Red Wagon

Introduce your business and what you do there.

I was the VP of technology for a marketing agency based in California. At the time, we had about 20 employees. We deal with a lot of financial products such as credit cards, loans, and debt consolidation. 

What challenge were you trying to address with Red Wagon?

We wanted to scale our business up, and we needed to achieve more leads and website traffic. 

What was the scope of their involvement?

We had a number of website landing pages, and Red Wagon helped us to drive traffic to those web properties. Then, we also wanted to convert visitors into leads, and our main goal was to eventually convert the leads into customers.

Everything was tracked and measured, and we had certain spend targets that we wanted to hit. Overall, we were focused on extending our marketing strategies and fulfilling our targets.  

Throughout the engagement, we’d been in contact with Joe (CEO & Founder), and he recommended different forms of marketing. With our particular business model, we were almost exclusively driven by paid media, PPC, and targeted traffic. The team helped us managed multiple campaigns all at once. 

What is the team composition?

Joe was our primary contact. 

How did you come to work with Red Wagon?

Our CEO probably found Red Wagon through a recruiter. 

How much have you invested with them?

At one point, we were only spending a couple of thousand a month, and eventually, we were spending $300,000 per month.

What is the status of this engagement?

We worked with Red Wagon from January 2017–January 2018.

What evidence can you share that demonstrates the impact of the engagement? 

Red Wagon successfully decreased our cost per lead (CPL) by around 50% over the life of our campaigns and that made a huge impact. Overall, that allowed us to get more leads for less. 

The team helped our business to grow, and they were very reliable, diligent, and closely monitored everything. We could rely on them to constantly look at our numbers and hit our targets, so we had peace of mind. Most importantly, they did what they said they would do, and they delivered month after month — their results got better every time.

How did Red Wagon perform from a project management standpoint?

Most of the tools were already provided by advertising networks, and we also used Google Sheets to interact and collaborate together. 

What did you find most impressive about them?

We gave them unrealistic goals, and we said we wanted to achieve a certain amount of traffic for a specified time. Despite that, they didn’t get scared, and Red Wagon worked hard to make our goals come to life. In the end, we attained our desired traffic inexpensively even though it was a complicated task.

Are there any areas they could improve?

When we partnered with Red Wagon, it was a period of high growth for our company, so I don’t think there was really anything else that they could’ve done. 

I would’ve liked to have seen them continue and grow their agency inside a department within our company. However, that wasn’t the direction that Red Wagon’s CEO wanted to take.