Media Planning & Buying, Content and SEO
Our media advertising campaigns have yielded strong results across many industry categories, including secondary and higher education, international education, arts and culture, and professional services (banking, insurance, financial planning and legal). The carefully-crafted advertising strategies we create align with your organization's goals to raise your brand profile in the marketplace and connect you to your target audience in ways that are both direct and meaningful.
Our client, EduBoston, relied on area host families to house and care for the international students from Asia enrolled in private high schools around the U.S. Through a national media effort, comprised of content marketing and digital media tactics, we successfully raised awareness among prospective host families and significantly increased host family applications.
The media campaign for MSCPA (Montana Society of CPAs) was designed to drive association job portal views and resume downloads. Media tactics included mobile display, geo-targeted in-app and paid social media.
To support Worcester State University's undergraduate admissions efforts, we combined a mix of traditional and digital media elements together to effectively reach three distinct target audience personas. Personas included Prospective Students, Influencers and Transfer Students.