As the 9th fastest-growing company in Canada in 2023, The Sales Factory excels in outsourced sales and lead generation services. Our mission is to drive new business and accelerate growth by solving complex sales challenges to connect our partners with the right buyers.
From start-ups to scale-ups, we help B2B companies overcome sales challenges with strategic, data-driven, and technology-enabled solutions. Our team of 100% university-graduated on-shore Canadian talent ensures quick delivery of impactful results.
Our Services:
>Go-to-Market Strategy: Crafting unique GTM strategies for market entry and expansion. >Market Research: Providing insights to penetrate your target market. >B2B Telemarketing: Combining data analytics with empathetic communication. >SDR/BDR Services: Generating and nurturing high-quality leads. >GTM Team Build: Building and scaling sales teams in North America.
Why Choose Us:
>Fast Deployment: Rapid execution with GTM strategies implemented in weeks. >North American Expertise: Knowledge of Canadian and US markets. >Industry Versatility: Expertise in Software, SaaS, Robotics, Automation, Logistics, Manufacturing, IT Services, and more. >North American Operations: Benefits for accessing the North American market.
Our Unique Approach: We combine data-led precision with a human-centric methodology, ensuring strategies that foster long-term relationships. Our seamless integration with your team aligns with your goals, strategies, and technology.
Partner with Us For:
>Adaptability to diverse business environments. >Comprehensive industry knowledge. >Commitment to exceeding expectations.
Contact Us: Ready to elevate your sales and revenue growth? Connect with us to transform your business goals into success.
Visit our website to learn more about our tailored solutions to drive revenue opportunities for you.
$10,000+
Undisclosed
50 - 249
Toronto, Canada
Founded 2019
2 Locations
Toronto , Canada
Kelowna , Canada
Total Reviews
22
Average Referral Rating
4.7
/5
Most Common Project Size
$10,000 to $49,000
$XX,XXX – $XXX,XXX
Focus
No data have been added yet...
The Sales Factory Review Insights
Overall Review Rating
4.7
Quality
4.6
Schedule
4.8
Cost
4.5
Willing to Refer
4.7
Top Mentions
Review Highlights
High Engagement Levels
Clients noted The Sales Factory's high levels of engagement, with frequent updates, regular meetings, and a proactive approach to addressing client needs and concerns.
Constructive Feedback Integration
The Sales Factory was noted for their ability to integrate constructive feedback effectively, continuously improving their processes and strategies to achieve better results.
Effective Use of Tools and Platforms
Clients appreciated The Sales Factory's effective use of tools and platforms such as HubSpot for managing campaigns and tracking progress.
Great Cultural Fit
Many clients chose The Sales Factory due to their alignment with company values and culture, which translated into effective and enjoyable partnerships.
Professionalism and Expertise
Several reviews emphasized the professionalism and expertise of The Sales Factory's team, including their ability to learn client value propositions, adapt to feedback, and maintain high-quality outputs.
Areas for Improvement: Initial Training
One client suggested that allowing initial training to be conducted by the employer could improve understanding of the business, indicating a potential area for improvement.
Lead Gen & Outsourced Business Staff for IT Services Co
Featured Review
Sales Outsourcing
Confidential
June 2024 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"Their flexibility and willingness to work with us to define a prospect list were impressive."
Aug 7, 2024
Global Head of Customer Success & Sales, FileWave
Scott Rouse
Information technology
51-200 Employees
Online Review
Verified
The Sales Factory | Leader in B2B Sales & Lead Gen has provided two full-time business development representatives for an IT services company. The team has also generated leads for the new logo sales.
The Sales Factory | Leader in B2B Sales & Lead Gen has successfully booked demo meetings and achieved a number of SALs. The team has delivered items on time and has made the client's change requests quickly. The team's flexibility and willingness to work with the client have stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Global Head of Customer Success and Sales of FileWave
Describe what your company does in a single sentence.
FileWave provides a Unified Endpoint Management (UEM) solution allowing IT administrators to easily manage thousands of iOS, MacOS, tvOS, Android, Windows, and Chromebook devices from a single, powerful yet simple console.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory | Leader in B2B Sales & Lead Gen to accomplish?
Generate leads for new logo sales
SOLUTION
How did you find The Sales Factory | Leader in B2B Sales & Lead Gen?
Referral
Why did you select The Sales Factory | Leader in B2B Sales & Lead Gen over others?
Good value for cost
Referred to me
How many teammates from The Sales Factory | Leader in B2B Sales & Lead Gen were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The Sales Factory is to provide two full-time Business Development Representatives (BDRs) who complete cold email and phone outreach to a list of prospects. Deliverables include the number of meetings booked and Sales Accepted Leads (SALs) produced.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of demo meetings booked.
Number of Sales Accepted Leads (SALs).
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Items were delivered on time. Initial ramp-up was slightly slower than expected, but communication with the project manager was good and adjustments were made quickly.
What was your primary form of communication with The Sales Factory | Leader in B2B Sales & Lead Gen?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their flexibility and willingness to work with us to define a prospect list were impressive.
Are there any areas for improvement or something The Sales Factory | Leader in B2B Sales & Lead Gen could have done differently?
There was some disagreement initially about the Ideal Customer Profile (IDP) that could have been more clearly defined, but I think that was primarily related to some internal turnover that we had during the ramp-up period.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Sales Outsourcing for Real Estate FinTech Company
Sales Outsourcing
Confidential
Apr. - Aug. 2024
4.5
Quality
4.5
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"The people we worked with on this project were great."
Aug 27, 2024
Manager of Sales Development, Real Estate FinTech Company
Anonymous
Real estate
Cleveland, Ohio
51-200 Employees
Online Review
Verified
The Sales Factory qualified leads and set appointments for the sales team of a real estate fintech company. The team called on both older leads in the client's database and new ones that came in.
The Sales Factory’s efforts resulted in 75 booked appointments and 40 verified leads. Although the client would have initially liked to train the team, they were responsive and receptive to feedback. The team was hardworking and willing to learn and listen, which impressed the client.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Manager of Sales Development of a real estate fintech company
Describe what your company does in a single sentence.
We are an all-in-one platform that allows people to invest in real estate both actively (providing capital for our borrowers' projects) and passively (offering investments to accredited investors).
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Set meetings for our sales team members.
Actively create a new front line of defense for our lead base.
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
High ratings
Good value for cost
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Our goal was to have our TSF rep Qualify Leads and Set Meetings for our sales team. They were to do so actively calling out on both older leads that existed in our database and also new ones that came in. The rep applied themselves from day 1 and did a very nice job.
Since the start of our relationship, our TSF rep booked a total of 75 meetings with 40 of them being verified by our team as true qualified leads. That number will rise a bit over the next few days as a few of these meetings are still outstanding.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
75 total meetings booked.
40 verified leads from those meetings.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
No complaints regarding the project management. The team was always very responsive and quick to respond to any asks or adjustments that we asked for. The only thing I would have liked to have been done different, is allow the initial training to be done by our team. I can't help but feel some basic info regarding our program was skipped over by us not being to train our rep from the start.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
What did you find most impressive or unique about this company?
The people we worked with on this project were great. I enjoyed working with our rep, who was hardworking and willing to learn and listen—great qualities to have.
Are there any areas for improvement or something The Sales Factory could have done differently?
Allow the initial training to be done by the employer. It is tough to learn a business let alone train someone else on the business without being fully submersed in it.
RATINGS
4.5
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Sales Information Validation & Update for Risk Advisory Co
Call Center ServicesMarket ResearchSales Outsourcing
$10,000 to $49,999
July 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"The Sales Factory is one of the most well-run, organized, and professional firms I've dealt with in my 25-year career."
Aug 15, 2024
Executive Sales Leader, Risk Advisory Company
Anonymous
Insurance
Edmonton, Alberta
51-200 Employees
Online Review
Verified
The Sales Factory has been hired by a risk advisory company to validate and update their sales information. The team confirms details from key decision-makers and their services and books 15-minute phone calls.
The Sales Factory's success is measured by the number of prospects reached, outbound emails sent, and the amount of validated sales information. The team is professional and organized, treats the client as a partner, and ensures consistent communication and updates, leading to exceptional results.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Executive Sales Leader of a risk advisory company
Describe what your company does in a single sentence.
Risk advisors in the commercial insurance industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Validate and confirm decision makers to have a 15min. intro meeting
Create a positive brand impression of our firm
Have permission to build a relationship, by first sending information about our firm
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
Company values aligned
Professionalism
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
This firm was tasked with validating and updating existing sales information. Next, through their research, either by calling our via their internal systems, confrim key decision maker information such as phone numbers, emails, etc. Last but not least, they were to confirm existing services, renewal date of those services, and to confirm a 15min. introductory phone call.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of prospects reached (actual conversations)
Number of outbound emails sent (with permission from the decision maker)
Amount of confirmed and validated decision maker information (phone number, email, etc.)
Competitor information confirmed or validated
Renewal dates
Confirmed meetings
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Having been a consultant for over 10 years, along with working for some of the most usccessful brands in North America, The Sales Factory is one of the most well-run, organized, and professional firms I've dealt with in my 25-year career.
My project manager is a true sales professional, as well as a very organized individual who treats me not only as a customer but as a partner in their business. All of which, in my experience if a firm delivers the above, leads to exceptional results - and they have delivered just that.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The delivery of consistent and highly professional touch points when getting the project up and running.
The consistent delivery of communication on the status of the project.
The exceptional results.
Are there any areas for improvement or something The Sales Factory could have done differently?
The only aspect I would look to improve is their requirement of having to adjust our existing data that may meet our internal requirements, but not theirs. If they would be able to use our data, as presented, it would have been perfect. In the end, it was a very small road bump.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Call Center Services for IT Company
Call Center ServicesSales Outsourcing
Confidential
May 2024 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"What impresses us most is their attention to detail and commitment to aligning their efforts with our business goals."
Aug 7, 2024
VP Business Development, Pixel and Pivot
Rom Tene
Information technology
New York City, New York
11-50 Employees
Online Review
Verified
The Sales Factory helps an IT company enhance sales and book meetings through SDR work and cold-calling services. The goal is to increase meeting bookings with key decision-makers.
The Sales Factory's services have resulted in a significant increase in the client's meeting bookings. The team demonstrates expertise in lead qualification, personalized outreach, and strategic follow-ups, making them easy to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP business development of Pixel and Pivot
Describe what your company does in a single sentence.
LISS Technologies is a white glove, IT-managed service provider
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory | Leader in B2B Sales & Lead Gen to accomplish?
SDR work
Enhance sales
Book meetings
SOLUTION
How did you find The Sales Factory | Leader in B2B Sales & Lead Gen?
Referral
Why did you select The Sales Factory | Leader in B2B Sales & Lead Gen over others?
Referred to me
How many teammates from The Sales Factory | Leader in B2B Sales & Lead Gen were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We partnered with TSF to enhance our sales outreach through their SDR and cold-calling services, and the results have been good. TSF's team quickly understood our target market and seamlessly integrated into our sales strategy. Their expertise in lead qualification, personalized outreach, and strategic follow-ups has led to a significant increase in our meeting bookings with key decision-makers.
What impresses us most is their attention to detail and commitment to aligning their efforts with our business goals.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of booked meetings per month.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Our project manager is Youssef, and we are delighted with his service. Our SDR is Ben, who is a pro! We enjoy working with both of them!
What was your primary form of communication with The Sales Factory | Leader in B2B Sales & Lead Gen?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Hungry to win.
Are there any areas for improvement or something The Sales Factory | Leader in B2B Sales & Lead Gen could have done differently?
No thank you.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for Geotechnical & Engineering Services Co
Sales Outsourcing
Confidential
May 2024 - Ongoing
5.0
Quality
4.5
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are meeting and exceeding the desired number of scheduled appointments with our target audience."
Aug 6, 2024
Business Relations Advisor, Kamit Group Inc.
Thomas D.
Energy & natural resources
Edmonton, Alberta
11-50 Employees
Online Review
Verified
The Sales Factory provides lead generation services for a geotechnical and engineering services company. Their work has included addressing customer pain points and navigating the associated challenges.
The Sales Factory has been willing to listen to the client and navigate their concerns, ultimately improving their lead generation and exceeding the expected number of scheduled appointments. The team is flexible to the client's needs and always strives to reach their targets and goals.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Business Relations Advisor of Kamit Group Inc.
Describe what your company does in a single sentence.
What specific goals or objectives did you hire The Sales Factory | Leader in B2B Sales & Lead Gen to accomplish?
Lead Generation in our desired market.
SOLUTION
How did you find The Sales Factory | Leader in B2B Sales & Lead Gen?
Referral
Why did you select The Sales Factory | Leader in B2B Sales & Lead Gen over others?
Pricing fit our budget
Good value for cost
Referred to me
How many teammates from The Sales Factory | Leader in B2B Sales & Lead Gen were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The Sales Factory was willing to listen to and navigate with our concerns in lead generation for our desired target market. The initial stages were a struggle at first as they did not have the experience in dealing with customers in our niche business offering and how to speak to them.
Their model and approach tends to be dealing with customer pain points which we didn't find as effective in our desired market, so by listening to what we suggested based on our experience in our industry, they were able to navigate and bypass the challenges we were facing with them and began seeing improvement in our lead generation with them. We've seen significant improvement since then. I'm glad to be working with them and constantly seeing improvment in reaching out to our target audience.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
They are meeting and exceeding the desired number of scheduled appointments with our target audience.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They flexed to meet our needs and requirments in order to reach our target audience.
What was your primary form of communication with The Sales Factory | Leader in B2B Sales & Lead Gen?
Virtual Meeting
What did you find most impressive or unique about this company?
Their drive to reach their customers targeted goals.
Are there any areas for improvement or something The Sales Factory | Leader in B2B Sales & Lead Gen could have done differently?
I believe as our relationship with Sales Factory develops over time, we with be able to hone in on our target market.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Lead Generation for Software Company
Sales Outsourcing
$50,000 to $199,999
Aug. 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
''They have delivered exactly what we expected and more.''
Aug 6, 2024
VP of Sales, 526 Software
Cameron Stevens
Software
Alamo, California
11-50 Employees
Online Review
Verified
The Sales Factory | Leader in B2B Sales & Lead Gen provides ongoing lead generation services for a software company. The team has focused on generating and refining messaging to potential prospects.
The Sales Factory | Leader in B2B Sales & Lead Gen's success has been measured by qualified pipeline generation, first meetings set and held, number of dials, and number of connections. The team's excellent management, consistent support, and customer service have been impressive.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Sales of 526 Software
Describe what your company does in a single sentence.
We develop highly customized software to optimize business workflows.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory | Leader in B2B Sales & Lead Gen to accomplish?
Generate qualified pipeline leads
SOLUTION
How did you find The Sales Factory | Leader in B2B Sales & Lead Gen?
Online Search
Outbound
Why did you select The Sales Factory | Leader in B2B Sales & Lead Gen over others?
Pricing fit our budget
Great culture fit
Good value for cost
How many teammates from The Sales Factory | Leader in B2B Sales & Lead Gen were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
TSF has taken a consultative approach to generating and refining messaging to potential prospects. We have jointly developed and agreed on KPI's that we use to measure the effectiveness of TSF's campaigns. We have weekly touchbase calls to check on progress, and further refine messaging and objection-handling. Key targets are number of dials, and number of meetings generated.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The key measurable outcome is qualified pipeline generation. Other KPIs would be first meetings set, first meetings held, number of dials, number of connections. Beyond that, we track the progress of the opportunities throughout the pipeline to measure another KPI- closed won deals.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Management has been great. We work particularly with Youssef as our dedicated management resource. Communication has been outstanding and highly responsive the whole way. We receive progress reports on the previous week's metrics every week on time, and Youssef is always prepared for our weekly call.
Ryan has been our dedicated business development representative. His communication is, likewise, excellent- as well as his ability to collaborate on messaging. Ryan has also proven to not just be coachable, but also innovative in is pursuit- leading to consistent performance.
What was your primary form of communication with The Sales Factory | Leader in B2B Sales & Lead Gen?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Anytime TSF has said they're going to do something, they have. The support and service both have been extremely consistent. The communication has been outstanding.
Are there any areas for improvement or something The Sales Factory | Leader in B2B Sales & Lead Gen could have done differently?
We have been utilizing TSF for about a year at this point, and I can't think of anything I would have preferred differently. They have delivered exactly what we expected and more.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Mkt Research & Sales Outsourcing for Tech Cert & Training Co
Market ResearchSales Outsourcing
$10,000 to $49,999
Apr. - June 2024
5.0
Quality
5.0
Schedule
4.5
Cost
4.5
Willing to Refer
5.0
"We really appreciated the flexibility they brought within their existing processes."
Jul 31, 2024
CRO, ASP
William Behn
Information technology
Atlanta, Georgia
11-50 Employees
Online Review
Verified
The Sales Factory conducted market research for a technology certification and training firm. They integrated the collected data into the client's HubSpot account and used it for their cold calling campaigns.
The Sales Factory delivered the market data. The team demonstrated effective project management and sales leadership functions. They also impressed the client with their flexibility, intentionality, and cultural fit. Moreover, the team communicated through email, Slack, and weekly meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the CRO of ASP
Describe what your company does in a single sentence.
Emerging Technology certification and training company.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Awareness and direct cold calling sales
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
High ratings
Great culture fit
Good value for cost
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The Sales Force team provided market research and market data and incorporated that into our Hubspot accout whereby their sales team went into action for direct cold calling campaigns.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Market data and meetings.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
One of the best features of working with TSF (The Sales Factory) was their outstanding project management and Sales Leadership functions. Our assigned leader was Mathew who walked the fine line between pure intentionality and great cultural fit.
In addition to weekly meetings, we had direct access to both Mathew and the sales producers via email and slack and communicated virtually every day.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
We really appreciated the flexibility they brought within their existing processes. This allowed for some nuance and learning on both sides.
Are there any areas for improvement or something The Sales Factory could have done differently?
No. The process worked. In fact, I've taken some of what I learned from TSF and put it into our own internal sales processes.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Sales Outsourcing for IT Company
Call Center ServicesSales Outsourcing
Confidential
Oct. 2023 - Dec. 2024
3.5
Quality
3.0
Schedule
5.0
Cost
3.5
Willing to Refer
3.5
"Their SDRs are very timely and prompt and deliver very high degree outputs."
May 3, 2024
SDR Manager, IT Company
Anonymous
Information technology
Denver, Colorado
501-1,000 Employees
Online Review
Verified
The Sales Factory provides sales outsourcing services for an IT company. After reviewing the client's value proposition, the team has been helping the client generate leads via cold calling.
Despite missing sales targets, the client has enjoyed working with The Sales Factory. The team manifests their professionalism through timely execution and high-quality outputs. They also hold productive meetings and have done a great job of understanding the client's value proposition.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the SDR Manager of an information technology company
Describe what your company does in a single sentence.
Cloud based security and identity and access management.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Book meetings
Generate pipeline
Teach us outbounding skills
SOLUTION
How did you find The Sales Factory?
Online Search
Why did you select The Sales Factory over others?
Pricing fit our budget
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
TSF team was selected as an outsourced lead and opportunity generation tool. Ive worked closely with the team weekly to help their SDRs learn our value prop and sell jumpcloud. They were tasked with generating leads and opportunities and cold calling prospects.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Supposed to book as many meetings as possible and schedule opportutnies with our AEs.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
They have solid meetings, they learned our value prop, their AMs presented to us each week in a timely mannor. They have struggled to sell into our persona and industry but I think thats to be expected for cold outbounding into this persona.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Their SDRs are very timely and prompt and deliver very high degree outputs. They learned our value prop and are good at closing meetings and getting folks on the phone! Its harder for these to turn into real opps.
Are there any areas for improvement or something The Sales Factory could have done differently?
Need to take learnings and integrate them as we go along in selling. Need to maybe change selling tactics when things dont work. Potentially need to use more tools and intent data on their end to identify potential customers.
RATINGS
3.5
"I enjoyed working with them even though theyve missed targets. Outbounding into IT admins is one of the hardest things you can do in Sales. Keep up the good work TSF."
Quality
3.0
Service & Deliverables
"Missed numbers but they really tried!"
Schedule
5.0
On time / deadlines
"Always on time for meetings, always providing updates."
Cost
3.5
Value / within estimates
"I am not totally aware of the cost of this service."
Willing to Refer
3.5
NPS
Outreach Marketing for Health Research Company
Call Center ServicesContent Writing ServicesSales Outsourcing
Confidential
Mar. 2023 - Ongoing
4.0
Quality
4.0
Schedule
5.0
Cost
4.0
Willing to Refer
4.0
"They meet deadlines and adapt to the changeable nature of a startup that constantly pivots on its strategic position."
Jun 30, 2023
Account Executive, Sano Genetics
Karim Saleh
Research
United Kingdom
51-200 Employees
Online Review
Verified
The Sales Factory provides outreach marketing services to a health research firm. They reach out to approximately 150-200 contacts per week through cold calling, LinkedIn cold messages, and email sequences.
The Sales Factory has helped the client book 2-4 discovery calls per week with their key audience. They've also improved the client's conversion rates from initial discovery to deal negotiations. Moreover, the vendor demonstrates flexibility, timely delivery, and receptiveness to feedback. This review is an update by the client company. The original content is located below the new review.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Account Executive of Sano Genetics
Describe what your company does in a single sentence.
Accelerates enrolment and simplifies operations of precision medicine focused biotechs & pharma sponsors
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
To reach out to our key audience persona using our ideal customer profile as guidance
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Referred to me
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Reach out to approx. 150-200 contacts per week using various streams including cold calling, LinkedIn and an email sequence co-written by TSF and Sano reps - contacts are extracted from companies that Sano representatives screen on a weekly basis. Contacts also will be part of the “audience persona” that Sano has described as their “key audience”.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
2-4 discovery calls booked in per week with our key audience from Sano-screened companies.
Conversion rates from initial discovery call set by TSF to proposal development and deal negotiations.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes delivered items on time consistently - asked the right questions and always receptive to constructive feedback.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
They meet deadlines and adapt to the changeable nature of a startup that constantly pivots on its strategic position.
Are there any areas for improvement or something The Sales Factory could have done differently?
Being vigilant when sending out emails to top prospects - there has been an incident where an approved copy by Sano had been misplaced for one they worked up internally and the nature of the messaging for that copy was not particularly professional for those working in our industry.
UPDATED REVIEW
This review was published on June 29, 2023.
Velko Tonev
Commercial Lead, Health Research Company
Healthcare
51-200 Employees
United Kingdom
Confidential
$10,000 to $49,999
Mar 2023 - Jul 2023
Project summary
The Sales Factory was hired to manage cold outreach campaigns and lead generation in order to book introductory meetings and conference meetings.
Feedback summary
The Sales Factory has been a pleasure to work with. They have been very open to ideas on messaging and positioning for the campaign. Moreover, they have a great team of seasoned Sales Professionals who can rapidly perfect their pitches to communicate the services of businesses with complex solutions.
BACKGROUND
Please describe your company and position.
I am the Commercial Lead, Pharma Solutions of the company
Describe what your company does in a single sentence.
We offer cutting-edge patient finding and engagement services to the life science industry.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Cold outreach to drive pipeline growth
SOLUTION
How did you find The Sales Factory?
Referral
Why did you select The Sales Factory over others?
Close to my geographic location
Pricing fit our budget
Great culture fit
Referred to me
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
The SalesFactory has been managing cold outreach campaigns and lead generation in order to book Introductory Meetings as well as Conference Meetings for our Commercial Team.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The Sales Factory team managed to book a number of discovery and conference meetings for our commercial team.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The SalesFactory team has been a pleasure to work with and they have executed on the project with professionalism and have been very open to ideas on messaging and positioning for the campaign.
What was your primary form of communication with The Sales Factory?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The SaleFactory has a great team of seasoned Sales Professionals. They can rapidly perfect their pitch to communicate the services of businesses with complex solutions.
Are there any areas for improvement or something The Sales Factory could have done differently?
Considering the scope of the project and resources allocated I believe that the SalesFactory has performed very well and proactively resolved any underperformance with staff rotation as needed.
RATINGS
Overall rating: 5
Quality: 5
Cost: 4
Schedule: 4.5
Willing to refer: 5
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Lead Generation Services for Growth Marketing Company
Call Center ServicesSales Outsourcing
Confidential
May 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Everyone is really pleasant to work with, and the results that are being generated make it all that much better!"
May 17, 2023
Department Director, Growth Marketing Company
Anonymous
Advertising & marketing
Toronto, Ontario
11-50 Employees
Online Review
Verified
The Sales Factory provides lead generation services for a growth marketing company. The team has developed strategic messaging and a business development plan and reaches out to leads through email and phone.
The client is happy with the number of appointments The Sales Factory has booked with qualified leads. The team's onboarding process has exceeded expectations; they've ramped up quickly and have excellent turnaround times for change requests. Moreover, they're personable and get great results.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am a department director at an advertising & marketing company
Describe what your company does in a single sentence.
Industry Focused Growth Marketing
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire The Sales Factory to accomplish?
Generate opportunities
SOLUTION
How did you find The Sales Factory?
Knew someone at the company
Why did you select The Sales Factory over others?
Company values aligned
How many teammates from The Sales Factory were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Book qualified sales meetings with our target client profiles.
Developed strategic messaging for outbound engagement.
Created a Business Development plan including sequence, email copy, cold call script, and rebuttals.
Leveraged our marketing and sales materials for sequence and prospect engagement.
Outbound Business Development transformed accurate cold leads into qualified appointments through email and phone outreach (minimum outbound cold calls and emails per month: 800+ /month).
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of qualified appointments booked.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
The project management was impressive. The Sales Factory hit the ground running, and the entire team was able to ramp up really quickly. The onboarding experience exceeded my expectations and the turnaround timing for changes/requests/updates was incredibly fast. They also had a sizeable team to support my needs. Overall really impressed.
What was your primary form of communication with The Sales Factory?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
The onboarding experience was really great, especially because you get to meet the team behind it all, not just the account manager and BDR. Everyone is really pleasant to work with, and the results that are being generated make it all that much better!
Are there any areas for improvement or something The Sales Factory could have done differently?
Nope.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
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