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We have managed 3500+ successful advertising campaigns.
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RegisTeam is a result-oriented team of professionals, providing a full range of services in the sphere of internet marketing and e-commerce. Positive feedbacks from our partners only prove our commitment to the area we are working in.
“Polimentor gave us additional solutions, helping us to find an answer.”
To assist with the transition from bulk to retail sales, Polimenter was hired to help with marketing. They promoted services using third-party listing platforms and pay-per-click.
“Polimentor gave us additional solutions, helping us to find an answer.”
Dec 14, 2017
Through their innovative promotions, Polimentor orchestrated more sales with bigger margins. Their ideas made the workflow easier and faster. Impressing with their speedy response times and enthusiastic efforts, they earned an ongoing partnership.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Ink System focuses on innovations in the electronics business, specifically improving printing apps and products. The company is engaged in the sales and distribution of all computer-related hardware and software. We were the first ones who introduced large ink tanks to the world, a system which replaced cartridges. Installing the tanks in a printer allows the user to print a thousand times more for the same money they would have paid for a cartridge, given that those cartridges are a way for manufacturers to make money. They are selling printers at low prices and charging too much for the cartridges. We are trying to bring the balance back. The company has more than 50 employees across offices in more than 20 countries, but we will be focusing on work done for our U.S. department in Reno, Nevada.
What challenge were you trying to address with Polimentor?
We have been engaged in large-scale distribution through big partners. We needed to find a company that could handle marketing for us and could promote a new sales approach; we went from selling in bulk to selling retail. This would allow students to take advantage of our product in the same way huge companies would, but it simply had been easier to make cold calls to companies printing thousands of pages per day. Of course, we wouldn’t be able to get individuals’ attention in the same way by just calling them. There was a need to be promoted through a website. Before, it was there only for information purposes; it had several videos and reference articles describing the advantages of our product. We wanted to have priority positioning on platforms like Google for people looking for something similar to our product.
What was the scope of their involvement?
Polimentor was the first and only company we contacted about this work. We were not sure if the collaboration would be successful when first negotiating terms and what the company could bring to us. They created a middle step for us, which is not their typical approach, but they were able to show us that there was a demand on the market for our offering. Polimentor used third-party listing platforms like Amazon and eBay, where we could post our product for a fee (17–25% on Amazon, for example). The main goal of the venture was to promote our website on those platforms and build links, not just formally use them. Basically, Amazon was an easy way to confirm that there was a demand for such products in the U.S.
They are currently working on promoting our website. One of the priority items we worked on is pay-per-click. They gave us a middle step in the form of third-party platforms and wanted to show that we could match or even exceed the results we could get there.
What is the team composition?
We had a main contact person from their side.
How did you come to work with Polimentor?
They were one of the companies we made cold calls to, describing our product. Polimentor hit us back with their offer, knowing that we were calling in order to promote ourselves. They told us that the whole world should know about it, not only big companies.
How much have you invested with them?
The amount ranged between $5,000–$20,000 per month.
What is the status of this engagement?
We started working with Polimentor in April or May 2017.
What evidence can you share that demonstrates the impact of the engagement?
Because we were selling in bulk, the profitability of the product was much lower. After starting to sell separate units, the margin goes way higher. Statistics would not highlight our success since our total volume is relatively small, but, in comparison to the input and resources we’ve spent on the engagement, the output is great. There are plusses and minuses. Businesses generally become recurring customers, unlike individuals, given that our product is designed so that it can work for years and users can buy additional ink. As a result, each home user is a one-time client for us. We’re not building continuous relationships; it’s just a way to help customers. Polimentor helped us sell separate units with a bigger margin by promoting us through Google AdWords and third-party sellers. This is the best feedback I can give. I have absolutely no intention to stop working with Polimentor; this is the best a partner could hope for.
How did Polimentor perform from a project management standpoint?
I am absolutely satisfied with their response time, ability to learn, and the offer itself.
What did you find most impressive about them?
One thing which has been amazing about this company is that, whenever I’ve needed them or sent an email, I received a response within 20–30 minutes. It may be because the team is relatively small, but I hope that they will be able to maintain this pace of work even after they’ve grown. Most companies (including our own) typically reply within 24 hours; there is no way in which we could guarantee 30-minute responses for everyone, but Polimentor has somehow been able to do it.
They showed eagerness to earn our business by doing something outside of their normal offering. Polimentor gave us additional solutions, helping us to find an answer. Those may have been small things, and we didn’t always end up using them, but it showed that the team’s approach was not just to keep us working with them, but to make our workflow easier and faster. Everyone is happy with this approach, and I’ve never felt that I was being taken advantage of.
Are there any areas they could improve?
They could work directly for us, but I can’t really think of anything. I hope that they will continue to grow and maintain the same service.