Overview: Scandiweb partnered with Puma to enhance their global eCommerce experience by building scalable Progressive Web App (PWA) solutions for multiple markets. The project involved creating tailored PWA stores on Magento 2 with ScandiPWA, ensuring performance and flexibility.

Approach:

• Custom dataLayer implementation to track user behavior across countries.
• Integration with Puma's marketing, Magento, OMS, CRM, and ERP systems.
• Collaboration with Puma's internal team for seamless design and functionality.
• Blackbird CMS was used for dynamic content, ensuring regular updates across stores.

Key Highlights:

• Market-specific solutions, including order cancellation and identity validation.
• Time to Interact (TTI) optimizations for faster user experience.
• Integration of right-to-left language support for Puma Middle East.
• High SEO performance, with 700+ health scores supporting organic traffic.

Results:

• Project completed in 95 days, with stores launching in under 15 minutes each.
• First orders placed 2 minutes post-launch.
• Exceptional store performance with 99.8% uptime and 80+ Lighthouse scores.