RGray

Please describe your company and your position there.

I'm CEO of Penguin Karts, a battle racing game on the Fantom blockchain.

For what projects/services did your company hire RGray?

We hired RGray to do crypto related PR for our token generation event.

How did you select this vendor and what were the deciding factors?

Our COO recommended their services, as she had worked with them in the past. For PR placement and content production they do extremely well for a product launch. Everything was targeted and they worked with our budget, even though it changed many different times. They also advised us on our overall strategy, and their guidance offered an expert to the team that we would not have otherwise had. They say the devil is in the details, and Gleb at Rgray is very detail oriented.

Describe the project in detail and walk through the stages of the project.

It was a relatively simple campaign, but where it really shined was the article that the team wrote about Penguin Karts under the guidance of Rgray. We were having trouble defining some of the game details and NFT utility, and with his guiding questions for the article brought out the best of the team and it showed in their work.

How many resources from the vendor's team worked with you, and what were their positions?

We are not sure, there is quite a bit of outreach that goes into outreach for the publications, we worked directly with Gleb, and used his expertise, and he handled his team. They also responded very quickly to some last minute requests when we needed help with some research into Twitter.

Can you share any outcomes from the project that demonstrate progress or success?

The article got picked up organically on top of the paid placements, which increased visibility.

How effective was the workflow between your team and theirs?

It brought together a brand new team to produce a very nice piece of content and helped define the core direction of the marketing campaign for the year.

What did you find most impressive or unique about this company?

They are crypto experts, ask them anything.

Are there any areas for improvement or something they could have done differently?

I don't think so.

Introduce your business and what you do there.

I'm the CMO in TruePlay, a B2B Blockchain platform for licensed gaming projects that was launched in December. We have cryptocurrencies that are used in the crypto casino.

What challenge were you trying to address with RGray?

We hired RGray to offer marketing and advertising services.

What was the scope of their involvement?

RGray worked with us in marketing and advertising our business. They also helped us in collecting money to ensure we had successful crowdfunding. As part of that, the team made a website with a description of the project, and they helped us negotiate with the influencers so that they’d work with us. They helped with paid media, too.

We didn't give them a brief of the details to follow because the work wasn’t as formal as it should be. We just gave them a couple of tasks to do. They didn't create the content. Instead, they just posted what we provided them.

What is the team composition?

We worked with about five people from their team, but our main point of contact was their CEO.

How much have you invested with them?

We spent more than $50,000 on the project.

What is the status of the engagement?

We worked with them from November–December 2021.

What evidence can you share that demonstrates the impact of the engagement?

Our main goal was to raise money for the business and RGray helped us achieve that. As a result, we'd like to work with them again on future projects. 

How did RGray perform from a project management standpoint?

They were great in terms of sticking to the schedule and delivering the project on time. They had good communication skills, and they catered to our needs whenever we reached out to them. We didn’t use any project management tool, and we usually communicated via messengers and phone calls.

What did find most impressive about them?

They were experts in marketing and had solid experience working with cryptocurrency projects.

Are there any areas they could improve?

They had nothing to improve.

Any advice for potential customers?

Trust RGray to handle your project professionally and you'll be satisfied with their results.

Please describe your company and your position there.

I'm the owner of IT agency.

For what projects/services did your company hire RGray, and what were your goals?

We've decided to reach the next level of company presence on a market alongside with clearing up the vision of our goals and approaches. We needed a company which were able to help us with a huge variety of questions and RGray came up being the one we needed.

How did you select this vendor and what were the deciding factors?

We were working together for the same client and I saw that the work they did for that client is very good. We didn't need to find any evidences for their quality as we've seen results and their real approach, which looked very positive to me.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We wanted to go over every aspect of the company including re-branding (which should happen a bit later on). At this point we've went over the next roadmap

1. Competitor Analysis, Digital Strategy Creation, Semantic Core Creation, Linkbuidling Strategy Design;
2. Makreting Funnel Design
3. Web Design Update
4. Content Creation for Website Pages, Blog, Email and External Placements;
5. Digital Inftastrucutre Setup (Analytics Tools Customization, Email Markeintg Setup, Remarketing Setup)
6. Ongoing: - Content production - Graphic Design - Link-building - Social Media Setup - Paid Marketing Setup

How many resources from the vendor's team worked with you, and what were their positions?

I think it was about 6 people I've worked with there. I'm not sure about all the positions, thou let me try at least:-) - Marketing lead - Marketing Manager - Content writer - Designer - 2 others whom positions I don't really remember. I've used to work mainly with their manager, as I didn't really want to work with each persona individually

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the very beginning we have about 300% more visitors than before (just first few days) and this number just grows! We've been working previously with another company from EU which didn't bring us a half of that over a few months. At this point I have about 10 times more leads than I had before which are much more relevant due to the proper semantic core.

How effective was the workflow between your team and theirs?

Something amazing: we have a synergy with RGray. It isn't an overstatement: they listen what I say very carefully and I'm a very happy client as I don't need repeating anything.

What did you find most impressive or unique about this company?

As said above, we've worked together before they started doing work for us and I was sure it's going to be perfect: they really care about making everything clear and efficient. They understand when they should insist and vice versa, where they should not. I see that they care about results and they are not trying to do their work just to grab some money.

Are there any areas for improvement or something they could have done differently?

I cannot suggest anything as I'm still very impressed.

Introduce your business and what you do there.

I’m the director of marketing at a hybrid cryptocurrency exchange that has gamified trading. Users can trade cryptocurrency and stocks.

What challenge were you trying to address with RGray?

We needed help with traffic generation, branding, and our initial product launch.

What was the scope of their involvement?

RGray is building our complete brand identity from scratch, including our website and landing pages. In terms of marketing, they manage paid ads and PPC. The team also helps us with on-and off-page SEO, digital marketing, and content strategy.

What is the team composition?

We work with Hleb (Co-founder) and at least three other teammates.

How did you come to work with RGray?

When I contacted RGray, I had three marketing agencies lined up to get quotes, and they all stood me up. I was in an absolute panic. I had a single day to find a new vendor. I was referred to RGray and they miraculously put together a proposal in 24 hours that included everything we needed.

They also sent a detailed survey that sent a ripple throughout our company; they were fundamental business questions we hadn’t put together yet. The team really helped us uncover who we are and self-identify from day one.

How much have you invested with them?

We spent $25,000–$50,000.

What is the status of this engagement?

We started working together in November 2020, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

For having a zero-page website, the team was able to successfully deliver a 5% conversion on their test traffic. The team was able to get customers to convert with little trust.

When our founders wanted to change our landing pages, RGray pivoted on the spot and changed all of the creative. They’re just amazing and willing to accommodate us no matter what demands we make.

How did RGray perform from a project management standpoint?

RGray leads our organization through the project process, step by step. When our team gets lost, RGray takes extra time to help us out. We used Telegram, initially, for communication. Now, we use Slack and Skype.

What did you find most impressive about them?

They’re quick to move, and they can work under extreme deadlines. They have mid-range prices and offer excellent quality.

Are there any areas they could improve?

Their junior staff needs to practice more when speaking with customers. They’re not great at giving presentations, but they clearly know their stuff.

Do you have any advice for potential customers?

My advice is to answer all of their questions in as much detail as possible. There’s no such thing as over-answering.

Introduce your business and what you do there.

I’m the CEO of Leafarise. We just founded our company. We’re planning to release a mobile app for gardeners.

What challenge were you trying to address with RGray?

We needed help with branding.

What was the scope of their involvement?

They did marketing research and branding strategy for us. They created a profile of our typical app user. They created a name for our company and app, and they made our logo.

What is the team composition?

I work with three people.

How much have you invested with them?

We’ve spent about $1,000.

What is the status of this engagement?

We started working together in August 2020, and the work is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re very happy with the work they’ve done. The quality is quite high.

How did RGray perform from a project management standpoint?

Their co-founder was the project manager. He coordinated with other people. They’re a very professional team. We have weekly meetings where they show us keynotes for the work they’ve done.

What did you find most impressive about them?

We’ve never worked with other companies in this field, so I don’t have anyone to compare them to. 

Are there any areas they could improve?

No, everything went well.

Do you have any advice for potential customers?

They are a very professional and good team. You won’t regret working with them.

Introduce your business and what you do there.

We're a nutrition services company. We provide weight loss services, primarily to women. Our main program takes three months to complete. I’m the head of marketing for the company.

What challenge were you trying to address with RGray?

The site we had was quite old, and we wanted to rebuild it from scratch to make it more reliable and sophisticated to better meet the needs of our target audience, as well as increase our organic ranking.

What was the scope of their involvement?

RGray designed and developed our site, and they laid down its SEO foundation. They made an audit of our old site in terms of on-site SEO and traffic and performed a competitor analysis in our market. These things helped us understand what direction we should go and how to target our audience.

They made sure that the content on our site was unique and matched the needs of our audience, helping us build a semantic core. They also provided off-page promotion services.

What is the team composition?

We were in close collaboration with 3–4 people from RGray. There were other people involved from time to time.

How did you come to work with RGray?

One of our clients told us about them. We had a meeting with RGray and found that they were exactly who we were looking for. They were diligent and meticulous, and we decided that we could trust them.

How much have you invested with them?

The project cost was around $7,000.

What is the status of this engagement?

We started working with RGray in April 2020, and the project ran for one month. We still go to them for consultations, so the collaboration is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re very pleased with the site and its organic traffic. It’s lived up to our initial beliefs and expectations.

How did RGray perform from a project management standpoint?

They’re very nice people, and it was a pleasure to work with them. They delivered most of the work on time, and we could go to them with any questions or additional requests. The management side of the collaboration was great. That’s why we have RGray on as an SEO consultant now.

What did you find most impressive about them?

We never had a difficult situation. Everything went smoothly and in accordance with our initial plan. We were delighted to work with them, and we’ve recommended RGray to our clients and partner companies.

Are there any areas they could improve?

Everything was great, so I don’t have any suggestions on how they could improve. I hope that RGray grows and becomes more powerful.

Do you have any advice for future clients of theirs?

They shouldn’t be afraid to ask questions or look silly or awkward. RGray’s people know their sphere, and they’ll do their best to help the client. It’s important to list all business shortcomings when going to them.

Introduce your business and what you do there.

I’m a founder of a crypto mobile application startup.

What challenge were you trying to address with RGray?

We had our project but very little marketing infrastructure, so we hired RGray to develop a digital marketing strategy as well as to conduct research, design, and SEO for our landing page.

What was the scope of their involvement?

They started out by conducting user and market research to inform how they marketed our product to the world. That helped them target specific keywords for the landing page that they used to design and fill content on the site.

We uploaded a couple of blog posts that they provided to help us rank for those keywords as well, and they created some creative content for ads and social media that would draw in our target audiences. From there, they helped us to decide how to split our efforts between different marketing channels in order to maximize our effectiveness in that space.

What is the team composition?

I communicated with two people from their team but as far as I’m aware there were at least 5–6 of them working on different parts of the project.

How did you come to work with RGray?

We were working with another agency and they suggested bringing them on as a part of the team. After speaking to them, I was really impressed by their knowledge of our area and started working with them.

How much have you invested with them?

In total we spent about $10,000.

What is the status of this engagement?

The project started in February 2020 and wrapped up in April, but we are keeping them on as our agency of record going forward.

What evidence can you share that demonstrates the impact of the engagement?

They’ve done a really great job for us, setting really high expectations from the beginning and then delivering or even surpassing them as the project went on. The strategy they’ve implemented has been very measured and effective, helping us to move from less competitive keywords to more competitive in order to get the most out of the work at each stage.

We’ve started to rank well on almost all of them and have seen a significant uptick in traffic just since launching the landing page last week. The list of keywords for which we are ranking is growing actively, starting from around three in our first week and now stands at over 100. We have a plan in place to continue building backlinks to increase our ranking on those pages.

How did RGray perform from a project management standpoint?

Their project management skills were actually one of the best aspects of our work with them. Most creative agencies are focused on the creative aspect of the project and aren’t so good with deadlines, but RGray was great from the start. They were actually running ahead of us and helped to remind us to stay on top of all of our milestones.

What did you find most impressive about them?

We were very impressed with their ability to manage the project, but we also really appreciated the knowledge of our field that they came into the project with. Because of their familiarity with cryptocurrency, they were willing to dig deep into our product in order to really tailor their marketing work to our specific needs.

Are there any areas they could improve?

It seemed like toward the end of the project they extended themselves a little too significantly, and we had a slight drop in their project management, but it really didn’t cause them any significant problems.

Do you have any advice for potential customers?

Try to be very upfront so that you can make sure everyone is on the same page with regard to the expectations on both sides of the project.

Introduce your business and what you do there.

I’m the business development officer at Cyclebit, a cryptocurrency firm. We provide merchants with a physical point-of-sale machine.

What challenge were you trying to address with RGray?

We needed help with digital marketing.

What was the scope of their involvement?

They did some marketing campaigns, ads, and campaign management for us. They mostly manage our Facebook—where we post articles—and sometimes our Telegram. We’re still working with them with design, content, and some online marketing like Facebook campaigns.

What is the team composition?

We work with 2–5 people, such as designers, community managers, etc. My point of contact is the CEO.

How did you come to work with RGray?

Someone referred them to us.

How much have you invested with them?

We’ve spent $30,000–$35,000.

What is the status of this engagement?

The collaboration started in July 2019 and is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We’re producing some content for a couple of bucks, and it makes about $6,000 in actions on the posts on Facebook. We’ve achieved 20,000–25,000 views, which is unexpected and amazing. We gained about 60% more subscribers on our social media channels and more activity since we started working with them.

How did RGray perform from a project management standpoint?

I only communicate with one person. It’s a perfect fit for me because I need to talk to a lot of people and create other chats in Telegram. They respond to messages within two hours, and that’s perfect for me.

What did you find most impressive about them?

As a pretty young company, they’re passionate about what they’re doing. 

Are there any areas they could improve?

They can do currency building like in the marketing campaigns. They can define what audience we need and from where in our marketing campaigns, primarily through social media, copywriting, and community building.

Do you have any advice for potential customers?

Motivate them to do the job they do. You need to explain why you need the tasks you ask for and what they mean. As soon as they get excited about it, they will compose the ideas.

Introduce your business and what you do there.

I’m the CEO of BitQuant OU, and we are a cryptocurrency exchange startup created and based in Estonia.

What challenge were you trying to address with RGray?

They operate all of the marketing efforts for our company.

What was the scope of their involvement?

They do full-stack marketing services, ranging from research and building strategy to ad infrastructure and lead generation. Their team started with web design and development, which includes a customer referral program, and they continue to operate our paid social media and email marketing campaigns. They also write copy for our ad content as well.

What is the team composition?

I think there are about 4–5 people from their team working on our account.

How did you come to work with RGray?

They were recommended to me through other people in our industry, and I was able to meet them at a conference in Kiev, Ukraine. We got along really well, so I decided to give them a chance, and we’ve been working together ever since.

How much have you invested with them?

At this point, we have invested about $80,000 in total.

What is the status of this engagement?

We started collaborating in March 2019 and are continuing our work together.

What evidence can you share that demonstrates the impact of the engagement?

The most important thing to me, by far, is that my cost per customer acquisition is incredibly low. I think that’s one of RGray’s best selling points. If that number is low, I know everything else is going well.

How did RGray perform from a project management standpoint?

Everything operates very smoothly with them. They give me weekly reports of their progress and link me to the online platform they use for organizing everything so that I can see the tasks and times completed and everything. They are always on top of all of their work.

What did you find most impressive about them?

They have really great potential as a company because of their personality, skills, and desire to improve. Some teams stay at the same point with their skills, but RGray is always striving to learn something new.

Are there any areas they could improve?

I don’t believe there is anything I wish they had done differently.

Do you have any advice for potential customers?

Just start with something small to see how well your companies work together, and then go from there.

Introduce your business and what you do there.

I’m the CEO of Moris.Tech., a law firm.

What challenge were you trying to address with RGray?

I needed help with digital marketing strategy.

What was the scope of their involvement?

They developed our website using a text I wrote, which is just a landing page that we needed quickly. They then designed our logo. I wanted something very simple and unique. They also did that quickly, in about three weeks, and only had to make one amendment. 

In terms of SEO, we received consultation on market information, our competitors, traffic, services, and other things. They also worked on our sprint book and our Facebook page.

What is the team composition?

There were three people involved.

How did you come to work with RGray?

I've known one of their team for a long time. After some negotiation, we accepted their proposition.

How much have you invested with them?

We spent $16,000.

What is the status of this engagement?

We worked together from April–July 2019.

What evidence can you share that demonstrates the impact of the engagement?

I’m satisfied with their work as they did everything that I asked.

How did RGray perform from a project management standpoint?

Communication was perfect and deadlines were met 9 times out of 10. There was one time they were a little past deadline, but it wasn’t a problem.

What did you find most impressive about them?

They explained the scope of work clearly so I could clearly understand what I’m paying for and how long each process takes.

Are there any areas they could improve?

No, it was good. I wouldn’t change anything.

Do you have any advice for potential customers?

I don’t have anything to add.