Outcome-driven development. At any scale.

Gold
VERIFIED

At Rootstrap, we help companies scale people, processes, and products through outcome-driven development.

We’ve helped launch more than 750+ digital products with more than 100 million combined downloads.

Our mission isn't to merely build pretty interfaces, it's to iteratively design software solutions.

The outcome? Achieving your business goals & generating ROI.

  • We taught Google how to run design sprints.
  • We helped MasterClass achieve their revenue growth goal of $100M ARR.
  • We’ve given Globalization Partners $5M in savings.
  • Helped Ownable do $2.5M in a single day on Black Friday.
  • 25 startups have secured VC funding with an average of $250K.
  • Our largest Discovery alum has been acquired for $25M.

Whether you need an app built from scratch, a rescue mission for a product that's FUBAR, or need some extra development muscle for your internal projects, our developers are some of the best in the world, and we guarantee they'll generate the results that matter to you.

Let’s build something great together: [email protected]

 

Specialties include: web development, mobile development, staff augmentation, and emerging tech like AR/VR, artificial intelligence, blockchain and cryptocurrency, chatbots, and ML/deep learning.

 
$25,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2011
Show all +
West Hollywood, CA
headquarters
  • 8913 W Sunset Blvd #1/2
    West Hollywood, CA 90069
    United States
other locations
  • 8913 W Sunset Blvd #1/2
    West Hollywood, CA 90069
    United States
  • 455 West 23rd Street, Suite 1B
    New York, NY 10011
    United States
  • Sarandi 690D MF
    Montevideo 11000
    Uruguay
  • Av. Corrientes 800
    Buenos Aires C1008
    Argentina

Portfolio

Key clients: 

MasterClass | Google | Salesforce | Universal Music Group | FanBread | Cash Money Records | Spotify | Snoop Dogg | CES | Disney | Tony Robbins | Microsoft | Epson | Loftey | Ericsson| Die Antwoord | Live Nation | TikTok | adidas

MASTERCLASS Image

MASTERCLASS

They wanted the tools to scale. We outfitted them with the best engineers in the world.

MasterClass is an immersive online experience that allows anyone to take classes with the world's most talented professionals. They were searching for a world-class development team to act as an extension of their own. We delivered with efficient, integrated, and transparent development processes at a fraction of

average industry rates.

From burgeoning early stage startup, to massive online education empire.

We embedded our team to help scale their development. Starting with just a handful of developers, we scaled up to over 15 engineers working on MasterClass’ internal projects. This was so successful they eventually requested our team to vet their own in-house developers. The result? We managed to augment their dev team with world-class talent, resulting in massive growth: taking them from 50M to 100M revenue in a few short years.

GOOGLE Image

GOOGLE

A tech titan was looking to innovate. We helped them transform.

The Google team wanted to create the world’s most streamlined project management tool. They aimed to transform both business processes and software systems with a new product suite that would make work more efficient and agile. With us on their side, they were able to validate their early concept through an in-depth discovery

process.

We delivered an actionable and clear roadmap in less than 48 hours.

We developed a brief that delineated the goals, logistics, team, and schedule. Then, found innovative ways of transforming both processes and tooling. With our data, the Google Opus team began user testing and iterating on the solution we created and used this rock-solid foundation to expand into the greater requirements of the full Opus product suite. The result? We helped Google define a clear vision and action steps for their entire year in just two days.

TONY ROBBINS Image

TONY ROBBINS

We took an established icon and transformed him into a legend.

Tony Robbins is best known as America’s #1 life & business strategist. While he had built a powerful coaching empire, we helped him modernize his content library, navigate the transition to digital, and undergo a dramatic improvement of his entire operations. We transformed his executive staff into a highly-responsive team capable of

adapting to a fast-paced, dynamic environment.

We didn’t just take his brand digital. We made it a digital household name.

Working with us, he saw a return on his development investment in less than 30 days with Breakthrough University: a UX-focused mobile solution that gamified his entire life coaching program and drove millions of downloads. After the first app, we helped with a seamless transition of engineering tasks to their internal team and continued the momentum with 4 more apps for the Robbins’ growing empire.

MERRY JANE Image

MERRY JANE

We took the vision of media’s top Dogg and disrupted a budding industry.

Merry Jane was envisioned as the GQ for Cannabis by hip-hop superstar/venture capitalist Snoop Dogg and his tech team. The discovery platform, website, and mobile app were designed to disrupt the nascent CBD and Cannabis space through engaging and highly developed content, delivered through first-class technologies and

channels.

We didn’t just build a new brand. We launched the definitive cannabis culture resource.

We developed all branding (including logos, tone of voice, and storytelling) and created the media platforms and apps from top to bottom, from sketch work to wireframing to marketing. Ultimately, the high-concept digital platform was able to raise over $5M from angel and VC networks, including celebrities like Seth Rogen and Miley Cyrus.

EPSON Image

EPSON

They needed custom labeling for complex equipment. We delivered.

Epson had one of the best label printers in the country but needed a cross-platform software interface that would work for the largest businesses in the world. We developed an iOS and Android app that was fully platform agnostic, equally at home on a smartphone, tablet, Mac, or PC. Epson Datacom became a versatile and incredibly intuitive

printing experience that streamlined workflow for millions of professionals nationwide.

They wanted game-changing smart glasses. We helped them see the future.

The team at Epson Ventures built a beautiful, functional portal into Augmented Reality in their Moverio smart glasses, but they needed a way to impactfully demonstrate their full capabilities. We came to them with a solution: a series of games and apps designed to be engaging and to demonstrate the full spectrum of AR & VR capabilities behind the glasses.

WESTIME Image

WESTIME

A luxury brand wanted to expand. We made them an online powerhouse.

The luxury watch market has been stagnant since being disrupted by the long-tail growth of the Apple Watch. Westime planned to bring creativity and innovation back with a line of forward-thinking legacy pieces, and they needed a new online presence that captured that bold vision and drive.

A modern version of an old

vision, performing like clockwork.

We became the (collective) CTO for the Westime brand, building out crucial online features, streamlining and maintaining their core eCommerce platform, and helping to bring their online voice, vision, and functionality up to the standard their luxury pieces represent. Our overhaul increased conversions and performance, with a fully responsive and mobile-enhanced presence that helped watch enthusiasts embrace the brand using the technology they know.

LOFTEY Image

LOFTEY

They wanted to dominate real estate. We disrupted brick and mortar with modern tech.

The real estate industry is one of the oldest verticals in the world and was primed for disruption. That’s an opportunity that Rootstrap and Loftety recognized when we partnered to build a cutting-edge apartment discovery platform. We took the concept and validation of the Loftey MVP and turned it into a complete

end-to-end product that allows users to find, filter, and discover apartments and real estate opportunities through a web app built to grow with the company’s targets and timeframes.

We turned a million-dollar idea into a million-dollar reality.

Our work on Loftey set the company up for long-term success with the platform achieving $2Million+ in annual revenue and becoming a growth platform with a steadily increasing valuation and customer base who continue to embrace the user-friendly approach to real estate sales and discovery.

SALTED Image

SALTED

They were looking for a development team. We became a Sous-Chef for the entire platform.

Saltedtv.com is an immersive crash course in culinary education without having to attend a brick and mortar institution. Working on the platform as a development lab, we completed all the concept work, laid out the workflows and development planning, and took on the mantle of co-CTO, working directly with their

technical lead to have the product developed and successfully launched.

A strong recipe for a future of healthy growth.

Through our work, Saltedtv.com pitched for and secured millions of dollars in Angel and VC funding. While many of their competitors have struggled, both post-IPO and in additional funding rounds, the completeness of Salted.com’s approach and the quality of their product has been a marker of high potential in the cooking and food tech space.

ONE DOOR Image

ONE DOOR

They were looking to build a new product. We opened the door to lucrative partnership.

Together One Door and Rootstrap created the Merchandising Cloud, custom kiosk software that provides a solution to merchandising management for Fortune 500 clients. One Door now represents one of our largest scale clients as we maintain a dedicated agile team of 10 engineers, designers, and developers working

full-time maintaining and iterating the software.

Head in the cloud and $20,000,000 worth of scale.

Working with our team has enabled One Door to scale their development capabilities at a cost-effective rate and optimal speed. For 3+ years, One Door has worked closely with Rootstrap’s dedicated team to identify and reach high-growth revenue targets and through this work, have been able to unlock $20M in venture financing.

Reviews

Sort by

iOS MVP for Genetics-Based Fitness Recommendations Platform

“Their team is uniquely willing to go above and beyond to mentor a first-time founder.”

Quality: 
4.5
Schedule: 
3.5
Cost: 
4.0
Willing to refer: 
4.0
The Project
 
$200,000 to $999,999
 
Jun 2018 - Ongoing
Project summary: 

Rootstrap worked from wireframes to develop an iOS-based mobile MVP of a DNA health and fitness app. They worked in agile scrums to deliver account login, personalized recommendation, and analytic capabilities.

The Reviewer
 
2 - 10 Employees
 
Orange County, California
Lindsey Brassington
CEO, GENERIS
 
Verified
The Review
Feedback summary: 

The application launched by Rootstrap has received positive feedback so far and is making waves in the DNA data application field. The development team is incredibly experienced and collaborative, with all levels of the company helping to analyze and continue to improve the final product.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder and CEO of Generous, and we are a personalized health and wellness platform powered by your DNA.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I had a prototype and an idea, but I needed to develop a technology solution to help me deliver the concept.

SOLUTION

What was the scope of their involvement?

The app essentially takes data from 23and Me and Ancestry.com and turns that into personalized food, activity, and supplement recommendations to help users meet their lifestyle goals. We are able to run a genetic analysis and within 24 hours deliver individual workouts, meal plans, and purchase options to our users.

We started with a planning phase in which we outlined what the scope of the project would be and what different features we needed to launch the MVP. Once we were aligned there, we kicked off the project and built the app over almost a year of full-scale development scrums.

What is the team composition?

I worked with a team of about 5 people, including the founder, a scrum master, a designer, and backend and frontend engineers.

How did you come to work with Rootstrap?

I was introduced to Ben (Founder, Rootstrap) through a friend of mine who is a lawyer, and I felt that he understood and believed in the vision and would be able to do what was needed to execute the project.

How much have you invested with them?

I spent about $300,000 in total.

What is the status of this engagement?

The project ran from around June 2018–November 2019, although we are continuing to track and tweak the product.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our first campaign is running right now. We are tracking all of the engagement analytics but haven’t analyzed that yet, so I don’t have any data-driven feedback so far.

In general, people report learning much more about their DNA as it pertains to their health and wellness than they can on other platforms. Our focus is on helping people turn that knowledge into action, and we’re proving successful in that mission so far.

How did Rootstrap perform from a project management standpoint?

They are always very responsive. I communicate with them via phone and Google Hangouts, as well as Slack on a more day-to-day basis.

What did you find most impressive about them?

Their team is uniquely willing to go above and beyond to mentor a first-time founder. Ben’s support is unwavering, and they are all committed to finding new ways to make the project as successful as possible.

Are there any areas they could improve?

I think there is an opportunity for their middle to upper management to get closer to the project to understand and provide feedback a little more actively, but that is the only suggestion I have.

Do you have any advice for potential customers?

My advice would be to narrow down your MVP to the most basic case so that you can hit the ground running as quickly as possible.

4.0
Overall Score
  • 3.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer

UX/UI Design & New Features for Transportation Company

“They handled this project expertly.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July 2019 - August 2019
Project summary: 

Rootstrap worked with their partner to handle UI/UX issues that arose during the redevelopment of their bus travel website. They also came up with and implemented new website features along the way.

The Reviewer
 
1,000 - 5,000 Employees
 
New York, New York
Alex Berardi
President, Trailways
 
Verified
The Review
Feedback summary: 

With aesthetically pleasing and heavily-trafficked pages, Rootstrap was praised for providing the highest-quality work of any of the companies that collaborated on this project. They also willingly provided weekly project updates through the required software, impressing their client.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Trailways.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We hired them to address UI/UX issues we faced in developing new pages for attracting traffic and SEO on a nationwide level.

SOLUTION

What was the scope of their involvement?

When I came into this project, I had a smaller team and worked with many third parties. I was looking to expand my team, even though I was comfortable with both my internal and external teams. They fit into a part of a large revamp of our entire digital experience, managing much of the UI/UX work. In addition to the upgrades, they also created new designs for us, which can be difficult for a new vendor. They used Adobe Illustrator, Adobe XD, and Sketch to deliver the project, which I requested. 

However, they jumped right in and actually came up with new features to make our products more competitive in the market. For instance, they helped us think through how customers search for ticket purchases between cities. Their services and features connected cities fluidly. 

What is the team composition?

I worked with two offshore developers and two state-side developers. For the developers in the United States, one person was more focused on UI and the other concentrated on coding. 

How did you come to work with Rootstrap?

I was recommended to Rootstrap. After three months, I began negotiating with them about price and types of services, whether that be design, coding, or ideation. While I was initially a bit hesitant about handing them their first few design tasks, they quickly proved their skill to me.   

How much have you invested with them?

We spent five figures on their services. 

What is the status of this engagement?

The project ran from July–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Handling a large portion of our digital upgrade, they completed everything on time and on budget. The pages they worked on have yielded a good ROI. Traffic is high, and the design quality is excellent. Of all of my vendors, they produced the best work on this most recent project. I fully intend to continue doing business with them. 

How did Rootstrap perform from a project management standpoint?

They presented progress to us on a weekly basis, using the software that I requested. 

What did you find most impressive about them?

While I typically wouldn’t leave a review for a partner, I didn’t hesitate to do so for Rootstrap. They handled this project expertly. 

Are there any areas they could improve?

I don’t have anything at the moment. 

Do you have any advice for potential customers?

Be clear with your budget, timeline, and design guidelines. They’ll perform great.

5.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Multiple App Development Projects for Agency Clients

"All of the clients appreciate their work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2018 - Jan. 2019
Project summary: 

As a third-party, the team at Rootstrap provides development and design services for a marketing agency’s clientele.

The Reviewer
 
2 - 10 Employees
 
Beverly Hills, California
Founder, Marketing Agency
 
Verified
The Review
Feedback summary: 

All client feedback has been positive. Their work has led to the clients receiving funding for their projects. They’re responsive, transparent, and skilled in their field. Their honesty is also noteworthy.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder & CEO of a marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I hired Rootstrap to assist with product development, defining a roadmap and product for mobile apps.

SOLUTION

What was the scope of their involvement?

The team at Rootstrap assisted with the design and development of iOS and Android mobile applications for our clients. One was a content app, and the other was an e-commerce app. Their team took stakeholders through the process of defining the applications, going into the cost, build, project length, and user experience. We also had a client that wanted a website and mobile app developed for their task and memory concept.

What is the team composition?

Ben (Founder & Chief Revenue Officer, Rootstrap) and David (CEO, Rootstrap) were our main points of contact.

How did you come to work with Rootstrap?

Some friends in the LA tech space recommended Rootstrap to me. I decided to work with them because they have the mindset of entrepreneurs, putting themselves in the place of founders and stakeholders for the companies they work with.

How much have you invested with them?

We spent between $150,000–$180,000.

What is the status of this engagement?

We worked with Rootstrap from June 2018 to January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The feedback has been excellent. All of the clients appreciate their work. The products work well, and our clients have been able to go on and receive funding.

How did Rootstrap perform from a project management standpoint?

I was impressed with their responsiveness. We have regular calls and meetings. Slack and email are our primary communication channels.

What did you find most impressive about them?

The reason I keep working with Rootstrap is their team's transparency. They will let me or the clients know if something isn’t worth pursuing or if it wastes resources.

Are there any areas they could improve?

There’s nothing that stuck out that I had a major issue with. Sometimes, clients said that they wished that their price was a bit more reasonable, but the value they provide is worth it. There are cheaper developers, but that could mean having to redo the projects later on.

Do you have any advice for potential customers?

Do as much preparation and thinking before an engagement starts with anyone you work with. Be as organized as you can.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Organized Pick-Up Sports Platform

"The team leads have been very communicative. Any problem we have, they adapt immediately to help us."

Quality: 
4.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
3.5
The Project
 
$50,000 to $199,999
 
Oct. 2019 - Ongoing
Project summary: 

Rootstrap is developing a progressive web app for a sports startup. They’ve created a customized frontend to enable users to sign up and are working on the backend for internal management. 

The Reviewer
 
1 - 10 Employees
 
Philadelphia, Pensylvannia
Co-Founder, Sports App Startup
 
Verified
The Review
Feedback summary: 

Though the app is not complete yet, the project is on schedule to result in a timely launch. Rootstrap, meeting all deadlines and communicating frequently, is a skilled partner in development. They’re flexible and helpful, though a more laid out schedule could benefit the project. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and CEO of a sports startup.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We hired Rootstrap to develop a progressive web app to make signing up more efficient for our users. We also wanted their support in getting out of bootstrapping-mode and use the money we’ve fundraised to bring our business into reality.

SOLUTION

What was the scope of their involvement?

We started off with a discovery phase. They took a week or two to define what we’re looking for and determining what type of app would be the best option. Once we decided to do a web app with Rootstrap, they built the customized frontend so users can sign up for classes. They’re also building out the infrastructure of the backend so we can keep track of our referees, session experience managers, and others. 

What is the team composition?

We began the discovery phase with Ben (Founder & CRO, Rootstrap) and now Luciano (Product Owner, Rootstrap) is our lead. 

How did you come to work with Rootstrap?

We decided to use their team after following a recommendation from a friend. 

How much have you invested with them?

We’ve spent around $65,000, so far.

What is the status of this engagement?

Our engagement started in October 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, the development is going well. They’re on track with our initial timeline to successfully launch the web app. 

How did Rootstrap perform from a project management standpoint?

Their team is very responsive. We mostly communicate using Slack, and we use it all day to address anything that needs attention. Since this is the first time we’ve developed an app, there have been a few miscommunications but nothing out of the ordinary. It’s like building a house, you can scope all you want, but until you actually start, you won’t know what’s going to happen. 

What did you find most impressive about them?

The team leads have been very communicative. Any problem we have, they adapt immediately to help us. For example, we might need to cut down some areas of the scope, and Luciano is helping us make decisions on what we need now versus later. 

Are there any areas they could improve?

It’d be helpful if they could do a week by week schedule so we have an idea of where we’re at in the process. It’s been a little challenging to know what comes next in the process beyond the timeline schedule we have. 

Do you have any advice for potential customers?

Ask for a schedule upfront. 

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They haven’t missed a deadline.
  • 4.0 Cost
    Value / within estimates
    It’s hard to say because I don’t know the other prices out there, but they’re on the higher end.
  • 4.0 Quality
    Service & deliverables
    We’re not quite finished yet so I can’t speak to the deliverables.
  • 3.5 NPS
    Willing to refer

Prototyping & UI/UX Design for Events Startup

They’re truly capable of understanding how a typical user acts and thinks.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - July 2019
Project summary: 

Starting from scratch, Rootstrap produced the prototype of a ticket resale platform. Consulting with the client, they created wireframes before developing a high-fidelity, click-through model of the product.

The Reviewer
 
1-10 Employees
 
Boston Metro Area
Founder, Events Startup
 
Verified
The Review
Feedback summary: 

Rootstrap successfully delivered a product prototype that’s empowered the client to pitch their business idea to investors. They were truly committed to the project’s success. What’s more, their talented team are seemingly able to intuit users’ thoughts and actions, leading to great UX/UI design.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creator of a mobile app that serves as a reverse auction platform for event tickets. It enables ticket resellers to sell their tickets instantly without having to create a listing. The platform features an automated bidding functionality that streamlines the resale process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We wanted to build a product prototype that we could take to investors and advisors. All we had was the concept, so we were looking for a tech partner that could help us flesh the idea out and create something tangible.

SOLUTION

What was the scope of their involvement?

We first consulted Rootstrap about the app’s core functionalities and designs. In the design sprint that followed these talks, Rootstrap delivered wireframes: black and white sketches of what the app would look like.

Then, Rootstrap converted these wireframes into a colorful, high-fidelity prototype. Their UX/UI designers developed a clickable model which we were able to integrate into our pitch decks.

This high-fidelity prototype is different from an MVP, which we’re currently seeking funding for. It’s more of a click-through design model that showcases the app’s functionalities to prospective investors.

What is the team composition?

My primary point of contact was Ben (Tech Lead, Rootstrap), who served as a project manager that bridged the gap between myself and their designers. I also had several conversations with their founder, Ben (CEO, Rootstrap). I also worked with several designers, but I particularly recommend Santiago “Mojo” (Developer, Rootstrap).

How did you come to work with Rootstrap?

They were referred to me by someone in my school’s network. We interviewed several similar firms, but Rootstrap stood out to me because of their creative direction and understanding of the product. It was also convenient that they were located in LA since our business operates in the entertainment sector.

How much have you invested with them?

We’ve spent around $15,000 thus far.

What is the status of this engagement?

We began working together in January 2019 and wrapped up in July. We’re not currently working together, but I plan on re-engaging them when I have the funding to produce an MVP.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It would be impossible to pitch my product without the prototype they’ve created, so I’m really grateful for their work. They really grasped my vision for the product; not only did they respond to my specific requests, but also implemented creative designs that I wouldn’t have come up with myself.

They also improved upon my ideas and requests, which I really appreciated. They’re truly capable of understanding how a typical user acts and thinks.

How did Rootsrap perform from a project management standpoint?

Their communication was incredible, which was a crucial component of our project’s success. We used email to communicate, and they were very responsive throughout the engagement. While the project’s development phase was priced at an hourly rate, the project manager gave me frequent updates free of charge.

What did you find most impressive about them?

They go above and beyond to take care of their clients. In one instance, one of their team members reached out to me when he was in town, doing technical work. Then, they took me out to dinner, where we discussed the project. You really get the sense that they work to ensure your satisfaction and success.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Be cautious of the road ahead, because it’s challenging to pitch a product to investors with just prototype designs. If you’re looking to build a full MVP with Rootstrap, expect additional steps and costs.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Android Development Support for App Release

"If you have an in-house team that you need to expand for special projects, Rootstrap is the team to grow with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
May - Aug. 2019
Project summary: 

Rootstrap provided development resources for an audio recognition platform. They helped build out a web extension and Android Auto version of the app.

The Reviewer
 
1-10 Employees
 
Santa Monica, California
CEO, Tech Startup
 
Verified
The Review
Feedback summary: 

The platform launched quickly thanks to Rootstrap’s efforts. The team delivered high-quality development work and worked seamlessly alongside the client’s in-house team. Their reliability, flexibility, and timeliness made them a great partner to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an audio technology company. We offer a platform that does real-time speech recognition of live audio streams.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

We received series seed funding and were racing to get the product out on platforms that our target market used. We needed expertise in delivering the Android Auto version of our app.

SOLUTION

What was the scope of their involvement?

Our platform uses Android’s built-in voice recognition function and expands it to speech recognition. It delivers a speaker’s works to our search engine so that others can search for the audio while the speaker is still talking.

Rootstrap helped extend our in-house team’s expertise for two assets: one for our web extension, and another for Android Auto.

What is the team composition?

We worked with four people, including a project manager.

How did you come to work with Rootstrap?

One of our early investors introduced us to Rootstrap. We had heard about their reputation for masterclass work and knew that their clientele matches our size and needs.

How much have you invested with them?

We spent just over $100,000.

What is the status of this engagement?

The project ran from May–August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Rootstrap’s work allowed us to launch on Android Auto, which was a big success for us. I think it’s rare for a startup with the resources we had to make it on so many platforms so quickly.

How did Rootstrap perform from a project management standpoint?

Rootstrap was extremely responsive. They’re a great extension of our in-house team. They folded right into our Jira board that our engineering team uses.

What did you find most impressive about them?

If you have an in-house team that you need to expand for special projects, Rootstrap is the team to grow with. 

Are there any areas they could improve?

Rootstrap is used to having to take over a project with clients that have no design expertise. However, we have in-house designers and wanted to work together with their team rather than give up all control. However, because Rootstrap’s project managers are so easy to work with, we overcame it. 

Any advice for potential customers?

Be super clear about your expertise and what you need and don’t need from Rootstrap—their team can do so much and is eager to help.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Development for Online Video Platform

"I felt comfortable speaking to their leadership about anything."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2018 - Jan. 2019
Project summary: 

Rootstrap developed an MVP. They assisted during the roadmap process and helped design the platform's UX from a user perspective.

The Reviewer
 
1-10 Employees
 
California
Founder, Video Platform
 
Verified
The Review
Feedback summary: 

The MVP was well received. The team is knowledgeable and works through obstacles efficiently. Customers can expect strong leadership and frequent communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of an online video storytelling platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I wanted to meet with a development firm to cultivate and refine our product design.

SOLUTION

What was the scope of their involvement?

We worked with them for a full development cycle to build an MVP. Rootstrap helped me design the UX/UI of the platform and we mapped out everything step-by-step from a user perspective. The fronted uses React.js, S3, and AWS CloudFront. The backend uses Rails API, a PostgreSQL database, and deploys into Heroku.

What is the team composition?         

I worked with their VP of strategy, a tech lead, a UX designer, and a scrum master.

How did you come to work with Rootstrap?

We met Rootstrap while we were developing a road map for the solution. They had the technical capabilities to assist us with the project.

How much have you invested with them?

We’ve invested more than $70,000.

What is the status of this engagement?

We began working together in October 2018 and completed the project in January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re happy with the team overall and the MVP they created.

How did Rootstrap perform from a project management standpoint?

They were always available, despite one of our designers who was working from Uruguay. We used Slack for communication and they were never late for a meeting. Collaboration might have been smoother if we were all in the same room but overall, I was pleased with how effectively the team managed our project.

What did you find most impressive about them?

The team leadership was phenomenal and the VP of strategy was very professional. When I had an issue or complaint, they addressed it directly and adequately. I felt comfortable speaking to their leadership about anything.

Are there any areas they could improve?

I think they could’ve assigned a more seasoned designer for one of the positions on my team. Additionally, I think the communication could have been better about what I could expect in terms of graphic design and art.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Custom Software Dev for Marketing SaaS Platform

"The project went well, and we've been working together since."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2018 - Ongoing
Project summary: 

Rootstrap built a SaaS platform in Ruby and React for a marketing agency. The collaboration is ongoing.

The Reviewer
 
1-10 Employees
 
San Diego, California
Vice President of Operations, Marketing Agency
 
Verified
The Review
Feedback summary: 

The solution meets all requirements, leading to more work for Rootstrap. Attentive and responsive, the team provides insights into business goals, solves problems, and remains accessible and professional.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the VP of operations and acting product owner of a marketing agency. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rootstrap?

We worked with Rootstrap in Q2 of 2018 to expand our proof of concept—a SaaS platform for e-commerce companies—into a fully developed solution. 

SOLUTION

Describe the project in detail.

Rootstrap developed our platform using Ruby and React. They used a detailed process that helps startups like ourselves. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project went well, and we've been working together since. The Rootstrap team have been engaged throughout the process, responsive to our needs and collaborating on business goals and solutions.

How effective was the workflow between your team and theirs?

All the staff for our project is located within the same office. They act diligently and professionally. There were no issues with time differences, language barriers, or scaling as necessary. The team is always accessible and friendly.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 3.5 Cost
    Value / within estimates
    Their services are more expensive than other options, but worth it.
  • 5.0 Quality
    Service & deliverables
    There are very few bugs in each release.
  • 5.0 NPS
    Willing to refer

Mobile App Dev for Matchmaking Platform

"Rootstrap is a creative team that’s easy to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2018 - Feb. 2019
Project summary: 

Rootstrap built a native iOS application for a matchmaking dating service. After a six-week onboarding process, the team designed and developed the app. It is available for download in the app store.

The Reviewer
 
2-10 Employees
 
Los Angeles, California
CEO, Dating App
 
Verified
The Review
Feedback summary: 

Despite recently launching, the app has received thousands of downloads. Rootstrap’s team is responsive and dedicated. They provide sage advice, challenging their clients. Expect an efficient workflow while working with their innovative team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a traditional matchmaking application. We’re bridging the gap between dating apps and traditional high-priced matchmaking services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rootstrap?

I hired Rootstrap to build my product. I had an idea about what I wanted the app to look like and do, but I’ve never made one before. I knew that talking to them and having them take a look was the best way to make my vision a reality.

SOLUTION

What was the scope of their involvement?

We had a six-week onboarding process that laid out the best ways to develop and design the app. Rootstrap recommended a native iOS application. I wanted the design to be sleek and high-end, using black and gold to give the app a classy look. I discussed how I wanted the designs and layout to be. They improved upon my ideas.

What is the team composition?

I worked with a team of four. There was a scrummaster, frontend developer, backend developer, and a designer.

How did you come to work with Rootstrap?

A friend referred them to me. I liked that Rootstrap wasn’t full of yes-men. I had met with several product developers that said they could do anything and made the process seem shiny and smooth. The team at Rootstrap was different, pushing back on some of my ideas. At first, that threw me off, but then I realized that they were helping me build a better product.

How much have you invested with them?

We spent about $100,000.

What is the status of this engagement?

Our engagement was between September 2018–February 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s still new, so there’s still so much to measure, but we’re already receiving revenue, which is fantastic. The app has over 8,000 downloads.

How did Rootstrap perform from a project management standpoint?

Our teams communicated through Slack and worked in sprints. On Mondays, we talked about the plans for the week, and then on Fridays, we would go over what was successful and wrap up the week. It was a successful and smooth process working with Rootstrap. Throughout the engagement, they were responsive.

What did you find most impressive about them?

Rootstrap is a creative team that’s easy to work with. I personally loved being challenged by them. If I had an idea, they would suggest other ways. Sometimes it’s hard when you have a vision and don’t see how things could be done differently. They helped me understand different options and let me choose what I thought was best.

Are there any areas they could improve?

I can’t think of anything at the moment. It’s a learning process.

Do you have any advice for potential customers?

Before starting the development process, clients should make sure that they thoroughly understand all of the sprints and milestones and the time it will take. Allow for extra time. While we were finished with the development phase in January, it took a month to receive approval from Apple. People think that once the app is completed, it will be the app store right away, but it’s not that easy. It’s a whole process where Apple performs a lot of testing. Clients should remember that even though development is completed, the app won’t launch the next day.

4.5
Overall Score There’s always room for improvement for every company. But again, if I had to do it all over again, I would select them.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web & Mobile App Code Audit for On-Demand Vet Service

"They’ve maintained the highest level of professionalism while providing critical feedback." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2018 - Ongoing
Project summary: 

Rootstrap audits development sprints performed by third-party developers, evaluating code, UX, and infrastructure for technical stability. After every sprint, they deliver a report of their findings.

The Reviewer
 
11-50 Employees
 
Scottsdale, Arizona
Caleb Sorenson
Operations Manager, SoftSpot
 
Verified
The Review
Feedback summary: 

A third-party developer has been let go based on Roostrap’s findings, resulting in significant financial and time savings. Their ability to communicate consistently without disrupting their audit work is notable. Customers can expect a highly professional partner that demonstrates initiative. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the operations manager and senior product owner for an on-demand veterinary services startup. We’re building a web and mobile app for pet owners with scheduling and telemedicine capabilities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rootstrap?

I hired Rootstrap to audit my offshore development and UX teams to ensure they're following best practices and building a proper foundation for scalability.

What were your goals for this project?

I set out to perform a comprehensive audit of my UX and development work to ensure the app is ready for launch. If the audit results in failure, Rootstrap provides a path for the offshore teams to course correct.

SOLUTION

How did you select this vendor?

I considered over 15 digital agencies and selected Rootstrap based on their previous work and excellent reviews, along with their leaderships' strong responses during the proposal process.

Describe the project in detail.

I hire Rootstrap at the end of each development milestone to conduct a single sprint audit of the delivered code, UX, and infrastructure. They communicate throughout the sprint and work well with my teams to provide the results of the audit and their findings. I’ve already used this information to switch to a better vendor.

What was the team composition?

We’re working with senior developers who specialize in frontend, backend, web, and mobile languages. This team is led on and off by Anthony (CTO, Rootstrap), who’s a fantastic communicator that consistently provides valuable insight into our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The audits have helped determine that our first development team wouldn't be able to complete the app to our standards. Thankfully, we were early enough in development that this decision saved us months and thousands of dollars.

How effective was the workflow between your team and theirs?

It’s been extremely effective thanks to their ability to take initiative and communicate. Additionally, they’re able to respond quickly throughout their audit process.

What did you find most impressive about this company?

They’ve maintained the highest level of professionalism while providing critical feedback. This, coupled with everyone’s excellent service (from the CEO on down), is the reason I return to Rootstrap over and over.

Are there any areas for improvement?

Their price was a little high for my leadership team, but Rootstrap is continually proving their value. If I had the budget, I would’ve hired them to develop our entire application.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Gold
VERIFIED
Business Entity
Business Entity Name
Rootstrap, Inc.
Status
Active
Jurisdiction of Formation
Delaware
ID
5875893
Date of Formation
Nov 12, 2015
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Feb 29, 2020
Client Reviews
VERIFIED CLIENT REVIEWS
27
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
May 29, 2020