Reporter Outreach

BACKGROUND

Please describe your company and your position there.

I am the founder. I manage a team of writers to build fitness content on a blog.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reporter Outreach, and what were your goals?

We hired Reporter Outreach to help us acquire HARO backlinks and branded mentions with larger news organizations

SOLUTION

How did you select this vendor?

We found them on upwork and they had great ratings.

Describe the scope of their work in detail, including any steps and the final deliverables.

Their job was to acquire 7 haro backlinks through the haro outreach platform.

How many people from the vendor's team worked with you, and what were their positions?

Brandon. Owner

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They acquired all 7 links in a reasonable period of time by outreaching journalists

Describe their project management style, including communication tools and timeliness.

They were very quick to respond. Great with updating me.

What did you find most impressive or unique about this company?

How clean and quick their approach was.

Are there any areas for improvement or something they could have done differently?

Nothing. I was impressed.

BACKGROUND

Please describe your company and position.

I am the Food Technologist of an enterprise technology magazine

Describe what your company does in a single sentence.

We are an enterprise technology magazine which reaches subscribers across the globe

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Raise consumer awareness of our products and brand story
• Raise industry awareness of our brand growth

SOLUTION

How did you find Reporter Outreach?

Online Search

Why did you select Reporter Outreach over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Developed compelling and relevant pitch angles. 
• Secured placements in consumer and industry publications
• Earned backlinks from dozens of publications with an average domain rating of 81.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They got us featured in big publications like Greatist, Eating Well, Eat This, The Daily Meal, Tasting Table, Mashed, and many more. As a result of the campaign, our traffic increased by over 100%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

ABSOLUTELY! Super responsive. I love that the team delivers on every promise and consistently brings creative ideas to help us raise awareness of our company and products. They do not let anything fall through the cracks and are incredible at reaching out with friendly reminders on outstanding items they need from us.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are honest, creative, smart, and all-around super people. I love working with Reporter Outreach!

Are there any areas for improvement or something Reporter Outreach could have done differently?

Reporter Outreach is the third PR team that I have worked with. They just get it. They understand our start-up mindset and I cannot think of any constructive critisicm at the moment.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO

Describe what your company does in a single sentence.

Indigenous-owned and born on social media sustainable colour cosmetics brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Improve Organic Search Visibility
• Monitor Organic Search Performance

SOLUTION

How did you find Reporter Outreach?

Online Search

Why did you select Reporter Outreach over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were new to acquiring backlinks, and we wanted to find a company who specialized in link building. They did a backlink analysis of our site, as well as a competitor analysis to determine the best route to take. Reporter Outreach did a mix of Digital PR, which got our brand featured in relevant media outlets with links to our home page, and then they also did link insertion, so we could get some specific keywords as our anchor text, which helped some of our blog posts to rank much higher. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of 6 months, our traffic increased by 72%, as a result of 46 backlinks being acquired. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were new to acquiring backlinks, and we wanted to find a company who specialized in link building. They did a backlink analysis of our site, as well as a competitor analysis to determine the best route to take. Reporter Outreach did a mix of Digital PR, which got our brand featured in relevant media outlets with links to our home page, and then they also did link insertion, so we could get some specific keywords as our anchor text, which helped some of our blog posts to rank much higher. 

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're good at dealing with multiple internal stakeholders with varied knowledge of SEO. 

Are there any areas for improvement or something Reporter Outreach could have done differently?

no.

BACKGROUND

Please describe your company and position.

I am the Director of Earned and Owned Media of Webserv

Describe what your company does in a single sentence.

Webserv is a Healthcare Marketing Agency that uses data-driven strategies to skyrocket patient demand and exceed revenue goals at breakneck speeds with our predictable growth methodology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Increase The Authority of Client Websites
• Improve Online Visibility of Healthcare Clients
• Enhance Client Website E-E-A-T Scores

SOLUTION

How did you find Reporter Outreach?

Referral

Why did you select Reporter Outreach over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Reporter Outreach to assist our client's clinicians in collaborating with reporters from media outlets to offer personalized insights on articles related to mental health and wellness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By examining our clients' search performance before and after utilizing Reporter Outreach, there is a demonstrable improvement to both their Site Authority Metrics (Domain Authority, Domain Rating, Authority Score, etc.) as well as their amount of monthly organic traffic and the number of keywords that their sites rank for.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Reporter Outreach team has provided valuable insights on the benefits and limitations of their product offerings and has been a trusted source for our team as we explore new industries and special circumstances. The agreed-upon deliverables were provided on time and communicated to us effectively.  In rare instances where a client was dissatisfied with a portion of their deliverables, the Reporter Outreach Team quickly resolved the issue.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Reporter Outreach process and deliverables are tailored to the unique needs of our Healthcare clients.  Their flexible and accessible processes align with the priorities and demands of our clients and their clinicians.

Are there any areas for improvement or something Reporter Outreach could have done differently?

We have been thoroughly impressed by the work that Reporter Outreach has provided to us and our clients.

BACKGROUND

Please describe your company and position.

I am the Licensed Clinical Social Worker of a healthcare company

Describe what your company does in a single sentence.

We're a mental health and addiction recovery center offering a wide range of therapies and treatments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Brand Awareness
• Thought Leadership
• Link Building

SOLUTION

How did you find Reporter Outreach?

• Online Search

Why did you select Reporter Outreach over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Reporter Outreach conducted a comprehensive HARO outreach campaign, where they connected with journalists seeking expert insights on mental health and addiction treatment. This involved:

• Daily monitoring of HARO queries related to mental health and addiction.
• Crafting compelling, informative responses to relevant queries on our behalf.
• Providing expert comments, quotes, and insights from our team to the journalists.
• Following up on pitches and maintaining relationships with reporters.
• Tracking the live links and evaluating their impact on our website's SEO metrics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reporter Outreach provided monthly reports detailing the results of their efforts. These reports included:

• The number of HARO pitches sent and responses received.
• The number of backlinks acquired and their impact on our SEO metrics.
• Media coverage secured, including online publications, print media, and broadcast media.
• Recommendations for future strategies based on the analysis of the campaign results.

Through these efforts, Reporter Outreach helped elevate our brand's visibility, improve our website's search engine rankings, and position us as a trusted authority in the mental health and addiction treatment field. To date, they've earned over 100 links from reputable sites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reporter Outreach has displayed exceptional project management skills during our engagement. They're very efficient and have delivered all items within our agreed timelines, and often ahead of schedule. They've been responsive to our needs, and are quick to adapt. We've found it easy and straightforward to collaborate with their team, as there is a smooth workflow.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of publications they were able to get us featured in. A few examples:

• Sports Illustrated
• Healthline
• Today
• Forbes
• Ask Men
• Bustle

Are there any areas for improvement or something Reporter Outreach could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Chief Clinical Officer of a healthcare company

Describe what your company does in a single sentence.

We're a leading residential mental health treatment facility that offers specialized programs for a wide variety of disorders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Improve Off-Page SEO
• Build Brand Awareness

SOLUTION

How did you find Reporter Outreach?

Online Search

Why did you select Reporter Outreach over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Reporter Outreach has been instrumental in elevating our mental health treatment center's public profile. The scope of their work involved a comprehensive audit of our existing PR and online presence, followed by the creation of a tailored outreach strategy. 

Key deliverables included crafting compelling pitches using well-researched and fact-based data, identifying relevant publications and journalists in the mental health sector, and fostering connections. Notably, they secured multiple features in prestigious publications, driving awareness about our center's services and reinforcing our credibility in the mental health community.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from this project have been highly encouraging and clearly indicative of success. Our online visibility experienced a substantial boost, with a 54% increase in website traffic and a 32% rise in organic search rankings. These improvements were directly attributable to the high-quality backlinks secured by Reporter Outreach. 

Furthermore, our features in esteemed publications led to a 23% uptick in the intake of new patients, affirming the efficacy of our outreach strategy. Importantly, we also saw a marked increase in engagement on our social media platforms, capturing a wider audience and fostering a more robust online community.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management exhibited by Reporter Outreach was nothing short of stellar. They held regular meetings to keep us in the loop, ensuring that we were always updated and on board with their strategies. Their team adhered to timelines religiously, delivering every task with precision and ahead of schedule. They were also adept at anticipating our needs, often proposing innovative solutions before we even raised the issue.

Furthermore, their prompt and thorough responses to our queries and feedback demonstrated a commendable client-centric approach.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about Reporter Outreach was their deep understanding of our industry and the specific needs of a mental health treatment center. They not only provided a service but also a partnership, demonstrating an unwavering commitment to our mission. Their unique ability to tell our story in a manner that resonated with both the media and our target audience was remarkable. 

The team's approach was meticulous, data-driven, and personalized, reflecting their dedication to our project. Reporter Outreach distinguished themselves with their high level of professionalism, ethical practices, and above all, the tangible results they delivered.

Are there any areas for improvement or something Reporter Outreach could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Board-Certified Bariatric Surgeon of a healthcare company

Describe what your company does in a single sentence.

We provide weight loss surgery, plastic surgery, and more with a team of board-certified surgeons.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Link Building
• SEO
• Brand Awareness

SOLUTION

How did you find Reporter Outreach?

Referral

Why did you select Reporter Outreach over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Reporter Outreach to improve our SEO with a large focus on link building and digital PR. Their team also helped us with content optimization and technical aspects of SEO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On the link-building side, they got us featured in over 150 publications related to weight loss, plastic surgery, dermatology, and more. Some of the highlights include Men's Health, Forbes, Glam, Healthline, and Romper. Over the course of our engagement, our organic traffic increased by 174%, and our keyword positions improved significantly, bringing a lot of our content from page 4 or 5 to page 1 in Google. This was a result of link building, a new keyword strategy, on-site content optimization, and fixing technical issues on the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We had weekly meetings at our request, and they were great about coming prepared to each meeting with action items. We made significant progress and never had to chase them down for anything. We received what we were promised.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A lot of SEO companies will make promises they can't keep just to close the deal. This was not the case with Reporter Outreach. They gave us great results and put in a lot of time and hard work to get the job done. They are highly professional, and we felt like we were getting very personalized work from them.

Are there any areas for improvement or something Reporter Outreach could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an executive at an information technology company

Describe what your company does in a single sentence.

We're a data activation platform that helps bridge the gap between data and marketing teams.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• Build valuable backlinks
• Be featured in prominent publications

SOLUTION

How did you find Reporter Outreach?

Online Search

Why did you select Reporter Outreach over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started off using their link insertion service. Since we are a SaaS/Technology company, they were able to find a lot of great link opportunities for us using their connections. Once our initial package of 20 link insertions were completed, we decided to give their HARO service at try. That also proved to be successful, so for our next package, we did a mix of link insertions and HARO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In total so far, 40 link insertions have been delivered. These were in relevant articles, and we were able to get specific anchor text pointing to pages on our site that we wanted to rank higher. For HARO, we've had 42 links delivered so far on some huge sites like Fast Company, Spectrum, American Express, and more. These were branded anchor text links pointing to our home page.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team is always very quick to respond to my emails. We've had several strategy calls as well as our priorities shift, and communication was seamless and direct.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their quality of writing definitely stands out from the pack. We've tried HARO in the past with other service providers, and were not impressed. It's apparent that the team at Reporter Outreach does intensive research to truly understand what they're writing about, and then delivers that research in an easily digestible way. I think that's the difference between getting featured on average publications and getting featured on sites like Fast Company. 

Their link insertion service is also much better than companies we've used in the past. They allowed us to review and approve all of the link insertions before they were made live. And the sites they have relationships are high quality sites, not lower tier sites that just exist for the purpose of giving out links. A few examples include Monday.com and BigCommerce.com.

Are there any areas for improvement or something Reporter Outreach could have done differently?

Keep up the great work!

BACKGROUND

Please describe your company and position.

I am the CEO of (a/an) Healthcare

Describe what your company does in a single sentence.

We are committed to providing compassionate and effective care to individuals struggling with addiction and mental health disorders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• PR and Brand recognition
• Backlinks for SEO

SOLUTION

How did you find Reporter Outreach?

Online Search

Why did you select Reporter Outreach over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

What was the size of Reporter Outreach’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As the CEO and a mental health specialist, I worked directly with the team at Reporter Outreach. I worked with Mary (copywriter) and Brandon (owner) as they created content to pitch to reporters. Every day, they would send me content to review.

There wasn't much work to do on my end, as their content was very well researched - I just reviewed everything for accuracy and would occasionally make some minor edits. From there, they would submit the content to reporters while fully managing the email inbox for any follow-up questions from reporters.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• To date, Reporter Outreach has gotten 74 articles published. We've seen an uptick in our Domain Rating - we began at 11, and we're now at 31. We also saw a huge increase in traffic - about an 800% increase from September '22 until now.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Reporter Outreach was great about sending me media opportunities to review on a daily basis. Any time I had a question about something, they always responded to me the same business day.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

After working with a couple of PR firms in the past, the best part is I'm not paying a huge monthly retainer with no promise of deliverables. The pricing structure is very clear and transparent with Reporter Outreach, and we're only paying for results, a.k.a. published articles with a link pointing back to our site.

Another bonus is that we don't have to pay for articles that are published without a link to our site. Essentially free PR for those kinds of articles. A traditional PR firm would definitely charge money for that. I like that they are just as focused on SEO (earning backlinks) as they are on PR.

Are there any areas for improvement or something Reporter Outreach could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Owner & Chef of a food & beverages company

Describe what your company does in a single sentence.

My site is focused on developing recipes and sharing cooking tips.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reporter Outreach to accomplish?

• I wanted to get my brand name out there.
• I wanted to get some backlinks to boost my SEO.

SOLUTION

How did you find Reporter Outreach?

Online Search

Why did you select Reporter Outreach over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Reporter Outreach were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I hired Reporter Outreach to increase visibility, improve brand awareness, establish industry credibility and authority, and ultimately increase organic traffic. These goals have all been met by identifying and targeting the right reporters and media outlets to get featured in relevant articles. Through consistent daily outreach, my company has been featured in many prominent publications. The team at Reporter Outreach has been great at crafting pitches that resonate with what reporters are looking for.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've had 28 articles published to date. We are now also seeing reporters reach out to us directly for upcoming articles they're writing. This form of relationship building is great because we can bypass the traditional route of having to pitch through HARO, and can work directly with reporters. Since the beginning of January, we've seen our organic traffic increase by 300%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've consistently delivered links since we began working together. In terms of the day-to-day project management, they have always been good at submitting pitches the same day the media opportunities are posted. This is important for having the best chance at getting featured, and they've always been on top of it.

What was your primary form of communication with Reporter Outreach?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I don't need to babysit them. I know they are working hard because the results speak for themselves.

Are there any areas for improvement or something Reporter Outreach could have done differently?

Not at this time.