Mobile ads | PPC | Conversion rate optimization
Rocket CRO Lab is a Digital Marketing agency with a focus on Paid ads, Conversion Rate Optimization, and marketing automation for eCommerce businesses. We help our clients to grow in revenue and receive more loyal clients by analyzing your business and finding the 'money-leaking' places on your website.
We offer:
- digital advertising (Facebook and Google, etc)
- conversion rate optimization
- mobile application advertising and marketing
- outreach marketing
- marketing strategy developing
We use the most relevant social media marketing strategies to help businesses grow and meet goals.
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Portfolio
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Conversion rate optimization of Shopify store
Intro:
We were approached by “Hollywood Mirrors”, which is the leading company in the sale of make-up mirrors in the UK. Unlike their competitors, their products feature premium quality, a five-year warranty, fast delivery, and originality. And the site is visited by more than 50,000 people each month. Our initial task was to make a CRO audit, find 'money-leaking' places and increase the conversion rate by fixing the issues.
Works:
- Examined the key pages of the user path;
- Adjusted Google Analytics and added several events, which allowed us to obtain additional information about the behavior of users on the site;
- Changed the current usability analysis software from Lucky Orange to Hotjar, as it has more functionality;
- Conducted an audit of previous advertising campaigns, the target audience, and the results obtained;
- Conducted a CRO audit and prepared the list of observations and recommendations;
- Analyzed the sales funnel and found "money-leaking" places. The biggest drop-off was on the Product page so we decided to work on its usability.
- Launched several A/B tests.
Results:
After the first test, the conversion of the site in sales has increased by 2 times.
Conversion rate optimization of Shikai ecom store
Intro:
Niche – beauty eCommerce store of CBD natural products.
GEO: US, worldwide
Objectives:
Make a UX audit to identify “money-leaking” places on the website and provide recommendations and hypotheses for its improvement as the Client for several months was losing in conversion to purchase despite continuous marketing activity.
Works:
In the process of conducting a UX audit, while we did a research of the sales funnel, we found a big drop-off on the Checkout stage. Funnel analysis helped us identify where we should focus our attention primarily. Realizing this, we began to study the sessions with the help of Hotjar video recordings and heatmaps, where we saw that users had problem with the payment method.
Results:
We conducted CRO research and UX audit. As a result, client received 100+ pages document of data-backed insights, observations, recommendations and a list of hypotheses with a clear To-Do plan. Found an issue, and after fixing it, we saw growth in CR at 54%.
CRO of landing pages in multiple countries
Intro
An online English language school approached us with a request to increase the conversion rate on the site. School students are children from 4 to 12 years old who learn English from the first lesson without using their native language.
The main goals of the client:
- Increase the conversion rate: increase the number of leads for registration for the first free lesson.
- Collect effective conversion elements for the development of the following promotional pages.
- Develop CRO processes and A/B tests from the hypothesis generation stage to the launch of tests and the implementation of the winning variant.
Outcomes
8 months of cooperation did not pass in vain:
+ Validated 57 hypotheses;
+ Conducted 25 successful and less successful A/B tests;
+ Average improvement that we saw across all tests was +25%. Here we include the best winning results +163% improvement and the worst result -42% in conversion rate.
+ Launched polls that helped us better understand the client’s desire;
+ Scheduled the tests to distribute the workload to different departments of the marketing team.
+ Average test duration – 2 weeks.
Conversion rate optimization audit for Zarely eCommerce clothes store
Client:
- Professional ballet tights and active wear
- B2C/B2B
- GEO: USA, UK, Australia
Objectives:
- Website and marketing channels improvements;
- CRO audit and research.
What was done:
- Google Analytics and Google Tag manager audit and setup;
- Marketing channels audit;
- UX, Heuristic analysis;
- Heatmap&scrollmap analysis;
- Hypothesis and Recommendations for increasing conversion rate;
- Action Plan.
Klaviyo marketing | Luxury Leather Aсcessories
Our client is a Luxury Leather Aсcessories eCommerce store from Europe. He sells premium leather cases for Apple products with AOV €716 and ~€100K in monthly revenue. My work included: ✅ audience segmentation and validation ✅ Google Analytics setup ✅ flows visualization ✅ templates design and layout ✅ sequence launch and optimization. As a result, after 9 months of work: +€455k in revenue from Klaviyo campaigns. In general, for the most successful eCommerce sites that I worked for previously, the revenue from the Email channel varies between 20%-40% of the total revenue. If your emails don't convert ~15%-25% – then you have a huge field for improvement. More details on https://rocketcrolab.com
Lottery24.com digital promotion
Client:
- International Lottery aggregator;
- Geo: Uk, Canada, South Africa, Australia, New Zealand, Ireland.
Objectives:
- Increase number of traffic from target countries;
- Define optimal Customer Journey for an increasing number of new sign up and deposits;
- Define and set up new channels to retain users;
- E-commerce setup;
- CRO research.
What was done:
- Google Analytics and Google Tag Manager reports, goals and events setup;
- Enhanced E-commerce setup;
- Analytics and UX audit and recommendation report;
- Promo Landing Page development;
- Outbound Marketing - built and visualized email sequences, templates;
- Prepared Technical Task for implementation;
- Building a Customer Journey map version how user will interact with lottery24 brand and website;
- Paid Campaigns launching - Teaser networks, push notifications.
Mega groshi
- Google Analytics setup and audit
- UX/UI audit
- marketing channels analytics
- marketing strategy development
- sales funnel developing and research, finding of 'money-leaking' places
- A/B testing
Web development, advertising
- web design from scratch
- landing page development
- smm
- ppc
- CRO/web analytics works
Reviews
the project
Digital Marketing for Automotive Company
"Execution and communication are at a good level."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Position: COO. The company works in the field of car rental of different classes for short and long periods.
For what projects/services did your company hire Rocket CRO Lab?
The main task is online presence and getting new leads from digital channels.. Previously, the company received new customers through partners, referrals or word of mouth.
What were your goals for this project?
Constant flow of new leads. Return form the acquired leads in several months perspective.
How did you select this vendor?
A brief was sent to several agencies and meetings were held with those agencies that responded. As a result, the final offer from Rocketcrolab came up with our expectations.
Describe the scope of their work in detail.
For us there was a research about our competitors, how they promote their services, in which channels and with which offer Provided recommendations for site improvements, aimed for better UX and gaining lead contact for further communication. Development of a plan of marketing activities and cooperation between the agency and the company Google Analytics setup for tracking campaign results
What was the team composition?
On our part, we have been involved the company's management, the sales team, as well as the contractors who implemented the recommendations to improve the website. On the part of the agency Project Manager Web analyst and PPC specialist Email marketing specialist
Can you share any outcomes from the project that demonstrate progress or success?
Upon the recommendation of the agency, several features have been set up on the website that allow collecting contacts and communicate with clients. Behavior indicators on the site have been improved. Setting up digital advertising channels that give regular leads Optimization and recommendations for improvement continue on the part of the agency.
How effective was the workflow between your team and theirs?
Execution and communication are at a good level.
What did you find most impressive about this company?
Communication level and involvement by the agency
Are there any areas for improvement?
So far everything about the process has been great.
the project
Conversion Rate Optimization for Healthcare Marketplace
"I totally relied on their recommendations, and they didn’t let me down."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m a marketing manager at one of the largest Ukrainian marketplaces that help patients find a doctor and book a visit online or by the phone.
For what projects/services did your company hire Rocket CRO Lab?
We looked for a company that could help us make changes in our user experience and grow our number of leads.
What were your goals for this project?
We wanted to increase sales and find the holes where our users were disappearing. Also, we had a lot of hypotheses that we wanted to test and implement.
How did you select this vendor?
We looked at a few agencies and freelancers, sent them questions, and asked for a recommendation as well as a price and terms. After we received a reply and made Skype calls, we found that team from Rocket CRO Lab had the expertise we needed.
Describe the scope of their work in detail.
We gave them access to our ads and analytics accounts so they could do an audit of our ad results and see what was set up in our Google analytics. Right after that, they set up our Google Analytics and Google Tag Manager so they could get data about user behavior from our website. Also, they implemented a Hotjar plugin. After they collected the data, they made a review with recommendations on what we could improve or A/B tests we could do. The specialists started some tests, and they asked our development team to work with them (e.g. helping develop, test, and fix bugs found during audits).
What was the team composition?
I closely cooperated with the web analytics team and a PPC manager who helped to launch a test.
Can you share any outcomes from the project that demonstrate progress or success?
After fixing bugs that the Rocket CRO Lab team showed us, we saw our first results. After two tests, we received a sensible increase in leads.
How effective was the workflow between your team and theirs?
Their communication skills were not lacking anything. We got fast answers via email and Telegram.
What did you find most impressive about this company?
They were fast. I totally relied on their recommendations, and they didn’t let me down.
Are there any areas for improvement?
I can’t recommend anything for now.
the project
Web Analytics & Design Services for Financial Services Company
"They offered fast feedback and excellent communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a marketing specialist for a financial services company that offers loans.
For what projects/services did your company hire Rocket CRO Lab?
We hired them for web analytics and conversion rate optimization services. We also wanted a UX/UI audit and marketing analytics.
What were your goals for this project?
We wanted to decrease our bounce rate by finding the drop off places. Our goals included improving the UX/UI design and increasing conversions.
How did you select this vendor?
We found them online.
Describe the scope of their work in detail.
They set up and audited Google Analytics. After that, they made a list of hypotheses with prioritization based on data from the analytics.
After the review, the hypotheses were divided into two parts: improvements that don’t require testing (e.g. technical corrections) and ideas that needed to be tested. They built a sales funnel, so we could find the “money-leaking” places we needed to improve. They offered some insights about the marketing channels and our campaign. We followed those suggestions and made some changes in website design.
What was the team composition?
We had a dedicated account manager and a team of specialists, including a web designer, a conversion rate optimization manager, and a marketing specialist.
Can you share any outcomes from the project that demonstrate progress or success?
The bounce rate decreased by 20% after they fixed bugs they found during the audit. The relative conversion rate on the problem page in the sales funnel increased by 10%. They achieved all goals.
How effective was the workflow between your team and theirs?
It was easy and fast. We used online tools for communication like Slack and Trello, so we were always updated on the current situation. Also, we had weekly meetings to keep everything on track.
What did you find most impressive about this company?
Everything was transparent and clear. There were no surprises with extra costs or anything else. They offered fast feedback and excellent communication.
Are there any areas for improvement?
No. We're delighted and plan to work with them again. We recommend Rocket CRO Lab as experts in conversion rate optimization, analytics, and marketing strategies.
the project
CRO Audit & A/B Testing for Web Design Agency
"Rocket CRO Lab exceeded our initial expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Digital marketing expert
For what projects/services did your company hire Rocket CRO Lab?
We were looking for a company to perform a CRO audit and research
How did you select this vendor and what were the deciding factors?
Based on skills and expertise
Describe the project in detail and walk through the stages of the project.
- CRO and UX website audit
- Google Analytics health check
- Finding the money-leaking places
- Building an action plan and a To-do list
- Email marketing account audit
How many resources from the vendor's team worked with you, and what were their positions?
CRO expert, project manager, email marketing specialist
Can you share any outcomes from the project that demonstrate progress or success?
The RCL team showed us the bottle-necks and provided with a To-Do Action Plan.
How effective was the workflow between your team and theirs?
Communication was on time and clear.
What did you find most impressive or unique about this company?
Rocket CRO Lab exceeded our initial expectations. We liked the communication, the outcomes and the reasonable pricing.
Are there any areas for improvement or something they could have done differently?
The audit took a little bit longer than expected but the reason for that was that we needed to collect additional data from analytics.
the project
CRO Audit for Digital Marketing Agency
"The RCL team exceeded our initial expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Digital marketing expert
For what projects/services did your company hire Rocket CRO Lab, and what were your goals?
We were looking for a company to perform a CRO audit and research
How did you select this vendor and what were the deciding factors?
Based on skills and expertise
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
- CRO and UX website audit - Google Analytics health check - Finding the money-leaking places - Building an action plan and a To-do list - Email marketing account audit
How many resources from the vendor's team worked with you, and what were their positions?
- CRO expert - project manager - email marketing specialist
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The RCL team showed us the bottle-necks and provided with a To-Do Action Plan.
How effective was the workflow between your team and theirs?
Communication was on time and clear.
What did you find most impressive or unique about this company?
The RCL team exceeded our initial expectations. We liked the communication, the outcomes and the reasonable pricing.
Are there any areas for improvement or something they could have done differently?
The audit took a little bit longer than expected but the reason for that was that we needed to collect additional data from analytics.
the project
Conversion Rate Optimization & UX Audit for Digital Mktg Co
"We would recommend Rocket CRO Lab as an expert in conversion rate optimization, analytics, and marketing strategies."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO of a digital marketing agency
For what projects/services did your company hire Rocket CRO Lab, and what were your goals?
We were looking for a partner who provides a CRO service. Initially, we needed to make a UX audit of our client’s website. Also, we needed to conduct a Google ads account audit.
How did you select this vendor and what were the deciding factors?
Based on their skills and expertise.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
- CRO and UX website audit
- Google Analytics health check
- Finding the money-leaking places
- Building an action plan and a To-do list
How many resources from the vendor's team worked with you, and what were their positions?
- Project manager
- CRO specialist
- PPC specialist
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Actually, we got what we expected. The ideas on improving the website were reasonable.
How effective was the workflow between your team and theirs?
Communication was fast and easy. They delivered the result in agreed terms
What did you find most impressive or unique about this company?
In general, we liked the communication, the results and the pricing.
Are there any areas for improvement or something they could have done differently?
In general, we would recommend Rocket CRO Lab as an expert in conversion rate optimization, analytics, and marketing strategies.
the project
Auditing Services for E-Commerce Agency
"Their skills with e-commerce analytics and analysis are absolutely incredible."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a DTC e-commerce growth agency. I am the managing director.
For what projects/services did your company hire Rocket CRO Lab?
We hired Rocket CRO Lab to do an in-depth audit for our client!
How did you select this vendor and what were the deciding factors?
We chose Rocket CRO because of their incredible experience and the samples they had shown us of their work!
Describe the project in detail and walk through the stages of the project.
They did in-depth analysis of the e-commerce site and provided a massive list of action items to increase the conversion rates and the user experience. This audit was incredibly valuable and helped our client save a lot of money!
How many resources from the vendor's team worked with you, and what were their positions?
We worked with Art & Sergey. They are both incredible to work with.
Can you share any outcomes from the project that demonstrate progress or success?
The projects we have worked with Rocket CRO on have all been very successful. Our clients were able to use the insights and recommendations to massively increase conversion rates!
How effective was the workflow between your team and theirs?
The workflow was seamless. They plugged right into our team's slack channel. We used slack and Google Meet. The workflow made it feel like they were part of our in-house team!
What did you find most impressive or unique about this company?
Their skills with e-commerce analytics and analysis are absolutely incredible. It's clear they love their work and care deeply about their clients.
Are there any areas for improvement or something they could have done differently?
Not at all. Everything was great!
the project
Digital Strategy & Marketing for E-Commerce Growth Agency
"They always deliver like us, we're like-minded people."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of a digital agency focused on UX/UI design and growing e-commerce businesses globally.
For what projects/services did your company hire Rocket CRO Lab, and what were your goals?
Support on digital ads and marketing - and data + research.
How did you select this vendor and what were the deciding factors?
Good and fast communication.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Over the years we have done a lot from audits to PPC ads to marketing automation.
How many resources from the vendor's team worked with you, and what were their positions?
3-4 persons. From top level to specialists.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Very happy to works with these guys.
How effective was the workflow between your team and theirs?
Very good
What did you find most impressive or unique about this company?
They always deliver like us, we're like-minded people.
Are there any areas for improvement or something they could have done differently?
all good.
the project
Advertising Campaign for Law Firm
"They were accessible and maintained constant communication with us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Lawyer at legal services company for individuals and corporate clients
For what projects/services did your company hire Rocket CRO Lab?
Get customers from Digital
What were your goals for this project?
increase the number of leads per month by 50% of the initial quantity
How did you select this vendor?
On recommendation
Describe the scope of their work in detail.
Setting up and running ads on Google Ads and Facebook Ads. Installation and setting Google Analytics and Google Tag Manager
What was the team composition?
I only talked to Sergei, but also, ads manager was working on the project.
Can you share any outcomes from the project that demonstrate progress or success?
We started getting leads almost from the start and from all sources, not all of them were of high quality, but we are satisfied with the result.
How effective was the workflow between your team and theirs?
there was regular communication through chat and mail, which allowed to quickly make changes to our advertisements by our request.
What did you find most impressive about this company?
They were accessible and maintained constant communication with us, explaining what they were planning to do and what it might give us.
Are there any areas for improvement?
no offers
the project
ECommerce Mgmt. & Marketing for Nutrition Company
"They were creative, fast, and efficient."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Sports nutrition and supplements. Marketing manager
For what projects/services did your company hire Rocket CRO Lab?
The main goal is - increase eCommerce sales
What were your goals for this project?
Increase sales
How did you select this vendor?
From the partner's recommendation
Describe the scope of their work in detail.
initial request to the agency - analyzing and optimizing current advertising activities. As a result of collaboration, we achieved a 17% increase in conversion through ads optimization and CRO works. The guys give valuable advice and attention the detail. Team of professionals, highly recommend
What was the team composition?
The team consisted of 2 CRO and web-analytics specialists and traffic-acquisition manager
Can you share any outcomes from the project that demonstrate progress or success?
increase in sales and user behaviour improvements on the website
How effective was the workflow between your team and theirs?
They were creative, fast, and efficient.
What did you find most impressive about this company?
Fast responsiveness and quick to hit the ground running
Are there any areas for improvement?
Improve report visualization
Rocket CRO Lab have increased communication and behavior indicators. Their digital advertising channels have increased regular leads. The execution and involvement were very high.