Top Clutch Ranked Global Brand Naming Agency

GOLD VERIFIED

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few.

River + Wolf ranks in the Clutch Leader's Matrix for a reason: not only have we been widely quoted or featured in media such as AdAge, NBC, the New York Times, Crains, The Next Web, and Fast Company, but we do whatever it takes to provide are clients with the best possible names and best possible service experience, from strategy and name development to trademarking, global linguistic checks, and, if needed, design and taglines. Clients includes: Medical Micro Instruments, Bangkok Bank, Target, HeinzKraft, Calvin Klein, Starbucks, Coca Cola, Ghostery, Sephora, The Frank Mason Group, Unilever, Auberge Resorts, and Burt's Bees--and that's just for starters.  Our combination of professionalism and true caring for our clients--whether Fortune 500s or start-ups--sets us apart from all other agencies. But don't take our word for it. Read our reviews.

 
Undisclosed
 
Undisclosed
 
2 - 9
 Founded
2014
Show all +
New York, NY
headquarters
  • 605 West 113 Suite 2
    New York, NY 10025
    United States

Portfolio

Key clients: 

We work nationally and internationally with clients of every size--from start-ups to Fortune 500s. River + Wolf also provides brand naming and storytelling services to branding, design, advertising, and media studios.   

Anthology Image

Anthology

Veritas Capital (“Veritas”) and Leeds Equity Partners (“Leeds Equity”), two leading private investment firms, were the forces behind the merger of three education technology leaders: Campus Management, Campus Labs, and iModules. These three companies were joining together to create a brand-new EdTec company that offered industry-leading solutions to better support the ever-changing needs of Higher Education. Anthology captured

two key concepts: collective knowledge and also the highest or best kind of knowledge. In addition, it worked well with the company’s global market and themed nicely to higher education in general. River + Wolf’s designer partner, Irasema Rivera, took the metaphor one-step further, developing a striking logo that represented both to books and data charts. 
Osena Image

Osena

Chris Allen and Vincente Surraco were two founders in need of a name for their newly developed coconut water cocktail. Given the clear thinking they’d done on the brand along with their openness to a variety of name constructions, we eagerly climbed on board. After one round, a raft of names rose to the top, including Island Snow, 72 & Sunny, and Lunar Chill. Ultimately, however, the founders opted for Osena. With its

elegant tonality and nod to water through the onset letter “O” (phonetically suggesting water in French) plus the Latin word for senses, the name hit the spot.
Ghostery Image

Ghostery

River + Wolf developed names for Ghostery, a company dedicated to internet searching privacy protection. They presented viable options after a single round of iteration.

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Madecasse

River + Wolf helped rename a fair trade chocolate company. They researched existing trademarks and worked with an internal team to understand the brand’s values. They presented viable options after a single round of iteration.

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Stella Rising

Women’s Marketing, a top marketing firm with a focus on women’s brands, needed a name that better reflected their work—that of helping indie brands become established stars. The name needed to be friendly yet sophisticated and while nodding to women, not overtly gender-centric. After developing hundreds of names, among them Noonday Sun, Bed of Roses, No Shy Violet, and Wildest Dreams, Stella Rising, with its constellation of
positive associations, rose to the top.
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Ampersand

NCC Media, a sales consortium owned by Comcast, Cox and Charter, needed a new name to reflect their evolution into a data-driven linear TV platform that collects and anonymizes data to better target ads to viewership. The name needed to speak to the concept of connecting brands to audiences across the entire viewing experience. Ampersand immediately conveys “the power of and”. And that was just right for this dynamic and media

technology company.
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Calvin Klein

Calvin Klein came to River + Wolf to develop a name (not yet launched) for a new unisex fragrance. The name needed to work well within the Calvin Klein tonality of simple, natural English words that would be easy to say and spell across global markets.

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Frank Recruitment Group

Frank Recruitment Group is a global leader in staffing for IT professionals. We’re backed by TPG Growth, one of the world’s leading private equity firms, who count Uber, Airbnb, Survey Monkey, and Spotify amongst their portfolio. Since 2006, they’ve helped to connect businesses of all sizes with permanent and contract workers; from start-ups in need of a single developer to international enterprise clients building a complete

team in a new country.
NCC Media Image

NCC Media

In 2019, the media giant NCC came to River + Wolf to develop a name for a company re-brand. The not-yet-launched name needed to convey the idea of a more effective media spend through the company’s unique blend of traditional linear television and new media of digital technology.

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Joy Lab (Target)

Target needed a name for their new active wear that blended fitness, fashion, and function into a short natural word name. After reviewing over 600 candidates, ranging from the descriptive (Life in Motion) to the suggestive (Limber), the Target team finally landed on Joy Lab. Partnering “joy” and “lab” together instantly conveyed fun, happiness, and well-researched and tested materials.

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Journeywise

Steven Cayre came to River + Wolf in need of a name for his new enterprise — a company that organizes day-long events composed of events — wisdom talks, meals, and arts — designed to nourish and enrich the whole person. The name needed to be warm and welcoming, but not sound like a spa or yoga retreat. Journeywise hit the mark, speaking to the idea of traveling through life in the smartest possible way.

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Sleekmeet

Ramzey Chelab needed a name for his all-in-one name conferencing app—a name that highlighted ease and efficiency. The name also had to hold appeal for Arabic speakers, the primary target market. The elegant, two syllable Sleekmeet, with its repeated letter “e” and powerful “k” proved the perfect fit. The minimalist design further emphasized the streamlined nature of the app.

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Encorus Group

JR Engineering, a service-disabled veteran-owned small business that provides testing, environmental, and inspection services for construction projects, hired River + Wolf to re-name their company. During multiple in-depth conversations with Kevin Opp, the company’s Director of Marketing, it became clear that the name needed to convey the idea of teams working in collaboration to solve tough structural challenges. Encorus

worked on many levels as it implied engineers (en), chorus (corus), and heart (coeur).
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Defy (Quaker State)

To differentiate Quaker State’s long-lasting motor oil from its competitors, the naming team veered away from the industry’s preference for descriptive marks. To find a straightforward, but energetic name, many ideas were taken for a test drive. The journey stopped at Defy—a name mark that said it all. Defy time. Defy an engine’s wear and tear. Defy corrosion.

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Earth Vine Grape (Jacob’s Creek)

To name Jacob’s Creek’s organic wine, Margaret Wolfson, River + Wolf's Founder and Chief Creative, used the Rule of Three—a writing principle that asserts things bundled in threes are more satisfying than other numerical groupings. For this Australian wine, we picked three nouns—earth, vine, and grape. To emphasize the wine’s additive-free nature, a period followed each word. The result? A pure and simple name that gets

straight to the point.
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Timbalos (Agro)

 

The cooks at Agro had developed a delicious plantain chip. The missing ingredient? A name. Wishing to reflect Caribbean culture, River + WolfFounder and Chief Creative, Margaret Wolfson, journeyed through the fascinating world of island traditions. When the team discovered timbal–a kind of Cuban kettle drum–they knew they'd hit the mark. With its ties to Caribbean culture, festive music, and a cooking utensil

associated with chip making, the name proved hard to beat.
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YumChina

Yum sought River + Wolf's help to determine whether or not they should undergo a complete or modest re-brand of their name. River + Wolf led Yum through a variety of naming exercises and as a result, the Yum team determined that the best approach would be to add the word "holdings" to telegraph their expanding business model.  River + Wolf also assisted the team in developing a new ticker symbol.

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Samaritan Ministries

Samaritan Ministries, a Christian health-sharing organization, is a valued repeat client. Most recently River + Wolf named an easy-to-use platform that made it a snap for people to become members of the organization’s health-sharing plans. 

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Morgan Lewis

Morgan Lewis reached out to River + Wolf to develop a new name (not yet launched) for an A.I. platform designed to assist the legal profession. The name needed to be crisp and modern, but with a tone serious enough for a global law firm.

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Big Fish

River + Wolf joined the Big Fish game team to develop a name for a new cooking game. The culinary adventure game helps players build up their culinary skills one dish at a time. Hot Dish, the name cooked up by River + Wolf with the Big Fish team, challenges players to master the timing and accuracy needed to quickly bring new dishes to the table.

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Crisp

Motiion had developed a platform that helped eliminate waste in the food supply chain through collectively providing platform partners with up-to-the-minute supply chain data in the supply chain. The stakeholders, however, didn’t just want a name for the platform—they wanted to rebrand the company name as well. Wanting to uncover many stones, the Motiion decided to hire River + Wolf and another naming agencies. As sometimes

happens in these situations, the two agencies simultaneously developed Crisp, the favored name. However, our competitor, inaccurately marked Crisp as a “low” risk for USPTO refusal whereas River + Wolf’s collaborating IP attorney, Darren Geliebter, flagged it as high risk for a likelihood of confusion refusal. As he suspected, the USPTO refused the name. The Motiion team, however, had fallen in love with the name and was willing to invest the time and money needed to try to overcome the USPTOs objections. So Darren set to work. As the result of the well-crafted arguments and distinctions he asserted, the USPTO dropped its objections and, one year later, our client was the proud and happy owners of Crisp.
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BrightSphere

The financial giant OM Asset Management (also known by its acronym OMAM) needed to rebrand as its current name was frequently confused with the country Oman. Above all, the stakeholders of this global, multi-boutique asset management company wanted a simple, clear name that conveyed the concept of smart affiliates coming together to create a richer whole. BrightSphere captured all of these interests, with the added bonus of

being easy to say and spell for international audience.
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Motiion

Motiion seeks to provide all stakeholders with transparent information that can foster trust, reduce waste, and ultimately, feed the world. The company accomplishes this through the support of information flows within and across companies in the food value chain. The name selected (not yet launched), spoke to freshness and the ability to leverage all available data in the most effective way.

Chromatics (Redken) Image

Chromatics (Redken)

Redken sought a dazzling name for their recently created hair coloring and strengthening system. Given the product’s 48 prismatic shades and the extensive research behind its development, the name needed to tie to both beauty and science. The dual meaning of Chromatics accomplished this, playing to the science of color and the art of music. An added perk? It evoked the high shine of chrome.

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Ikaati

The founders of this artisanal tea wanted a name that paid homage to their Indonesian heritage. So the River + Wolf team steeped themselves in the region’s cultural traditions and brewed up Ikaati—a coined word inspired by ikat, the Indonesian dyeing technique and kati, the traditional vessel for transporting tea. They also created stories for each brand line and developed more than one hundred tea names, among them Malaysian

Moon, Black Orchid, and Peppermint Sun.
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Terrain (NEC)

The NEC Corporation’s new push-to-talk work phone had to convey durability, dependability, and outdoor usage. However, given its executive buyers, the name needed to be slightly more refined sounding than the tough-as-nails marks common in this space. Terrain covers a lot of ground. With its French roots, the name hints at style while its primary meaning—a piece of land with military advantages—implies ruggedness and the great

outdoors.
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Planetarians

This client wanted a name for their new high fiber chip that makes meals biologically complete. The product name also needed to sound like a movement. To accomplish this goal, River + Wolf combined “planet” with the Latin ‘arian’, a suffix meaning a person who advocates for a set of principles. Extra bonus? The word ‘plant’ is embedded in ‘planet’.

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Tommee Tippee

River + Wolf led a naming exercise to support a company’s brand expansion in global markets. They created an in-depth questionnaire to develop the strongest list of names and after one round, delivered several winning options.

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Quarterlane

This bespoke book delivery service project perfectly complemented River + Wolf’s love of literature. For client Elizabeth Lane, River + Wolf developed over 300 names, Scop (a Scottish storyteller), Bibbly, Unbound, Ink Spell, Cloverbells (Emily Dickinson), Paper Quilt, and Bookfolk. After lots of lively discussion, everyone agreed that Quarterlane fit the bill as it elegantly captured the personal nature of the business plus

its quarterly delivery schedule.
Discover More (Discover) Image

Discover More (Discover)

Discover needed a name for its 5% cash back card. Discover More fit the bill, creating a strong call to action while announcing the card’s many benefits: more money back, more services, and more opportunities to pay back without accumulating further interest. The company kept this imperative form for their latest card—the Discover It card. Margaret Wolfson, River + Wolf's founder, also named Open Road, a gas mileage card.

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Hugo

Bettina Cisneros and Joie Jager-Hyman came to River + Wolf in need of a name for their latest entrepreneurial vision—a digital platform where intellectually curious high school students could gain access to exceptional mentors who could help propel their learning to the next level. After looking for creative inspiration in multiple intellectual disciplines, River + Wolf landed on Hugo, a popular European name meaning “mind”.

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Foxx

River + Wolf developed a branding name and assisted with trademark registration for a new burner phone with a wider-than-usual display. This was accopmlished through the name Miro, meaning "to look" in Spanish. The name also mapped back to the Spanish painter, Joan Miro, whose mobiles evoked connection and connectivity.

Outshine (Nestlé) Image

Outshine (Nestlé)

Nestlé needed a name for their delicious yoghurt and fruit bar. After developing many names that pointed to creaminess and tartness of these frozen treats, the team switched gears and developed Outshine, a name that positions the bar's flavor as one that outshines the competition. Not only did it suggest something that surpassed all the others but it evoked a sunny day.

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Luscious Cosmetics

River + Wolf provided naming and trademarking services for a Dubai-based  as they entered the United States market. They supplied expert consultation, created an array of options, and filed all appropriate documents to finalize the selection.

Goodness Glows (Burt's Bees) Image

Goodness Glows (Burt's Bees)

Burt’s Bees needed a name for it soon-to-launch, 98.9% natural, liquid makeup. The name needed to keep within the Burt’s Bees plain and simple tone—nothing overly metaphorical. Goodness Glows, the final name chosen from hundreds of submitted candidates, suggested beauty inside and out.

Senhance (TransEnterix) Image

Senhance (TransEnterix)

The medical technology company, TransEnterix, had a great product—the ALF-X surgical robot system. Unfortunately, the existing name felt cold and clinical. So the search began for a new name that would would appeal to both surgeons and patients. At the same time it needed to convey the system’s chief function – to enhance the surgeon’s senses. Senhance accomplished both these goals with the added benefit of being highly

ownable.
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GALvanize (Unilever)

River + Wolf teamed up with esteemed colleagues, Catchword, to re-brand Unilever’s new initiative for women. And while not typical for competitors to work together, it proved a great experience for all. After two rounds of naming, GALvanize caught fire with the Unilever team. “Gal”, as part of the word, addressed women without excluding men, and the word’s meaning directly conveyed the initiative’s purpose.

Dremel Trio (Dremel) Image

Dremel Trio (Dremel)

Dremel had developed a nifty DIY tool that cut, sanded, and routed. The name needed to address the tool’s three functions and appeal to both female and male consumers. Trio cut right to the chase, speaking to three uses while evoking the harmony, artistry, and craftsmanship of a musical ensemble.

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Keypoint Intelligence

The merger of Buyer’s Lab and Infotrend required a new name. The dual meaning of “key”—something essential and something that unlocks—especially when paired with “point” with its suggestion of exactness and conciseness quickly found favor. Adding intelligence strengthened the mark from a TM perspective and highlighted the quality of the company’s reports and advisory services.

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Sunhouse

Tenoch and Tlacael Esparza called on River + Wolf to develop a name for their new music technology company. Using the latest advances in signal sensor and signal technology, the company’s products reinvigorate and expand the possibilities of live performance. We found our inspiration in an Aztec myth that tells of a once dark world transformed through music. The name, Sunhouse, resonated with the founders for numerous reasons,

among them its link to their Aztec heritage.
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Joyst

After building businesses at CNET, Yahoo!, and Time, Inc. Bettina Cisneros needed a name for her own enterprise—a platform that provides tips and reviews along with pre-vetted products, services, and resources to shore up the lives of professional women. A play on the word “joist”–a support beam–the name conveys both the platform’s function and the happy feeling that comes when things get done and done right.

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Yolla (LANCK)

LANCK Telecom, a Russian-based company sought a name for their soon-to-launch app. The name needed to be simple to say, easy to spell, and no more than two syllables. Yolla suggests “yo”—slang for “hi” or “hey”. It also evokes “ola”, which aurally suggests the international pronunciation of “hello”. Topping it off? “Ola” plays to “olé”, the Spanish way of saying bravo.

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IFD

IFD, a Canadian sensor company, came to River + Wolf for a name for its all-encompassing system that helped utilities manage and maintain their distribution network. The name needed to be broad enough to capture the company’s current sensor product as well as yet-unknown future ones.

Reviews

Sort by

Renaming for Medical Component Manufacturer

We've been pleased with what we received. It was a great value.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May - July 2018
Project summary: 

Helping an organization find a new name, River+Wolf took full charge of the renaming process, presenting the in-house team with the name that is now being trademarked.

The Reviewer
 
51-200 Employees
 
Roanoke, Virginia
Lydia Brantingham-Payne
Marketing Communications Manager, Plastics One
 
Verified
The Review
Feedback summary: 

The internal team and the leadership are impressed with the results. Great listeners, River+Wolf delivered the name that meets all requirements, while their responsiveness and flawless project management contributed to the positive experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing and communications manager at Plastics One. We're a medical component manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We've been around for 80 years, but our name didn't really describe us. We were looking for a vendor to help us rename our organization.

SOLUTION

What was the scope of their involvement?

We didn't know how to go about renaming. They had a few phone calls with us to discuss the direction we wanted to go in and then, they guided us through the entire process. We found the name we liked after one round, so we're currently working with a trademark lawyer to get it trademarked. They also recommended someone who is helping us with the logo.

What is the team composition?

We worked directly with Margaret (Owner, River+Wolf).

How did you come to work with them?

We found them through a Google search. We were impressed with their website, the reviews they had, and their responsiveness, so we chose them.

How much have you invested with them?

We spent between $15,000–$25,000.

What is the status of this engagement?

We worked with them from May–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our CEO, our graphic designer, and myself were impressed with their accuracy and their response times. Margaret listened to us and found the name that we wanted.

How did they perform from a project management standpoint?

They were very thorough with their processes and documentation. Also, they worked very quickly.

What did you find most impressive about them?

They have a fantastic team.

Are there any areas they could improve?

I can't think of anything.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We've been pleased with what we received. It was a great value.
  • 5.0 Quality
    Service & deliverables
    She always made sure we were comfortable with the deadlines and the schedule.
  • 5.0 NPS
    Willing to refer
    They do a great job.

Naming Services for Travel Sleep System Product

"I had trouble picking a final name because they came up with so many creative options."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - Aug. 2016
Project summary: 

River + Wolf led a naming process for a new product, providing multiple rounds of brainstorming as well as research on trademark conflicts.

The Reviewer
 
1-10 Employees
 
Los Angeles, California
Michelle DuPre
CEO, Tandem Goods
 
Verified
The Review
Feedback summary: 

Internal and external feedback to the name has been overwhelmingly positive. Expertise and responsiveness were hallmarks of their work. River + Wolf brought creative ideas to the table at an affordable cost, which made them a valuable partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Tandem Goods, we make a 3-in-1 sleep system that allows you to take the best parts of your personal pillow with you when you travel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

I needed help in coming up with a name for the pillow.

SOLUTION

What was the scope of their involvement?

I met with Margaret (founder, River + Wolf) and showed her the product. I talked about how we were hoping to market and brand it, and who I thought was the main audience. She took all that information and within a week or so came back to me with the first round of names. We whittled down the list until we landed on Tandem. Part of the process was making sure that the names weren't trademarked yet. She referred me to an attorney to apply for a trademark, which I've since gotten registered.

What is the team composition?

I primarily worked with Margaret.

How did you come to work with River + Wolf?

I searched online for naming or branding companies in New York City. I reached out to a few different companies and they were the first to get back to me. They were also the nicest. I spoke to Margaret on the phone and I really liked the things that she had to say.

How much have you invested with them?

It was very affordable. I spent several thousand dollars on the naming process and a few thousand more for the trademark.

What is the status of this engagement?

We worked together from June–August 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We recently launched our campaign on Kickstarter. Everybody that I've pitched the product to loves the name. I had trouble picking a final name because they came up with so many creative options.  

How did River + Wolf perform from a project management standpoint?

The whole process was super easy. They’re extremely organized, which helps them work very quickly. Margaret was already starting to throw out some possible names in my initial meeting with her. Everything went really smoothly.

What did you find most impressive about them?

They have a real intimate feel as a company. It felt very supportive. Margaret has checked in with me over the years to see how we’re doing. She's even supported our Kickstarter campaign. She's been a real champion for my company, and I don't think bigger agencies would do that. The communication I had with other agencies felt really impersonal.

5.0
Overall Score They went above and beyond, providing more than I asked for.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They came in early on the deadline.
  • 5.0 Cost
    Value / within estimates
    They were more affordable than other companies I considered.
  • 5.0 Quality
    Service & deliverables
    They were incredibly creative in coming up with names.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.

Product Naming for Smart Phone Carrier Company

"We were made to feel comfortable during the collaboration, and we felt we could trust River + Wolf."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - June 2018
Project summary: 

River + Wolf developed a branding name and assisted with trademark registration for a product nearing introduction to the market. They researched and presented almost a thousand names before one was selected.

The Reviewer
 
1-10 Employees
 
California
Linda Yin
Marketing Director, Foxx Development Inc.
 
Verified
The Review
Feedback summary: 

The chosen product name has drawn praise for its creativity and usefulness. River + Wolf exhibited tremendous patience during the complex and tedious process. Their research was thorough, taking into consideration a name’s history and its potential for future success.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Foxx Development is focused on mobile phones, data cards, internet of things (IoT) solutions, and smart devices. Our business is based in the U.S., and our customers include major cell phone service providers. I am the marketing director of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We have a smartphone product that will launch in the American market soon. We have built our branding for the product launch to market and we needed a product name. We also hoped to develop our branding for the U.S. market in the near future and be welcomed by consumers.

SOLUTION

What was the scope of their involvement?

I am new to brand name development and didn't have rich experience in terms of creating a very special brand name and image. River + Wolf did a lot of background work focusing on the new name. Together, we went through almost a thousand names and shortlisted 70–100. River + Wolf presented us with a PowerPoint slide with the logic, background, and meaning for each name. Through several rounds of deliberation, we cut the list to 50, 10, and eventually three names. It was a complex process that required patience and strong communication.

Once we made a decision, we started the trademark registration. This is a complex process involving lawyer participation. It was especially difficult for me as a non-native speaker. The lawyers needed to use precise and abstract language in their emails, but River + Wolf translated those into simple terms for me.

What is the team composition?

I interfaced with the founder, who also serves as the creative chief.

How did you come to work with River + Wolf?

We reviewed several firms—one from New York, one from Washington D.C. Our product needed to launch to the market soon, and we needed a branding name and marketing collateral. The firm from Washington told us that they wouldn’t have enough time to meet our requirements, but they recommended River + Wolf to us. I got in touch with them and vetted them. I was in contact with another company from New York at the time, but the River + Wolf founder was easygoing and willing to introduce and share with me a lot. Price was also a consideration and River + Wolf gave us a good offer.

How much have you invested with them?

The total cost of their work has been more than $20,000.

What is the status of this engagement?

We started working with River + Wolf at the beginning of April 2018. The project was completed in mid-June.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company has liked the logo and brand name produced by them, and we have started to use them. My colleagues are quite pleased with me, and I owe this to River + Wolf’s willingness to educate me. They’ve also given us a lot of reference ideas for other company brands.

How did River + Wolf perform from a project management standpoint?

They were friendly and helpful throughout the entire process, which was quite lengthy and detailed. In addition to the naming suggestions, they were able to offer suggestions for how to develop our branding as well.

What did you find most impressive about them?

I was able to assign the full project to their founder and not worry about it. I trusted her and her team to deliver perfectly. She shared her ideas with us and guided us toward the correct approach. We were made to feel comfortable during the collaboration, and we felt we could trust River + Wolf. I’ve gotten a lot of praise from colleagues for the logo and brand name, but I know that it wasn’t actually my work. I simply had a good collaboration partner.

5.0
Overall Score It's been an amazing experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had a very tight deadline and asked them to expedite their work. They delivered early.
  • 5.0 Cost
    Value / within estimates
    We chose River + Wolf because of their reasonable pricing and communication.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Education Mentorship Nonprofit

"Naming a company is something most people think they can do themselves, but River + Wolf proved why they’re experts."

Quality: 
5.0
Schedule: 
5.0
Cost: 
n/a
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - Apr. 2018
Project summary: 

River + Wolf developed an original name that would stand out in a crowded industry. They conducted research on the offered services and educational trends to find a unique and proper branding.

The Reviewer
 
1-10 Employees
 
New York, New York
Joie Jager-Hyman
Co-Founder, College Prep 360
 
Verified
The Review
Feedback summary: 

River + Wolf compiled nearly 50 options before helping narrow down the choices until one truly creative and original name remained. The moniker is representative of company goals and stands decidedly apart from others in the industry. River + Wolf was organized, dedicated, and thoughtful.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the co-founder of a startup that matches students with mentors at universities and academic nonprofits.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed a firm to help us find a proper name for our startup.

SOLUTION

What was the scope of their involvement?

We were presented with several questionnaires about the brand, our products, and our services. After they studied our answers, they compiled a list of 40 or 50 different names and we whittled those down until we found one that we loved.

What is the team composition?

We worked with the founder, who also serves as the creative chief.

How did you come to work with River + Wolf?

My co-founder had worked with River + Wolf in the past and had a pleasant experience.

What is the status of this engagement?

We worked together from March 2018 to April 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We are fully satisfied with the name, and we are excited for our company to launch. We believe the name is creative and different without being elusive. We feel it is representative of who we are.

How did River + Wolf perform from a project management standpoint?

They were well organized and on time. The process did not take long at all, but they were efficient, creative, and original.

What did you find most impressive about them?

I had no idea how much work went into deciding a name, but they approached it from different angles and found something original.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were easy to work with and had no issues meeting deadlines.
  • N/A Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The name was fantastic and creative.
  • 5.0 NPS
    Willing to refer

Brand Name Development for Handbag Manufacturer

"They are reliable, organized, trustworthy, and capable."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2017 - Jan. 2018
Project summary: 

After a comprehensive brand review, River + Wolf presented several potential names for a product line.

The Reviewer
 
1-10 Employees
 
Taiwan
Wendy Shen
Owner, Synthesis Direct LLC
 
Verified
The Review
Feedback summary: 

River + Wolf offered creative ideas and outstanding industry advice, connecting the in-house team with additional marketing partners. The agency's organized, innovative approach minimized delays while ensuring excellent results. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Synthesis Direct LLC, a handbag manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed help with brand name development to sell our products in the U.S.

SOLUTION

What was the scope of their involvement?

They asked me several questions about the character of our products. They were trying to figure out what kind of product we have and identify our audience and target market. They came up with names for us to choose from.

What is the team composition?

I work with their chief creative.

How did you come to work with River + Wolf?

We shared our requirements with several different companies. We wanted River + Wolf because their website was very attractive.

How much have you invested with them?

We have spent $10,000.

What is the status of this engagement?

We worked together from October 2017 until January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After we developed our brand name, they introduced me to other marketing teams and design companies. They helped support us while we launched the brand name and business.

How did River + Wolf perform from a project management standpoint?

They are reliable, organized, trustworthy, and capable of completing any project.

What did you find most impressive about them?

They’re very creative, and they have never delayed a project. We’re very happy to have found them.

Are there any areas they could improve?

They’re a small company. If they expanded a little and offered more comprehensive services, it would be good for their company and clients.

5.0
Overall Score They provided what we wante, gave suggestions and advice, and never failed to deliver our requests. Their service is always very comprehensive.
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    It was fair.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    They’re reliable and trustworthy.

Naming for Healthcare Contract Supplier

"The naming exercise was extremely successful and we’re very happy with the outcome."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Dec. 2017
Project summary: 

River + Wolf led a naming exercise for a new healthcare company's product. They provided multiple rounds of naming and guided the company through the trademark registration process.

The Reviewer
 
1-10 Employees
 
New Jersey
Marketing Director, RingmasterTech
 
Verified
The Review
Feedback summary: 

The new name, lauded internally and externally, will play a key role in bringing the product to market. River + Wolf's responsiveness and professionalism not only enhanced the project creatively, but also set them up for a potential future engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm in charge of marketing for a new company creating a quote-to-contract site for the healthcare industry. We haven't brought it to market yet, but the site will give clients the ability to shop for insurance, get a quote, sign contracts online, and have everything stored virtually. It makes for a quick and efficient process.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We used River + Wolf to help us figure out a perfect name for the product. We needed a name that would tell the market what we do in just one word, and be attractive to our target audience.

SOLUTION

What was the scope of their involvement?

River + Wolf led three rounds of naming. They not only brought out the psychological aspects of the process but also opened our minds to what we were really trying to accomplish and the demographics of who we were trying to target. This helped us focus on who is going to be using our product. We don't want it to be disruptive; we want people that work on this every day to feel that the product is helpful and makes their job easier.

As the only woman working with a bunch of men, River + Wolf really helped me get them to embrace an "outside of the box” mentality. They did a great job honing in on exactly what we wanted our company to look like, not just on paper as a name but in the industry as well.

What is the team composition?

I only worked with Margaret (founder, River + Wolf).

How did you come to work with River + Wolf?

My husband owned a healthcare company so he’d been through this process many times with companies in the metropolitan area. As a new company, we wanted to find someone that offered a personal touch. We interviewed a few companies by phone and it was Margaret's personality and intelligence that made me want to work with her.

How much have you invested with them?

I believe we’ve spent about $15,000. We're still going through the legal process of trademarking the name, so that number may go up.

What is the status of this engagement?

We started in September 2017 and I got an email around Thanksgiving of 2017 that the name that we’d chosen was available.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The naming exercise was extremely successful and we’re very happy with the outcome. They helped us identify our main demographic which is people that actually sit at their desk every day and work on multiple files to search for revenue savings. The product’s name is something that makes them feel good about what they’re doing every day, and is also something that can actually help get their job done with speed and efficiency. So far, the name has been working very well attracting not only these people but also their bosses. We've gotten very good feedback across the board. In fact, we’re thinking of starting a new company and I've already reached out to Margaret to use River + Wolf again.

How did River + Wolf perform from a project management standpoint?

Margaret is extremely organized and she kept us on track. She managed not only the project but all of the people involved as well. The project started slowly for us because we were going in different directions, and she was able to get us to hone in on the key issues. By focusing on who we want to be and what we want to sell, she helped us get a name that really worked. She’s phenomenal and she made it a really smooth, effortless process. She also worked at lightning speed; it only took a few months to complete the project from start to finish.

What did you find most impressive about them?

Their eagerness to help and their creativity are very impressive. They’re able to work with multiple personalities and really make them understand the importance of the naming process. Their professionalism, psychological viewpoints, and knowledge of the business made them an excellent partner for us. For example, they know how important a trademark is so they made sure that we submitted our name as soon as possible.

Are there any areas they could improve?

The only thing I can say is that they need more staff because they're so busy. I'm probably going to put my next project on hold in order to fit their timeline and availability.

5.0
Overall Score A very effortless and pleasurable experience.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept us on target and got the job done.
  • 5.0 Cost
    Value / within estimates
    Their cost was right on target and fit to our budget.
  • 5.0 Quality
    Service & deliverables
    The service was exquisite.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Naming for Independent Marketing Agency

"They go above and beyond to make sure they conform to our expectations."
Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Jan. 2018
Project summary: 

River + Wolf conceptualized a unique name for a media agency that represented its growing client diversity.

The Reviewer
 
51-200 Employees
 
Westport, Connecticut
EVP of Marketing & Insights, Media Services Agency
 
Verified
The Review
Feedback summary: 

Internal feedback on the new name has been very positive. River + Wolf made a tremendous effort to ensure they met expectations and developed not only a fitting new name, but also rationale behind the name for effortless messaging.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the EVP of marketing and insights at an independent marketing and media agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We were looking to rebrand our company’s name to reflect that while our company is women-centric, we also manage brands that focus on men and a dual audience. 

SOLUTION

What was the scope of their involvement?

We had an initial phone call to discuss our plan for the rebranding. River + Wolf then did some preliminary work before Margaret Wolfson [Founder and Chief Creative, River + Wolf] came to our offices where she and our CEO had a two-hour discussion about the project’s process and timeline. Margaret and her team then came up with a really great categorization process to develop different names we’d be interested in for our company. We went through several rounds of that. 

Since settling on a name, River + Wolf continue to guide us through the rebranding process.

What is the team composition? 

We’ve only worked with Margaret, though there are others on her team who are working on our project.

How did you come to work with River + Wolf?

I found them while searching online. I really liked their site, so I decided to reach out to them. We had great chemistry with Margaret, which is especially important if we expected to work well together creatively. We also admired their past work, so we decided to move forward with them.

How much have you invested with them?

We’ve spent about $15,000.

What is the status of this engagement?

We began working with them in November 2017 and although we haven’t re-launched yet, we completed the rebranding work in January 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Because we haven’t officially re-launched yet, we don’t have any data on external feedback, but internally, my management team is really excited about the new name. They feel it perfectly encompasses our company’s mission. 

How did River + Wolf perform from a project management standpoint?

They go above and beyond to make sure they conform to our expectations. They worked so hard to ensure they found the perfect name for our company. They worked over the holiday to get everything done in a timely manner.

What did you find most impressive about them?

When you’re changing the name of an agency, you need to think about how you’re going to message it out. Margaret and her team gave such great rationales for the names they suggested, and it makes messaging so much easier.

Are there any areas they could improve?

I can’t think of anything — we’re very satisfied. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Mobile Gaming Company

"Margaret was very thorough, thoughtful, and she put a comprehensively creative touch on their process."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. - Oct. 2017
Project summary: 

River + Wolf brainstormed naming ideas for three online games and made recommendations based on branding, context, and goals.

The Reviewer
 
1-10 Employees
 
Seattle, Washington
Ashley Davidson
Senior Marketing Manager, Big Fish Games
 
Verified
The Review
Feedback summary: 

Their name ideas dominated the top-20 list that was later generated by focus groups and consumer research. River + Wolf was easy to reach, thoughtful, and very helpful.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a senior marketing manager at Big Fish Games and we publish free to play mobile games on devices.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

When it comes to new games, the effort and focus that it takes to come up with a good name was something that we were having trouble finding internally.

SOLUTION

What was the scope of their involvement?

They provided us with what they call homework, which was essentially a worksheet that was very easy for us to complete, informing them on the brand behind the game, the key consumer benefits of the game, and what we were trying to achieve in the name. They took that information along with some visual reference and came up with a couple of ideas for directional themes to take their naming process in. We had a few follow-up conversations with them to be sure they were going down the right path and had everything that they needed to start brainstorming. And finally, they came back to us with a full presentation and their rationale for each one. They went through that process for three games.

What is the team composition?

Margaret Wolfson [Founder & Chief Creative, River + Wolf] was our main point of contact. There was one other person on some of the calls, but we didn't interface with him as much.

How did you come to work with River + Wolf?

We originally found them on your site, Clutch.co. A combination of the reviews and their area of expertise got us interested, and then when we did an RFP (request for proposal) with five different agencies, they were the most impressive.

How much have you invested with them?

We spent in the range of $20,000 to $50,000, but we benefited from the economies of scale of doing the three naming projects in a row.

What is the status of this engagement?

The project began in August 2017 and was completed in about eight weeks, with 2-3 weeks needed for each game.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We did some focus group research, which generated a top-20 list of potential names, and about 80% of those names originated out of their brainstorming work.

How did River + Wolf perform from a project management standpoint?

They were great. There's definitely a need to give them good information so that we would get good results. That due diligence, providing insights, branding, and context, is a necessary part of the process. With that said, it is a collaborative process, but they take ownership of the brainstorm and the presentation of ideas.

What did you find most impressive about them?

I really enjoyed working with Margaret. She was very thorough, thoughtful, and she put a comprehensively creative touch on their process. She really thought through the experience the end consumer will have with the name. She was also very responsive and asked us good questions.

Are there any areas they could improve?

I don't think so. They offered us more services, but we didn't have the budget for them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They've followed through on every deadline they've set and honored our timing constraints.
  • 4.0 Cost
    Value / within estimates
    It's average pricing.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Naming for Travel Subscription-Based Company

"We’re excited about our relationship and the work they’ve done because we’re happy with the result."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
June - July 2017
Project summary: 

River + Wolf led two naming projects for a travel startup, the first involving the creation of their company's name, and another that launched months later involving the naming of their customer-only brand.

The Reviewer
 
11-50 Employees
 
Las Vegas, Nevada
Jimmy Ezzell
President, Wonder 7 Global
 
Verified
The Review
Feedback summary: 

The new names created by River + Wolf have already set up the startup for success as they look to expand and develop an international business. Working with River + Wolf is an enjoyable and educational experience as they walk you through the linguistics of what it means to make a quality name.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Wonder 7 Global is a travel subscription-based company, with a members-only travel website. We also have what’s called Wonder Escapes, which are curated trips unique to our members. I’m the president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed help naming our startup company.

SOLUTION

What was the scope of their involvement?

We did two projects with Margaret [Founder, River + Wolf] and her team. The first was creating our name. She came up with Wonder 7 Global and helped us go through that process. Our chairman of the board, myself, and other major executives loved it. After that project was done, I came back to her for our customer-only program here in North America. She helped us create that name as well.

We spent some time going through different styles and what we were looking for. Margaret used a questionnaire that gave a good sense, a good feel, and even industry competitor names, as well as doing an extensive interview. The team then put together a presentation deck with names in different categories and styles. We narrowed those down to the next batch. After that, another gentleman did a pre-check for trademarks to see if there were any major problems. Once that went through and some of them got mocked up, we chose from a few finalists. We decided on the name we wanted, then worked with the trademark guys to move forward.

What is the team dynamic?

I worked with Margaret.

How did you come to work with River + Wolf?

I vetted out 3–5 top-rated marketing firms in different parts of the company and started interviewing them. It was close, but there was a connection with Margaret and the way she explained the process.

How much have you invested with them?

We've spent between $8,000–$10,000.

What is the status of this engagement?

We started working together in June 2017 until July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was a great process for us. We love both names. As we’re starting to prelaunch, I introduced the brand and the company to 75 of our top distributors who loved the name as well. We’ve created a nice brand and a logo with it. I told Margaret initially that the biggest thing for us was to make sure these names would be legacy names. We feel they’re both that way.

How did River + Wolf perform from a project management standpoint?

They’re phenomenal. I've dealt with many vendors, and Margaret was so pleasant to work with and so quick to respond, even on the weekends, since we’re an international, multi-national company. I have no issues or complaints with their project management.

What did you find most impressive about them?

I highly recommend them. We’re excited about our relationship and the work they’ve done because we’re happy with the result. We have two phenomenal brand names that we can build a massive company around. As a startup, we knew our brand and name were important, so we didn’t mind making the investment. We were impressed with Margaret's process, her responsiveness, and the way she handled her group coming up with the names. She empowered us and helped educate us from a linguistics standpoint, understanding how a name sounds, the syllables, and comparing it to other names and brands inside our space. She did an excellent job and helped us make good decisions.

Are there any areas they could improve?

We had such a good experience. That’s why I picked her again. I did a project with her less than two months later with our other brand. If I ever start another company, I’ll go to her and invest in the process again.

5.0
Overall Score We’re grateful for the relationship, the experience, and their expertise and knowledge in making sure we started our company in the right way.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re prompt and execute the needed deadlines.
  • 5.0 Cost
    Value / within estimates
    The value of what we got was well worth the investment.
  • 5.0 Quality
    Service & deliverables
    Excellent quality and service.
  • 5.0 NPS
    Willing to refer
    If anyone ever needed a referral, I would personally give them one.

Naming for Real Estate Brokerage

“The feedback for the brokerage name itself has been amazing—everyone loves it.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. - Feb. 2017
Project summary: 

River + Wolf created a unique and evocative name with high recall value. Initially, the team came up with over a dozen creative options. They are now handling legal requirements for the trademark.

The Reviewer
 
1-10 Employees
 
Ventura, California
Founder, The Address
 
Verified
The Review
Feedback summary: 

River + Wolf provided detailed descriptions of each name option, which showed the team’s creativity and branding expertise. They also excelled at project management and communication.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder of and broker for a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with River + Wolf?

We needed a name for our new brokerage—ideally one that we could nationally trademark.

SOLUTION

What was the scope of their involvement?

The process started with a phone call. We then filled out a document that detailed the different naming styles we liked, our key communications and other relevant information. Using this as their blueprint, River + Wolf developed an amazing presentation of widely varying names. It was my first time working with a firm for thinking of a business name, so I didn’t know what to expect. The names were presented in a PowerPoint deck, one name per slide. Each name came with their rationale behind the name. We then selected a number of names for trademark screening.

The name we ended up selecting is “The Address”—a perfect fit with our interest in buying and selling quality homes, and the all-important concept of “location, location, location.”

How did you come to work with River + Wolf?

This was my first collaboration with a naming agency. I didn’t even know that this service existed. I found River + Wolf through a Google search. I believe they responded to a thread we started about real estate and brokerage names. I went to their website and spoke at length to Margaret [Founder and Chief Creative] before committing.

How much have you invested with River + Wolf?

The cost was $10,000 and it was worth every penny.

What is the status of this engagement?

We started working with River + Wolf in January 2017. The name development was completed in less than a month, excluding the trademark registration process.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I can’t mention any metrics because we’re a startup; we didn’t have a tangible history before the naming project. The feedback for the brokerage name itself has been amazing — everyone loves it. People immediately grasp how it ties in with what I wanted for the company.

How did River + Wolf perform from a project management standpoint?

Margaret was my main point of contact. They exceeded expectations in terms of project management. For status updates, we mainly communicated through email and phone.

Are there any areas River + Wolf could improve?

Not within my experience.

5.0
Overall Score They came up with an amazing product.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They kept and exceeded the set dates.
  • 5.0 Cost
    Value / within estimates
    In my opinion, I got more than I paid for. However, I don’t know where River + Wolf ranks on a professional level.
  • 5.0 Quality
    Service & deliverables
    River + Wolf exceeded expectations.
  • 5.0 NPS
    Willing to refer
    I mention River + Wolf to anyone who has questions about our name.
Verification

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GOLD VERIFIED
Business Entity
Business Entity Name
NYS Department of State
Status
Active
Jurisdiction of Formation
New York
Id
4537121
Date of Formation
Mar 3, 2014
Source
NYS Department of State
Last updated
Dec 24, 2018
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last updated
Jul 22, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
43
OVERALL REVIEW RATING
5.0
Source
Clutch
LAST UPDATED
August 13, 2020