigns on search engines. They managed our Google Ads account and other tertiary digital marketing channels, including Microsoft Bing. They created text, taglines, and headlines and identified solutions that we hadn’t leveraged. Most of the ads were text-based, but they designed ads for StackAdapt.

What is the team composition?

In total, we worked with four people from their team. Doug (Co-Founder) was our initial point of contact. Day-to-day, Rebecca (Digital Strategist) and Amy (Director of Operations & Analytics) managed our account. Another teammate did some of the creative work at the beginning.

How much have you invested with them?

We spent between $80,000–$90,000 CAD (approximately $60,000–$67,000 USD).

What is the status of this engagement?

The partnership lasted from July 2022–May 2023. We just made the business decision to bring the digital advertising function in-house.

How did you come to work with Search + Gather?

We met Doug at an in-person conference when we were looking for a new agency. We really appreciated Search + Gather’s approach and trusted them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We ultimately hit our goals. Search + Gather brought the cost per lead down to our target, and we saw an increase in ad performance month-over-month. I don’t want to share exact numbers publicly, but we were happy with their work. 

The team was great; Search + Gather was the best agency we’ve worked with. Their holistic approach to our account and the restructuring of our campaigns was comprehensive and well-thought-out. 

How did the company perform from a project management standpoint?

Search + Gather was super professional; I’d give them a ten out of ten. They were quick to adjust to feedback and problems that came up; they put in extra time to look into issues. We could reach out to them by email anytime, and we also held weekly and then biweekly touchpoint meetings. They provided very comprehensive reports and would let us know if there were issues throughout the week; they had a dashboard that honed into problem points and potential changes week-over-week.

What did you find most impressive about them?

Search + Gather was understanding of and empathetic toward entrepreneurs and startups, so they were always willing to adapt to meet our business needs; we changed our package with them at one point.

Are there any areas they could improve?

No, I don’t think so. 

Do you have any advice for future clients of theirs?

If you have any concerns, just address them with the team; they’re definitely willing to engage and adapt.

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Advisor of Medavie Blue Cross

Describe what your company does in a single sentence.

Sell Health and Wellness Insurance products to consumers and businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Search + Gather to accomplish?

• Increase Sales
• Increase Leads
• Efficient digital marketing spend

SOLUTION

How did you find Search + Gather?

Referral

Why did you select Search + Gather over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Search + Gather were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Paid Media Buying, Strategy and Execution (Paid Search, Social and Programmatic)
2. Marketing STrategy and Channel Allocation
3. Reporting
4. Tracking and Analysis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increase in lead generation at an efficient cost
2. Increase in sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are one of the most responsive agencies I have ever worked with. Communication is on point and deliverables are always on time. 

What was your primary form of communication with Search + Gather?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The members of the company are all a perfect mix of professional and personal. Search + Gather's team is passionate about their work and are all experts in their roles.

Are there any areas for improvement or something Search + Gather could have done differently?

No