RMNG

RMNG set up a 4 month marketing tour for Walmart. We partnered with local food trucks and local chefs to create a custom menu to promote Walmart x McClaren Farms' new partnership. Each market had a fabricated footprint to create an immersive experience for guests that would be eye-catching from afar and magical up close. We also created a digital experience for consumers to virtually engage with the brand and locate each truck for an in-person visit!  

Overall we travelled to Georgia, Florida, Alabama, and Mississippi and handed out over 11,600 samples to happy eaters.

RMNG Agency executed a national marketing tour for Hello Kitty, transforming an ordinary commercial truck into the ultimate Hello Kitty store on wheels.

Through detailed design and custom fabrication, RMNG created a vibrant vehicle to engage with Hello Kitty fans and consumers. We then took this gift-packed mobile store coast-to-coast with stops in major cities like NY, LA, Atlanta, Dallas, and Phoenix, where we sold out of limited edition holiday merchandise boxes.

To maximize exposure, RMNG identified high-traffic and key locations along the tour, executing all routing and permits for all stops. This strategic planning allowed Hello Kitty’s mobile store to gain massive buzz whenever it arrived, garnering national press.

Hello Kitty fans from across the U.S. got the chance to interact with the brand and purchase one-of-a-kind merchandise & food. Hello Kitty sold tens of thousands of pieces of inventory equaling over $50K+ in sales.

What started as a modest New York tour lasting two weeks turned into a four month national tour, hitting major cities along the way. To maximize the samples given out (over 11,600), we focused on core companion products by teaming up with Rise, the incredible coffee company.

We were able to take Rise coffee and use NotCo milk to provide lattes to the thirsty people of New York City, Miami, San Francisco, LA, and a few others.

We utilized our network to select the best trucks in each market, making the vehicles the star of each production. We kept things simple with menu A-frames and friendly brand ambassadors encouraging people to try the plant-based milk.

To celebrate Portillo’s launching their IPO, the cult-favorite restaurant decided to take their fare on the road. We teamed up with our network and brought the delectable dogs and badass burgers to New York and Boston. In an even more incredible feat, one of the activations was right in front of the Nasdaq at Times Square, attracting thousands of passer-bys. With an extended footprint for the ages, Portillo’s brought the party at 4:04pm with the Nasdaq bell.

We worked with their incredible team for the almost two week long activation to bring burgers, hot dogs, and shakes to the masses. It required the wrapping of three trucks and two chaser vans while the experience itself had custom wares that rounded out the experience.

RMNG Agency designed and fabricated an inventive and inviting bistro setting at the most unexpected location: a grocery store’s parking lot. We amazed store-goers with #theSweetSpot Cafe pop-up restaurant made out of a shipping container, and shoppers were equally delighted by the opportunity to enjoy food from a Jubilee tomatoes-focused menu created by a secret LA chef.

With the creation of the mobile restaurant, RMNG distributed over 4,000+ meals and sales grew at each retail stop by 200%.

Mobile Nightclub Experience | Live Performances | 8k chip bags distributed

When UPROXX and RMNG teamed up, the result was the world’s first mobile chip bag. Our mission was to create a completely custom, immersive mobile experience to generate excitement for an all new Dorito flavor. The result was the Limóbil — a food truck crowned with an open chip bag topper (brimming with Flamin’ Hot Limón chips) that rolled around on lime-shaped wheels. A vinyl interior, orange specialty lighting, and a fully branded DJ booth meant the Limóbil created an underground nightclub experience wherever it went.   

Over the course of three days, the Limóbil distributed over 8,000 chips as it hit up iconic LA hot spots like Canter’s on Fairfax, Grand Central Market, and Baby Blues BBQ. Our mobile experience featured exclusive performances from Smrtdeath and Adam Weiss and influencer visits from Mike Pak and Chloe Chaidez. 

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RMNG worked with Impossible Foods again to put together an experiential campaign we called the Victory Tour. 

Adding to their already expansive, product-based food lineup, Impossible wanted a big bang to celebrate their new chicken nuggets. We put our heads together to develop a campaign focused on gamification and the victory that Impossible obtained over real chicken. We allowed people to interact with a fabricated custom voting mechanism to bring a sense of fun competition.

Increased Tour Merch Sales by 100% | Live Performances | Meet & Greet | Giveaways

Pink Dolphin was looking to lift concert merchandise sales for Roy Woods’s “Say Less” tour, so they reached out to RMNG for help. Operating out of Pink Dolphin’s Los Angeles boutique on Fairfax Avenue, we hosted a meet-and-greet with Roy complete with complimentary Cuban food from a branded Say Less food truck. Warner Bros was so pleased with the uptick in sales, they decided to bring the truck on tour. We fabricated a custom, adaptable mobile unit that accommodated DJ performances, meet-and-greets, and giveaways in addition to housing merchandise for sale.   

The Say Less truck traveled with Roy Woods, stopping in West Coast hot spots like San Diego and Seattle along the way. Our clients said this initiative created an opportunity for concert attendees to get face-to-face time with the artist while waiting for the venues to open. Plus, the mobile popup increased tour merchandise sales by 100%. 

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RMNG teamed up with Billy and Margot to bring their famous ice cream for dogs to the streets of New York City. 

ABC Liqour Permitting | Exclusive Events | Bud & Burger Experience

When Budweiser wanted to develop a unique experience to augment its Bud & Burgers campaign, RMNG stepped in to help. The goal was to create a fully-functional gastropub on wheels. We achieved just that with an experiential Budweiser truck complete with an attached airstream lounge trailer. The branded beer tap made this the nation’s first food truck with an on-board draft beer system.   

The Budweiser truck served hundreds of people ice cold beer and gourmet sliders, appearing everywhere from movie lots to private events across Los Angeles. 

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RMNG and Myriad Marketing partnered for the 3rd year in a row to bring Macanese culture to a major market in the US.

The #WowMacao activation focused on the traditional Macanese Light Festival, employing custom LED wrap embellishments on the food truck and lion dancer costumes as well as a buildout of Chinese lanterns and a backdrop of Macao’s skyline. To hype up the public before launching, we arranged an influencer cooking class and a press event. Brand ambassadors encouraged guests to visit the tour’s website to enter swag bag giveaways—branded totes stuffed with chopsticks, luggage tags, and travel brochures.

Consumers were thrilled to sample Macanese fare including egg tarts, pork chop buns, serradura, and salt cod bacalao cakes while snapping pictures with the city’s mascot Mak Mak, lion dancers, and drummers. Samples totaled over 5,000+ not including the press or influencer events pre-launch.

RMNG worked with the non-profit Pizza to the Polls, Tinsel Experiential Design, and UberEats to power a national food & beverage giveaway to voters all over the United States during the presidential elections of 2020.

Fast Facts:
+ 9 day activation leading up to election day
+ 12 hot food & 6 non perishable and beverage partners (Shake Shack, KIND Bar, MilkBar, JUST Water & more)
+ 1.1M pizzas, snacks, and items disbursed
+ 565 staff members: truck drivers, culinary assistants, street team & more
+ 275 different polling locations
+ 29 cities (including... Atlanta, NYC, Los Angeles, Washington DC, Houston, Phoenix, Chicago, Philadelphia, Minneapolis, Las Vegas, Miami, Austin, Detroit, Nashville, and more)

7 Day Tri-State Hospital Tour | 7k Teas Distributed  

In May of 2020, advertising agency DDB reached out to RMNG to create a give back program for first responders across New York and New Jersey. Working with Lipton Tea, RMNG treated workers heading to and from their hospital shifts to hot, fresh tea and pastries.   

RMNG and Lipton worked two shifts per day, one from 6 AM to 9 AM and another from 6 PM to 9 PM. From May 16th to May 22nd, we went to two locations per day throughout the New York and New Jersey area. We offered essential workers their choice of black, green, or decaf tea plus an assortment of pastries. We sold out our allotted 500 servings of tea and 500 servings of pastries at nearly every location, brightening first responders’ days in the process. 

By tapping into RMNG’s locational intelligence and procurement resources, Olivio obtained site permits for 2 days worth of filming in Malibu after holding auditions for 50+ people. The result was a commercial starring the RMNG mobile experience complete with branded trucks.
 

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National Tour | 128 Activations | 187k pizzas sampled

Caulipower was ready to embark on their second annual summer tour to give free pizza to citizens across America. RMNG created a national marketing tour that hit the West Coast and the East Coast simultaneously, creating an experience that the entire country shared.  

Caulipower and RMNG launched three experiential vehicles outfitted with branded vinyl and fabricated marquee letters spelling out “Free Pizza”. The trucks traveled the country and served Caulipower’s Margherita Pizza, Three Cheese Pizza, and Veggie Pizza at 128 activations nationwide, distributing over 187,000 pizza samples in total.

Caulipower appeared at both high impact and hyperlocal activations, popping up everywhere from Chicago’s Pokemon Go Fest to local farmer’s markets. Who was our target audience? The people of America, and we successfully reached all demographics by broadening our location strategy and securing events on a rolling basis.

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Pop Up Experience | 120 Day National Tour | 58 Activations | 100k meals served

RMNG X Nissin tour kicked off in Santa Monica at Bodega Wine Bar where waiters served a menu that offered only Nissin Chow Mein. At the end of the meal, the diners were invited to meet the chef in the kitchen, but instead were surprised to learn the humble origins of their gourmet lunches and dinners -- rows and rows of microwaves and Nissin Chow Mein bowls.

This kicked off a 4 month long nationwide food truck tour. Over the course of 120 days, RMNG served over 100,000 meals at 58 separate events to a predominantly millennial audience.     

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RMNG teamed up with Bumble to bring complimentary food and fun to the UCLA campus while promoting their app to students on and off campus.

We handed out hundreds of macarons custom-printed with sorority letters for a surprise delivery on Greek Row with influencers, David Dobrick and Jeff Wittek. A branded Bumble Bee-wagon was on-site and challenged students to get the highest number of matches in a single ride, downloading the app upon entering the vehicle.