What evidence can you share that demonstrates the impact of the engagement?
Red Caffeine is delivering a multifaceted solution. We're still in the first phase. They’re guiding us through the process of standardizing our look and clarifying our messaging. They also helped us create our product architecture, which we didn't have before. It previously was very confusing. Once it was created, we got a lot of clarity into how we create content and what were the next steps.
They bring tremendous value in understanding the challenges we’ve faced in the past. Red Caffeine’s holistic strategy will flow through our new website, which is the next phase. They’re helping us think through all of the different things we can do with the new material, such as campaigns.
How did Red Caffeine perform from a project management standpoint?
Lisa is a world-class project program manager. She keeps us informed of costs in real time. She drives us to get our required tasks done. She also organizes their internal team. They consistently deliver on their timelines and their committed tasks. We really understand the complexity of project management, and Lisa does an awesome job.
We meet every other week on Mondays to review the project status. We do Zoom video meetings and use a Meeting Owl. We're in Michigan and they’re in Chicago, so this has been a really good way to communicate and see each other. It feels like we're in the same room. We also created “connect days” once every four months where we meet in person to have an all-day creative workshop.
What did you find most impressive about them?
Red Caffeine delivers on what they say they will, and they're doing it at the price that they quoted. They're extremely judicious in that arena and never try to pitch or sell us stuff. I'm really ecstatic with their performance.
Are there any areas they could improve?
I wish they were closer. The distance is a struggle sometimes, especially in inclement weather. However, that's normal with any business dealings.
Do you have any advice for potential customers?
Red Caffeine is very professional at building a foundational marketing strategy. Marketing is an ongoing process, so you want to work with a company that has some sticking power. Red Caffeine is going to be around for a long time to come.