Multi Award Winning Video Production Agency
RD Content is a creative agency offering an end-to-end service for anyone looking to utilise video content as part of their communications.
We are specialist storytellers, renowend in building compelling video content for brands in a range of industries and sectors ranging from automotive to fashion, FMCG and leisure. If you're looking for B2B, B2C or video communications, then we are here to help.
Find out more about our four-step process to making great content by clicking on the links below and to see exactly how we are able to offer you the best video content for your company.
headquarters
other locations
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50 South Bridge RdDowntown Core 058682Singapore
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Khalifa ParkAbu Dhabi, AZ Sector EUnited Arab Emirates
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EY: Banking Transformation
We were asked by EY to create an impactful film that would speak to the bankers of today. It would compare the traditional role of bankers to their current role today. Ultimately, this film would look ahead to the future. It’s central provocation being that banks need to adapt in order to serve future corporations and consumers.
By using technology to their advantage, banks will gather data and offer unique insights to customers, leading to more intuitive banking. The aim of the film was to encourage today’s bankers to use EY’s services to help them evolve.
Our creative approach used the progression of technology as a visual cue to mark the three different time periods. The ‘past’ was marked by a wall of stacked televisions, playing negative news reports on old VHS videos.The ‘current’ section needed to feel modern and progressive. We designed this section to look like an art installation. Free-standing screens buzzed with data that our protagonist interacted with, as if at an exhibition.
The ‘future’ was visualised by a giant cinema screen, where talking heads from the future spoke to the Banker of Today. One actor played our Banker of Today throughout all the different scenes, providing a narrative through-line that linked them all together. Our aim was to show her moving fluidly through the different times, interacting with each aspect, representing how banks can evolve from their past incarnations and step into the future.
Our challenge was in creating three large and technically sophisticated sets. Not only did this involve building these environments, but also creating the assets to play on the screens. An additional challenge was enabling the different screens to accommodate the different media – from VHS TVs to a Cinema screen.
Alongside the hero film, we then created shorter social assets to drive traffic and attention to the longer, hero film.
Pfizer: Our Hero
Pneumonia is one of the biggest killers of over 50's across Europe. A vaccination for the disease is something that this demographic should be seeking out from their doctors, but how dow e make that story in a positive, emotional way that is shareable but informative.
The story would need to be newsworthy and drive the audience to enquire more into the solution, but as this was a piece of marketing for the pharmaceutical industry it also needs to be extremely conservative with promoting any particular drug.
The piece would need to work in countries across Europe and must feel as though it is representative of the diversity of Europe.
The idea centred around challenging a sense that many older people have, that they are a drain on society and their families. The film starts with a series of statements made by older people talking about the challenges of ageing, the physical struggle, the feeling of becoming a burden and of being out of touch.
Then we introduce the grandchild of the individual. They give us their view of their grandparent: they tell us how inspiring, important and influential they have been in their lives. It is from this emotional point that we find the heart of film – grandparents are actually heroes to their grandchildren and we should do all we can to protect them.The film ends with the information that pneumonia is one of the biggest killers of the older generation and that a vaccination can help lower the likelihood of them being infected.
The most challenging problem with a project like this was casting. We needed to find emotional stories, without losing that genuine moment of realisation when the grandchild and grandparent were interviewed together on camera. To do this we organised a prolonged period of casting, researching and meeting over 100 different families with a broad range of cultural backgrounds.
Without revealing the precise motivations or narrative of the story, we spent time with each person discovering the hidden stories and feelings they had about ageing and about their grandparents.
The piece has been released in over twenty countries across Europe and has received over 3 millions combined views.
Seedlip: We are Nature
How do you take a relative newcomer to the F&B sector – a disruptor making a name for themselves – and reposition them as a nature company at the forefront of the fight against the climate crisis?
For Seedlip: We Are Nature, our initial creative that drove much of how we would come to execute this project, centred around a single word. Connection. The idea that we are connected to the planet and the choices we make can have an impact.
With this in mind, we wanted to use the magnificence of the natural world to show both man’s ability to impact it in a negative way, but also to demonstrate that by choosing better, we can also enable positive change.
From a very early stage in our creative development, we decided that top down aerial photography would allow us to show nature in an awe-inspiring and visually arresting way as well as intrinsically linking Seedlip’s product with the natural world. The subtle use of lines in our visual language enabled us to show both imbalance and a connection to nature to great effect.
The result was a campaign driven by a “Hero” film setting out Seedlip’s mission statement. This creative approach then influenced much of our subsequent video assets including a 30” BVOD commercial, vertical and square social assets (for the US and UK markets), web banners and OOH campaign assets.
Facebook - Tokyo Olympics 2020
This campaign is designed to encourage brands to "start your 2020 game plan now", while advertising Facebook as the go-to platform to reach sports fans. The idea for the campaign was born in Asia Pacific and led by Facebook IQ, together with APAC business marketing and creative teams at Facebook.
RD Content teamed up with long-time colaborator and acclaimed director Jack Weatherley, who has directed ads for Nike and Uefa, to deliver this 40 second film targeted at brand managers, marketing managers, creatives and agency executives on and off the platform.
This particular film garnered attention from both Campagin Magazine and The Drum.
Kilchoman Core Expressions - 100% Islay
As a small independent whisky distiller, Kilchoman needed a brand film that would encapsulate the essence of their company and visualise their whisky making process for connoisseurs and businesses alike to see. The film needed to capture who they are, what they stand for and their history.
Kilchoman has a unique story to tell; since its inception in 2005 on Islay, an island in the North Hebrides, its location and craft symbolise the truest form of Scottish whisky production. Unlike the larger distilleries on the island, every stage in the creation of 100% Islay whisky is completed at Kilchoman, from growing the barley to bottling the whisky.
We also assessed the whisky marketing landscape and saw films that failed to portray the real life stories of whisky distillation, being too scripted and omitting the people who created the whisky. By taking the themes of heritage, tradition and timelessness, we sought to draw a tangible link between Kilchoman’s traditional distillation methods and and Islay’s weather-beaten magnificence.
Spotlighting 100% Islay’s whisky making process from barley to bottle, we created a film that captures beautifully what makes Kilchoman’s flagship spirit special, whilst doing so in an authentic and evocative way. The film is successful in relaying to the viewer the lengthy whisky making process within the space of 2 minutes, whilst retaining every intricate detail involved in making 100% Islay. Our film was vital to Kilchoman’s significant growth, with sales increasing in 2017 by 10%, as well as expanding their market presence in Asia and North America.
Etihad - Freestyle World Tour (Series Compilation)
The Freestyle World Tour is a global football freestyle competition, devised entirely by content agency RD Content, in which 7 of the world’s best freestylers compete in a series of unique challenges designed by Manchester City players.
Each challenge was held in one of six major Etihad Airways destinations around the world. Every piece of hero content was accompanied by a destination guide showcasing the city and a suite of social media content posted on the freestylers’ personal accounts designed to drive traffic towards the hero film.
The competition aspect involved designing a unique freestyle challenge that incorporated a key selling point of the destination, be it one of the city’s most iconic spots or the uncovering one of its hidden gems. Each challenge was introduced by a Manchester City player who would perform a demonstration of the rules as well as appear in trick shot challenge videos. Meanwhile, the Etihad cabin crew formed a central part of each episode, acting in part as officiators in the competition and also as authorities on each destination, with destination guides being narrated from their perspective.
The winner of the competition would receive the ultimate prize of an invitation to perform in front of 50,000 fans at the Etihad stadium in Manchester.
Reviews
the project
Marketing Content & Strategy for Professional Services Firm
"The culture is great."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I work for a professional services firm in a role that provides brand and marketing support for consultancy services in the government and public sector
For what projects/services did your company hire RD Content?
We are challenged with telling a story to a global audience about the value our services provide to governments and citizens. RD Content help us develop strategies to meet this challenge, develop our narrative and create compelling content to help us tell this story.
How did you select this vendor and what were the deciding factors?
We wanted a vendor that took the time to understand the wider context of our market positioning, our audience and our objectives - and that could provide a personalized service, with access to the organization's best creative minds.
Describe the project in detail and walk through the stages of the project.
We held a series of workshops to run through objectives and strategy, before working out more detailed plans for campaigns and content.
How many resources from the vendor's team worked with you, and what were their positions?
We work with account managers, producers, writers.
Can you share any outcomes from the project that demonstrate progress or success?
One of our videos received a Cannes Dolphin award.
How effective was the workflow between your team and theirs?
We have effective in-person and videoconferencing strategy sessions, project presentation and feedback sessions, and visits onsite at the vendor to get to know the team better.
What did you find most impressive or unique about this company?
The culture is great - a diverse group of people who are committed to their work, take time to get to know the client, and go the extra mile to get things right.
Are there any areas for improvement or something they could have done differently?
Keep up the great work, and try to find a way of retaining the close personal service as you expand your business.
the project
Music Video Production for Photography Firm
"They were reliable, cost-effective, and produced a great piece of work."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our Creative Department LTD - This is my own company - I am photographer and Director
For what projects/services did your company hire RD Content?
I hired RD Content to work on a music video for an up-and-coming Italian artist. I had worked with the artist previously, on a photoshoot for promo materials and she’d asked me to direct her new music video.
What were your goals for this project?
I wanted to create a slick, fun and eye catching video that our client would be really happy with.
How did you select RD Content?
When this project came up, I immediately thought of RD as the company I’d like to collaborate with on this project, as we had worked together in the past and I’d been really pleased with the work we’d created.
Describe the video(s) and the process in detail.
This was a music video set in a beautiful boutique hotel. The idea was that our protagonist and singer was getting ready for a night out. We see her in several rooms of the house as she prepares herself. It needed to look sumptuous, stylish and sexy. We had a one day shoot, using four different locations in the house and running to a tight production schedule.
What was your vendors' project management or feedback process?
The Team consisted of the director (me) and the RD team made up of a producer, production assistant, DOP, and camera team. The client loved the film! It was a great day, which was made really easy by having a great team around me.
Can you share any outcomes from the project that demonstrate progress or success?
The film hasn’t gone live yet - but the client has already booked me onto her next film, and would like to use RD as part of this team again.
How effective was the workflow between your team and theirs?
We had a good workflow, with regular calls and communication.
What did you find most impressive about this company?
They were reliable, cost-effective, and produced a great piece of work.
Are there any areas for improvement?
No!
the project
Video Production for Interior Design Company
"The on the spot engagement was very impressive and we were made to feel very relaxed when interviewing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Creative Director at Ward & Co, we are an Interior Design and Interior Architectur company based in London.
For what projects/services did your company hire RD Content?
We wanted to create a film that says what we do and described who we are as a company. We decided that video is a much better source for getting a message across rather than text and therefore it would be a great asset to our sales process.
What were your goals for this project?
The film should be emotive, show the family nature of the business but also say what we do. We should come across as relaxed, approachable and flexible as a company. It should also showcase our work.
How did you select RD Content?
We narrowed it down to a few companies however we felt that RD Content were very professional, understood our end goals and the team were relaxed and easy to get along with.
Describe the video(s) and the process in detail.
We started with a couple of phone calls to understand our objectives and to get to know us, then RD came up with their ideas which we discussed through. From there we did a recce and looked at the locations and they came up with a list of questions so we can think about it.
We had a two day shoot with myself and Sarah in three different locations. During the edit we received an edit program and then the final films came in to the deadline.
What was your vendors' project management or feedback process?
Feedback process was great, we commented on the frame app and via phone calls when explanation was needed from our side. It was very well organised and they took all comments into account
Can you share any outcomes from the project that demonstrate progress or success?
We have received very positive feedback from everyone we have sent it to and been told that it is a fantastic tool to have for our imminent re-brand
How effective was the workflow between your team and theirs?
Very effective. The feedback tool was very easy to use and there were no issues with getting in touch. Deadlines were kept to.
What did you find most impressive about this company?
The creativeity and the knowledge of the equipment was very good. The on the spot engagement was very impressive and we were made to feel very relaxed when interviewing.
Are there any areas for improvement?
Only area is perhaps myself and Sarah should have been filmed in the same location and together a little more.
the project
Video & Photo Ad for Online Betting Company
"I trusted their advice and it delivered outstanding results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Marathonbet is an online betting company. I was the global head of marketing.
For what projects/services did your company hire RD Content?
RD Content produced advertising campaigns for us. Specifically producing commercial video and photographic content with our global partnerships at premier league football club, Manchester City.
What were your goals for this project?
To produce best in class content that would be engaging, support the brand’s identity and engage with our audience.
How did you select RD Content?
We had a competitive pitch process, with multiple agencies, RD Content were selected for their creative vision for the project.
Describe the video(s) and the process in detail.
Over the course of a year RD Content produced a series of films and photographic advertising campaigns for our brand activating our partnership with Manchester City Football Club. They provided creative, strategic and production services during this time.
What was your vendors' project management or feedback process?
We had a dedicated project manager providing overview of the project’s status in terms of execution and financially at all times. We were able to utilise software to provide dynamic feedback as we progressed through the creative which assisted us in making the whole process efficient.
Can you share any outcomes from the project that demonstrate progress or success?
The campaigns were our most successful execution of our partnership rights at that time.
How effective was the workflow between your team and theirs?
The team were world class. They understood our brief, they were able to work within the restrictions of our category. They were efficient, friendly and great to work with. I trusted their advice and it delivered outstanding results.
What did you find most impressive about this company?
That they have everything in house made things far more efficient than usual. There was no sense that they could not deliver on what was promised.
Are there any areas for improvement?
For us, a further extension of their international network would have been helpful as we continued to expand our marketing efforts around the world.
the project
Video Production & Photography for Accounting Software Co
"We most appreciate the enthusiasm, creativity, and attention to detail that their people bring to each production."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm senior producer at Xero accounting software – we produce all of Xero's marketing material, including ATL creative.
For what projects/services did your company hire RD Content, and what were your goals?
We've engaged RD on multiple occasions to plug into our team for extra video production and photographic expertise – we wanted to created high production value social films, TV idents, and customer stories + photography.
How did you select this vendor and what were the deciding factors?
We sent out an RFP to multiple agencies and RD had the best response in terms of creative treatment and budget.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
We had very professional support from RD throughout the process, from pre-production through to delivery. The creative team had great suggestions but were always realistic with regard to our budget and timeframe.
Who did you work with and what was the feedback process like?
We worked with Alexander and Helen who managed our projects and rounds of feedback excellently, but also contributed ideas throughout. They brought great energy and positivity on our shoot dates too which is really invaluable in getting the most out of a long day.
Can you share any outcomes from the project that demonstrate progress or success?
We had great brand recall as a result of our idents. Our photography was highly valued internally and the treatment rolled out from the UK to other regions globally. We're hoping to set up a rolling customer story relationship with RD to deliver more video content in the future.
Describe their project management style, including communication tools and timeliness.
Comms are always clear with RD; we communicate via email and calls, but Slack is also an option we may take in future. Timelines and budgets are communicated clearly always.
What did you find most impressive or unique about this company?
We most appreciate the enthusiasm, creativity, and attention to detail that their people bring to each production.
Are there any areas for improvement or something they could have done differently?
We're keen to establish a more long term engagement to unlock the cost efficiencies this allows – otherwise, no points of feedback.
the project
Video Production for Football Club
"We were impressed with their creative vision and ability to pull off unthinkably difficult shoots."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Manchester City FC - Branded Content Manager
For what projects/services did your company hire RD Content?
Film Production
What were your goals for this project?
To produce a season long campaign with 8 long-form film plus supplementary content to entertain existing fans, encourage fan growth and bolster club partnership with Etihad Airways
How did you select RD Content?
We had a 4 way pitch with several production company, all of whom came up with their own creative ideas within the parameters of the brief. RD delivered the best creative idea, production expertise and budget.
Describe the video(s) and the process in detail.
The process was deeply collaborative from both a creative and process standpoint. it is, as you can imagine, difficult to get time with playing staff and RD handled the unpredictability of the process brilliantly.
What was your vendors' project management or feedback process?
very well structured so there was no misunderstandings, whilst also flexible in understanding the reality of having multiple stakeholders involved.
Can you share any outcomes from the project that demonstrate progress or success?
The project was a huge hit both creatively and in terms of positive brand enforcement and viewing numbers.
How effective was the workflow between your team and theirs?
Very effective and collaborative. A very accessible team.
What did you find most impressive about this company?
Their creative vision and ability to pull off unthinkably difficult shoots.
Are there any areas for improvement?
Not really. As with any good business they seemed to develop their processes with feedback from clients and we were mightily impressed.
One of the videos that were produced as a result of the project won a Cannes Dolphin Award. The company credits the RD COntent team's culture as their most impressive asset while working with them on the project. They are a committed team that gets to know their client and goes the extra mile.