Crisis PR and Strategic Communications Firm
Red Banyan is a respected global crisis communications firm with offices in Washington, Los Angeles, New York, Miami and Atlanta. The agency specializes in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.

headquarters
other locations
Focus
Portfolio
Jewish Federations of North America, Greenspan Public Adjusters, Co., The American Israel Public Affairs Committee, Sheba Medical Center, Gunster Yoakley, Ignite, The LASIK Vision Institute, LKQ Corporation, Natural Health Solutions, ICE Portal, Wizard Digital, Aqua Blue Realty Development Group, Oliver Gal Artist Co., Peak Seven Advertising, Cratos Equipment, Crypto Hedge Fund

Agency Overview
This agency overview was created to give an idea of the types of services offered by the firm. The graphic has been utilized in various digital marketing campaigns and on the company's website.

10 Positive Steps to Positive PR- Infographic
The team uses this infographic in order to help teach organizations how to garner more positive media coverage.

10 Critical Steps for Crisis Management
An infographic was created in order to drive traffic to help advance SEO efforts. In addition, the piece helps provide guidance to organizations for how best to manage high-stakes situations.
Reviews
the project
PR Services for Real Estate Law Firm
"Their depth of knowledge and expertise set them apart."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founding Partner and Chief Marketing Officer of Peyton Bolin law firm, which is a real estate law firm with high-energy, results-driven attorneys.
For what projects/services did your company hire Red Banyan, and what were your goals?
Red Banyan helped with a variety of communications needs, including strategic planning, strategic PR, ghostwriting, media training, etc.
How did you select this vendor?
Red Banyan came highly recommended from other members of Entrepreneurs Organization (EO) who have hired them in the past and referred them to their clients. The personal recommendations were outstanding and influenced our decision to move forward.
Describe the scope of their work in detail, including any steps and the final deliverables.
This is a firm that does what they say and then some. They produced outstanding results, often working within tight time constraints.
How many people from the vendor's team worked with you, and what were their positions?
I worked with multiple people from the team including Evan, Matt, Vlad, and Robbin.
Can you share any outcomes from the project that demonstrate progress or success?
Opeds got published in local and regional media; went into television and print interviews extremely well-prepared and they turned out great. Helped me with messaging, strategy and talking points on sensitive issues.
Describe their project management style, including communication tools and timeliness.
They communicate clearly and often. Truly, I have NEVER worked with a better agency. In addition, and more importantly, they are organized, effective and true PR and communications experts.
What did you find most impressive or unique about this company?
Their depth of knowledge and expertise set them apart. They move incredibly fast and are able to take advantage of opportunities that arise in the media. In times of crisis or when the stakes are high there is nobody better than Red Banyan.
Are there any areas for improvement or something they could have done differently?
NONE. These guys are truly a pleasure to work with and they will always be my go-to communications partners.
the project
Branding & Digital Strategy for SEO Agency
"Red Banyan's commitment to our satisfaction was obvious every step of the way."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the co-founder and COO of RNKD, an SEO agency at heart but with a secondary focus on web property acquisition, growth, and sale.
For what projects/services did your company hire Red Banyan, and what were your goals?
We sought strategy around branding the newly formed company as well as strategic public relations consulting in Dallas to launch the newly formed brand.
How did you select this vendor?
We found Red Banyan Group after evaluating several Dallas public relations and branding firms and decided that their stellar reputation in the market combined with their expertise in public relations were exactly what we were looking for.
Describe the scope of their work in detail, including any steps and the final deliverables.
The scope of work was to help us choose a brand/moniker that would resonate with our audience and launch our brand in the Dallas market with strategic press releases and other media opportunities.
How many people from the vendor's team worked with you, and what were their positions?
We had a primary point of contact who liaised with other members of their team to get the job done, and done well. The founder, Evan, even weighed in on a few action items which was great to see.
Can you share any outcomes from the project that demonstrate progress or success?
With Red Banyan's help, we now have an established brand and go-forward strategy to take on the entire DFW market.
Describe their project management style, including communication tools and timeliness.
What can I say, Red Banyan's workflow was smooth and helped us accomplish our goals in record time (less than 30 days).
What did you find most impressive or unique about this company?
Red Banyan's commitment to our satisfaction was obvious every step of the way. Evan has clearly chosen the best of the best in building his team of public relations experts.
Are there any areas for improvement or something they could have done differently?
None. They were great!
the project
Strategic Communications & PR for Real Estate Firm
"They treat us with respect, and they work hard to help us succeed and meet our goals."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the founder of Modern Capital, a real estate team at Compass specializing in mid-century modern architecture real estate.
For what projects/services did your company hire Red Banyan, and what were your goals?
Sought strategic communications and pr advice when transitioning from agent on a team at another broker to created my own team at a new broker.
How did you select this vendor?
I interviewed several companies. With the other firms, I felt like I would be just another number. With Red Banyan, I knew I would be treated like a valued client who they genuinely cared about helping succeed.
Describe the scope of their work in detail, including any steps and the final deliverables.
The main focus was behind-the-scenes, high-level communications strategy and advice with some additional public press efforts.
How many people from the vendor's team worked with you, and what were their positions?
I typically worked with two to three members of the team from pr strategy communications specialists to writers helping with content to help establish my brand.
Can you share any outcomes from the project that demonstrate progress or success?
With Red Banyan's help I was able to establish my own distinct real estate team brand and double my business in just a couple of years.
Describe their project management style, including communication tools and timeliness.
Red Banyan delivers exactly what you would expect from PR experts- great communication that is clear and to the point.
What did you find most impressive or unique about this company?
They treat us with respect, and they work hard to help us succeed and meet our goals.
Are there any areas for improvement or something they could have done differently?
No. I am very pleased with my experience with Red Banyan.
the project
PR Services for Banking Association
"They are approachable, cordial, and responsive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I presently serve as CEO of the Maryland Bankers Association. Since its founding in 1896, the Maryland Bankers Association has served the State's financial services industry.
As the only Maryland-based trade group representing banks and thrifts in the state, the MBA works to maintain the competitiveness of the banking industry by promoting the strength and success of Maryland banks and bankers.
For what projects/services did your company hire Red Banyan, and what were your goals?
Our organization hired Red Banyan to provide PR and strategic communications support to our small, but talented team.
The challenge for MBA was how to use the agency to help us fulfill our ability to deliver our members value across these areas:
- advocacy
- communications and PR
- professional development
- education
- training & financial education.
How did you select this vendor?
I have worked with Red Banyan for years. I hired them to assist MBA, and before that in several other positions including at Bank of America and the Consumer Data Industry Association.
Describe the scope of their work in detail, including any steps and the final deliverables.
The Red Banyan team is working with us on an ongoing basis. They are providing a steady stream of creative ideas, as well as infographics, talking points, informational pieces, external and internal products and guidance for talking with reporters and enhancing the profile of our leadership team.
Red Banyan understands our complex issues and is a great extension of our team.
How many people from the vendor's team worked with you, and what were their positions?
We work directly with several members of the team, including their Senior Vice President, as well as a pair of account executives.
Can you share any outcomes from the project that demonstrate progress or success?
I have nothing but the highest regard for Red Banyan's founder and his team. Evan Nierman is a trusted advisor/confidante upon whom I rely. He is as trustworthy and diligent as they come. The team's culture reflects Evan's commitment to excellence.
Describe their project management style, including communication tools and timeliness.
They are approachable, cordial, and responsive. They are as organized as they are effective.
What did you find most impressive or unique about this company?
There is simply no other PR firm that I trust more. Evan and his team deliver, and I consider them an essential part of our team's success.
Are there any areas for improvement or something they could have done differently?
No--they consistently raise the bar for excellence and help us be better at our jobs.
the project
PR Strategies for Immigration Law Firm
"They actually brought us more opportunities for the press than we were able to execute upon ourselves."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner of an immigration law firm and Past President of the American Immigration Lawyers Association South Florida.
For what projects/services did your company hire Red Banyan, and what were your goals?
While serving as the President of AILA South Florida we retained Red Banyan to assist us with a wide range of strategic communications and public relations projects.
How did you select this vendor?
We were referred to Red Banyan by personal and professional contacts of mine, who spoke highly of the founder Evan Nierman's work ethic and abilities.
Describe the scope of their work in detail, including any steps and the final deliverables.
The work that was performed for AILA covered a wide range. The Red Banyan team helped us with all facets of designing and launching a new website. In addition, they helped us connect with a range of target audiences from our membership to Members of Congress to journalists in South Florida and beyond.
How many people from the vendor's team worked with you, and what were their positions?
I worked directly with three different people at the firm, including the founder, an account executive and a senior account executive.
Can you share any outcomes from the project that demonstrate progress or success?
Everything that the team from Red Banyan said they would do for us they did--and then some. The team got the website live, created a media policy for us, and carried out press outreach around key issues of the day. They actually brought us more opportunities for the press than we were able to execute upon ourselves. So many of our attorneys are incredibly busy during the course of a day.
Describe their project management style, including communication tools and timeliness.
The style of the agency is the style of its Founder, which is very professional. You can tell that he spent many years in Washington and working with Senators, Congressmen and other leaders.
What did you find most impressive or unique about this company?
I don't know of any other firm in this area with the unique expertise in crisis communications/ crisis PR. Red Banyan also handle litigation support, which is unlike other agencies in Florida. This makes them particularly well-suited to work with attorneys, which is what we found.
Are there any areas for improvement or something they could have done differently?
Sometimes it would have been helpful for them to give us more time to prepare for media interviews, but I understand that they had to move at the speed at which the news cycles travel.
the project
PR Services for Wall-Art Designs Production Brand
"They set a high standard that any other PR firm couldn't replicate, let alone other vendors with whom we had worked."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of Oliver Gal, a wall art DTC brand and that designs and produces high end wall art.
For what projects/services did your company hire Red Banyan, and what were your goals?
We hired Red Banyan to help us secure media coverage, announce milestones in the company, capture our brand's voice, conduct press outreach, and draft content that promoted our leadership team.
How did you select this vendor?
We were familiar with Red Banyan because we are both participants in Entrepreneurs' Organization.
Describe the scope of their work in detail, including any steps and the final deliverables.
They took a strategic look at our company and invested the time and effort to truly understand our business. They formulated a smart plan and diligently delivered as promised.
How many people from the vendor's team worked with you, and what were their positions?
I worked with the CEO directly, supported by 1-2 of his staff members.
Can you share any outcomes from the project that demonstrate progress or success?
We secured high-level press coverage. They helped us create editorial content that successfully told our story. They prepared us ahead of televised press interviews.
Describe their project management style, including communication tools and timeliness.
Casual, but professional and always focused heavily on results. Evan and his team are gifted communicators who know how to use content, media and strategic communications unlike any other firm I have ever encountered. They are truly the best of the best when it comes to communications and public relations.
What did you find most impressive or unique about this company?
The founder is a driving force, but what is most impressive is that he has built a culture of excellence. The team members at Red Banyan bring a sense of dedication and commitment that is sorely lacking in the marketplace today. They set a high standard that any other PR firm couldn't replicate, let alone other vendors with whom we had worked.
Are there any areas for improvement or something they could have done differently?
I just want to work with them on more projects and look forward to the opportunity to engage them again. I would change nothing in terms of the business process.
the project
PR for Cause-Driven Organization
"We could always reach out to the team and would receive a response quickly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our organization was formed to combat antisemitism in the K-12 sphere. We work together to expose and counter misinformation in the public realm, communicating with policymakers, and understanding the respective political process for each district in each city/state.
We train students, parents, teachers, and board members to advocate for the safety and security of Jewish students and staff. We identify underlying issues within school culture and then work on curriculum and teacher training, as well as policy and procedure.
For what projects/services did your company hire Red Banyan, and what were your goals?
Our organization was formed when we recognized an issue that was falling through the cracks. Antisemitism is on the rise and is becoming more and more prevalent in the K-12 sphere both within curriculum and within policy.
How did you select this vendor?
Red Banyan is a respected PR agency within the Jewish world and we knew they would have the strategies and solutions to help us elevate our goals nationwide.
Describe the scope of their work in detail, including any steps and the final deliverables.
Red Banyan worked with us collaboratively to tell the stories of clients, including media training for press interactions. We have already hit one of our goals of expanding nationwide, gaining traction up and down the West coast, the deep South, and New England. They are now working with us on next steps.
How many people from the vendor's team worked with you, and what were their positions?
Red Banyan assigned us a team, some of whom were already familiar with our area and some who excel in their skills. It is clear Red Banyan is a family because although there was always about 4 team members working with us directly they would pull in others when needed or others would jump in when they could help.
Can you share any outcomes from the project that demonstrate progress or success?
We have been contacted by major Jewish organizations who want to partner with us across the country.
Describe their project management style, including communication tools and timeliness.
Though we had a point person, the team was really cohesive in working together to make sure all deadlines were not only met but successful. Aside from a weekly or bi-weekly huddle, we could always reach out to the team and would receive a response quickly.
What did you find most impressive or unique about this company?
Red Banyan really wants to see their clients succeed. This is not a PR factory going through the motions, they are truly dedicated to their clients and everyone works together cohesively.
Are there any areas for improvement or something they could have done differently?
Considering that we launched during a pandemic and have found a measure of success so quickly, we are grateful for Red Banyan and wouldn't change anything.
the project
PR Survey for Natural Wellness Solutions
"They had an excellent reputation and they lived up to it. We always felt like we were in good hands."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
21drops provides natural solutions to everyday ailments. I am the CEO and Co-Founder.
For what projects/services did your company hire Red Banyan, and what were your goals?
We conducted a search and compared several firms. We went with the team at Red Banyan because of their emphasis on speed and results.
How did you select this vendor?
We came to Red Banyan with the goal of furthering our authority and credibility in our industry. We identified the need to get in front of our audience with relevant articles and interviews, but we didn’t know where to start. Red Banyan laid out a clear strategy and timeline to further our thought leadership and executed against their plan.
Describe the scope of their work in detail, including any steps and the final deliverables.
We came to Red Banyan with the goal of furthering our authority and credibility in our industry. We identified the need to get in front of our audience with relevant articles and interviews, but we didn’t know where to start. Red Banyan laid out a clear strategy and timeline to further our thought leadership and executed against their plan.
How many people from the vendor's team worked with you, and what were their positions?
Our main point of contact was our account manager. We also worked closely with their team of subject matter experts and occasionally the CEO himself.
Can you share any outcomes from the project that demonstrate progress or success?
Our overall goal was to further our thought leadership and credibility in our industry and to sharpen our messaging. Red Banyan executed this goal very well.
Describe their project management style, including communication tools and timeliness.
As you would expect from a PR firm, they are outstanding communicators. Team members are clear in their emails and easy to work with.
What did you find most impressive or unique about this company?
Everything was seamless and we were never left to wonder if things were going well. Communication between our team and theirs was impeccable. They had an excellent reputation and they lived up to it. We always felt like we were in good hands.
Are there any areas for improvement or something they could have done differently?
I do not have any recommendations. We were incredibly pleased with Red Banyan and endorse the agency wholeheartedly.
the project
PR for SaaS Tech Company
"Their commitment and talents were impressive in the workflow."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder and president of iIcePortal is a SAAS tech company in the hospitality industry
For what projects/services did your company hire Red Banyan, and what were your goals?
Get better recognition within my industry in order to boost visibility and credibility for prospects and to position the company for an possible sale.
How did you select Red Banyan?
We reviewed s five different PR agencies in the US - we were referred by a trusteed friend and they checked all of our boxes.
Describe the scope of their work in detail, including any steps and the final deliverables.
Position the company in various industry trades as the thought leader and logical choice in helping grow their bottom line - we had regularly scheduled dissemination of information via various outlets - digital and print.
How many people from the Red Banyan team worked with you, and what were their positions?
We had a project manager and a couple reps across the country.
Can you share any outcomes from the project that demonstrate progress or success?
We tracked new business, as a result of the efforts, and got 87% increase in the year we contracted Red Banyan - we also had several prospects interested in acquiring the company and finally sold in 2019.
Describe their project management style, including communication tools and timeliness.
There were weekly correspondence and monthly meetings to keep us in the loop. The style was very helpful in guiding us thru the process.
What did you find most impressive or unique about this company?
Their commitment and talents were impressive in the workflow.
Are there any areas for improvement or something they could have done differently?
Since the end result was increased business and a sale of the company, i could not imagine any improvement - it was perfect!
the project
Web Dev, SEO, & PR Services for Digital Marketing Agency
"Red Banyan's team is dedicated to getting great results for their clients."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work for Wizard Digital Marketing as their Marketing and PR Coordinator.
For what projects/services did your company hire Red Banyan, and what were your goals?
Red Banyan partners with us for some of our website development, and SEO projects. They help us send out press releases for our clients.
How did you select this vendor?
We decided to work with Red Banyan because of their impressive portfolio and recommendations in the community.
Describe the scope of their work in detail, including any steps and the final deliverables.
As part of our partnership, Red Banyan and Wizard Digital meet on a biweekly basis to discuss our open/upcoming projects. This includes website development and SEO clients. They release press releases for us through a digital news wire.
How many people from the vendor's team worked with you, and what were their positions?
I work directly with Red Banyan's Founder/CEO and their COO.
Can you share any outcomes from the project that demonstrate progress or success?
All of the press releases that Red Banyan helps us to release for clients have been very successful. This includes being picked up by an average of about 90 local publications.
Describe their project management style, including communication tools and timeliness.
Red Banyan communicates on a proactive basis, in addition to our biweekly calls, I receive frequent emails from the CEO regarding action items in preparation for our meetings.
What did you find most impressive or unique about this company?
Red Banyan's team is dedicated to getting great results for their clients. They show an exceptional amount of professionalism in caring for sensitive crisis situations.
Are there any areas for improvement or something they could have done differently?
I do not think there is anything that Red Banyan could be doing differently.
Red Banyan helped the client get published in local and regional media and helped them with their messaging, strategy, and talking points on sensitive issues. Organized and reliable, they leveraged their expertise into valuable insights and robust solutions that provide results.