What evidence can you share that demonstrates the impact of the engagement?
The app’s rating in the app store has increased significantly since the redesign. We’ve double our number of subscribers, and, since they’re paying subscribers, revenue has doubled on a run-rate basis. We’re still growing now.
How did Recent Work perform from a project management standpoint?
We used email and Google Hangouts to communicate, plus InVision boards where we could comment on and edit designs. Frequency wise, we had different cadences at different times. During the research component in the beginning, we were talking every day or every other day, and they were very accessible.
As we moved into design and iterations, I would get weekly updates where we’d go through what had been accomplished. After week four, when we’d nailed down the basic design, they started talking to our developer about how to implement their designs. They talked directly and I was briefed once or twice during the two-week period.
What did you find most impressive about them?
They’re spot on in terms of creating clear, clean designs that are dead simple to understand, from an end-user perspective. There’s a lot of clutter and feature creep nowadays, but they took the time to understand potential pain points. They got their hands dirty and learned how to simplify the app, getting rid of as many clicks as possible. We were left with a clean, intuitive product with—what I consider to be—a beautiful, clean, modern design.
Are there any areas they could improve?
I’m maybe a little disappointed that they’re so selective with what they work on. I’ve asked for additional work that was somewhat outside the scope—helping create visual designs for Pitch Decks and PowerPoints—but it’s really not in their wheelhouse.
Any advice for potential customers?
I would just tell you to hire them.