BRANDING & COMMUNICATION STRATEGY
We are a creative agency from Poznan that operates globally. We specialize in branding and advertising. We work with large brands, but we also support small creative projects. We work with clients through all the stages: from building brand strategy, through design and art direction, to final production. We try to implement custom approach to the projects and we are not afraid of any challenges. We also have a workshop and a coworking space open to other creative minds, because we believe in the strength of a team.
Rebell Studio was founded out of passion for art, and faith in good design!
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Portfolio
GLS POLAND, HILDING ANDERS, RUUKKI, ALLEGRO.PL, CUREM, SLEEPMED, TAMARA FZE, OYO ROOMS, LAGARDÈRE, ANKORSTORE, OZE.PL, SILESIA S.A., HAURATON
Communication strategy 2020/2021
A luxury mattress brand Curem belonging to the Swedish concern Hilding Anders, appeared on the Polish market a few years ago. Today it is known and appreciated by physiotherapists and professionals thanks to Curem’s usage of new technology and inteligent materials, combined with research on quality and ergonomics of sleep. For the first time in history, the brand carries out such a large-scale promotion. New campaign aims at getting a wider audience and at strengthening brand’s image in their product category.
To give the brand a distinct character, cooperation with a great sportsman and active businessman – Mateusz Kusznierewicz – was started. He became the brand ambassador. The whole campaign continues brand’s communication strategy based on the claim ‘Work, Play, Sleep, Curem’. It consists of many activities, such as internet campaign, press advertisements, content marketing activities, website communication, changes in the product catalogue and POS materials in showrooms. As a part of campaign we also created a commercial spot, arranged a photoshoot, 3D animations and a webinar.
Ongoing agency support.
Ankorstore is a global B2B platform with the unicorn title. We work with them as ongoing agency support from July 2021 every day.
We close together hundreds creative briefs, dozens of campaigns in several language versions.
The biggest campaign - 490 animations in 10 days. The most interesting challenge - an outdoor campaign in London!
We help them with animations, GDN banners, social media design, presentations, leaflets, brochures, gadgets, 3D objects and much more.
Moda Allegro - Spring Fashion Collection for 2020
The spring photoshoot for the Moda Allegro (Allegro Fashion) brand included videos and photos of clothes, outfits and products from the S/S 2020 collection. The look and feel of the shoot is light, colorful and fashionable. Our task was to create the visual concept and inspirational moodboards as well as organize the entire production.
Photos and videos were created in close cooperation with Allegro.pl. You can watch the whole thing on https: //allegro.pl/kampania/wiosna/moda-i-uroda and on the company's social media channels.
50gr/ night - image campaign
Image campaign “Sleep and profit with SleepMed mattress!”, gain 15 years of healthy sleep for 50 gr per night.
The whole campaign is based on an assumption that it is better to invest 50 gr per night in a good mattress, than to lose money by not being well-rested. The campaign consists of a video ad, radio ad, billbords, banners, catalogue insert, roll-up and gadgets. The campaign aims to increase brand awareness and introduce a new SleepMed product collection: the SleepMed Plus mattresses.
Cookbook - dedicated illustrations
You can buy a Christmas gift in a store, sure. But you can also add some personality to it by making something yourself. This is how we created the „Wartościowe smaki” (Valuable Flavors) cookbook with recipes for GLS Poland employees, including Reliable Snacks or Hearty Penne Pasta. The choice of dishes was supervised by Paweł Mieszała, one of the most respected confectioners in Poland, the owner of Pawlova Confectionery.
We were responsible for the concept, competition, production, but above all the graphic design of the book, which owes its uniqueness to the original illustrations by our rebellious Magda Marchocka.
OYO Kitchen - takeout brand design
Spicy, sweet, colorful – that’s Indian cuisine. Designing for different types of Indian cuisine was quite a challenge for an agency from Poznań, Poland. Our task was to develop unique logotypes and layouts for takeout packaging.
Fastest growing hotel chain OYO Rooms wanted to use the full potential of small hotels’ kitchens. After breakfast, they often stay empty for the rest of the day. OYO decided to open an online delivery fastfood chain, that promotes and offers local dishes which are ordered through sites like Zomato or Swiggy.
Communication strategy - Polish Speeday Team
GLS supports the Polish Speedway Team as a general sponsor for the second year in a row. A wonderful sport with a long history provides a lot of emotions for all the loyal fans.
Our task was to map out a communication strategy for 2019 and implement it. We designed a key visual, recorded interviews with speedway riders, carried out a photoshoot of the team and, most importantly, organized and managed fan zones at 4 major speedway events – we were responsible for everything from coming up with a key visual idea, to production of t-shirts, temporary tattoos and other gadgets.
Your style, your choice. Image campaign.
New Hilding bed collection in three variations: grunge, scandinavian, and chillout – with your beloved dog. In the end, everyone chooses a bed that suits their style!
We developed a communication strategy for the new collection consisting of a unique photoshoot, three commercial spots, and digital materials.
WorkFlo by OYO
A new budget-friendly coworking space for creative minds, start-ups, small companies that are looking for smart solutions. Well-situated places, providing all necessary services and work tools, inspiring and colorful.
We have designed a logotype, brand colors, typography, a package of unusual patterns that gave the character of the entire space, visualizations of space and various supporting materials. In the first such space, just before its opening, we had the opportunity to be in New Delhi in March 2019.
Branding for new mattress company
Medical mattresses should be not only comfortable, but most of all – good for your health. That is why they must be perfectly tailored to the user’s individual preferences. The SleepMed. Match you claim defines the brand’s philosophy and shows a large variety of configurations available for a single mattress model.
We developed a multi channel ad campaign for SleepMed: the main visual identity element – a modern product photo session concept, a catalogue, social media presence, brand style guide and promotional materials.
Strategy and image campaign for a luxury brand.
A luxury mattress brand Curem belonging to the Swedish concern Hilding Anders, appeared on the Polish market a few years ago. Today it is known and appreciated by physiotherapists and professionals thanks to Curem’s usage of new technology and inteligent materials, combined with research on quality and ergonomics of sleep. For the first time in history, the brand carries out such a large-scale promotion. New campaign aims at getting a wider audience and at strengthening brand’s image in their product category.
To give the brand a distinct character, cooperation with a great sportsman and active businessman – Mateusz Kusznierewicz – was started. He became the brand ambassador. The whole campaign continues brand’s communication strategy based on the claim ‘Work, Play, Sleep, Curem’. It consists of many activities, such as internet campaign, press advertisements, content marketing activities, www.curem.pl website communication, changes in the product catalogue and POS materials in showrooms. As a part of campaign we also created a commercial spot, arranged a photoshoot, and a webinar.
Series of photo & video sessions for Allegro Moda.
For Allegro, we have completed many photo and video sessions related to seasonal clothing collections. One of them was modern open-air photo and video shoot for the Allegro Moda brand, showing streetwear outfits in the urban spaces of Poznań.
Agency’s task consisted of creating a visual concept and inspirational moodboards, organizing of the whole production, and the post-production process.
The effects of our cooperation with Allegro.pl can be seen on their website, https://allegro.pl/dzial/moda/ona/moda-sportowa, and on brand’s social media channels.
Employer branding campaign.
We deliver trust and security.
Commendations from the employees (Great Place To Work Certificate) and the clients (Client-Friendly Business Award) are the evidence of professional service and the ability to build great relations – both in business and between the colleagues.
It is our pleasure to design such positive campaigns. In the communication we put emphasis on a very simple message – smile! We produced a 30 second video, website banners, posters, a webinar, and a series of smiling gadgets.
Rebranding and strategy communication for Siba
Strength and perfection are two words that have become the slogan of the new image campaign for Siba gutter systems by Ruukki Polska.
As part of the development and implementation of a communication strategy for 2021, we proposed cooperation with the brand ambassador. It was Olga Michałkiewicz - a representative of Poland in rowing, medalist of the world and European championships, currently preparing for the Olympic Games in Tokyo. The values that guide her in her professional life and passion for water perfectly reflect the philosophy of the Siba brand. In both cases, we are dealing with consistency in pursuing the goal and penetrating improvement of every detail, so that cooperation with water is always successful. A drop has become the symbol of the brand.
As part of the rebranding, we took care of the logo lifting and the development of layouts that with their minimalist form and the use of typography refer to the Scandinavian origin of the brand. The brand colors selected by us find their inspiration in the clash of the worlds of man, water and steel.
Reviews
the project
Branding for Co-Working Workspace
"Their quality and their timelines trump all, I wish we had known them sooner."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
OYO is the tech and hospitality company that is the worlds 2nd largest hotel chain and have verticals like co working spaces and food delivery services. I am the head of global ovh brand and was responsible for new brand creations in all verticals of the business.
For what projects/services did your company hire Rebell Studio?
we were working on new business vertical of co working spaces. this was a new market for us and it required not just brand creation but a distinctive implementation of brand to create an impact. The identity needed to be so distinctive that it is easy to implement and attracts people's attention
What were your goals for this project?
We wanted to launch the first 3 co working spaces withing 6 months and wanted to see out all the spaces by the 3rd quarter.
How did you select this vendor?
we went through the internal database of previously used vendors, we all reserved online for new ones and there were some recommendations as well. we short listed 3 companies based on their quality of work and turn around time. VP and the Project program owners were the decision makers where we evaluated different aspects of each company that were short listed. the reason we picked rebell because those were the ones who not only had the best turn around time or the budget but also had a distinctive design style we were looking for. their attitude to understand the business better to generate the best output was a refreshing.
Describe the project in detail.
there was 1 discovery meeting where we did a lot of brain storming to help them understand our personality and requirements. post that all interaction were over phone as we were in 2 different countries. I was the main lead where i shared the complete project brief with Rebell, that included logo creation, concept note, tagline, visual language, mock-ups of co working spaces, sign boards, website, and stationary . Within 2 weeks they provided multiple name options along with various identities for each name and the complete concept deck for each option.
What was the team composition?
best thing we liked was there were only 2 people we interacted with there was a broader team working on the back end. the strategist and the creative directors were directly involved with day to day updated and listening to our queries.
Can you share any outcomes from the project that demonstrate progress or success?
the project was delivered before time and within defined budget. there was in increase of around 13% higher interaction on social media post launch than predicted. also we had large attracted clients via ofline marketing materials prepared by the team. the response was so good that instead of opening 1 brand "workflo" we open 2 brands "powerstation" because the options provided by Rebell was too good to not to be implemented
How effective was the workflow between your team and theirs?
It was seamless. it was surprisingly smooth conversation and their ability to take feedback with open mind was impressive. their turn around time was commendable and ability of understanding the brief and execute it with such perfection was awesome! everything was managed on email which may not be the best way to do things but it worked well for us.
What did you find most impressive about this company?
The knwledge of design implements, concept creation and the practically of the wacky design was something we learned from them. their openness to feedback and their dedication to deliver on crazy timelines we put forward without any complaints is how we felt like we found a partner in business rather than a vendor .
Are there any areas for improvement?
their quality and their timelines trump all, i wish we had known them sooner .
the project
Several Branding Projects for Branding Agency
“They’re absolutely brilliant.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
What was the scope of their involvement?
They do brand strategy, brand identity, and the visuals and graphic design. They also do websites and landing pages for us. We’ve done at least 10 projects with them.
What is the team composition?
We usually work with the two co-founders because I had a relationship with them before they went to a bigger agency. We also worked with 1-2 of their designers.
How did you come to work with Rebell Studio?
I had a relationship with them before and they always delivered great branding work.
How much have you invested with them?
$200,000.
What is the status of this engagement?
We started working together in January 2017 and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They’re absolutely brilliant. They do all my emergency projects. They have good prices. They’re quick and deliver great quality.
How did Rebell Studio perform from a project management standpoint?
Project management is top-notch. We use WhatsApp and Google Docs.
What did you find most impressive about them?
Their creativity stands out.
Are there any areas they could improve?
They should be more visible because I think more people can benefit from them.
Do you have any advice for potential customers?
Give them a try. You’ll have a partner for many years.
the project
Spring Collection Photo Shoot for Internet Company
"They provided the highest commitment, a friendly atmosphere, and great professionalism."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a Product Manager. I produce videos and photo content for my company.
For what projects/services did your company hire Rebell Studio?
Rebell Studio produced and developed a creative concept of a spring collection photo shoot and created lookbook videos for my brand.
What were your goals for this project?
High quality, aesthetic and eye catching photos and videos, which you can feel the spring energy from.
How did you select this vendor?
They took part in the tender during my previous project. I got familiar with their rich portfolio. When it came to do this project I was sure I want to work with them.
Describe the scope of their work in detail.
Rebell Studio produced and developed a creative concept of a spring collection photo shoot and created lookbook videos for my brand. They found great team to make this photo shoot and was highly involved in all stages of this project - starting with developing the creative idea, finishing with great postproduction. Rebell Studio guaranteed full professionalism.
What was the team composition?
I was working closely with the principles of the firm, felf very safe and well treated. I was constantly informed about new arrangements or any changes. I felt as part of the teem which I do appreciate when I work with agencies.
Can you share any outcomes from the project that demonstrate progress or success?
All people who provided budget fot this project was very satisfied with the results. The same said the numbers :) Our clients like the photo/video content a lot.
How effective was the workflow between your team and theirs?
I can't imagine better collaboration.
What did you find most impressive about this company?
They provided the highest commitment, a friendly atmosphere, and great professionalism.
Are there any areas for improvement?
I can't see any.
the project
Branding & Advertising Services for Transportation Company
"They create distinctive designs that are very high quality, tasteful, and modern. I would call them a piece of art."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am marketing manager in one of Polish biggest courier companies.
For what projects/services did your company hire Rebell Studio?
Rebell Agency has carried out various types of projects for us - from design and production of advertising materials to concepts of implementation and promotion of services, rebranding or organization or promotions during sponsorship events.
What were your goals for this project?
The goal depended on the project - including increasing brand awareness, increasing sales, emplioyer branding.
How did you select this vendor?
We had cooperation with its' employees before, and as the cooperation was successful than we have tried out Rebell in few project at the begining, as those became successful we have broaden the cooperation
Describe the scope of their work in detail.
Last year biggest projects were - idea, design and production of a cookbook, made of employees recipes - promotion and activiation during Speedway events, where we were a sponsor of a National Speedway Team and partner of Speedway Grand Prix - rebranding of ParcelShop points - new name, new design - promotion and activation during running events sponsored by us - advertising of services (grahic work) - outstanding project done by Rebell
What was the team composition?
It depends on the project, it ranged from a few to about 20 people
Can you share any outcomes from the project that demonstrate progress or success?
All of the goals were achieved, we have received very positive feedback from the audience, campaigns were also appreciated by target groups
How effective was the workflow between your team and theirs?
Very good fluent communication, aalso in case of emergencies, if there was such a need, the reaction was immediate
What did you find most impressive about this company?
They create distinctive designs that are very high quality, tasteful, and modern. I would call them a piece of art. they are a very creative team, campaign proposals have never been standard, always very well prepared, but at the same time verified and sensible in terms of content
Are there any areas for improvement?
No
The project was delivered early and on-budget. Social media interactions increased by 13% as a result of the branding. The team at Rebell Studio was knowledgable, skilled, and creative.