Rocket CRO Lab

Please describe your company and your position there.

Position: COO. The company works in the field of car rental of different classes for short and long periods.

For what projects/services did your company hire Rocket CRO Lab?

The main task is online presence and getting new leads from digital channels.. Previously, the company received new customers through partners, referrals or word of mouth.

What were your goals for this project?

Constant flow of new leads. Return form the acquired leads in several months perspective.

How did you select this vendor?

A brief was sent to several agencies and meetings were held with those agencies that responded. As a result, the final offer from Rocketcrolab came up with our expectations.

Describe the scope of their work in detail.

For us there was a research about our competitors, how they promote their services, in which channels and with which offer Provided recommendations for site improvements, aimed for better UX and gaining lead contact for further communication. Development of a plan of marketing activities and cooperation between the agency and the company Google Analytics setup for tracking campaign results

What was the team composition?

On our part, we have been involved the company's management, the sales team, as well as the contractors who implemented the recommendations to improve the website. On the part of the agency Project Manager Web analyst and PPC specialist Email marketing specialist

Can you share any outcomes from the project that demonstrate progress or success?

Upon the recommendation of the agency, several features have been set up on the website that allow collecting contacts and communicate with clients. Behavior indicators on the site have been improved. Setting up digital advertising channels that give regular leads Optimization and recommendations for improvement continue on the part of the agency.

How effective was the workflow between your team and theirs?

Execution and communication are at a good level.

What did you find most impressive about this company?

Communication level and involvement by the agency

Are there any areas for improvement?

So far everything about the process has been great.

Please describe your company and your position there.

I’m a marketing manager at one of the largest Ukrainian marketplaces that help patients find a doctor and book a visit online or by the phone. 

For what projects/services did your company hire Rocket CRO Lab?

We looked for a company that could help us make changes in our user experience and grow our number of leads.

What were your goals for this project?

We wanted to increase sales and find the holes where our users were disappearing. Also, we had a lot of hypotheses that we wanted to test and implement.

How did you select this vendor?

We looked at a few agencies and freelancers, sent them questions, and asked for a recommendation as well as a price and terms. After we received a reply and made Skype calls, we found that team from Rocket CRO Lab had the expertise we needed.

Describe the scope of their work in detail.

We gave them access to our ads and analytics accounts so they could do an audit of our ad results and see what was set up in our Google analytics. Right after that, they set up our Google Analytics and Google Tag Manager so they could get data about user behavior from our website. Also, they implemented a Hotjar plugin. After they collected the data, they made a review with recommendations on what we could improve or A/B tests we could do. The specialists started some tests, and they asked our development team to work with them (e.g. helping develop, test, and fix bugs found during audits).

What was the team composition?

I closely cooperated with the web analytics team and a PPC manager who helped to launch a test.

Can you share any outcomes from the project that demonstrate progress or success?

After fixing bugs that the Rocket CRO Lab team showed us, we saw our first results. After two tests, we received a sensible increase in leads.

How effective was the workflow between your team and theirs?

Their communication skills were not lacking anything. We got fast answers via email and Telegram.

What did you find most impressive about this company?

They were fast. I totally relied on their recommendations, and they didn’t let me down.

Are there any areas for improvement?

I can’t recommend anything for now.

Please describe your company and your position there.

I'm a marketing specialist for a financial services company that offers loans.

For what projects/services did your company hire Rocket CRO Lab?

We hired them for web analytics and conversion rate optimization services. We also wanted a UX/UI audit and marketing analytics.

What were your goals for this project?

We wanted to decrease our bounce rate by finding the drop off places. Our goals included improving the UX/UI design and increasing conversions.

How did you select this vendor?

We found them online.

Describe the scope of their work in detail.

They set up and audited Google Analytics. After that, they made a list of hypotheses with prioritization based on data from the analytics. 

After the review, the hypotheses were divided into two parts: improvements that don’t require testing (e.g. technical corrections) and ideas that needed to be tested. They built a sales funnel, so we could find the “money-leaking” places we needed to improve. They offered some insights about the marketing channels and our campaign. We followed those suggestions and made some changes in website design.

What was the team composition?

We had a dedicated account manager and a team of specialists, including a web designer, a conversion rate optimization manager, and a marketing specialist.

Can you share any outcomes from the project that demonstrate progress or success?

The bounce rate decreased by 20% after they fixed bugs they found during the audit. The relative conversion rate on the problem page in the sales funnel increased by 10%. They achieved all goals.

How effective was the workflow between your team and theirs?

It was easy and fast. We used online tools for communication like Slack and Trello, so we were always updated on the current situation. Also, we had weekly meetings to keep everything on track.

What did you find most impressive about this company?

Everything was transparent and clear. There were no surprises with extra costs or anything else. They offered fast feedback and excellent communication. 

Are there any areas for improvement?

No. We're delighted and plan to work with them again. We recommend Rocket CRO Lab as experts in conversion rate optimization, analytics, and marketing strategies.

Please describe your company and your position there.

We are a DTC e-commerce growth agency. I am the managing director.

For what projects/services did your company hire Rocket CRO Lab?

We hired Rocket CRO Lab to do an in-depth audit for our client!

How did you select this vendor and what were the deciding factors?

We chose Rocket CRO because of their incredible experience and the samples they had shown us of their work!

Describe the project in detail and walk through the stages of the project.

They did in-depth analysis of the e-commerce site and provided a massive list of action items to increase the conversion rates and the user experience. This audit was incredibly valuable and helped our client save a lot of money!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Art & Sergey. They are both incredible to work with.

Can you share any outcomes from the project that demonstrate progress or success?

The projects we have worked with Rocket CRO on have all been very successful. Our clients were able to use the insights and recommendations to massively increase conversion rates!

How effective was the workflow between your team and theirs?

The workflow was seamless. They plugged right into our team's slack channel. We used slack and Google Meet. The workflow made it feel like they were part of our in-house team!

What did you find most impressive or unique about this company?

Their skills with e-commerce analytics and analysis are absolutely incredible. It's clear they love their work and care deeply about their clients.

Are there any areas for improvement or something they could have done differently?

Not at all. Everything was great!

Please describe your company and your position there.

I'm the owner of a digital agency focused on UX/UI design and growing e-commerce businesses globally.

For what projects/services did your company hire Rocket CRO Lab, and what were your goals?

Support on digital ads and marketing - and data + research.

How did you select this vendor and what were the deciding factors?

Good and fast communication.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Over the years we have done a lot from audits to PPC ads to marketing automation.

How many resources from the vendor's team worked with you, and what were their positions?

3-4 persons. From top level to specialists.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very happy to works with these guys.

How effective was the workflow between your team and theirs?

Very good

What did you find most impressive or unique about this company?

They always deliver like us, we're like-minded people.

Are there any areas for improvement or something they could have done differently?

all good.

Please describe your company and your position there.

Lawyer at legal services company for individuals and corporate clients

For what projects/services did your company hire Rocket CRO Lab?

Get customers from Digital

What were your goals for this project?

increase the number of leads per month by 50% of the initial quantity

How did you select this vendor?

On recommendation

Describe the scope of their work in detail.

Setting up and running ads on Google Ads and Facebook Ads. Installation and setting Google Analytics and Google Tag Manager

What was the team composition?

I only talked to Sergei, but also, ads manager was working on the project.

Can you share any outcomes from the project that demonstrate progress or success?

We started getting leads almost from the start and from all sources, not all of them were of high quality, but we are satisfied with the result.

How effective was the workflow between your team and theirs?

there was regular communication through chat and mail, which allowed to quickly make changes to our advertisements by our request.

What did you find most impressive about this company?

They were accessible and maintained constant communication with us, explaining what they were planning to do and what it might give us.

Are there any areas for improvement?

no offers

Please describe your company and your position there.

Sports nutrition and supplements. Marketing manager

For what projects/services did your company hire Rocket CRO Lab?

The main goal is - increase eCommerce sales

What were your goals for this project?

Increase sales

How did you select this vendor?

From the partner's recommendation

Describe the scope of their work in detail.

initial request to the agency - analyzing and optimizing current advertising activities. As a result of collaboration, we achieved a 17% increase in conversion through ads optimization and CRO works. The guys give valuable advice and attention the detail. Team of professionals, highly recommend

What was the team composition?

The team consisted of 2 CRO and web-analytics specialists and traffic-acquisition manager

Can you share any outcomes from the project that demonstrate progress or success?

increase in sales and user behaviour improvements on the website

How effective was the workflow between your team and theirs?

They were creative, fast, and efficient.

What did you find most impressive about this company?

Fast responsiveness and quick to hit the ground running

Are there any areas for improvement?

Improve report visualization