Working with bands, brands and innovative ideas!

The team at Right Angle PR is comprised of dedicated communications professionals and pop culture /technology aficionados who deliver world class results for our clients across multiple platforms - including traditional and online media outlets.

 
$5,000+
 
Undisclosed
 
2 - 9
 Founded
2015
Show all +
New York, NY
Headquarters
  • Right Angle PR
    325 Broadway Suite 303
    New York, NY 10007
    United States
    212.777.6727

Reviews

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Media Attention for Music Books Publishing Company

"Right Angle PR has done a terrific job of getting us coverage and understanding what we're trying to accomplish with each project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2016 - Ongoing
Project summary: 

On an ongoing basis, Right Angle PR provides support in earning media attention for the client's music books by issuing press releases and communicating directly with the press.

The Reviewer
 
2-10 Employees
 
New York City, New York
Michael Croland
Editor, Lesser Gods
 
Verified
Feedback summary: 

The relationships that Right Angle PR has maintained with the press is what sets them apart. They fully understand the client's industry and how to present their music books to the right media representatives.

BACKGROUND

Introduce your business and what you do there.

Lesser Gods is a music books publisher. We published our first books in September 2016, and our parent company is Overamstel Publishers, which is based in the Netherlands. Our US team is made up of our publisher and me. I'm an editor for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Right Angle PR?

As a small company, we do not have an in-house publicist. We wanted to work with a partner who could help raise attention about our music books to the specialized press and general media.

SOLUTION

What was the scope of their involvement?

We publish books about music, with a variety of titles ranging from popstar biographies, metal band photobooks, oral histories of punk/hardcore singers, and so on. Right Angle PR has been involved in reaching out to the media, which included sending press releases announcing titles, sending advance books to key people in the media, and acting as point people for dealing with the press.

What is the status of this engagement?

We started working with Right Angle PR in mid-2016. We have an ongoing partnership.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Right Angle PR has done a great job. They are getting media coverage from numerous outlets for specific titles.

How did Right Angle PR perform from a project management standpoint?

Right Angle PR has done a good job. We've had phone calls and in-person meetings, planning how to go about each project or individual book titles. We've all been able to weigh in on the work and have even included one of the authors in a meeting. Right Angle PR has been receptive, taking our ideas and working to come up with the best plan.

What did you find most impressive about Right Angle PR?

Right Angle PR excels at maintaining relationships with the press. As a music book publisher, reaching the specialized press has been useful for us.

Are there any areas Right Angle PR could improve?

Nothing comes to mind.

5.0
Overall Score Right Angle PR has been great to work with. They are collaborative and understanding. They have great connections and understand how books about music can be presented to the music press.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We have meetings in order to ensure that we're on the same page, we plan accordingly, and get things done in time. PR is a fast-moving field, and Right Angle PR is up to the challenge.
  • 5.0 Cost
    Value / within estimates
    We’ve been pleased with their work.
  • 5.0 Quality
    Service & deliverables
    Right Angle PR has done a terrific job of getting us coverage and understanding what we're trying to accomplish with each project.
  • 5.0 NPS
    Willing to refer
    Right Angle PR has done excellent work, and I hope that they continue to grow.

Media Relations for UK Record Label

"They are one of the best firms I’ve worked with. Instead of just going for a review or feature, they try to create more of a partnership with the magazines and TV outlets."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2016 - Ongoing
Project summary: 

Right Angle PR manages the media relations for two bands on the client’s roster. They work to increase the bands’ exposure in mainstream publications and handle any resulting marketing tasks.

The Reviewer
 
11-50 Employees
 
London, United Kingdom
Marc Schapiro
Head of North American Marketing, Cooking Vinyl
 
Verified
Feedback summary: 

Right Angle PR is distinct because of their creative approach to publicity. They forge real partnerships with media outlets that have led to significant opportunities for the clients they represent.

BACKGROUND

Introduce your business and what you do there.

Cooking Vinyl is a 30-year-old record label based in the UK, but we just relaunched the US office in May. I oversee North American marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Right Angle PR?

Right Angle PR handles our publicity and public relations for select bands, so we hired them for two of our biggest artists on the rock side.

SOLUTION

What was the scope of their involvement?

They’re responsible for servicing and basically soliciting all media outlets, whether it’s online, print, newspapers, magazines, as well as TV performances for bands. They also put together any other marketing things that come their way through those outlets.

How did you come to work with Right Angle PR?

I’ve worked with and been friends with the head of Right Angle PR for almost two decades, so it comes from a past relationship. We worked together at one record label in the early 2000s, and we finally found a way to work together again through this engagement.

What is the status of this engagement?

We started our relationship with Right Angle PR in May 2016. They were one of our first partners in the new label venture.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Obviously, it’s a new relationship between the label and us. Right Angle PR has gotten the two bands – one is a rock band; one is more of a heavy metal band – into a lot of mainstream publications, whether it was Rolling Stone, Buzzfeed, or similar outlets. There’s been a lot of success on that end in getting these bands into the mainstream publications and eyes.

How did Right Angle PR perform from a project management standpoint?

Their project management experience was great and was in tune with mine. There’s constant reporting and scheduling, especially when the band is on tour. They organize press schedules with their travel schedule, and they make sure to follow up on guest lists and press outlets when it comes to the shows. They’re one of the best firms I’ve worked with.

What did you find most impressive about Right Angle PR?

Media relations is the main thing we’re working with them on. With Right Angle PR, they focus on bringing different opportunities to the table with these outlets. Instead of just going for a review or feature, they try to create more of a partnership with the magazines and TV outlets. They try to get more creative and experimental with the bands by bringing their fans into the mix or coming up with different contests. Obviously, there are some publicists I work with that just get us press, but Right Angle PR goes above and beyond to try to get on the more creative side, especially on social media as well.

Are there any areas Right Angle PR could improve?

We gave them challenging artists, so it’s hard to say what they could improve upon. It’s a partnership between the two of us, so we must make sure we give them all the tools.

5.0
Overall Score We’re looking for more projects to hire them for.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Their reporting is great. Sometimes I would want just a little bit more, but that’s for me to ask them, as well.
  • 4.5 Cost
    Value / within estimates
    They gave us a good deal. You get what you pay for. They’re not cheap, but they’re worth the money.
  • 5.0 Quality
    Service & deliverables
    They’re on top of everything as far as it goes with the two bands on our roster they worked with.
  • 5.0 NPS
    Willing to refer
    In fact, I recommended them yesterday to a Canadian label.

Press Exposure for Music Artists

"They [Right Angle PR] have paid attention to detail and we’re very pleased with the amount of opportunities that they have brought to us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2016 - Ongoing
Project summary: 

The client uses Right Angle PR to gather as much press exposure as possible for the music artists they represent, including all print, online, and televised platforms.

The Reviewer
 
1-10 employees
 
New York, USA
Debbie Wilson
Owner, Wilspro Management
 
Verified
Feedback summary: 

Right Angle PR’s ability to manage both online and print exposure opportunities for the artists is what this client appreciates about working with them. They always correspond in a timely fashion.

BACKGROUND

Introduce your business and what you do there.

Wilspro Management manages music artists from the beginning of their career and hopefully gets them to reach all their goals. I’m the owner and manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Right Angle PR?

Whenever we have new record cycles coming out, we look for a PR company to handle the press and get the exposure for the new projects and for the artists.

SOLUTION

What was the scope of their involvement?

Their role was to secure press opportunities, whether it be online, print, or televised for the artist. We use Right Angle PR to get as much exposure as they can get for the artist.

How did you come to work with Right Angle PR?

One of the other managers in my company had found them and suggested we use them. He had used them on another project. We were very pleased with the results, so actually at this point, they’re working with all of our artists.

How much have you invested with Right Angle PR?

We have spent between $7,000 and $10,000.

What is the status of this engagement?

We began working with Right Angle PR in August 2016 and our engagement is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

It’s too soon to quantify the results because the albums are not out and they’re doing press on the tour that’s just beginning next week. I can say that from the amount of opportunities that they’ve presented to us, they have definitely exceeded most other PR firms that we’ve worked with.

How did Right Angle PR perform from a project management standpoint?

That was great. We pretty much correspond daily. Since there are several people there, somebody is always responding in a timely fashion.

What did you find most impressive about Right Angle PR?

I think that they’ve got all the bases covered from national press to local press, to online press. Because being online has become such a big component of things, I think that they manage all of those aspects of the project well. The fact that they concentrate on the online as well as the print and the national is what speaks in their favor.

Are there any areas Right Angle PR could improve?

As much as it’s good to work with several people, I guess maybe having a point person might be better, but it hasn’t really presented itself as a problem yet. That’s the only thing I would say, that there’s not one set person.

5.0
Overall Score We’re really pleased with the amount of things that they bring to the table, and they definitely get an A for effort.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Everything has been good. I think maybe press releases can come in more of a timely fashion, but other than that, everything is perfectly on time.
  • 5.0 Cost
    Value / within estimates
    They have been more reasonable than most people we’ve worked with, but I believe that that was because they were a new company. I hope their pricing stays reasonable, but as they get bigger, only time will tell.
  • 5.0 Quality
    Service & deliverables
    They have paid attention to detail and we’re very pleased with the amount of opportunities that they have brought to us.
  • 5.0 NPS
    Willing to refer
    We have already done that.