Red Rock Interactive

Introduce your business and what you do there.

I’m the founder of a grocery company based in Denver.

What challenge were you trying to address with Red Rock Interactive?

We’re a retail startup, so we’re fighting for every dollar. We needed to create brand awareness through ad and social media campaigns.

What was the scope of their involvement?

Red Rock Interactive helped us set various channels like Uber Eats and other smart delivery partners and manage them. They also ran ads on those platforms and social media. We had dedicated photographers and content producers that delivered material, which they then overlaid with graphic designs and the messaging. They packaged all that into Instagram, Facebook, and Google.

What is the team composition?

We worked with 15–20 people from their team, including marketers, strategists, project managers, and designers.

How did you come to work with Red Rock Interactive?

They were referred to us by a friend. We chose them because we knew the work they did, they understood our goals, and our core customers — it was an easy fit for us.

How much have you invested with them?

We spent $50,000–$100,000 with them on this project.

What is the status of this engagement?

We worked together from January 2017–April 2021.

What evidence can you share that demonstrates the impact of the engagement?

We increased our number of followers and engagement on our social media. Their efforts also drove traffic to our business both online and in-store. We had tremendous growth thanks to their work, and we’re confident that what they did helped us build our business — we got a great ROI with our investment.

How did Red Rock Interactive perform from a project management standpoint?

We had meetings every month to review metrics and our dashboard. We also used email and Asana to communicate and organize our collaboration. 

What did you find most impressive about them?

Their flexibility and understanding of our business were outstanding — they made sure that we had what we needed when we needed it. They also moved quickly and were affordable, which was also helpful for us.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — I know there’s always room for improvement, but they were a skilled team, and we were delighted with their services. 

Any advice for potential customers?

Have clear communication and make sure that you’re clear with your expectations.

Please describe your company and your position there.

PlayGround is a leading digital Media Outlet in the Spanish and Latinamerican market. I was Director of Audience & Insights for the full portfolio of Olé Interactive's digital properties and franchise representations, including PlayGround Media, #EsTrending, América Digital, Recetas para Vivir Mejor, i24 Mujer, Endemol Shine Boomdog and Universal Music Group.

For what projects/services did your company hire Red Rock Interactive, and what were your goals?

To carry out all paid digital media campaigns for sponsored content published through Ole Interactive's digital media portfolio.

How did you select this vendor and what were the deciding factors?

We quoted different service providers and they were the most organized and effective solution for the task at hand.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Integration of digital media campaign activation and optimization for sponsored content published throughout our digital media outlet portfolio.

How many resources from the vendor's team worked with you, and what were their positions?

We had 3 permanent resources:

• Derek,COO
• Mateo, campaign trafficker
• an intern that also helped out in other tasks

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The operations helped structure internal activation times and organize documents that helped the growth and delivery of outstanding performance results.

How effective was the workflow between your team and theirs?

We integrated seamlessly and found a strategic partner that helped us grow our client portfolio and overdeliver on our promise of value.

What did you find most impressive or unique about this company?

Their organization and processes were something that permeated into our team which was impressive. They helped us structure our operation to enable growth and results optimization.

Are there any areas for improvement or something they could have done differently?

Ideally, we would have liked to evolve our relationship into other services they provided like strategy and automatization, but internal decision makers decided to relocate Red Rock's services internally.