Rost Media

Please describe your company and your position there.

Drop of Colour is a small family-owned business that encourages the practice of mindfulness through art. I am the co-owner and designer of our art kits.

For what projects/services did your company hire Rost Media, and what were your goals?

We launched our business in 2020 and saw growth and potential to continue to develop our products. We needed a digital marketing specialist to help us manage and further develop our search marketing strategy - to strike a balance between generating awareness and return for our ad spend.

How did you select Rost Media and what were the deciding factors?

We selected a few digital marketing specialists that were recommended by other small business owners. After receiving a few proposals, we knew we had to work with Rost Media - they took the time to help us understand how to make the best of our search ads and recommended actionable steps to make the most of our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a research phase, where we shared access to our accounts, historical learnings and context around ad-hoc campaigns and shared what our goals are. Rost Media then took that information and produced a media plan with clear KPIs for an always-on search and shopping campaign on Google Ads.

They helped us review our shop and Google ads account integration with Google Analytics, which helped us measure the success of the activity. They also suggested testing social media ads to promote our brand online and focus on return on investment and sales through the Google ads channel.

How many resources from the Rost Media team worked with you, and what were their positions?

We worked with a hands-on Media Strategist.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Both our search and shopping campaigns achieved astonishing results. Through careful keyword selection, automation and use of audience data our CPCs decreased by 24% on average, which allowed us to use our limited budget more efficiently and in turn deliver 136% increase in sales, revenue growth and better ROAS overall.

Our new and returning user traffic to site also saw a clear increase.

How effective was the workflow between your team and theirs?

We communicated mainly over emails. The team was taking the time to keep us informed about any campaign developments and opportunities on a regular basis. Every time we had a question they were able to respond in a timely manner and keep us informed with the progress of the request.

What did you find most impressive or unique about this company?

The dedication and expertise they bring to the table. Without even asking they are able to spot opportunities and bring fresh ideas and recommendations that are tailored to our needs. We’re now tackling Facebook and Instagram campaigns together and have been thoroughly impressed with the knowledge and results they’ve brought to us.

Are there any areas for improvement or something they could have done differently?

We've been thoroughly impressed with the quality of work and the way we work with Rost Media. I would have loved to tackle cross-channel marketing sooner, but granted we didn't have that much marketing budget when we first started working together.

Introduce your business and what you do there.

I’m the founder of a tourist boat company. It’s a tourist attraction in the River Thames near the London Eye.

What challenge were you trying to address with Rost Media?

We needed help with digital marketing.

What was the scope of their involvement?

Rost Media helped us with our PPC campaigns on Facebook and Instagram. They create any needed visuals and actively manage the campaigns. In terms of the content, we provide it to the team.

What is the team composition?

Our main point of contact is Bagdat (Founder).

How did you come to work with Rost Media?

We were looking for small, independent agencies that could provide good value for money and found Rost Media.

How much have you invested with them?

We’ve spent £50,000 (approximately $67,000 USD).

What is the status of this engagement?

The project started in November 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We appreciate how active they are at managing our campaigns. Their work has been very good and effective. The ROI is good, too.

How did Rost Media perform from a project management standpoint?

Their project management is perfect. Rost Media has their own platform that outlines all their work for us. It’s nice and detailed, making it easy to see which campaigns provide good value for money.

In terms of communication, we have weekly Zoom meetings where the team presents our analytics and gives new recommendations.

What did you find most impressive about them?

Rost Media is a very conscientious and hardworking team. They genuinely want to provide us with good results.

Are there any areas they could improve?

They could provide more social media management services.

Do you have any advice for potential customers?

I would definitely recommend them to anyone.

Please describe your company and your position there.

I am the founder of Make Us Care, a branding and advertising agency based in London.

For what projects/services did your company hire Rost Media, and what were your goals?

We ran a campaign for one of our clients to help them recruit 300+ new employees across the whole UK. We hired Rost Media to help set-up, manage and optimise our paid media strategies and campaigns.

How did you select this vendor and what were the deciding factors?

We were introduced to Rost Media through a mutual contact however it was their willingness to get stuck into the project along with their obvious expertise that made it an easy decision to start working with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They first started by understanding the objectives and goals of the campaign. We then gave them access the existing ad accounts so they could scope out the project based on previous campaign performance and the existing audiences. For this project we focused our media spend on Google and Facebook.

After accepting their quote they quickly began creating the new campaigns and targeting. Once the campaigns were made live we instantly saw results and from that point onwards they continued to optimise the campaigns and also tweak targeting based on our needs. Throughout the project there has been constant communication and reporting to ensure we are always heading in the right direction and so that both teams are up to date.

How many people from the vendor's team worked with you, and what were their positions?

One, the owner. We also had input from the wider team however the focused feedback point was extremely efficient.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Whilst the final results are still being measure we cannot give out figures. However I can share that the CPA is lower than our target, we acquired more leads than our target and both ourselves and our client are very happy with the project as a whole.

Describe their project management style, including communication tools and timeliness.

Very good communication. Always kept up to date. Go above and beyond to get tasked delivered on time.

What did you find most impressive or unique about this company?

They cut through the jargon, told us what we needed to do and didn't sugar coat anything. At the end of the day paid media is a cold, hard "put your money on the table" investment. You need someone that challenges you to get the most out of your investment whilst understanding the dynamic nature of companies and how their objectives can change VERY quickly. Rost Media made us feel very comfortable yet challenged us and worked with us to move when needed.

Are there any areas for improvement or something they could have done differently?

For this project I think everything went very smoothly. We are continuing to work with Rost Media and this is a reflection of our feelings towards them.

Please describe your company and your position there.

I am the founder & owner of Haelf. We are all about personalized, clinically-proven treatments backed by science. With our approach, we strive to empower broader wellbeing by opening the floor to talk about things that aren‘t easy and potentially embarrassing.

While scientific research is integral to each treatment we provide, our utilitarian platform ensures you reach better health with ease. We believe unequivocally that the translation of science leads to better questions, better choices, and better health.

For what projects/services did your company hire Rost Media, and what were your goals?

We hired Rost Media to advise us on digital marketing strategy, this involved identifying the best layout for landing pages, creatives, and keywords. Then on and afterward to manage all our paid marketing activity and stay on top of our competitors. Our goal is to continue to increase awareness and drive a favorable ROI.

How did you select this vendor and what were the deciding factors?

We received multiple proposals from Digital Marketing agencies in London. Rost Media’s proposal stood out to us as it was the clearest and carefully planned out. Their expertise in this healthcare market meant that were the best fit for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Rost Media initially carried out research into the market, target audience, and competitors. They then created a media plan with a clear KPI for each channel and each market.

How many resources from the vendor's team worked with you, and what were their positions?

We work directly with the founder, Bagdat.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Once we launched our Facebook Ads & Search campaigns, we began to see very positive results and since then our monthly ROI has continually improved.

How effective was the workflow between your team and theirs?

We have weekly calls to go over the results. Whenever we have any questions we can get the answers quickly. The Rost Media team is very responsive and friendly.

What did you find most impressive or unique about this company?

Rost Media refines every aspect of the customer journey, and they continue to look for ways to improve our ROI.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I am the owner operator of Tobacco Motorwear where we make and sell protective motorcycle apparel

For what projects/services did your company hire Rost Media, and what were your goals?

We had a challenging time seeing the return on ad spend that we needed to get to be profitable.

How did you select this vendor and what were the deciding factors?

Rost Media showed competence at helping with our CRO efforts so we started by having them work on our Google ad spend and then eventually all of our ad spend.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

the scope of work for this project is to manage all adspend and to ensure a healthy return on that ad spend.

How many resources from the vendor's team worked with you, and what were their positions?

Bagdat is handling everything by himself.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ads have been able to achieve and maintain a healthy return, throughout all the various different campaigns we have run.

How effective was the workflow between your team and theirs?

Incredibly. Rost Media is very responsive and able to be flexible with us.

What did you find most impressive or unique about this company?

the breadth of talent. Rost Media is able to consult on everything from the top of the funnel of the ads to the website and conversion rate.

Are there any areas for improvement or something they could have done differently?

nope

Please describe your company and your position there.

I am the director of Altai Mountain Shilajit LTD. We supply a variety of high quality shilajit based products

For what projects/services did your company hire Rost Media?

We were looking to boost social media engagement, traffic to the website and ultimately boost sales via online ads.

How did you select this vendor?

I made the decision to use ROST after speaking with their team on the phone, they paid a lot of attention to detail and were very attentive to the outcome of the proposed strategy we discussed.

Describe the scope of their work in detail.

ROST laid out a road map on how we could achieve our objectives by placing ads to relevant groups of potential clients. This worked very effectively in drawing in attention to the brand and increasing sales which was exactly what we aimed to do.

What was the team composition?

I worked 1 on 1 with Bagdat throughout the entire of the project. We are in close contact regarding the details of the campaigns and I know that if I need assistance I will get a response almost immediately from him. We have a zoom meeting once a month to discuss the monthly report which he prepares and we discuss the previous month result and then set out a plan for the next.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a very significant increase in sales as a direct result of the campaigns we have ran together. The marketing strategy has worked very well and the whole project has run extremely smoothly and successfully.

How effective was the workflow between your team and theirs?

I could not have asked for better communication from the ROST team. Any issue or question I have is dealt with right away to suit my preferences and the advice given has proven to be both valuable and knowledgable.

What did you find most impressive about this company?

The attention to detail and communication are impressive so far.

Is there any area for improvement or anything that could have been done differently?

No

Please describe your company and your position there.

I am the Co-founder of Klicker and I am over all products involving getting traffic.

For what projects/services did your company hire Rost Media, and what were your goals?

We hired Rost Media to run PPC campaigns for many clients. Our goals were to get our clients qualified leads at a low cost.

How did you select this vendor and what were the deciding factors?

I was recommended Rost by an old co-worker. We trialed him on a small project which he had great success. Then we hired him to run all our PPC.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Manages every aspect of PPC for all our agency clients.

How many people from the vendor's team worked with you, and what were their positions?

1. Rost handles it all.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

He gets my clients leads for cheap and they have a massive ROI on ad spend. What else could you want?

Describe their project management style, including communication tools and timeliness.

They're very timely, professional, and communicative.

What did you find most impressive or unique about this company?

His results are consistent.

Are there any areas for improvement or something they could have done differently?

Not really.