We Help Companies Grow

GOLD VERIFIED

Our methodology works to unlock your organization's unique value and sales potential. Through our rigorous campaign build-out process we answer these questions to execute your go-to-market strategy:

  • Who are the right prospects to engage?

  • How do they like to be contacted?

  • What captures their attention?

Over 13+ years in business we learned that exponential sales growth happens when these critical directives are in alignment. Below are key milestones in our campaign build-out:

  • A pre-contact success analysis that looks to benchmark campaign potential. The proprietary analysis ensures we only work with clients we know can be successful.

  • A two-hour kickoff meeting that uncovers everything about your organization's challenges, needs, market position, and value. 

  • Your Demand Generation Playbook is a synthesis of the kick-off meeting and our supplementary research. It contains everything from competitor intelligence, to call approaches and objections. This is your living, breathing strategy for sales development success & the playbook is yours to keep.

  • A Rigorous Agent Recruitment & Training that defies the industry standard in every way. Our reps are W2 employees who average 14+ years of sales experience. Your seasoned reps then undergo 3X the conventional training to ensure they can represent your brand with the confidence of an internal team.

After campaign launch we leverage our on-phone learnings to hone in on your sales growth sweet spot, which is the perfect alignment of the right targets, contacting them the right way, and saying the right thing based on prospect characteristics.

OUR CLIENTS

Are B2B companies that have one critical thing in common: an amazing & unique value proposition. Our clients are looking to quickly scale their sales department to capture market share. We will work with you to develop a powerful go-to-market strategy that drives opportunity and revenue.

Awards

 

  • Chamber of Commerce #1 Lead Gen

  • Clutch 1000

  • INC 5000 

  • Florida Fast 50

  • BBB A+
 
$10,000+
 
Undisclosed
 
50 - 249
 Founded
2007
Show all +
Coral Springs, FL
headquarters
  • 2825 N University Drive, Suite 250,
    Coral Springs, FL 33065
    United States

Portfolio

Key clients: 

Microsoft, Kuebix, Parker Hannifin, Shell, Revel Mobile

Slam-Dunk Appointments for Your Entire Sales Team . Image

Slam-Dunk Appointments for Your Entire Sales Team .

Our Appointments aren't just meetings on a calendar, they're powerful introductions between your sales team and an interested buyer. Through our appointments, your sales team will close learn what resonates with your customers, what pain points your customers experience, and of course -- your team will close more deals! 

 

salesroads.com/appointment-setting 

9.4 Million in Pipeline Created Image

9.4 Million in Pipeline Created

9.4 Million in Pipeline Created over 7 months for manufacturing campaign.

2.4M in Pipeline Created Over 12 Months Image

2.4M in Pipeline Created Over 12 Months

$2.4 Million in Pipeline Created over 12 months for technology-based campaign.

Advanced Lead Gen for Complicated Markets. Image

Advanced Lead Gen for Complicated Markets.

Our Lead Generation campaigns are unlike any other lead gen offering in the industry.

We start by building a representative sample of your Total Addressable Market, then we call each contact one-by-one and ask them critical questions related to your offering. The end product is a detailed list of potential buyers who are hungry for your company's solution -- all you have to do is reach out.

 

salesroads.com/lead-generation

966 Product Demos Scheduled Image

966 Product Demos Scheduled

966 Demos Scheduled, 300% increase in Agent Sales for SaaS campaign.

 

salesroads.com/client-success/

Your Complete Outsourced Sales Team

SalesRoads' focus is on developing and implementing high-quality, professional, business-to-business inside sales teams for our clients with our turn-key solutions.

These include recruiting, training, and retaining highly skilled sales executives, developing powerful call approaches and rebuttal strategies, and leveraging the latest technologies to maximize efficiency and drive performance.

Reviews

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Appointment Setting and Inside Sales Program for PPO

“They had an organized database as well as strategic research techniques that helped identify leads.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2016 - Sept. 2017
Project summary: 

SalesRoads helped identify potential leads and provided outbound callers who secured appointments within the sales program, generating qualified pipeline opportunities for a healthcare program.

The Reviewer
 
501-1,000 Employees
 
New York, NY
VP of New Business Development, PPO
 
Verified
The Review
Feedback summary: 

As a testament to their lead generation and research capabilities, their agents replaced the in-house call team entirely. SalesRoads’ collaborative, goal-oriented approach—in addition to their professionalism—garnered overwhelming praise and cultivated an invaluable partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m VP of new business development for a preventive healthcare PPO. We provide comprehensive physical exams for companies, targeting executives and then the total eligible population. In my role, I generate new business and look for potential clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesRoads?

Originally, we had an internal team of outbound call coordinators who would generate introductory calls for the sales representatives. However, we weren’t happy with the quality of the leads we received. We needed resources to help us generate new leads.

SOLUTION

What was the scope of their involvement?

They assigned outbound call coordinators who generated interest and scheduled phone appointments for potential leads. In particular, we charged them with contacting larger companies with dispersed, self-insured workforces. They spearheaded the outbound prospecting campaign, drawing on their research and database to identify targets. Once they called and secured the appointment dates, they would pass the contacts to our sales representatives, populating our calendars directly with prospective clients.

In terms of the call script, we collaborated with SalesRoads to train the coordinators to solely establish appointments. They didn’t need to know extensive knowledge about our programs; they only needed to know enough to pique the client’s interest. We approached calls geographically so that coordinators could navigate specific market nuances. This ensured that their team understood the script’s content, delivered the key messages, and then allowed our sales representatives to close the deal.

What is the team composition?

While I don’t know the total scope of their involvement, I personally worked with 5–6 sales representatives including a project manager who oversaw the call team. I believe that their team focused on the VP-level calls. I worked with other executive sales directors in charge of different regional markets, but I’m not sure if they used SalesRoads to book their appointments.

How did you come to work with SalesRoads?

I had previously worked with them numerous times for other clients and was impressed by their president’s commitment to producing high-quality prospect analysis. Because I didn’t feel our in-house call coordinators could generate the right leads, I convinced my boss to work with them. Although we don’t work with them today because our pipelines and trajectory have changed, we consider our engagement a valuable partnership.

How much have you invested with them?

As I’ve mentioned before, I’m unsure of the total cost because I don’t know if they’ve worked with other teams. However, I believe we spent more than $50,000.

What is the status of this engagement?

Work lasted from November 2016–September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To determine the quantitative metrics, I’d have to examine the conversion rate for their generated leads. Unfortunately, we haven’t generated any reports so far, so I can’t speak on this front.

However, from a qualitative perspective, we value their responsiveness and willingness to do whatever we needed to accomplish our goals. We also built our sales pipeline based on SalesRoads’ contribution. Even now, I continue to recommend that they return to support our newer sales members, and I’ve even referred my personal acquaintances to work at SalesForce.

How did SalesRoads perform from a project management standpoint?

I worked extensively with their project manager who took care of everything. A responsive collaborator, she asked appropriate questions when necessary and made changes quickly. If we found a new lead or if they had an idea, we knew we could call or email them, and they would deliver results.

What did you find most impressive about them?

We appreciated their robust outbound prospecting campaign. They had an organized database as well as strategic research techniques that helped identify leads. As a result, we replaced our internal call coordinators with their team.

On a more personal note, I remember consulting for a tech company that wanted to increase their business. They had some spreadsheets with prospect names but couldn’t analyze them, so I reached out to SalesRoads’ president to review the data. Although my client ultimately didn’t use the information, it moved me how much time and effort SalesRoads invested in the analysis. I believe that they helped me because we had worked together before, and I really appreciated that.

Are there any areas they could improve?

I have nothing but the best to say about SalesRoads.

Do you have any advice for potential customers?

As with any outbound calling company, customers should provide clarity on their target audience and demographic profile including geographic location, age range, and title. This helps identify the best contact within prospective clients. Customers should also collaborate with SalesRoads to train their coordinators, ensuring that everyone understands the key messages and the call goals.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
    There were some ambiguities along the way, but I can’t recall them.
  • 5.0 Cost
    Value / within estimates
    We wouldn’t have brought them on if they weren’t cost-efficient.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Outbound Lead Generation for Marketing Services

“No other vendor has been able to match what SalesRoads has done for us.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2016 - Ongoing
Project summary: 

SalesRoads helps generate new prospects via outbound calls and appointment setting. The team also provides up-to-date reports on current campaigns.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
Andrew Melchiorri
Sales Director, Automata
 
Verified
The Review
Feedback summary: 

SalesRoads’ work has proven immensely valuable, contributing to a dramatic increase in sales in the past two years. Their thoroughness, transparency, and efficiency have led to a long-term engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We're a marketing agency that focuses on data analytics and insights, helping our clients attract new customers using custom-set trigger points. I'm the sales director responsible for new client acquisition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesRoads?

We're always looking for new opportunities and clients, so we reached out to SalesRoads to help with prospect identification and lead generation via their outbound calling services.

What were your goals for this project?

Our main goal was to increase sales, but we also wanted to build out a real pipeline for the first time. Another goal was to increase awareness of our brand in our market.

SOLUTION

How did you select this vendor?

Initially, we did test runs of three different vendors. SalesRoads was superior in terms of quality of work, customer service, and attention to detail when it came to delivering our message to target prospects.

Describe the scope of their work in detail.

SalesRoads is an end-to-end partner, which is one of the biggest positives in working with them. They take several steps pre-launch, including educational calls to learn about our business, prospects, goals, etc. From that information, they would build out a custom call script and approach. They report on results on a regular basis as programs are run, making sure we are satisfied with results at the completion of each campaign that we've worked on together.

What was the team composition?

Their president, David, is accessible, along with several program managers that I have worked with. There are at least 5–10 different individuals who have helped out on our programs over the last two years, but David is available as well to help with whatever is necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is the only company we have worked with that we have been able to prove ROI from our engagement. Overall, sales have increased in triple digits since the start of our collaboration. SalesRoads remains a consistent partner that we task with our outbound appointment setting.

How effective was the workflow between your team and theirs?

I have gotten to know my program manager personally over the time we have spent working together, so the workflow back and forth is seamless. From the start, SalesRoads has done a good job of making sure pertinent details are shared openly. Our communication has been strong.

What did you find most impressive about this company?

I‘ve always been impressed with their attention to detail, from the discovery phase to actual program execution and results reporting.

Are there any areas for improvement?

No other vendor has been able to match what SalesRoads has done for us in terms of outbound lead generation and appointment setting.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Outbound Cold Calling & Lead Generation for AI Software Firm

"Their management team is responsive and knowledgeable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Jan. 2020
Project summary: 

SalesRoads provided outbound cold calling and appointment setting services for an AI software provider. The team's goal was to raise the company's customer volume interactions and increase its revenue growth.

The Reviewer
 
11-50 Employees
 
New York, New York
Mark LaRosa
Interim SVP of Sales, AI Software Provider
 
Verified
The Review
Feedback summary: 

With SalesRoads' efforts, the company achieved a high number of quality appointments. They had an effective workflow and the staff they provided were skilled. Customers can expect a successful engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The company was an AI software provider and I was in charge of the Inside Sales function.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SalesRoads?

Outbound cold calling and appointment setting services.

What were your goals for this project?

Increase the volume of customer interactions and accelerate revenue growth.

SOLUTION

How did you select SalesRoads?

We conducted an extensive search and interviews with multiple companies and found SalesRoads to be the most competent.

Describe the project in detail.

SalesRoads recruited and retained two SDR teams to engage in related projects on our behalf. Both campaigns were outbound cold calling campaigns looking to generate top of funnel opportunities, although one campaign deployed a targeted account approach.

What was the team composition?

SalesRoads retained two SDR teams who were overseen by a dedicated program manager. SalesRoads President, David Kreiger, was involved in the project as needed to ensure success.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By working with SalesRoads we were able to 3X our appointment volume and the quality of those appointments was significantly better.

How effective was the workflow between your team and theirs?

Very strong. Their management team is responsive and knowledgeable. They joined our Slack channels and were available literally on a seconds notice - even while on the call with a customer.

What did you find most impressive about this company?

The quality of sales executives they have on staff is unmatched.

Are there any areas for improvement?

None that I can think of.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Appointment Setting for Small Financial Services Firm

"This service is very important and they can do it well."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
2015 - Ongoing
The Reviewer
 
51-200 Employees
 
Tampa, Florida
Manager, Small Financial Services Company
 
Verified
The Review
OPPORTUNITY / CHALLENGE

Why does your firm need outbound services? Did you use to handle these needs in-house?

This is a necessary process for us and important to all members of our company.

How many outbound calls did your company handle every day?

It is about 700.

What challenge were you trying to address with the service provider?

We have many objectives, their experience is the most important factor.

SOLUTION

What was the scope of the service provider's involvement?

They provide more opportunities for our team.

Could you describe the service provider's pricing structure and how they billed you?

They provide a very good billing structure.

How did you come to work with this service provider?

I don't know.

How would you assess the service provider's abilities to conduct outbound sales calls, generate new business, and handle customer issues?

This service is very important and they can do it well.

How much time and money does this service provider save you each month?

It saves maybe $500 per month.

RESULTS & FEEDBACK

What takeaways and measures of success can you share about working with this service provider?

They work well.

What are the service provider's strengths?

They are excellent overall.

What areas can the service provider improve?

Yes, they can improve.

How long has your company been working with this service provider?

We have worked with them for five years.

How much money do you spend annually with this service provider?

This is confidential.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
Home-Base USA
Status
Active
Jurisdiction of Formation
Pennsylvania
Id
3723840
Date of Formation
Apr 19, 2007
Last updated
Apr 26, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
14
OVERALL REVIEW RATING
4.9
Source
Clutch
LAST UPDATED
October 23, 2020