REPLUG

Introduce your business and what you do there.

I’m the senior marketing manager at UPDAY, a leading tech and media company, that is operating in 34 European markets. We have four different products in the field of content aggregation and curation. Our main product is the news app “Upday”, that is available on all Android and iOS smartphones.

Upday provides clients with relevant news, both human-curated by professional journalists and personalized by algorithms. Additionally, our company runs an e-sports app, a podcast app and API solutions for various B2B partners.

What challenge were you trying to address with REPLUG?

Although we have been in the market for five years now, paid user acquisition was a new challenge for us. At the beginning of our partnership with REPLUG, we did not have a mobile measurement partner integrated into our apps, for example.

Therefore, we wanted to hire a performance marketing agency to support us in building user acquisition channels.

What was the scope of their involvement?

REPLUG provided us with performance marketing campaign management and technical support. At the start of the project, they showed us detailed examples of what good performance marketing looks like, an in-depth look at user behavior, and tips for our design team to create performance ads. They provided us with a guideline and created a strategic plan to identify the user acquisition (UA )channels of our products. 

Apart from that, they took their time to walk us through each campaign and send us detailed reports of the results. They also analyzed keywords and created content for the Play Store and were continually monitoring the aftermarket optimization of our products.

REPLUG recently helped us to integrate an API mobile measurement partner, to ensure the correct tracking of our UA campaign actions.

What is the team composition?

Our main point of contact was Lorenzo (Co-Founder & Head of Growth) as well as Luca (Co-Founder), but we also worked closely with different team members depending on the app.

How did you come to work with REPLUG?

One of our colleagues recommended REPLUG to us as a very experienced and knowledgeable company. They took over our performance campaigns and taught us to understand user acquisition. We felt from the beginning that they were rooting for our succcess, and they really wanted to make our product work.  

What is the status of this engagement?

Our ongoing partnership started in November 2020.

What evidence can you share that demonstrates the impact of the engagement?

For our first project, REPLUG helped us with a UA campaign and achieved a significantly low consumer price index (CPI), so we were very satisfied with the results. Additionally, they also helped us with the app store optimization (ASO) for one of our additional apps and improved the ranking of 100 keywords within just six weeks.

It’s not common for an app to rank high on so many keywords with only a few downloads shortly after its release. By now this app achieved to rank Top five of its Play Store category.

How did REPLUG perform from a project management standpoint?

They performed great. REPLUG is proactive, transparent, detail-oriented, and they always respond to our feedback. We communicate via email, Slack, Zoom, and in some urgent cases, through WhatsApp.

What did you find most impressive about them?

REPLUG is a fairly small agency, so we were very impressed with their responsiveness and personal approach to the partnership. I trust them because they really focused on our goals and were highly creative in finding new solutions.

Are there any areas they could improve?

It’s not necessarily something they need to improve, but if they incorporated design services into their company, they could provide complete all-in-one solutions. Otherwise no, I think they are doing a fantastic job.

Do you have any advice for potential customers?

It depends on the needs, but generally understanding your own goal first and then clearly communicating it does help REPLUG in creating a strategic plan for you. 

Introduce your business and what you do there.

I’m the founder and CEO of Winelivery, an alcohol delivery service. We have more than 200,000 active clients.

What challenge were you trying to address with REPLUG?

I was looking for support in setting up a new CRM for the company. I was looking for a team who could choose the right platform, to implement some automation, and work on specific KPIs on our userbase. My goal was to boost the number of repeat purchases. I also needed to improve the onboarding process from the download to their first purchase.

What was the scope of their involvement?

REPLUG began by reviewing our processes. It was a very strict collaboration where they were at the disposal of our team at any time we needed them. We worked together on everything. The real goal was to improve the conversion rate from registration to first purchase and also to boost the number of purchases per active client. They helped do the automation implementation inside the CRM.

I since have given them another project on user acquisitions through Facebook. They’re restructuring our acquisition panel on Facebook and Instagram. They also work on our positioning on the app store. They continue to manage the CRM and APIs.

What is the team composition?

We work directly with the founder.

How did you come to work with REPLUG?

They sent me a cold email with a showcase of a friend of mine. I looked at the use cases and I called my friend asking them if they were good and if what they were telling me was true. My friend said they were good, reliable, and strong. I gave them a one-month contract to address the KPI on the CRM. They were really good and I’ve continued with them.

How much have you invested with them?

We have invested about €40,000 (approximately $48,000 USD).

What is the status of this engagement?

We started working together in July 2020 and it's ongoing.

What evidence can you share that demonstrates the impact of the engagement?

I’m really satisfied with their work. I’ve tried other consultancies in the last five years and REPLUG is the best one. The KPIs are the registration rate, the first purchase rate, etc. We measure their impact on the company.

How did REPLUG perform from a project management standpoint?

They work well with us. Managing the project primarily falls in their hands. They’re able to reach the goal and are compliable to what I ask them. We have a weekly call with my team and their team. We speak 2-3 times a week.

What did you find most impressive about them?

REPLUG is very proactive, flexible, and goal-oriented. If we define the scope and I have something else, they just work on it without any complaints. They aim to reach the goal. It’s not just profit for them.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

Just take care of the hourly rate because they are very expensive especially if you compare their prices within the market. I’ve advised them to many intrapreneurs. I really like the way they do their job.

Introduce your business and what you do there.

My name is Mirko De Feo. I’m the Head of Growth at Wetaxi. It is a major taxi app in this area.

What challenge were you trying to address with REPLUG?

We were looking for performance marketing campaigns for mobile devices during the expansion of our company. Our marketing team was small and unprepared to face all the campaigns and budgets that needed to be managed during expansion. So, we needed another team to handle budget management and marketing strategies.

What was the scope of their involvement?

They worked in collaboration with our marketing team to create a digital infrastructure that could sustain the expansion. The team also identified opportunities to improve our users’ experience. 

They built a data-driven approach, helped optimize the cost of acquisition, and assisted with paid campaigns on Google, Facebook, and other common social media channels.

The architecture design was mainly made by Lorenzo (Co-Founder, REPLUG) and our CTO. Currently, they maintain a few activities for us.

What is the team composition?

There were 5-7 people involved at different times during the project, including the CTO, graphic designers, and the project manager. This was a collaboration of their team along with ours.

How did you come to work with REPLUG?

I knew Lorenzo from working together in the past. He and Luca (Co-Founder, REPLUG) have expertise in this field, which was one of the reasons I wanted to work with them on this project. I knew they have strategic minds and a hands-on approach.

How much have you invested with them?

We’ve invested roughly $220,000 with the team.

What is the status of this engagement?

We began the project in June 2019, and it is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The infrastructure was built in order to measure the KPIs required to reach our project goals. The KPIs were on track, and our goals were met. The feedback from users has been mainly positive.

How did REPLUG perform from a project management standpoint?

They did well — there were no issues. We mainly used Google Sheets and Slack.

What did you find most impressive about them?

They’re knowledgeable about mobile and performance marketing, along with how to transition to a digital platform. Their standards are high, and they are very hands-on.

Are there any areas they could improve?

Nothing comes to mind as things ran quite smoothly.

Do you have any advice for potential customers?

You should clearly communicate expectations and goals. They need training within the organization to better assist with performance and mobile marketing.

Introduce your business and what you do there.

I’m the use acquisition manager for Photosi. We sell photo products through an app in Italy, Spain, and Germany.

What challenge were you trying to address with REPLUG?

Basically, they consulted on Facebook ads.

What was the scope of their involvement?

We had to increase our user acquisition through Facebook and they helped us create new campaigns, do optimization, and develop creative.

What is the team composition?

We worked with two people.

How did you come to work with REPLUG?

We met them at an event in Berlin called Mobile Growth Summit (MGS).

How much have you invested with them?

We spent around $4,000.

What is the status of this engagement?

We started working together in November 2019. Sometimes we still collaborate, but we don’t have an ongoing contract with them right now.

What evidence can you share that demonstrates the impact of the engagement?

They helped us to reach our targets during November and December. We’re still in talks with them for consulting.

How did REPLUG perform from a project management standpoint?

Their communication was good, as was their ability to meet deadlines. Everything worked very well.

Are there any areas they could improve?

No, I don’t have any idea.

Please describe your company and your position there.

I'm the Online Marketing Manager at Bring! The Bring! Labs AG is a Swiss mobile tech company in the FMCG and retail industry. Our main product is the free "Bring! Shopping List", an app for multi-device use that accompanies the user through all aspects of shopping for groceries and other everyday items.

For what projects/services did your company hire REPLUG?

We wanted to optimize our existing paid channels to promote our product. We hired REPLUG to consult us on our digital strategy and optimization of our channels such as Social Media and Google Ads. By doing this we hoped to make our campaign more effective and lower our CPIs on the different channels.

How did you select this vendor and what were the deciding factors?

We searched online for an app growth agency and shortlisted 5. After an interview, we chose REPLUG because they best met our needs and expectations in terms of cost.

Describe the project in detail and walk through the stages of the project.

They first did an audit of our channels and campaigns, identifying any gaps in our strategy. From there they put together a comprehensive digital strategy for our marketing team and suggestions for improvement in several areas, put together guidelines and recommendations for the setup of our marketing channels.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an Account Manager and two growth and campaign specialists.

Can you share any outcomes from the project that demonstrate progress or success?

Our marketing team used their digital strategy and consultancy to improve our paid campaigns. By consistently optimizing our campaigns we were able to reach a satisfying CPI and higher quality installs.

How effective was the workflow between your team and theirs?

We had a kickoff meeting, a presentation of the audit and the recommendation and weekly meetings to discuss current results, define next steps and ask open questions. Beyond that we communicated over Slack and they were always very responsive.

What did you find most impressive or unique about this company?

They are absolute experts in their field. They understood what our needs were from the beginning. They have a very agile working style and are super responsive. This was exactly what we were looking for.

Are there any areas for improvement or something they could have done differently?

Nothing to add here, we are completely satisfied.

Please describe your company and your position there.

We are a barcode scanning app which offers full transparency to ingredients of cosmetic and food products we consume.

For what projects/services did your company hire REPLUG, and what were your goals?

Build a solid mobile CRM strategy which consisted of onboarding & login journey. Goals were to improve the engagement rate & login rate of new users after installing the app.

How did you select this vendor and what were the deciding factors?

We saw REPLUG in an online panel talking about app engagement and decided to reach out to them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. We wanted to improve our engagement rate through a new solid onboarding journey
2. In the meantime we wanted to improve the CR of signup and needed to combine the 2 journeys for right after app onboarding.
3. Replug helped us to analyse the existing data and identify what the "aha moment" of the user journey was as well as identify what makes the power users continue using the app. Based on those 2 analysis we went on and build the new onboarding & signup journey which would use the communication that worked for power users.
4. We used Clevertap, our mobile CRM and analytics tool.

How many resources from the vendor's team worked with you, and what were their positions?

2 people: Founder & Head of Growth

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't notice a big uplift in engagement, but this was also a result of the general negative trend that the company had entered and we also stopped working with external agencies because of financial reasons.

How effective was the workflow between your team and theirs?

Replug was very flexible, autonomous, and proactive in bringing new ideas to the table.

What did you find most impressive or unique about this company?

The structured recommendations for next steps

Are there any areas for improvement or something they could have done differently?

More data driven informed decisions and out of the box thinking of new campaigns/communication strategies.