Reflect Digital

CHALLENGE.

SagePay was about to change its name from a relative household name to an unknown entity: Opayo. With a view to growing the sales pipeline, they needed a partner who could create and drive an overarching search marketing strategy that focussed on what mattered: producing leads and improving the bottom line.

RESULTS.

Opayo’s lead generation quickly skyrocketed, with PPC producing a 283% increase in leads year-on-year, while reducing CPA by 87%. Meanwhile, search impressions for Opayo’s product pages returned to pre-migration level within just two months of migration.

CHALLENGE.

As one of the country’s biggest garden shed suppliers, Ace Sheds have become renowned for their top quality garden buildings and their ace customer service over the last three decades. But with ambitious plans to increase ROI from SEO investment from 200% to 400%, they needed us to shed some light on their search marketing strategy to increase their traffic and online revenue.

RESULTS.

For us SEO is so much more than just improving rankings and driving traffic, we want to have a wider impact on the business. The SEO campaign delivered a 576% ROI within just six months, increasing to 696% ROI after 12 months, delivering impressive growth in traffic and online revenue.

The effective use of search increased ROI and delivered business growth for Ace Sheds helping them to invest back into their business, grow the team and be recognised as a leading national supplier of garden sheds and outbuildings.

CHALLENGE.

Simply Hops, part of the Barth-Haas Group is the leading supplier of hop products across the UK, Europe, and South Africa.

As soon as the prospect of a lockdown began to impact businesses due to the coronavirus pandemic, they came to Reflect Digital to help them create a not-for-profit website to help people find a local brewery, taproom, or bottle shop and get craft beer delivered to their doors.

RESULTS.

In order to earn quality, natural and relevant backlinks to the Aford Awards website we needed to create a variety of innovative content marketing campaigns.

These included:

• A brand identity
• A new website
• Videos to use on social media encouraging people to buy local craft beer via the website
• 1,500 breweries signed up
• 50+ links back to the Beer Is Here website including the likes of The Guardian, The Independent, MailOnline, and LADbible
• The website generated over 58K visits from an audience of over 45K+ users across Europe
• An estimated £5million+ spent on craft beer home delivery via the Beer Is Here website

CHALLENGE.

Brakes, the leading wholesale foodservice supplier in the UK, came to Reflect Digital because they wanted to expand their reach and generate more leads. At the time they were reliant on traditional sales and events, and believed that SEO offered growth opportunities.

RESULTS.

Soon, we were placing more traffic on Brakes’ plate. The food business now ranks in top positions for their key verticals, placing them for the first time above their biggest competitors.

In a leading business vertical, clicks from organic search have increased by a tasty 171.4%, with a 75% higher click-through rate. Meanwhile, their overall organic traffic has increased by 25.43% and new customer registrations have risen by over 65%.

CHALLENGE.

As the world leader in advanced technology floors and stage systems for dance, performing arts, entertainment and events, Harlequin Floors wanted a joined-up SEO and PPC strategy to help them grow internationally as they embarked on the challenge of launching a number of websites in their key markets, including: UK, Australia, Germany, France, Spain, Europe, and Asia.

RESULTS.

Since working with Harlequin their international search activity is performing exceptionally with organic traffic to the UK site ‘grand jeté’-ing’ almost 60%, the English-Language Europe site, seeing a 31.9% rise in organic traffic over the last five months and the French website seeing a 32.45% increase.

Meantime, PPC has seen impressive results; a 95% increase in conversion rates over the last 12 months for .DE search and the European Shop generating a £2.76 net ROI.  This activity has resulted in Harlequin authorising further PPC search and shopping account builds for additional European markets, including France; their biggest market.
Encore! Encore! 

CHALLENGE.

As the UK’s leading specialist in garden hedging, Hopes Grove Nurseries sell a vast range of hedging plants and shrubs. But despite their green fingers, their SEO wasn’t blossoming…

Previous investment into Search Engine Optimisation (SEO) had delivered inconsistent results and the website had been negatively affected by a number of Google’s pesky (albeit necessary) algorithm updates.

Hopes Grove Nurseries wanted to nurture growth of their market share via a solid SEO strategy that would achieve an impressive investment ROI.

RESULTS.

Within the first 6 months of the campaign, results were so high that Hopes Grove Nurseries sold out of all of their stock.

After the first 12 month campaign, the increased market visibility resulted in achieving 7 months worth of expected organic revenue in a single month! This year's annual target was overachieved within 5 months with a gross ROI of 6977% and 4,170% against the previous year.