What evidence can you share that demonstrates the impact of the engagement?
Depending on the campaign, Reap Marketing helped us increase conversion rates from approximately 1% to 3%–5%. The landing page optimization format worked well, converting at 2–3 times better than standard pages. In addition, two A/B tests proved to be very successful in that we were able to draw conclusions from them really quickly.
How did Reap Marketing perform from a project management standpoint?
Project management was probably Reap Marketing’s strongest suit. We had a lot of fires to put out quickly because of the nature of our business. They were always quick to help us every time we called them for an emergency fix or update. Their reporting was excellent. Reports were always delivered in a timely fashion, easy to read, easy to understand, and very visual.
They have so many experts that add input to the data and the analysis, yet they're all on the same page. It's quite effective. We had a monthly call with my whole remote team. As I was the only one in Dallas, I met with them in person on a weekly basis.
What did you find most impressive about them?
I appreciated the way that they approached their work. Reap Marketing's focus was to help us generate leads and improve our conversion rate optimization. We had existing business that was doing well but we thought we could be doing better. They maintained a single-minded focus on that goal for us.
They also didn't nickel and dime us for little charges like other agencies do. I didn’t have to worry about extra phone calls or if they spent time gathering additional information. They’re transparent in their billing. I wasn’t going to end up with a huge bill if we needed their help to quickly fix something. They were incredibly responsive in figuring out what the issue was and getting it fixed.
Are there any areas they could improve?
I honestly can't think of anything. I continue to work with them in my consulting business.