Resonate Digital

Please describe your company and your position there.

I am the Head of Digital & Content at Best Beginnings, a UK-based national charity that works to reduce inequalities in maternity and child health outcomes.

We co-create digital resources for parents, parents-to-be and the healthcare professionals that support them.

For what projects/services did your company hire Resonate Digital?

Baby Buddy 2.0 was the starting point of a new digital strategy for Best Beginnings that included the complete overhaul of our app and integration with the NHS Digital Personal Child Health Record.

Best Beginnings was looking for a long-term relationship with a design team rather than a 'design and drop' arrangement and product design support beyond the launch.

How did you select this vendor?

We carried out a tendering process, inviting many design and development teams to pitch for the project.

Resonate stood out from the rest in their approach to understanding the values of the charity, the history and previous evaluations of other projects.

They have a great design portfolio, so we knew they were more than capable, but really it was their enquiring minds, creativity and openness that made them the perfect cultural fit for us.

Describe the project in detail and walk through the stages of the project.

1. Intensive discovery and wireframing phase to gain an in-depth understanding of the organization’s needs and establish buy-in from all stakeholders
2. Definition of all user journeys and conceptualization of key experiences
3. Mapping key experiences to underlying organization’s processes
4. Creating original product design
5. Complete UX and UI design
6. Collaboration with cross-functional teams throughout the design process
7. Testing design concepts and key experiences with target users before going into development
8. Design specification for development
9. UI kit containing reusable UI component
10. Design reviews throughout the development process

How many resources from the vendor's team worked with you, and what were their positions?

1. 2 Partners/Product Strategists
2. Head of Design
3. Senior designer

Can you share any outcomes from the project that demonstrate progress or success?

We are incredibly pleased with the work that Resonate carried out. They have translated our vision into a beautiful UX and UI that has resulted in high levels of uptake of our product in its first 6 months on the market.

They supported us beyond design sign off, adapting to development challenges with design changes that resolved user issues.

How effective was the workflow between your team and theirs?

Everything was delivered on time, and the communication was excellent through the project. Resonate structured the phases of their work very clearly, with very clear milestones.

This helped us understand exactly where we were at every stage of the project, and were able to anticipate challenges that lay ahead. Resonate adapted to our way of working, joined us on Teams, and also set up fortnightly meetings to review progress.

They were also very good at communicating with our development team.

What did you find most impressive or unique about this company?

They were amazing problem solvers. They can digest a user challenge, and produce beautiful solutions. They are great researchers as well, and took time to understand our stakeholders before diving into design.

They did not have assumptions of what would work and they were very evidence based in their decision making.

Are there any areas for improvement or something they could have done differently?

Cannot think of anything!

Please describe your company and your position there.

I'm a Brand Manager from a PR Software company. I'm responsible for increasing brand awareness through digital engagement, events, partnerships, speaking opportunities, thought leadership, content, and online reviews.

For what projects/services did your company hire Resonate Digital?

We are a complete PR & Media Relations software company, and we commissioned Resonate to conduct a Buyer Insights Research in order to validate our buyer persona(s) and get a deeper understanding of their needs, and pain points. Another task for Resonate was to identify our product offer, define the value proposition and shape the benefits to attract high-value customers.

How did you select this vendor?

The agency was recommended to my by my colleague from Semrush.

Describe the scope of their work in detail.

Project scope:

• Buyer insights research & interviews
• Product offer and value proposition discovery
• Positioning approach (based on identified maturity levels)
• Market overview & trends
• Competitive analysis

What was the team composition?

We worked with 2 of Resonate Digital's partners themselves, they served as primary contacts to us and were deeply involved and committed to the whole research project.

Can you share any outcomes from the project that demonstrate progress or success?

Resonate identified 3 maturity levels of our target audience which helps us sharpen the communication of value proposition and map our offering to customers' exact needs and goals. Based on their research findings and customer interview insights they provided us with a list of tangible and actionable recommendations for product, sales, and marketing.

Collaboration with Resonate continues through a new project for our sales team. It’s about creating sales enablement materials that should help improve the inbound sales process, and results.

How effective was the workflow between your team and theirs?

The workflow was very effective. We have online meetings and an ongoing email communication during the whole project. Resonate always replied very quickly and the team was very flexible in terms of online meetings.

What did you find most impressive about this company?

Resonate completed a very thorough research about our industry which was not easy because due to its' nature. It was easy to delegate many tasks to Resonate and just receive excellent results at the end.

Is there any area for improvement or anything that could have been done differently?

I can't think of anything.

Please describe your company and your position there.

I am the co-founder of AwareGO, a cyber security awareness company. I was the first CEO but as of september 2021 I am Head of R&D

For what projects/services did your company hire Resonate Digital?

Initially we hired Resonate Digital to help us with sales and marketing as well as product design.

How did you select this vendor?

Resonate Digital was working for a company that was in the same office building as AwareGO, they were recommended by them so we tried their services and have been increasing their projects ever since.

Describe the project in detail and walk through the stages of the project.

In 2019 AwareGO decided to heavily invest in its proprietary SaaS that would enable companies to assess and train employees in cybersecurity. Resonate has been with us since that day helping on daily basis with the following:

• Digital product strategy and management — finding ways for the company to grow more business (revenue), by introducing new functionalities and features and evaluating product market fit, defining the product roadmap, feature specification and prioritization
• Product design - UX & UI design, user testing, continuous improvements
• Product marketing - definition, coordination and continuous improvement of all product marketing activities (product offering, communication, website, sales & marketing initiatives)
• Sales strategy - key market identification, pre-sales collaterals prep, lead magnet concepts and execution, Partner program setup
• Business development - investors decks and funding rounds support, RFPs

How many resources from the vendor's team worked with you, and what were their positions?

We have been using five people in total from the vendor in various projects and expertise.

Can you share any outcomes from the project that demonstrate progress or success?

Our most recent product, the Human Risk Assessment is a good example, Resonate were very involved in that product.

How effective was the workflow between your team and theirs?

We have almost daily meetings between some of our company and some of the Resonate Digital staff. They have a very efficient workflow, and we think of them like our own employees.

What did you find most impressive or unique about this company?

Their sixth sense of our future needs and their ability to constantly over deliver on projects.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

Please describe your company and your position there.

Hilding Anders Croatia is a bedding producer and retailer operating in SE Europe. It's most famous brand is Hespo known for the mattresses and Hotel beds. My current position is Online Sales Manager.

For what projects/services did your company hire Resonate Digital, and what were your goals?

Resonate Digital was appointed to design and manage the development process of our new Hespo e-commerce store. Goal was to develop top Web that can represent brand, its tradition and know-how in the industry merged with great experience of online shopping.

How did you select this vendor and what were the deciding factors?

We selected them based on the pitch were few of the best development agencies from Croatia took part. Resonate D. demonstrated extremely deep dive in the industry and products in very short period, resulting with great solutions and design.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope of the agency work can be described through the following milestones:

PHASE 1

• Discovery & Concept
• Onboarding & secondary research (stakeholder interviews, brand guidelines, current available content review, competitor analysis)
• Interviews with customers (understanding the customer needs through priority initiative, decision criteria, perceived barriers, success factors)
• Concept of user flows & New website structure
• SEO revision & recommendations

PHASE 2

• Visual design of interface and functionalities (about, products, stores, hotel business, static pages)
• E-commerce online store (shopping cart management, accept payments, shipping integration, etc)
• Mobile optimized (responsive web)
• Product configurator, with upsell options
• Personalized recommendation tool
• Product categories, product filters, product search
• Integrations with Instagram/Facebook shops
• Claims information/start process - Social-media sharing and promotions
• Live customer chat support
• Blog and blog management
• Analytical dashboard for Backoffice
• Visual adaptation of bed configurator solution from Roomle
• Web content inputs and guidelines
• Mattress-wizard design

How many people from the vendor's team worked with you, and what were their positions?

We worked with Project Strategists Davor, Project Strategists/Manager Vlatka, and Product Designer Elvis 

Can you share any measurable outcomes of the project or general feedback about the deliverables?

New Hespo Web Store is completely meeting our expectations and resulted with over 4X better conversion and 2,6X better Net sales than the previous Hespo store we had.

Describe their project management style, including communication tools and timeliness.

Resonate Digital is very committed and assertive in the project management part, clearly communicating steps, asking for feedback, scheduling the discussions etc. They use variety of tools to support and engage stakeholders in this process.

What did you find most impressive or unique about this company?

We were impressed by their devotion to understanding our needs and the nuances of the industry that we work in.

Are there any areas for improvement or something they could have done differently?

No, I was completely satisfied and impressed by their work.

Please describe your company and your position there.

I am the Director of the International Programs Office at King Abdullah University of Science and Technology. We are a global research university that attracts talented scientists, engineers and researchers as faculty and students to work and study on areas of importance to society. Our University is graduate-level, English-instruction and offers students an opportunity to contribute their ideas to novel research while receiving full support for their academic pursuits.

For what projects/services did your company hire Resonate Digital?

Project scope

1. Discovery and conceptualization (user interviews, website structure, content structure, information architecture, visual direction, SEO audit)

2. Website UX/UI design

3. HTML/CSS development

How did you select this vendor?

We shortlisted Resonate Digital after learning more about their holistic approach to designing and developing websites for clients with diverse needs and audience requirements for clear messages and call to actions.

Describe the project in detail and walk through the stages of the project.

Project scope

1. Discovery and conceptualization (user interviews, website structure, content structure, information architecture, visual direction, SEO audit)

2. Website UX/UI design

3. HTML/CSS development

How many resources from the vendor's team worked with you, and what were their positions?

My team worked with the leadership team and their key staff throughout the process. They were available and very responsive to our ideas and concerns. Throughout the process, they presented solutions to what they heard from interviews and ideas that were reasonable and feasible for our project.

Can you share any outcomes from the project that demonstrate progress or success?

We received a clear plan that was implementable for the next phase of the project. With this plan we were able to move forward with our IT department to begin the integration of the website into our CMS platform.

How effective was the workflow between your team and theirs?

They were all accessible and responsible for the project. We never felt lost or that there were deadlines in jeopardy of being missed. They kept to the schedule and were very supportive in guiding us to stay on track.

What did you find most impressive or unique about this company?

Their passion for the work, their active listening skills combined with their critical and thoughtful feedback. They were solutions-driven but very agile in learning about our business and why an idea may or may not work. Their agenda was to support our agenda.

Are there any areas for improvement or something they could have done differently?

I would do nothing differently.

Please describe your company and your position there.

I'm Head of Marketing of the market research tools in online visibility management and content marketing SaaS platform.

For what projects/services did your company hire Resonate Digital?

Our goal was to identify use cases to achieve successful sales. We also had the challenge to recognize the best moment in the buyer’s journey for upselling. An important task was defining the best working sales collateral and shaping the benefits of the product so buyers can quickly recognize the value.

How did you select this vendor?

One partner recommended us to work with this agency according to our need. After the interview, we decided that they could cover our needs, and we liked their approach.

Describe the scope of their work in detail.

They conducted target buyer interviews, which helped us see users' behavior patterns on different conversion stages. They also developed several options of product offer and value proposition. They created the sales pitch deck and collateral; and presented digital product design improvements.

What was the team composition?

I've worked closely with two specialists from Resonate Digital. They also actively worked with the internal team.

Can you share any outcomes from the project that demonstrate progress or success?

We see many growth opportunities by focusing more on the main target groups; it definitely helps us to prepare more relevant content and sales approach to boost our business metrics.

How effective was the workflow between your team and theirs?

We had planned meetings with the project manager to review interim results and get feedback. I also appreciate their support and unexpected short calls to let me know some essential points they'd just discovered during interviews. That helped me to operate quickly and be ahead of the curve in some cases.

What did you find most impressive about this company?

Their commitment to learning about our business, doing the necessary research, and presenting a defined approach for the project at the very start was impressive. We felt that they cared about our business challenges and helped us reach our goals. They are result-oriented and are very attentive to details; they broke no deadline.

Is there any area for improvement or anything that could have been done differently?

I'd like to have more interviews, but my final deadline didn't allow us to have more.

Introduce your business and what you do there.

I’m a digital risk manager at CoreData Solutions. Our company sells software solutions for document management. 

What challenge were you trying to address with Resonate Digital?

We’re a small company in Iceland, and we needed extra help with marketing.

What was the scope of their involvement?

Resonate Digital is our long-term strategic partner for marketing and sales. They’re helping us with marketing materials, they designed our new website, and they’re currently focusing on our LinkedIn profile. 

What is the team composition?

They’re a small team, but they have senior and specialized people that can help with design, marketing, and sales. Their structure is easy to understand.

How did you come to work with Resonate Digital?

I was at a conference and met a company similar to ours that was using Resonate Digital for their marketing. I thought that it would be a great opportunity for our team to have a strategic partner like them. 

How much have you invested with them?

We’ve paid them between $30,000–$50,000 so far. The cost varies depending on the amount of work we need.

What is the status of this engagement?

We started working with Resonate Digital in October 2019, and our engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

They're really helpful in marketing and deliver what we want them to. Our site launched four weeks ago, so we’re hoping to get more traffic to it.

How did Resonate Digital perform from a project management standpoint?

They're fantastic in project management, as well. At the beginning of each project, we get a full timetable from them that lists each task they'll deliver. We then speak with our main point of contact for 90 minutes each week to wrap up the work for that week and prepare for the next one. Resonate Digital has completed everything on time, and they push us to get better in this area.

What did you find most impressive about them?

It's the structure of their team. They have highly specialized, competent members who are very creative in their work.

Are there any areas they could improve?

No, I think they’re just perfect.

Do you have any advice for future clients of theirs?

I would definitely recommend them. Resonate Digital has a lot of experience in digital marketing.

Clients should be sure about what they want to have delivered. Resonate Digital can offer a lot, but the client needs to be sure that their resources and budget can handle it. If you're clear about what you want, you will get it.

This review was updated by the client on September 30, 2020. The original star ratings were: Overall - 4.5, Quality - 4.5, Schedule - 4.5, Cost - 4.5, NPS - 5. New content is below:

SOLUTION

What was the scope of their involvement?

Resonate Digital has helped us grow our business in new potential markets. Since we're already quite stable in Iceland, we set our eyes on Europe as an opportunity to develop our niche.

Their team worked with us to expand our strategies. They gave us insights as to which European competitors had the same software that we did. They showed us where we’re strong, where we could focus, and what we could do for our advertising.

What is the team composition?

They assigned a team of four people with different roles. For this part, we worked with one other person who hadn't worked with us on the prior project.

How did you come to work with Resonate Digital?

This is our third project with them. We chose them for the ongoing work because their prior work was on point. They were so focused and structured, delivering just as they said they would. They always went the extra mile than what we expected.

How much have you invested with them?

It's now at $30,000–$50,000. They’re fairly priced.

What is the status of this engagement?

We started working together in October 2019, and the project ended in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We managed to establish new sales channels, and they even delivered a new partner in sales. We are now positioned in the European market and are poised to impress our customers.

We will definitely work with Resonate Digital again. We have ongoing contact with them because we’re happy with them.

How did Resonate Digital perform from a project management standpoint?

They are fantastic. They’re on-point and deliver what they say. If we ask them to, they'll deliver extra work.

What did you find most impressive about them?

The structure of the team is their strength. It’s like we've worked with them for years. They’re so friendly and good to work with.

Are there any areas they could improve?

No, we’re really pleased with their work.

Do you have any advice for potential customers?

Just reach out to them and let them help you do your marketing and sales strategy. They’re good at it. For a software company like ours, we absolutely have full faith in them.

Introduce your business and what you do there.

I’m the CEO of an electrical management company. We help large and small organizations to optimize their energy usage. We enable customers to save 15-20% on energy.

We provide asset monitoring where we ensure that large motors, freezers, coolers are behaving normally. We also offer services in the environmental regulation sector; especially for larger operations, it’s becoming important to report on energy usage.

What challenge were you trying to address with Resonate Digital?

We wanted to increase our sales. Our product has performed stably, but we haven’t had the market success that we feel our solution deserves.

What was the scope of their involvement?

Their team conducted double-phased industry research to shed light on our market situation. In the first phase, they looked for issues in our partner network (our sales are primarily through partners, instead of directly to end-users.) They also analyzed competitors and leading market players to discern our position among them.

The second phase focused on our sales operations. They analyzed our sales performance over the years, looking at incoming leads and website visitors. Then, they gave us recommendations based on both components of that study—given to us in a couple of hundred slides.

Based on those two phases, we defined a unique program to offer to our corporate clients. The program seeks to address how we offer the same solution to different energy companies that are all competing with one another (so they struggle to distinguish themselves from one another).

Our new program allows each company to provide value-added services to their buyers to potentially lock in longer contracts with them.

They also helped us implement a general partnership program, an idea that we’d played with before. We spent time selecting partners based on their type and location, and identifying different trade shows that we could participate in.

They then created an entirely new website for us. They produced the content for the website using the interviews they conducted with us. The first version launched last month (September) but we’re continuing to iterate on it.

What is the team composition?

We worked with a team of four people, all working in a different capacity. They’ve also outsourced part of the project. The website development and copy, for example, were executed by a company in Croatia.

How did you come to work with Resonate Digital?

We chose them based on Resonate Digital’s previous work with two other companies in the same building.

What is the status of this engagement?

We started working together in May 2019 and the relationship is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

While their solid business impact is still pending, I’ve been very impressed by their research. They’ve exhibited a clear grasp of the solution, our mission, and how we fit into the world.

They’ve helped us understand our place in the world a lot better. Their work was received very warmly by our board of directors, as well. For both research phases, the team joined our board meeting to deliver an executive summary of their work. They thought it was great.

How did Resonate Digital perform from a project management standpoint?

Project management has been very good. There have been slight delays, but nothing beyond the ordinary. For the most part, deadlines have been met. They do a good job of pushing us when they need something; they hunt us down and get their answers. We’ve been able to rely on them as they’ve required very little overhead.

What did you find most impressive about them?

One outstanding development is that they were able to identify the efficacy of our marketing and sales efforts. They considered important market variables like energy costs and then made insightful recommendations based on that whole analysis. We were blown away by their work there.

Are there any areas they could improve?

They do an excellent job in general — no particular pointers for improvement.

Do you have any advice for potential customers?

Make yourself available to answer their questions. The time that goes into it will pay off. Make sure you’re available throughout the whole project, especially when it’s approaching deadlines.

Please describe your company and your position there.

I am the Founder/CEO of a Digital Dental Marketing Platform

For what projects/services did your company hire Resonate Digital?

Having started this concept/project over 5 years ago and experiencing issues with process flow and development building, we needed a company who handles not only the UX/UI aspect but also project managing, resourcing, and building a team to make the concept a reality. Resonate Digital was our answer.

How did you select this vendor?

Past experience and use on other projects. Comfort, trust, and easy work experience with their team. They are confident, thorough, and their reputation and past clients only solidified that we chose the right company to get our product out to market correctly.

Describe the project in detail and walk through the stages of the project.

After initial intake and discussions, Resonate Digital made a roadmap and key timelines to get our project in line. From doing market research, interviews of potential clients, and putting together real feedback they gave us a clear picture of what we had to deliver.

From there they sourced the teams needed to understand and develop our tech. They took the role of Project Manager and have been completing the tasks to get our UX/UI from concept, to design, and currently we are in MVP staging.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked directly with their Project Management team, their UX/UI developers, and market analysis team.

Can you share any outcomes from the project that demonstrate progress or success?

Before engaging with Resonate Digital, we had a concept which we were trying to impose into the market which would have failed. Since teaming up with Resonate Digital, we were able to realign our core product to better serve the market needs and streamlined the entire project from an initial app to a more cost efficient and user friendly process.

How effective was the workflow between your team and theirs?

It has been extremely easy and open to get thru the workflow and communicate with Resonate Digital. From instant and direct messaging to team meetings online, we have been working as one team to get the objectives completed seamlessly and on schedule.

What did you find most impressive or unique about this company?

Having dealt with other companies in the past who didn’t deliver on what they presented, it has been a pleasure to work with Resonate Digital. From their professionalism, treating the project as their own which includes been aware of cost efficiency and keeping to timelines, they have made us completely trust their expertise to get our vision and product out to market.

Are there any areas for improvement or something they could have done differently?

None at this time as everything has been very transparent.