Rubarb Digital

CLIENT

DTEK is the leader in the distribution of electricity and the operation of power grids in Ukraine. Before our cooperation started, 5 websites of DTEK Network enterprises did not have a single structure, style and visualization, thus they did not correspond to market trends.

TASK

The main task was to develop new websites to replace existing ones. First of all, we have to analyze all the information from the client, existing websites and DTEK customer service. We should use the newest technologies and modern design solutions, as it will add to the positioning of the company as a technologically advanced one.

PRELIMINARY ANALYSIS

Since the company's consumers are of different age categories, status and regions, it is necessary to develop universal sites. It is important that the logical structure of the sites continues to stay on it and facilitate self-service.

PROJECT OUTCOMES

More visitors use online services instead of overloading contact centers.

A modern and functional website positions DTEK as a technologically advanced company.

We continue to upgrade DTEK network sites, adding new functions.

TASK: 

MHP is actively expanding its horizons, including the MENA markets (the Middle East and North Africa regions). Our task was to develop a corporate identity and create a pattern, that would favorably distinguish the company from its competitors. At the same time, it was necessary to make an association with the native Arabic brand.

PRELIMINARY ANALYSIS: 

The company already clearly understood the portrait and needs of its target audience. Our goal was to highlight the brand's compliance with Arab traditions and make it recognizable among the locals.

STEP 01. Pattern development:

We offered several concepts that would maximally emphasize the brand's individuality and visually distinguish it from the competitors. The concept of "appetizing kaleidoscope" was chosen after a careful analysis. This idea combined the characteristic eastern motives – its traditional cuisine with aromatic spices and colorful national elements. The created pattern catches the eye and conveys the vivid national character.

STEP 02. Development of corporate identity:

The second stage of the project was the development of the company's corporate identity. Taking a well-thought-out concept as a basis, we have created a harmonious set of elements that will work to enhance the brand's image: business documentation layouts, POS-materials, printing materials and vehicle design. Also, we offered various design options for advertising materials, souvenirs and packaging elements.

PROJECT OUTCOMES:

To create a unique brand style that is as close and understandable to the local population as possible, our team plunged into the culture of the East. We have "packed" the Ukrainian product into a visual concept that is attractive to the eastern consumer. Thanks to this, the brand is not perceived as an "outsider" among the competitors. On the contrary, it attracts attention and can be easily remembered.

• What is done:

• Advertising strategy
• Website
• Presentations

PROJECT OUTCOMES

CKS is a large-scale project that required maximum dedication and competence from us. Because of the specificity of the target audience, we faced a difficult task.

An in-depth analysis of the market allowed us to determine the benefits of the brand, as well as to form the correct USP and comprehensive brand positioning.

Corporate style presentations are now actively used at various events, exhibitions and lectures. They emphasize the expertise of the company and contribute to improving its image.

The website lets the company stand out among the competitors, conveys the desired message to the audience and increases brand awareness and status.

The advertising strategy is being implemented step by step and has already shown good results. The client has entered the global market and is actively expanding his business.

See more at https://rubarbs.com/en/cks

What is done:

• Website
• Landing Page
• 3D Video
• Videoinfographics
• Marketing Kit

PROJECT OUTCOMES

In the process of close interaction with the client and in-depth marketing analysis of the niche, we managed to develop an effective strategy of integrated promotion of the company and successfully implement it.

The number of applications from the online medium increased by 34%.

After company's digitalization, Stanco Group has already received over 1 million in revenue, and sales volumes continue to grow.

See more at https://rubarbs.com/en/stanco-group 

We made a rebranding of the logo and created many elements of the corporate identity. The corporate website also received its changes: the redesign helped the brand get a modern look and more intuitive UI.

A detailed guideline will allow the company to correctly use the corporate identity in its communication and brand identification, while the new pattern fully reflects the brand philosophy.

See more at: https://rubarbs.com/en/voevodyno

PROJECT OUTCOMES

Using an integrated approach, we have designed an extraordinary brand Floridian.

The logo and label designs are in perfect harmony. Together, they share the uniqueness of the brand – present the Florida atmosphere, emphasize the specifics of craft beer.

Thanks to our approach, the client can confidently present the brand in the craft beer market and compete with others.

See more at https://rubarbs.com/en/floridian

PROJECT OUTCOMES

Marketing kit, developed by our team, helped to effectively solve all the tasks set for us:

Attracting new customers and partners

Business development

Improving the company's image on the market

Assistance at meetings and speeches

Effective presentation of the portfolio of implemented projects

See more https://rubarbs.com/en/renovatio

• What is done:
• Logo
• Brand book
• Booklet 
• https://rubarbs.com/en/eridon

PROJECT OUTCOMES

A modern website with a laconic design and user-friendly online store has been developed.

As the result of the website update the conversion rate has increased by 2 times.

Website user retention rate has increased by 60%.

The developed positioning of the company in the market increased brand awareness among the target audience, allowed to form a tone of communication with potential consumers and determine competitive channels for promoting products.

An adaptive website has increased the number of calls and sales by many times, and has become part of the brand’s image.

The site was created based on the developed positioning, focused on a new target audience. As a result: it became part of the company's image, increased the number of applications and sales.

What is done:

• Positioning
• Logotype
• Corporate identity
• Brand Identity Guidelines
• Landing page

See more: https://rubarbs.com/en/ofp

What is done:

• Positioning
• Logo
• Rebranding
• Brochure

See more: https://rubarbs.com/en/bio-resources

What is done:

• Logo
• Landing Page
• 3D Video

PROJECT OUTCOMES

The logo, developed for the company, highly reflects its activity and triggers among the audience the right associations due to competent color design.

An impressive modern website reflects the serious approach of the company to its business. A visitor of the website has the opportunity to invest in the project quickly and easily in just a couple of clicks.

3D video will be showcased on the company's website, on social networks and through all available media that will ensure maximum audience coverage.

See video at https://www.youtube.com/watch?v=M0CrSxyhA5Y 

See more at https://rubarbs.com/en/ecopool

What is done:

• Marketing strategy for 6 countries,
• logo redesign,
• branded website,
• video presentation,
• promotional products,
• template of presentation.

See more: https://rubarbs.com/incools

What is done:

• Development of brand positioning
• Naming
• Logo
• Product packaging

PROJECT OUTCOMES

An integrated approach allowed to create the correct brand positioning in the market and tools for interaction with Central Asia. Based on the analysis of the brand’s target audience, research on the competitive environment, determination of brand archetypes, a competent brand positioning has been developed with emphasis on the rational and emotional motives of Central Asia. Brand identification guide is also provided.

Interesting naming distinguishes the company from competitors, passes the necessary messages and causes the right associations.

The developed logo emphasizes the brand concept, focuses on product quality and customer care.

Beautiful and high-quality packaging of products competently presents the company, attracts the attention of the target audience, gains its trust, causes tender associations with nature, purity and safety

See more at https://rubarbs.com/en/lamalior

Rubarb – specializes in working with production enterprises. But once a year, our team, except for specialized projects, chooses one for the soul.

For the UTF, wе have developed a corporate style, which has made the organization more modern, attractive, recognizable at the international level.

The new logo decided to work with an association of the traditional, bright yellow ball, which has a positive psychological influence and attracts attention.

That is our small contribution to the popularization of Ukrainian sport. The goal of rebranding is not just to make the UTF recognizable, modern and original, but also to present it at the international level. The participants of the Federation often take part in international tournaments that is why there was a necessity to give new life to the brand. That was done with the help of creative font and English-language caption, which will be understood not only by Ukrainians. The modern logo has acquired a meaningful sense and more aesthetic appearance. Aesthetics and tennis are inseparable.

See more at https://rubarbs.com/en/article/project-for-the-soul-rubarb-developed-a-corporate-identity-for-the-tennis-federation-of-ukraine

Naftogaz Digital is a subsidiary of the Naftogaz Group. It was created for digitalizing all of the brand's companies.

Our task was to show that Naftogaz Digital has implemented many projects that have modernized the work of the group companies. Now the Naftogaz companies are working much faster and more efficiently, and activity in general become more transparent.

We created a 2D video for Naftogaz Digital in just 7 days. The tight deadlines were set by the customer, because the company wanted to present its work before the New Year in a creative format, and we gladly helped them with this.

As a result, the video was watched by 4703 thousand viewers on Facebook. (organic)

CLIENT

Guavapay Limited specializes in international accounts and instant cash payments. This is not our first collaboration. The customer is starting a new area of customer service called MyMoneyMove, more focused on the B2C segment. The service helps to make money transfers in any currency to different parts of the world with a minimum commission.

TASK

Developing a site for the presentation of services, competitive advantages and specifics of MyMoneyMove.

UX / UI design for personal site account.

PROJECT RESULTS

We have developed an intuitive site with a logical structure and accessible interface. Adapted the site for viewing on various devices and locations.

 
The complex approach at creation of UX/UI-design of a personal account, guarantees its convenient use.
 
Developed personal account, opens wide opportunities for MyMoneyMove users, which makes the company more attractive to potential customers.

Video for the company "Martin" reliable and trusted manufacturer of petroleum products.

We have created a presentation, live video with infographic elements. The video conveys the process of the company's work, broadcasting the benefits for its customers.

PROJECT OUTCOMES

We enhanced the company image with the help of a modern website.

The company got new clients both in Ukraine and abroad.

The website has a flexible architecture, which allows different modifications, adding new pages, blocks or modules.

Web-portal guarantees a high-quality level of service for the company's clients.

See more at https://rubarbs.com/en/antonov