Helping your business succeed so the world wins.
R&G is a full service brand, marketing and communications consultancy working exclusively with companies solving global sustainability.
We specialize in commercialization, helping our clients bring new products or services to market, pivot toward new revenue opportunities, and leverage creative strategy to diversify and scale.
We propel your growth with brand and marketing solutions tailor-made for sustainable businesses. R&G builds brands for businesses building a better world through clean energy, ocean and biotech, agriscience and applied innovation.
We help your business succeed so the whole world wins.
headquarters
other locations
Focus
Recommended Providers
Portfolio
Efficiency Canada, Clean Foundation, TD Bank, Alus Canada, Tarkett, Polaron Solartech, Sustane Tech, Eosense, Green Living Show, SolarAssist, NSCC, University Sainte Anne, Concordia University, Mara Renewables, Galaxy Lithium, Silver Tiger Metals, Go Gold, Obie's Worms, Oberland Agriscience, Efficiency Nova Scotia, Common Good Solutions, AllEV, Monstercat, Nova Scotia Innovation Hub, ROCarbon Labs, Mary Manette Seafood, Scotian Wind, Natural Forces, Social Shifters, Quest
Sustaining sport and the environment with FieldTurf
THEIR CHALLENGE
With a drive to innovative embedded in FieldTurf’s DNA, the company was already a leader in its industry. But in setting its sights on driving greater value on and off the field with a goal to reduce their impact on people and the planet—the FieldTurf team realized they had been innovating sustainably in ways its customers had yet to discover—from cradle-to-cradle manufacturing, to circular design, to the utmost care for the health of those who play on and handle their products. Their challenge was to more effectively communicate these efforts and their environmental and social advantage to stakeholders.
OUR SOLUTION
Working closely with the FieldTurf team, we started with an audit to pull their initiatives together under one branded sustainability program, and then created sustainability communications framework to build on and communicate their sustainable difference year over year. We identified key issues, amalgamated their efforts under one program umbrella, then created a narrative to communicate their progress. We also delivered a landing page design and marketing materials to make the distribution and display of their sustainability program beautiful, easy and concise, today and into the future.
View the our full
branding and web design project or learn more about our /">creative services.
Building the sustainable home pavilion with TD Bank
THEIR CHALLENGE
TD Insurance and the Ready Commitment is targeting C$1 billion by 2030 towards community giving that support change, nurture progress and contribute to making the world a better, more inclusive place. In pursuit of that commitment, they needed conceptual strategy and design for their “Sustainable Home” Pavilion at Toronto’s Green Living Show, an event with over 30,000 visitors.
OUR SOLUTION
R&G envisioned the concept and delivery for TD’s “Sustainable Home” Pavilion with branding and activations like interactive quizzes and seminars. We connected TD’s key ESG priorities to its communications and helped demonstrate its strides toward a more inclusive and sustainable tomorrow by delighting families as they discovered valuable tips for protecting and preparing their homes for changing weather and a changing world.
Learn more about our sustainable marketing solutions.
Before & After Website Redesign for Clean Foundation
The project began with a collaborative discovery process that took all the internal stakeholders into account. We then created a new user experience to improve navigation and were able to reduce the total number of pages from 115 to 28 while maintaining all the core content.The final result is an experience that tells the Clean Foundation story more dynamically and simplified complexity without compromise.
Learn more about our web design services.
Animated Illustration for New Acre Project
We began with a discovery session to establish a foundational understanding of ALUS’s vision and corporate strategy. Our Creative and Strategy teams then collaborated to deliver a collection of animated infographics to aid ALUS in presenting their story and opportunities to investors.
Our graphic design services for this project included custom illustration and animation. Learn more about our creative services.
EV Assist Website Design and Development
The process began with extensive research to identify the most compelling and accurate information about EVs relevant to all kinds of Nova Scotian audiences. The final result is a dynamic and informative experience that playfully addresses common misconceptions about EVs and builds excitement for an emerging technology that is more accessible than ever.
Branding and Illustration for Sustane Tech
We began with an extensive discovery process to fully understand the technology and value Sustane was providing to communities in order to package it a way their target audiences could easily understand. The refreshed brand and website leverages clean design, illustrative animations and intuitive navigation to create an accessible experience that solidifies Sustane’s national leadership within the cleantech industry.
Website Design for Sustane Tech
We began with an extensive discovery process to fully understand the technology and value Sustane was providing to communities in order to package it a way their target audiences could easily understand. The refreshed brand and website leverages clean design, illustrative animations and intuitive navigation to create an accessible experience that solidifies Sustane’s national leadership within the cleantech industry.
Efficiency Canada Rebrand
We began with a comprehensive discovery process, which helped us gain an accurate understanding of their organization and informed how to tailor our approach to ensure success for the project and in our relationship with Efficiency Canada. We developed a brand highlighting both their national and global leadership, establishing a look and feel that strengthens their efforts with both internal and external stakeholders.
Brand and Stationary Design for Efficiency Canada
We began with a comprehensive discovery process, which helped us gain an accurate understanding of their organization and informed how to tailor our approach to ensure success for the project and in our relationship with Efficiency Canada. We developed a brand highlighting both their national and global leadership, establishing a look and feel that strengthens their efforts with both internal and external stakeholders.
Polaron Solartech
To differentiate Polaron in the competitive solar industry and appeal to its target market, we designed a welcoming, yet progressive, visual identity. This approach helped the brand stand out from the colder and more conservative identities common within the solar provider landscape.
Market Research for Obie's Worms
The Obie’s team needed to hone in on the largest and most lucrative market opportunity for their product. R&G Straetgic reviewed and assessed Obie’s market hypotheses through primary and secondary market research presenting and decided on targeting people with cold-blooded pets. The team leveraged these market insights to develop a unique and playful-yet-modern consumer brand, and created a fun and effective ecomms touchpoint aimed at reptile and amphibian pet owners to help the Obie’s team pursue this audience.
Brand Identity for Oberland
Oberland uses advanced, patented microbial processes to reclaim organic waste and repurpose it to fuel industrial farming of animal feed. They were in search of a brand to rally around as they took to close the carbon loop. R&G Strategic built a knowledge base and presented a naming strategy to the team. Oberland loosely translates to ‘upper land’, which means an aspirational green place worth getting to. The strong mark signals Oberland’s forward-thinking and underpins its agriscience focus.
Market Research for gubgub packaging
gubgub had established a name, a vision and were midway through development of their first product. To finally become shelf-ready, they needed to profile their target consumer, build out their brand, and leverage audience understanding with a go-to-market plan. R&G Strategic provided these services on time and on budget.
gubgub
Oberland Branding
Oberland
Mara Renewables Website
Mara aims to reduce dependence on finite resources like fish oil by evolving marine microalgae to develop renewable biotech products for a cleaner, healthier future.
Mara Renewables Trade Show Booth
Mara Renewables Brochure
Obie's Worms Packaging
Obie's Worms Shipping Package
Reviews
the project
Website Development for CleanTech Startup
"Our new website was beautiful!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Communications Coordinator for Rayleigh Solar Tech. A cleantech startup based in Halifax, Nova Scotia that is working to commercialize the next generation of solar technology.
For what projects/services did your company hire R&G Strategic?
Our website was no longer serving us. It got the job done in our company's early days, but it was no longer representing us as a company, which made it difficult to reach our key audiences. We enlisted R&G's help to create a new website that was hosted on a more accessible platform, that better represented who we are and what we do.
How did you select this vendor and what were the deciding factors?
We wanted to work with someone local to us. Out of the two options we identified, it was clear that R&G had the expertise we needed, and shared our company's values. They also made it clear that they were excited to work with us, which made us excited to work with them.
Describe the project in detail and walk through the stages of the project.
The project began with a discovery meeting where we worked together to outline everything we needed in our new website. From there, wireframes were developed, and we filled them out with photos and text.
Once we had a version that fully represented us, the website was moved from R&G's servers and launched on our own domain. Once the website was launched, a training session was conducted so myself and my team members could competently maintain the website on our own.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with four members of the team on this project:
- Andrew Chaisson - Designer and Strategist
- Sarah Riley - Founder and Chief Strategy Officer
- Liz Gosselin - Founder and Chief Creative Officer
- Jayde McPhee - Junior Strategist
Riley and Liz led our discovery session and kept us on track while identifying needs we didn't realize we had. For the rest of the process, we worked very closely with Andrew and Jayde. Andrew took the lead, and we had weekly meetings. He was very responsive to all of our requests, and offered great guidance to make sure the finished product had everything we needed.
Can you share any outcomes from the project that demonstrate progress or success?
Our new website was beautiful! It is already serving us well. It has prompted a number of media inquiries, and helped us find talented new additions to our team. We receive far fewer emails requesting services we do not provide, because our website now properly communicates who we are and what we do.
How effective was the workflow between your team and theirs?
The workflow on this project was so effective that the project was finished weeks ahead of schedule! Using a combination of email, Slack, Google Drive, and InVision, we were able to communicate well, and share ideas and files with ease.
What did you find most impressive or unique about this company?
The most impressive part of this process was when I phoned Riley one afternoon in December and said "we just learned that we have a big announcement coming up the first week of February.
Would it be possible to bump up the website launch by an entire month so it's ready in time for our announcement" and without skipping a beat, Riley said "we can make it happen". The project was already a couple weeks ahead of schedule at that point, but they were able to accelerate it even further without sacrificing the quality of the finished product.
Are there any areas for improvement or something they could have done differently?
I honestly can't think of anything they could have done differently.
the project
Rebranding for Nonprofit Workplace Culture Organization
“It is impressive how well R&G Strategic has listened to everything we’ve needed, wanted, and didn’t want.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the president of Mine Shift Foundation. We work within the mining industry, but we’ve branched into other industries as well. We focus on workplace culture, teaching company members about allyship and bystander intervention in the workplace.
What challenge were you trying to address with R&G Strategic?
We originally started operating in 2018 under a different name. We just wanted to start a conversation within the mining industry about the workplace challenges that women, specifically, were facing in mining for being a male-dominated industry.
Through years of growth, we heard from a lot of men who had experienced inappropriate behaviors in the workplace. Additionally, the LGBTQ community was also facing challenges, so we came up with the bystander intervention training because no one was really teaching companies about that.
When we approached mining companies, they were really excited about what we were doing, but they were hesitant about our name, so we knew we had to rebrand ourselves. Thus, we reached out to R&G Strategic to help us with a new name and branding.
What was the scope of their involvement?
R&G Strategic helped us come up with our new name and branding, including our new branding materials. Among other deliverables, we now have a letterhead, a full set of business cards for all of our directors, and a branding materials package, including banner templates, for the conferences we will have this spring or early summer. Currently, They’re also working on a PowerPoint template for us.
R&G Strategic has taught us a lot of things along the way about company names, logos, and branding. Throughout this process, they’ve also given us enough options to choose from for every deliverable. Some of those choices were difficult because we strongly liked at least two of the options. However, those were decisions that R&G Strategic helped us make.
The set of deliverables created by R&G Strategic so far is just the first stage of our rebranding process. We’re now looking forward to working with them on other stages to create branding assets for our website and other materials we need, but we need more funding to continue.
What is the team composition?
We’ve worked with two main people from R&G Strategic. Andrew (Designer), who has acted as the project manager, leading a lot of the presentations, and Liz (Co-Founder & Chief Creative Director). We’ve also worked with Sarah (Chief Strategic Officer), who has popped now and then, overseeing the process to see how things are going.
How did you come to work with R&G Strategic?
R&G Strategic was a referral from another association. We reached out to a few different companies, including them, and we really liked the work they were doing. They also came back to us very excited about the project. We had a very short timeline, and they had the capacity to meet it, so we went with them.
How much have you invested with them?
This first stage of the project has cost around $5,000. As we’re a nonprofit organization, R&G Strategic has worked with us around our budget.
What is the status of this engagement?
Our first contact with R&G Strategic was around November 2021, and we started working with them in December 2021. They’re still working on the PowerPoint presentation, which should be ready in the next few days.
What evidence can you share that demonstrates the impact of the engagement?
We’ve had very positive feedback from the mining industry about our new name, whereas some mining companies were hesitant about working with us before. Rebranding was a big move for us; it led us to serious conversations with important companies. For example, we’re in the negotiation phase with a couple of the larger mining companies in Canada. We have no contracts signed yet, but we’re very optimistic about our future.
Mine Shift members are mainly geologists and engineers, so we’d never been through a rebranding process before. Thus, working with R&G Strategic has also been a really educative and amazing process for us.
How did R&G Strategic perform from a project management standpoint?
R&G Strategic’s project management is excellent; we’ve been really happy with everything they’ve presented to us. When they’ve delivered something we’ve felt uncomfortable about, we‘ve given them feedback, and they’ve changed it.
On occasions, R&G Strategic resorted to some of the stereotypical mining emblems we didn’t want to see because they were very easy to go to. However, they understood and listened to us, and we were then presented with something that reflected the high level of interest we were looking for.
We communicate via email and online meetings, and we’ve also used an online data transfer site.
What did you find most impressive about them?
It is impressive how well R&G Strategic has listened to everything we’ve needed, wanted, and didn’t want; it has been a very positive part of the experience. They didn’t have any preconceived notions about what they were going to deliver. Instead, they listened to us and delivered something that fits our needs.
Are there any areas they could improve?
I can’t think of anything R&G Strategic could improve on. We’re really happy with everything they’ve done.
Do you have any advice for potential customers?
Before working with R&G Strategic, we had many meetings within our organization to talk about our vision and what we were looking for from this process. Everyone had the chance to provide input so that we could create our mission, vision, and values statements, and we discovered that we were all on the same page, focusing on the same ideals and goals. Going through a process like this is a key part of any rebranding project so that you can understand your company’s true mission.
the project
Sustainability Event Marketing for Financial Services Agency
"Their execution was strong across the board."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Tier 1 Canadian Financial Services Brand
For what projects/services did your company hire R&G Strategic?
Activation at North America's largest green and healthy living show with a reach of 30,000 people
What were your goals for this project?
Raise awareness of the organization's efforts in the space of sustainability and financial services
Describe the scope of their work in detail.
Creating a pavilion with branding and activations ranging from interactive quizzes, seminars etc.
What was the team composition?
Marketing managers, Director of Strategy
Can you share any outcomes from the project that demonstrate progress or success?
Development of key assets
How effective was the workflow between your team and theirs?
Effective communication and management of expectations
What did you find most impressive about this company?
Their execution was strong across the board.
Are there any areas for improvement?
More formal tracking of takeaways from meetings
With the help of R&G Strategic customizing the website, the firm was able to accelerate the development process even faster without sacrificing the quality of the finished product. As a result, the new website helped gain a lot of inquiries and find new talents. Their quick turnaround stood out.