What was the scope of their involvement?
Part of the reason we went with Sayenko Design is because it offered a more holistic program. That included a marketing perspective on the voice of the website. I had already done a lot of work with my client in terms of what we wanted to say on the new site. We also did a lot of work in determining what kind of sites we liked. Then, we brought Mike [Sayenko] of Sayenko Design into the project. I think he does a lot of that with other clients, but we skipped part of that.
He built us a new site on WordPress – that was the platform. He made the back-end user-friendly. It was a fast turnaround considering it was a whole new site. He worked with us during a period of a month and a half – six to eight weeks – to fine tune the site into something that we wanted. We were able to launch with a phase one home page, and then we built the site further after we launched it. We kept building out different pages and features. The site had case study pages, portfolio pages, and service pages. It also had features for movement and animation as we added video. Sayenko provided all the hosting, updates, and security.
I was in charge of the inventor side of the website, pages that we put out there to the inventors. We needed to create templates that I could then duplicate for other requests for invention. For this requirement, I worked closely with Mike. Then, we started targeting the client side and the inventor side. Once that started, Sayenko Design helped us add Google AdWords, banner ads, and display network ads. We also had a monthly report of the analytics of both the site and the advertising that we were doing. In a way, Sayenko Design was managing our entire digital presence.
How did you come to work with Sayenko Design?
My client wanted a local person, but we also sourced some that were not local. Sayenko Design was one of those options that I presented to my client. Initially, I located around seven designers. The reason we chose Mike after doing all those interviews was because he was offering a full service. He would do the hosting, security, and backups. Plus, he would help with the AdWords and the design. We could also have as much or as little support as we wanted once the site was up. I think that there's many places where they are focused on the design, but they're not going to help you manage any of your hosting or vice versa. That was nice.
How much have you invested with Sayenko Design?
We spent around $8,000 to $10,000 initially to build the website. Mike provided a set rate for the initial website project. Once we got through the scope of our initial website build, Mike worked with us at $100 an hour for additional things we needed design-wise. We also used the Sayenko Design maintenance plan for hosting, which was $40 a month. In addition to our website build, we paid $6,000to set-up our AdWords campaigns (several), then once we started doing regular changes, we spent anywhere from $3,000 to $5,000 a month. This amount does not include the AdWords spend, just Sayenko Design's services. Over the course of a year, our spending was around $50,000 to $60,000 if you total it all up. There were other one-off tasks that probably cost more.
What is the status of this engagement?
Our relationship with Sayenko Design lasted for about a year and a half. He pitched to us on August 12, 2015, and we had a statement of work to him by August 25. Our first website meeting was on August 26, 2015. We went live with our website in mid-September. That was just the initial page, but we started adding features at the end of September to October. It was by November and December that we started doing all the inventor landing pages and templates. We hired him at the end of August, and I think he had the first round out for us within four weeks. Then we just kept adding to the site.
We discontinued the relationship just recently, around the start of August of this year . It had no bearing on Sayenko Design at all. It was strictly because the Invention Development Fund spun into an entirely different company. They decided to go with a bigger agency for their design, collateral, branding, and website. It had nothing to do with Mike. We're happy to recommend Mike. He was awesome.